Be! Workshop: Online Marketing for Small Business
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Transcript of Be! Workshop: Online Marketing for Small Business
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ONLINE MARKETING FOR SMALL BUSINESSES
PRESENTER:
DIANA SILVEIRA
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AGENDA
• Evaluate which social media sites are most effective for your business
• How to use these sites effectively
• Develop & discuss tools to effectively manage these tools on an ongoing basis
• How to turn online connections to real customers
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EVALUATE WHICH SOCIAL MEDIA SITES ARE MOST EFFECTIVE FOR YOUR BUSINESS?
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WHO USES WHAT?
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• MOST COMMON
• I BILLION USERS
• BOTH MEN AND WOMEN
• 45% OF INTERNET USERS AGED 65+ USE FACEBOOK
• 189 MILLION USERS ARE MOBILE ONLY
http://goo.gl/Aw6xbQ; http://goo.gl/hrgLiA chart: http://goo.gl/w8sNll
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• 18% ADULTS NOW USE TWITTER
• “THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.”
chart: http://goo.gl/w8sNll
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• STAND-ALONE
• WOMEN
• MIDDLE AGE
• MIDDLE/UPPER CLASS
http://www.pinterest.com/pin/234257618087475827/
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INSTAGRAM & YOU TUBE
• URBAN
• YOUNG
• “YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK”
http://goo.gl/hrgLiA
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GENERAL TIPS
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USE PICTURES/VIDEO WHEN POSSIBLE
Photo posts receive interaction 39% higher rates than averageRemember – images must speak for themselves.
Stats from: http://goo.gl/SXGoZ
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POST RELEVANT CONTENT• NOT JUST PROMOTION – BUT WHAT YOUR CLIENTS CARE
ABOUT
• FIND YOUR VOICE
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CONTENT CURATION
• FIND AND FOLLOW INFLUENCERS
• GROWING QUANTITY LED TO SINKING QUALITY
• TRUST IS INVALUABLE
• WE LIVE IN A SOCIAL WORLD
• CONTENT IS POWERFUL
http://onforb.es/16wSYYx
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MARKETING OURSELVES
• EXPERT IN A NICHE
• “TRUSTED SOURCE”
• EVERY PLATFORM NEEDS ITS OWN STRATEGY
• TARGET DIFFERENT MARKETS
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GENERAL TIPSPROMOTE YOUR SOCIAL MEDIA
ONLY JOIN WHAT YOU CAN MANAGE
WATCH YOUR STATISTICS
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WHEN TO POST• 1-2 TIMES A DAY & ONLY 7X A WEEK
• 18% HIGHER ON THURSDAYS AND FRIDAYS.
Data from: http://goo.gl/8NeHoH
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WHAT TO POST
• KEEP IT SHORT
• REMOVE URLS
• QUESTIONS/QUIZZES
• PERSONALIZE YOUR POST – EMOTIONS HAVE A MUCH HIGHER RESPONSE RATE
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GETTING CONTENT TO DISPLAY
• MORE INTERACTION WITH YOUR POSTS – THE MORE PEOPLE WILL SEE IT.
• “ONLY 16% OF YOUR FANS WILL SEE ONE POST (IF EVEN THAT), AS NEWS FEEDS EASILY BECOME OVER POPULATED. THE MORE YOU POST, THE BETTER YOUR CHANCES ARE OF BEING SEEN.”
• TAG
• HAVE FUN
http://goo.gl/CQ6qha
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BRAND YOURSELF
1
2
3
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IT’S A CONVERSATION
• LISTEN
• INTERACT
• REPLY
• RETWEET & MENTION
• USE YOUR @# AND DIRECT REPLIES
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WHEN TO POST
• OFTEN
• TWITTER USERS ARE OFTEN MOBILE
• 181% MORE LIKELY TO BE ON TWITTER DURING THEIR COMMUTE
• 119% MORE LIKELY TO USE TWITTER DURING SCHOOL/WORK HOURS.
Charts from: http://goo.gl/8NeHoH
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KEEP IT SHORT – UNDER 100
CHARACTERS FOR MORE ENGAGEMENT
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COMPLETE YOUR PROFILE
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PINNING FOLLOW INFLUENCERS
REPIN (CONTENT CURATION)
PIN ORIGINAL CONTENT (LINK TO YOUR WEBSITE)
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MORE ENGAGEMENTS
SHARED BOARDS
CONTEST
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DEVELOP & DISCUSS TOOLS TO EFFECTIVELY MANAGE THESE TOOLS
ON AN ONGOING BASIS
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CREATING A SOCIAL MEDIA PLAN
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HOW TO TURN ONLINE CONNECTIONS TO REAL CUSTOMERS
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CREATE A RELATIONSHIP & IN-
PERSON AND ONLINE
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EXCLUSIVE CONTENT TO FOLLOWERS• CONTESTS
• SCOOPS
• COUPONS
• PICTURES OF EVENTS
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CONTACT
DIANA SILVEIRASLIDESHARE.NET/DEE987
NOVARELIBRARY.COM