Cutting Off the Circulation: - Georgia Workshop in Early American
Small Business Workshop | Cutting through the noise online
40
PRESENTATION HA- RA- Project title THE OPPORTUNITY ONLINE Presented by Russell Bullen from OMC Connect
-
Upload
russ-bullen -
Category
Education
-
view
71 -
download
1
Transcript of Small Business Workshop | Cutting through the noise online
PRESENTATION
HA- RA- Project title
THE OPPORTUNITY ONLINE
Presented by Russell Bullen from OMC Connect
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
2
A little about OMC Connect
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
3
A little about OMC Connect
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
4
PRESENTATION
PRESENTATION
How Social Media Success starts offline
Why you need to stop selling what you do and
start selling who you are
The 3 desires that drive the behaviour of every
customer
How to make your time online a direct influencer
of your bottom line
PRESENTATION
we live in a world of many choices……….we live in a world of many choices……….
PRESENTATION
There was a time when “tablet” meant this.
8
PRESENTATION
Not this.
9
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
10
This is a simplified timeline of the appearance of advertising in major communication channels.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
11
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
12
According to Eric Schmidt, former CEO of Google:
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
13
Every two days, we create as much
information as we did from the dawn
of civilization up until 2003.
PRESENTATION
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
15
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
16
Information pollution means one thing.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
17
Consumers gain complete power over their own attention.
Photo: ze_bear on Flickr
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
18
So what does it all mean?
Photo: Neil Crosby on Flickr
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
19
Cr eat ing Mar ket ing peopl e l ove
2014 - onwar d
PRESENTATION
What percentage of your business do
you believe comes from advocates? Direct referrals from existing customers, or
referral partners.
PRESENTATION
What percentage of your business do
you believe comes from advocates? Direct referrals from existing customers, or
referral partners.
If your not getting 33% of referrals from
exitsing customers it may be because your
customers are not engaged.
So how do you engage, surprise
and delight your customers?
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
22
Companies have to create brands people love.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
23
Nowadays, brands don’t find customers. Customers find brands.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
24
People love marketing that’s more about their needs than the brand’s needs.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
25
Inbound marketing in a nutshell: Market with a magnet, not a sledgehammer.
Photo: steffenz on Flickr
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
26
The philosophy: Earn consumer interest and trust with findable information consumers value.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
27
It ’s al l about storytelling
Adver t ising defined?
Stories have always been important in advertising, but storytelling gains a new level of significance in the age of digital content creation. Consumers have time for good stories.
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
28
Does your marketing
int er r upt
what people want to consume?
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
29
PRESENTATION
PRESENTATION
PRESENTATION
If you don’t understand people, you
don’t understand
business
PRESENTATION
3 THINGS WE EXPERIENCE
DESIRESFEARS FRUSTRATIONS
PRESENTATION
“I Have a Dream...”
Martin Luther King Jr.,Wednesday 28 August, 1963
PRESENTATION
PRESENTATION
2/09/2013 Ha-Ra commercial plan July 2013
36Recent Survey by HubSpot
PRESENTATION
Brand Awareness
Desire
Sale
Research
Click Through
HAVE A PLAN
PRESENTATIONHere’s something to get your started
Our gift to you…
PRESENTATION
39
Q and A ?
PRESENTATION
Check out these sites
Simonsinek.com
Hubspot.com
Jeffbullas.com
socialmediaexaminer.com
contentmarketinginstitute.com
Facebook.com/omcconnect
