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BBC Station Performance Report BBC Radio 4 - 3 Month Weight

Quarter 3 2015

Elizabeth Lane

Research Manager, BBC Radio 4, 4 Extra and Radio & Music Multiplatform

Contents RAJAR Q3 2015 | BBC Radio 4 - 3 Month Weight

Summary – July-October 2015

A great third quarter for Radio 4, as reach sat at

10.8m average weekly listeners, adding 205K

listeners since last quarter, and remaining fairly

stable compared to last year (up 1%). This

means Radio 4 continues to reach a fifth (20%)

of all adults in the UK, a position that it has

enjoyed for over ten years.

Share also remained in a good position, staying

steady on the quarter at 11.7% of all listening,

and only slightly down on last year’s 11.9% share.

For average amount of listening Q3 2015 sat at

11:16 hrs per person for Radio 4.

By demographic, Radio 4 continued to skew

towards an older audience with the average

age remaining steady at 56 (slightly up on last

year’s 55). The gender profile remained fairly

steady, with 5.6m male listeners a week (52% of

the total) and 5.2m female listeners (49% of the

total). By social grade, Radio 4 remained heavily

skewed towards ABC1 audiences, making up a

steady 77% of all listeners.

There were records for Radio 4’s digital listening,

with FM share of hours at its lowest ever at 51%

(this mirrors the trends for all radio this quarter).

Meanwhile there was record share of listening

via the internet at 4.3% - beating the previous

record last quarter of 4.0%.

2


100.0% Total Weekly Reach 10.78

43.0% Any Digital 6.20

51.2% AM/FM 7.41

35.7% DAB 5.01

3.0% Digital TV 0.92

4.3% Internet 1.39

11h 16m 121.40h

At a glance

3

4.3% 8.5% 12.9% 18.5% 20.7% 35.1%

0.47 0.92 1.39 1.99 2.23 3.78

Age profile and reach Reach (m)

10.78

2.69

Adults 15+ Adults 35-54 ABC1

Reach by gender (m) Hours (m)

Platform share (%) and reach (m)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (m)

Share (%) Reach (m)

Average hours per listener

Total hours

Men

Women

5.23 5.55

48.5% 51.5%


share

11.7%

reach

10.78

Trend of Reach (m) and share (%) |

4

Q3 15

Adults 15+ 12.4

%

12.5

%

12.1

%

12.4

%

12.5

%

12.2

%

12.5

%

11.8

%

12.1

%

12.3

%

12.4

%

12.0

%

12.5

%

11.9

%

12.1

%

12.5

%

12.5

%

12.8

%

12.1

%

11.8

%

12.5

%

12.2

%

11.6

%

11.9

%

11.9

%

12.8

%

11.7

%

11.7

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (m)

9.8

1

9.9

8

10.0

0

10.2

2

9.8

4

10.0

3

10.4

0

10.3

7

10.3

2

10.8

3

10.8

5

10.5

5

10.8

3

10.3

1

10.5

2

10.8

5

10.7

5

10.7

6

10.9

8

10.8

7

11.2

1

10.9

5

10.5

3

10.6

2

10.7

6

10.8

9

10.5

7

10.7

8


share

11.5%

reach

2.69

Trend of Reach (m) and share (%) |

5

Adults 35-54 ABC1

Q3 15

13.9

%

14.4

%

13.2

%

14.7

%

13.9

%

13.2

%

14.2

%

12.1

%

12.0

%

12.9

%

13.9

%

13.1

%

13.7

%

12.1

%

12.2

%

12.5

%

12.7

%

13.0

%

12.8

%

11.7

%

11.8

%

11.1

%

10.8

%

11.2

%

11.7

%

12.0

%

11.6

%

11.5

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (m)

