Slide 1

BBC 1Xtra Semtex 2100-2300

Note: Samples are too small to report on

the individual slot. Therefore, a summary

has been provided of ‘Specialist’

weekday slots (Mon-Sun 2100-2300).

Slide 2 Source: RAJAR Q4 2017 15+ (12 month weight)

01h 38 m 325 h

1Xtra Specialist – Summary Mon-Sun 2100-2300 Reach (000s)

198

145

53

Adults 15+ 15-34 35+

Reach by gender (000s) Hours (000s)

Average hours per listener

Total hours

Men

Women

52.7 145.3

27% 73%

48% 31 % 13% 5% 0.4% 3 %

Age profile

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

• Mon-Sun 2100-2300 Specialist slots have a

weekly reach of 198k.

• The slots skew younger than the 1Xtra’s

average: 79% of listeners are aged under

35 compared to the overall 1Xtra level of

76%.

• They also skew more male, at 73%

compared to 59% for the station overall.

• On average listeners to specialist slots tune

in for over 1hrs 30mins a week to this slot.

• The audience is more likely to be listening

at home (72% of listening) than the 1Xtra

average (56%).

• Listeners in the specialist slot skew more

C2DE (78%) compared to the 1Xtra

average of 50%.

iPlayer requests in the slot see slightly more live than

Catch up listening - live requests make up around 58%

of the total.

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

7 7 8 8 7 9 8

6 5

6 6

5

6 5

0

2

4

6

8

10

12

14

16

Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up Semtex 2100-2300 (Fri) Requests

Slide 4

BBC R1/1Xtra Charlie Sloth Sat 2100-2300

Note: Samples are too small to report on

the individual slot on 1Xtra. Therefore, a

summary has been provided of

‘Specialist’ weekday slots (Mon-Sun 2100-

2300).

Slide 5

Radio 1

Sat 2100-2300

Av. Hrs per listener:

00:54

Share of listening:

4%

R1 Reach (000’s):

181.5k

Proportion who

also listen to:

Radio 1 Sat 19.00-21.00: 42%

Slide 6

SN

AP

SH

OT

– R

ad

io 1

Su

n, 2

1:0

0-2

3:0

0

Source: RAJAR Q3 2017 15+/Pulse (latest quarter)

Proportion target

audience:

(15-34s) : 53%

40% 60%

Samples too small

No AIs available for this slot

Slide 7

Live radio listening

performance &

appreciation

5.1

4.8

6.1

3.5

4.5

5.6

3.6

3.5

0

1

2

3

4

5

6

7

Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018

266 213 302

210 228 245 151 182

0

100

200

300

400

0

0.5

1

1.5

Share % Reach (000s)

Slide 8

In the last two years this slot has reached

audiences between 150k-300k

Source: RAJAR Q3 2017 15+

01:00

01:06

00:54

00:48

01:00 01:00 01:00

00:54

Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018

Slide 9

Time spent listening is at an average of 54m per

listener

Ave. hours per listener

Source: RAJAR Q3 2017 15+

0

20

40

60

80

100

120

140

20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15

Q2 2017

Q1 2018

Q2 2018

Audience reach is strongest at around 10pm

Slide 10

Reach (000s) R1 Sun, 2100-2300

Source: RAJAR Q3 2017 15+

Slide 11

The Audience

The audience skews

less well off:

67% are C2DE

The programme

attracts a more

female audience:

60% vs 40%

33%

67% ABC1

C2DE 36%

17% 15%

14%

12%

6% 15-24

25-34

35-44

45-54

55-64 65+

40%

60%

male

female

The audience skews

15-24 at 36%

The audience to the programme is more female

(60%), with the highest proportion aged 15-24 and less well off (67% are ABC1)

Source: RAJAR Q3 2017 15+

Slide 13

In the past two years this slot has seen a peak

reach of 175k among young audiences.

97

0

50

100

150

200

250

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

Q1

2018

Q2

2018

15-34 35+

Reach (000s) by age groups for Sat, 2100-2300

Source: RAJAR Q3 2017 15+

Slide 14

Listening by platform and

location

60% 27% 14%

Half of the audience is reached at home,

followed by a good level of in-car listeners

Source: RAJAR Q3 2017 15+

Slide 16

Listening to the show via online is increasing

DAB

AM/FM

Online

2015: 49%

2018: 57%

2014: 30%

2017: 22%

2014: 11%

2017: 16%

Source: RAJAR Q3 2017 15+

iPlayer requests in the slot were evenly split between live

and catch-up, with live requests making up 52%.

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

14 13 9 14 11 17

35 16 14

9

13 14 13

23

0

10

20

30

40

50

60

70

Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up Charlie Sloth 2100-2300 (Sat) Requests

Slide 18

BBC 1Xtra Charlie Sloth Sat 2100-2300

Note: Samples are too small to report on

the individual slot on 1Xtra. Therefore, a

summary has been provided of

‘Specialist’ weekday slots (Mon-Sun 2100-

2300).

Slide 19 Source: RAJAR Q4 2017 15+ (12 month weight)

01h 38 m 325 h

1Xtra Specialist – Summary Mon-Sun 2100-2300 Reach (000s)

198

145

53

Adults 15+ 15-34 35+

Reach by gender (000s) Hours (000s)

Average hours per listener

Total hours

Men

Women

52.7 145.3

27% 73%

48% 31 % 13% 5% 0.4% 3 %

Age profile

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

• Mon-Sun 2100-2300 Specialist slots have a

weekly reach of 198k.

• The slots skew younger than the 1Xtra’s

average: 79% of listeners are aged under

35 compared to the overall 1Xtra level of

76%.

• They also skew more male, at 73%

compared to 59% for the station overall.

• On average listeners to specialist slots tune

in for over 1hrs 30mins a week to this slot.

• The audience is more likely to be listening

at home (72% of listening) than the 1Xtra

average (56%).

• Listeners in the specialist slot skew more

C2DE (78%) compared to the 1Xtra

average of 50%.

Slide 20

BBC R1/1Xtra Snoochie Shy Mon 0100-0300

Note: Samples are too small to report on the

individual slot on 1Xtra. Therefore, a summary

has been provided of ‘Specialist’ weekday slots

(Mon-Sun 2330-0500). This gives an indicative

read on the slot’s audience profile.

Slide 21 Source: RAJAR Q4 2017 15+ (12 month weight)

01h 36 m 181.9 h

1Xtra Specialist – Summary Mon-Sun 2330-05 00 Reach (000s)

112

89

24

Adults 15+ 15-34 35+

Reach by gender (000s) Hours (000s)

Average hours per listener

Total hours

Men

Women

22.1 90.2

20% 80%

49% 30 % 14% 5% 0.3% 2 %

Age profile

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

• Mon-Sun 2330-0500 Specialist slots have a

weekly reach of 112.

• The slots skew younger than the 1Xtra’s

average: 79% of listeners are aged under

35 compared to the overall 1Xtra level of

76%.

• They also skew more male, at 80%

compared to 59% for the station overall.

• On average listeners to specialist slots tune

in for over 1hrs 30mins a week to this slot.

• The audience is more likely to be listening

at home (57% of listening) than in the car (

39%.

• Listeners in the specialist slot skew more

C2DE (64%) compared to the 1Xtra

average of 50%.

The majority (76%) of requests for the Monday 0100-0300

slot are catch up requests.

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

5

2 2 3 2 2 3

9

8 8 9 10

10 11

0

2

4

6

8

10

12

14

16

Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up Mon 0100-0300 Requests

Slide 23