1

Senior Outdoor Media Consultant

William Perea 321.443.8778

the power of cinema marketing

an effective medium

2

20% from 2005 to 2006: $636 million

21% from 2004 to 2005: $528 million

39% from 2003 to 2004: $438 million

48% from 2002 to 2003: $315 million

cinema advertising spending has grown

Source: 2003, 2004, 2005 CAC Cinema Industry Reports; Jack Myers Media Business Report2007 Advertising and Marketing Communications Forecast Plus 2006 Spending Estimates

good ideas catch on

3Sources: 2004, 2005 and 2006 CAC Cinema Industry Report

advertising breaks through

4

sight, sound and motion

engaged viewers

group influence

40-foot screen vs. 30-inch TV

no remote control or TIVO

high-definition and surround sound

55

multi-tasking impacts your awareness

LISTENING TO MUSIC

PODCASTING

SWITCHING CHANNELSREADING A MAGAZINE

TALKING ON THE PHONE

14% of TV viewers exit the room during a Prime commercial break*

17% of US TV Households currently have DVRs** 42% of people who watch TV go online simultaneously* 54% of TV viewers read a magazine while “watching” a

program*Sources: *TargetCast TCM Media Usage Study 2006; **CTAM Cable Study for 2006

6

reach a highly targeted audiencethe hard-to-reach consumers are at the movies and

35% are between the ages of 18-34

Source: Nielsen Cinema Audience Reports [May 2003-March 2007]

cinema: the highest recall

*Source: Morgan Stanley Dean Witter, 2001; Cinema Recall (i.e. The 2wenty/First Look, February 2004 – June 2007 CMRS/Nielsen/GfK/NOP/Roper); LSU Manship School of Mass Communications, June 2003 for O-O-H 7

leading the industry

8

9

MT

SDWY

ND

IA

NM

CO

TX

MNWI

NE

KS

OK

MO

AR

LA

MS

VT

AL

NJ

CT

NH

ME

RI

UT

MAID NY

NV

WA

OR

CA

AZ

AK

HI

MI

TN

KY

IL INOH

FL

GA

SC

NC

VAWV

PA

DEMD

DC

*States include the District of Columbia

coverage in 47 states and 49 of the top 50 markets

national distribution

600+ million patrons a year

10

targeted audience: 74% of screens in top 50 markets*

the best screens: approx. 15,079 screens with an industry leading 13,263 digital screens*

national distribution: 61% of US households are within 10 miles of our theatres**

quality markets: 86% of our screens are located in A&B counties*

popular theatres: 69 of top 100 grossing theatres***

the NCM universe

Sources: Includes Goodrich and digital pending theatres *June 10, 2007 NCM Theatre List **2006 Census Data (Allocate) ***Nielsen EDI box office from 6/8/07-6/14/07

the LEN (lobby entertainment network)

11

25-minute repeating loop (approx.)– [5] 2:30 content segment partners

advertising opportunities– run :30 or :60 commercial unit

reinforce your message on 42”plasma screens located in highly-trafficked areas of our

lobbies*

25-minute loop(repeated throughout the day)

*892 LEN theatres to date.

1212

surround our patrons with your message

12

one-to-one marketing

exit sampling,box office handouts

signagewindow clings,

standees, banners

concessionsdrink cups, popcorn bags, kid’s trays, popcorn tubs

interactive marketing sweepstakes, screenings,

research, demonstrations

What you get for your MoneyAverage Planning Rate:

:15 Second spots average $35.00 per screen per week:30 Second spots average $60.00 per screen, per week

Examples: :15 seconds on 20 screens=$700.00 weekly :30 seconds on 20 screens=$1,200.00 weekly

Average Spots Shown:35 spots shown *per screen per week

Example: 4 Movies daily X 7 days in the week equal 28 spots weekly

20 Screen theatre would average 560 weekly spots shown :15 ad costing $35.00 *p.s.p.w. would average $ 1.25 per spot shown:30 ad costing $60.00 *p.s.p.w. would average $2.14 per spot shown