2.6

9

2.6

8

2.6

7 2

.90

2.5

3

2.6

1 2

.83

2.6

6

2.7

0 2.8

7

2.9

0

2.7

6 2.9

2

2.6

8

2.6

0

2.5

9 2.7

8

2.8

3

2.9

7

2.7

6

2.8

0

2.6

8

2.5

7

2.7

0

2.8

2

2.5

8

2.5

6

2.6

9


20.1%

11.7%

Reach (%) and Share (%), since 2007 |

6

reach

share

Adults 15+

Q3 15

12.4

%

12.5

%

12.1

%

12.4

%

12.5

%

12.2

%

12.5

%

11.8

%

12.1

%

12.3

%

12.4

%

12.0

%

12.5

%

11.9

%

12.1

%

12.5

%

12.5

%

12.8

%

12.1

%

11.8

%

12.5

%

12.2

%

11.6

%

11.9

%

11.9

%

12.8

%

11.7

%

11.7

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (%)

19.3

%

19.7

%

19.5

%

19.9

%

19.2

%

19.6

%

20.2

%

20.1

%

20.0

%

21.0

%

20.9

%

20.3

%

20.9

%

19.8

%

20.1

%

20.7

%

20.5

%

20.5

%

20.6

%

20.4

%

21.1

%

20.6

%

19.7

%

19.9

%

20.1

%

20.3

%

19.7

%

20.1

%


total hours

121.40

Average hours per listener, and total hours (m)

7

average hours

per listener

12h

46m

12h

50m

12h

25m

12h

16m

12h

34m

12h

18m

12h

21m

11h

58m

12h

18m

12h

00m

12h

15m

12h

17m

11h

56m

12h

18m

11h

55m

11h

48m

12h

04m

12h

17m

11h

22m

11h

11m

11h

30m

11h

34m

11h

19m

11h

28m

11h

12m

11h

58m

11h

32m

11h

16m

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Average Hours per Listener Total Hours

125

.20

128

.07

124

.07

125

.26

123

.72

123

.38

128

.41

124

.05

126

.95

130

.04

132

.92

129

.61

129

.29

126

.81

125

.45

127

.96

129

.83

132

.05

124

.71

121

.49

128

.92

126

.63

119

.22

121

.73

120

.56

130

.22

121

.87

121

.40

Q3 15

11h 16m


0

25

50

75

100

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Mean, median and mode age

8

56 Mean

58 Median

67 Mode

Q3 15


Gender profile (%)

9

49.7 49.2 50.9 50.7 50.5 51.4 50.6 52.2 49.2 49.3 50.3 51.5 51.6 50.0 50.7 51.2 49.6 51.1 49.8 50.8 51.1 51.3 50.3 50.6 50.0 50.9 50.7 51.5

50.3 50.8 49.1 49.3 49.5 48.6 49.4 47.8 50.8 50.7 49.7 48.5 48.4 50.0 49.3 48.8 50.4 48.9 50.2 49.2 48.9 48.7 49.7 49.4 50.0 49.1 49.3 48.5

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Male Female


Age profile (%)

10

4.7 4.6 5.1 5.0 4.2 4.9 5.0 5.0 4.9 4.8 4.6 5.9 4.8 4.3 4.2 5.2 5.1 5.4 4.7 5.5 5.1 5.2 5.2 5.5 4.5 5.0 5.0 4.3

7.8 9.1 7.7 7.6 8.4 8.6 8.2 9.2 8.9 8.5 7.5 8.5 8.3 8.3 8.3 9.0 8.0 7.6 8.2 7.8 8.8 8.8 8.1 7.9 8.8 7.3 8.2 8.5

14.7 15.0 14.6 15.4 13.9 14.7 14.6 13.8 13.2 13.9 13.2

13.4 13.6 13.2 11.9 13.0 13.3 13.6 13.9 12.7 12.6 12.3 12.0 12.9 12.9 12.3 12.8 12.9

