Slide 1
BBC 1Xtra Semtex 2100-2300
Note: Samples are too small to report on
the individual slot. Therefore, a summary
has been provided of ‘Specialist’
weekday slots (Mon-Sun 2100-2300).
Slide 2 Source: RAJAR Q4 2017 15+ (12 month weight)
01h 38 m 325 h
1Xtra Specialist – Summary Mon-Sun 2100-2300 Reach (000s)
198
145
53
Adults 15+ 15-34 35+
Reach by gender (000s) Hours (000s)
Average hours per listener
Total hours
Men
Women
52.7 145.3
27% 73%
48% 31 % 13% 5% 0.4% 3 %
Age profile
15-24 25-34 35-44 45-54 55-64 65+
Profile (%)
• Mon-Sun 2100-2300 Specialist slots have a
weekly reach of 198k.
• The slots skew younger than the 1Xtra’s
average: 79% of listeners are aged under
35 compared to the overall 1Xtra level of
76%.
• They also skew more male, at 73%
compared to 59% for the station overall.
• On average listeners to specialist slots tune
in for over 1hrs 30mins a week to this slot.
• The audience is more likely to be listening
at home (72% of listening) than the 1Xtra
average (56%).
• Listeners in the specialist slot skew more
C2DE (78%) compared to the 1Xtra
average of 50%.
iPlayer requests in the slot see slightly more live than
Catch up listening - live requests make up around 58%
of the total.
Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly
7 7 8 8 7 9 8
6 5
6 6
5
6 5
0
2
4
6
8
10
12
14
16
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18
Tho
usa
nd
s
Catch-up UK Requests
Live UK Requests
Live & Catch-up Semtex 2100-2300 (Fri) Requests
Slide 4
BBC R1/1Xtra Charlie Sloth Sat 2100-2300
Note: Samples are too small to report on
the individual slot on 1Xtra. Therefore, a
summary has been provided of
‘Specialist’ weekday slots (Mon-Sun 2100-
2300).
Slide 5
Radio 1
Sat 2100-2300
Av. Hrs per listener:
00:54
Share of listening:
4%
R1 Reach (000’s):
181.5k
Proportion who
also listen to:
Radio 1 Sat 19.00-21.00: 42%
Slide 6
SN
AP
SH
OT
– R
ad
io 1
Su
n, 2
1:0
0-2
3:0
0
Source: RAJAR Q3 2017 15+/Pulse (latest quarter)
Proportion target
audience:
(15-34s) : 53%
40% 60%
Samples too small
No AIs available for this slot
Slide 7
Live radio listening
performance &
appreciation
5.1
4.8
6.1
3.5
4.5
5.6
3.6
3.5
0
1
2
3
4
5
6
7
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
266 213 302
210 228 245 151 182
0
100
200
300
400
0
0.5
1
1.5
Share % Reach (000s)
Slide 8
In the last two years this slot has reached
audiences between 150k-300k
Source: RAJAR Q3 2017 15+
01:00
01:06
00:54
00:48
01:00 01:00 01:00
00:54
Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Slide 9
Time spent listening is at an average of 54m per
listener
Ave. hours per listener
Source: RAJAR Q3 2017 15+
0
20
40
60
80
100
120
140
20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15
Q2 2017
Q1 2018
Q2 2018
Audience reach is strongest at around 10pm
Slide 10
Reach (000s) R1 Sun, 2100-2300
Source: RAJAR Q3 2017 15+
Slide 11
The Audience
The audience skews
less well off:
67% are C2DE
The programme
attracts a more
female audience:
60% vs 40%
33%
67% ABC1
C2DE 36%
17% 15%
14%
12%
6% 15-24
25-34
35-44
45-54
55-64 65+
40%
60%
male
female
The audience skews
15-24 at 36%
The audience to the programme is more female
(60%), with the highest proportion aged 15-24 and less well off (67% are ABC1)
Source: RAJAR Q3 2017 15+
Slide 13
In the past two years this slot has seen a peak
reach of 175k among young audiences.
