TOP REASONS CINEMA ADVERTISING IS THE BEST CHOICE TO GROW BUSINESS
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Call 1-800-724-movie or visit www.screenvision.com To advertise call 1-800-724-movie or visit www.screenvision.com FAST FACTS • Over 72% of Americans go to the movies annually* • 96% of moviegoers attend the movies with someone else, allowing you to reach multiple decision makers** • 2012 Box office revenue is up 16% from 2011*** • 77% of Screenvision moviegoers who recalled the in-theatre spot said they are likely to purchase the advertised product**** • 73% of moviegoers who are familiar with a local business demonstrate likelihood to purchase**** • 58% of moviegoers say going out to eat is part of their moviegoing ritual***** • 27% of moviegoers say shopping is part of their moviegoing ritual***** *NRG American Moviegoing 2010 **2010 OTX The Moviegoer eXperience ***SV Internal Data 2012 ****Screenvision Impact Study, TNS Taylor Nelson Sofres, November 2004; Lieberman Research Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n+6,457,ages range from 14-65 *****The Nielsen Company, Nielsen Cinema Audience Measurement Jan-Sept. 2011, n=6,562 moviegoers 12+ years old TOP REASONS CINEMA ADVERTISING IS THE BEST CHOICE TO GROW BUSINESS 1.Target Premium People: You target a proven group of opinion-drivers at the movies 2.Reach Mass Numbers of People: Moviegoing is the #1 form of entertainment outside of the home – you reach thousands of people each week 3.Target People Who Live Nearby: Reach consumers in your community where you do business 4.Reach a Captive, Receptive Audience: The cinema environment is a one-of-a-kind advertising medium (40-foot screens, no clutter and no distractions such as remote controls or DVRs) 5.Utilize the Power of Hollywood Box-Office: Hollywood spends millions of dollars to blitz the public before each film’s opening 6.Benefits from the Diversity of the Box-Office: Going to the movies is a co-viewing event – reach multiple decision-makers at one time (more impact for less money!) 7.Limited Inventory Produces Elite Competitive Edge: less advertising clutter allows your message to resonate with the moviegoing audience, increasing recall of your business message 20% OFF FOR UEZ BUSINESS ES EXCLUSIVE Advertising Opportunity @ Newark Citiplex 12 394 Springfield Avenue
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EXCLUSIVE Advertising Opportunity @ Newark Citiplex 12 394 Springfield Avenue. TOP REASONS CINEMA ADVERTISING IS THE BEST CHOICE TO GROW BUSINESS. Target Premium People: You target a proven group of opinion-drivers at the movies - PowerPoint PPT Presentation
Transcript of TOP REASONS CINEMA ADVERTISING IS THE BEST CHOICE TO GROW BUSINESS
Call 1-800-724-movie or visit www.screenvision.comTo advertise call 1-800-724-movie or visit www.screenvision.com
FAST FACTS• Over 72% of Americans go
to the movies annually*
• 96% of moviegoers attend the movies with someone else, allowing you to reach multiple decision makers**
• 2012 Box office revenue is up 16% from 2011***
• 77% of Screenvision moviegoers who recalled the in-theatre spot said they are likely to purchase the advertised product****
• 73% of moviegoers who are familiar with a local business demonstrate likelihood to purchase****
• 58% of moviegoers say going out to eat is part of their moviegoing ritual*****
• 27% of moviegoers say shopping is part of their moviegoing ritual*****
*NRG American Moviegoing 2010**2010 OTX The Moviegoer eXperience***SV Internal Data 2012****Screenvision Impact Study, TNS Taylor
Nelson Sofres, November 2004; Lieberman Research Group, In-theatre Exit Research, weighted average of 25 studies from2008, n+6,457,ages range from 14-65
*****The Nielsen Company, Nielsen Cinema Audience Measurement Jan-Sept. 2011, n=6,562 moviegoers 12+ years old
TOP REASONS CINEMA ADVERTISING IS THE BEST CHOICE TO GROW BUSINESS1. Target Premium People: You target a proven group
of opinion-drivers at the movies2. Reach Mass Numbers of People: Moviegoing is the
#1 form of entertainment outside of the home – you reach thousands of people each week
3. Target People Who Live Nearby: Reach consumers in your community where you do business
4. Reach a Captive, Receptive Audience: The cinema environment is a one-of-a-kind advertising medium (40-foot screens, no clutter and no distractions such as remote controls or DVRs)
5. Utilize the Power of Hollywood Box-Office: Hollywood spends millions of dollars to blitz the public before each film’s opening
6. Benefits from the Diversity of the Box-Office: Going to the movies is a co-viewing event – reach multiple decision-makers at one time (more impact for less money!)
7. Limited Inventory Produces Elite Competitive Edge: less advertising clutter allows your message to resonate with the moviegoing audience, increasing recall of your business message
20% OFF FOR UEZ
BUSINESSES
EXCLUSIVE Advertising Opportunity @Newark Citiplex 12 394 Springfield Avenue