19.3 18.2 18.6 18.7 18.6 18.0 19.2 18.4 18.3 18.6 19.8 19.2 19.8 19.5

18.5 17.6 20.4 19.5 19.6 18.8 19.4 19.1 18.3 18.8 19.3

18.2 18.1 18.5

22.6 22.7 22.7 22.7 23.5 23.4 22.1 22.3 23.3 22.2 22.1 21.1 22.4 22.4 22.3 21.2

21.2 20.5 20.2 20.7 20.6 20.7 21.2 20.7 20.5

20.4 20.8 20.7

31.0 30.4 31.2 30.6 31.4 30.4 30.8 31.3 31.4 32.1 32.9 31.9 31.1 32.3 34.9 34.0 31.9 33.4 33.4 34.6 33.6 33.8 35.2 34.2 34.1 36.8 35.0 35.1

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

15-24 25-34 35-44 45-54 55-64 65+


Social grade profile (%)

11

40.5 41.2 40.4 42.7 40.4 38.2 41.5 41.8 42.4 42.3 43.1 42.6 43.1 41.9 41.2 38.5 41.2 42.0 41.5 41.2 41.0 41.4 41.2 41.1 41.3 39.1 39.9 41.0

36.0 35.4 35.6 34.7

35.5 37.0 35.6 35.0 35.7 35.4 34.9 34.3 34.6 34.3 36.3

36.4 34.7 34.8 35.8 34.6 34.3 34.8 34.6 36.5 36.1

36.4 37.2 35.5

13.5 12.6 13.3 12.4 13.1 13.5 12.7 12.6 11.8 13.1 12.9 13.3 12.7 13.0 14.1

14.4 14.6 13.3 13.1 14.1 15.0 14.0 14.9 14.6 13.8

14.3 14.3 13.6

10.0 10.8 10.7 10.2 11.0 11.2 10.1 10.6 10.2 9.1 9.0 9.9 9.5 10.8 8.4 10.7 9.4 9.9 9.6 10.1 9.7 9.9 9.3 7.9 8.8 10.2 8.7 9.9

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

AB C1 C2 DE


4.40

4.60

4.80

5.00

5.20

5.40

5.60

5.80

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

12

Q3 15

5.55 Men

5.23 Women

Reach by gender (m)


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Reach by age (m)

13

Q3 15

0.47 15-24

0.92 25-34

1.39 35-44

1.99 45-54

2.23 55-64

3.78 65+


0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Reach by SEG (m)

14

Q3 15

4.42 AB

3.83 C1

1.46 C2

1.07 DE


Underserved audiences (m)

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

15

Q3 15

2.37 North

2.69 Adults 35-54 ABC1

0.88 Adults BAME

2.53 Adults C2DE


0.00

0.50

1.00

1.50

2.00

2.50

3.00

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Weekday daypart reach, QoQ and YoY Reach in m

16


0.00

0.50

1.00

1.50

2.00

2.50

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Saturday daypart reach, QoQ and YoY Reach in m

17


0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

1.60

1.80

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Sunday daypart reach, QoQ and YoY Reach in m

18


0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

% of target audience listening

19

Q3 15

20.1% Adults 15+

27.1% Adults 35-54

ABC1


Platform share (%) and reach (%)

12.1 9.8 10.5 10.8 10.5 8.1 7.5 6.2 7.4 6.5 7.0 5.5 6.0 6.5 5.1 5.4 5.7

16.8 20.0 19.6 19.6 21.6 23.4 23.2 22.9 22.9 24.5 23.7 26.3 27.3 25.9 28.2 28.6 30.0 31.5 31.4 29.4 31.3 31.2 30.8 31.9 33.6 35.9 35.0

35.7

68.5 67.0 67.4 66.5 65.3 64.5 65.1 66.9 66.2 64.4 65.3 63.8 63.0 63.3 60.6 61.7 60.9 58.8 59.5 61.8 59.4 58.7 57.5 57.3 56.4 52.6 54.2 51.2

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Unspecified Internet DTV DAB Digital Radio AM/FM

20

10.78

6.20 7.41

5.01

0.92 1.39

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (m) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.

11.6% 13.8% 9.3% 1.7% 2.6%

BBC Station Performance Reportdownloads.bbc.co.uk/commissioning/site/radio-4-indie... ·...

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Transcript of BBC Station Performance Reportdownloads.bbc.co.uk/commissioning/site/radio-4-indie... ·...