BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign
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Transcript of BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign
BB|DD: Bubbly Bright Daring DarkBB|DD: Bubbly Bright Daring Dark
Fashion Promotion Campaign Fashion Promotion Campaign
BB|DD: Bubbly Bright Daring DarkBB|DD: Bubbly Bright Daring Dark
Fashion Promotion Campaign
224 N Murphy AveSunnyvale, CA 94086
Description
Formal
Business
Be Different
Casual
Objectives
Our three main goals of this campaign are to:1. Increase advertisement and awareness of the
store.
2. Increase sales of dresses and accessories in the fall and winter months.
3.Motivate employees to assist customers in finding the perfect dress.
How We Will Reach Our GoalsWe will use different forms of advertisement
throughout the campaign.
Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth.
Bubblybrightdarkingdark.comBubblybrightdarkingdark.com
BudgetExpenses: Cost in USD ($)
ADVERTISING:
* A 6” by 6” ad in the local newspaper for four months
$2,000
*Display Boards $500
* Promotional Banners $200
* Ad on FB (5 dollars a day for 3 months) $500
* Radio ad (3 times a day for 6 months; 30 seconds)
$1,500
SPECIAL EVENT EXPENSES
* Season fashion show $10,000
*Bi-weekly casual fashion show $2,500
* Coupons $500
IN-STORE
* Seasonal decorations $300
* Computers $5,000
TOTAL $23,000
Target Market
Primary Market:Teenage girls ages 13 to 21
Secondary Market:Mothers of teenage girls
OCTOBER 2011
Beginning the campaign
Professional Fashion Show
Fashion Show
NOVEMBER 2011
Thanksgiving
Fashion show
Winter Fashion show
DECEMBER 2011
Christmas Eve Christmas Day
Place seasonal decorations
Remove decorations
Fashion Show
Fashion show
JANUARY 2012
Fashion Show
Fashion show
FEBRUARY 2012
Spring Fashion show
Valentine’s Day Fashion show
PROM Fashion Show!
Evaluate Our ProgressWe will evaluate our progress by doing the
following:1.We will conduct online surveys through sites
such as FaceBook and Twitter2.We will track our monthly income throughout
the time of the campaign and compare it to previous records.
Thank you!