ON THE MAP ON THE MAP

WORKSHOP

New Media Communication and Marketing in the 21st Century

www.omarestrada.org

Omar Estrada MFA

or email me to

omar@losestradas.com

ONLINE MARKE TING(3-day workshop, 3-hour classes. Bds $100.00/ Students half price)

Thursday, May 27th - 5:30 - 8:30 pmFriday, May 28th - 5:30 - 8:30 pm Saturday, May 29th - 1:30 - 5:30 pm

Contactntac Annalee Davis at 230-8897

Lecturer

Location:

Barbados Community CollegeMorning Side Campus-Fine Arts DivisionArt History Room (by the Ilaro Court entrance)

Introduction to

Day 1 INTRODUCTION

1. Introduction to Online Marketing. Overview1.1 Internet as a Communication Medium. The Shift of a Paradigm1.2 Main Communication Tools on the Internet1.3 New Media & Relationships with your Clients1.4 Targeted Advertising: the New Client.1.5 Tribes: Marketing "Harry Potter"1.6 Attraction Marketing: You, Inc.

Day 2 MARKETING

2. Business and Independent Producers 2.1 Content and Relevance: Blogs and Media (Syndication, Bookmarking and Pinging)2.2 Social Media Optimization and Networking: Facebook, Twitter, Youtube, Digg.2.3 PPC Marketing (Adwords, Gmail and Facebook): Targeted Clients & Geolocation2.4 The Funded Proposal Concept2.5 A�liated Marketing, MLM & Reverse Funnels2.6 Support Communities

Day 3 TOOLS AND MINDSET

3. "The World is Flat". Outsourcing3.1 Search Engine Marketing: SEO (automation)3.2 The New Professionals: New Generation in the Marketing Department (teaching vs pitching)3.3 Data Tracking and Analysis: ROI3.4 Tendencies3.5 The Power of Knowledge: The 7-Figure Networker System (example review)

ABOUT OMAR ESTRADA

Omar Estrada is a Visual Artist and an Online Entrepreneur who has lived and worked in Cuba, Barbados and across North America. From 2004 to 2007, he taught Fine Arts at the Barbados Community College and has worked in several facets of the burgeoning �lm industry right here in Barbados.

Currently, he funds his activities from online entrepreneurship

COURSE DETAILS