97
0
50
100
150
200
250
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Q4
2017
Q1
2018
Q2
2018
15-34 35+
Reach (000s) by age groups for Sat, 2100-2300
Source: RAJAR Q3 2017 15+
Slide 14
Listening by platform and
location
60% 27% 14%
Half of the audience is reached at home,
followed by a good level of in-car listeners
Source: RAJAR Q3 2017 15+
Slide 16
Listening to the show via online is increasing
DAB
AM/FM
Online
2015: 49%
2018: 57%
2014: 30%
2017: 22%
2014: 11%
2017: 16%
Source: RAJAR Q3 2017 15+
iPlayer requests in the slot were evenly split between live
and catch-up, with live requests making up 52%.
Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly
14 13 9 14 11 17
35 16 14
9
13 14 13
23
0
10
20
30
40
50
60
70
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18
Tho
usa
nd
s
Catch-up UK Requests
Live UK Requests
Live & Catch-up Charlie Sloth 2100-2300 (Sat) Requests
Slide 18
BBC 1Xtra Charlie Sloth Sat 2100-2300
Note: Samples are too small to report on
the individual slot on 1Xtra. Therefore, a
summary has been provided of
‘Specialist’ weekday slots (Mon-Sun 2100-
2300).
Slide 19 Source: RAJAR Q4 2017 15+ (12 month weight)
01h 38 m 325 h
1Xtra Specialist – Summary Mon-Sun 2100-2300 Reach (000s)
198
145
53
Adults 15+ 15-34 35+
Reach by gender (000s) Hours (000s)
Average hours per listener
Total hours
Men
Women
52.7 145.3
27% 73%
48% 31 % 13% 5% 0.4% 3 %
Age profile
15-24 25-34 35-44 45-54 55-64 65+
Profile (%)
• Mon-Sun 2100-2300 Specialist slots have a
weekly reach of 198k.
• The slots skew younger than the 1Xtra’s
average: 79% of listeners are aged under
35 compared to the overall 1Xtra level of
76%.
• They also skew more male, at 73%
compared to 59% for the station overall.
• On average listeners to specialist slots tune
in for over 1hrs 30mins a week to this slot.
• The audience is more likely to be listening
at home (72% of listening) than the 1Xtra
average (56%).
• Listeners in the specialist slot skew more
C2DE (78%) compared to the 1Xtra
average of 50%.
Slide 20
BBC R1/1Xtra Snoochie Shy Mon 0100-0300
Note: Samples are too small to report on the
individual slot on 1Xtra. Therefore, a summary
has been provided of ‘Specialist’ weekday slots
(Mon-Sun 2330-0500). This gives an indicative
read on the slot’s audience profile.
Slide 21 Source: RAJAR Q4 2017 15+ (12 month weight)
01h 36 m 181.9 h
1Xtra Specialist – Summary Mon-Sun 2330-05 00 Reach (000s)
112
89
24
Adults 15+ 15-34 35+
Reach by gender (000s) Hours (000s)
Average hours per listener
Total hours
Men
Women
22.1 90.2
20% 80%
49% 30 % 14% 5% 0.3% 2 %
Age profile
15-24 25-34 35-44 45-54 55-64 65+
Profile (%)
• Mon-Sun 2330-0500 Specialist slots have a
weekly reach of 112.
• The slots skew younger than the 1Xtra’s
average: 79% of listeners are aged under
35 compared to the overall 1Xtra level of
76%.
• They also skew more male, at 80%
compared to 59% for the station overall.
• On average listeners to specialist slots tune
in for over 1hrs 30mins a week to this slot.
• The audience is more likely to be listening
at home (57% of listening) than in the car (
39%.
• Listeners in the specialist slot skew more
C2DE (64%) compared to the 1Xtra
average of 50%.
The majority (76%) of requests for the Monday 0100-0300
slot are catch up requests.
Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly
5
2 2 3 2 2 3
9
8 8 9 10
10 11
0
2
4
6
8
10
12
14
16
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18
Tho
usa
nd
s
Catch-up UK Requests
Live UK Requests
Live & Catch-up Mon 0100-0300 Requests
Slide 23
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