BATA ARADHANA 2

8/3/2019 BATA ARADHANA 2

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By: ARADHANA DIXITMBA FM


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INTRODUCTION

Bata Shoes (Czech: BaaorBaovyzvody) is a large, familyowned shoe company based in Bermuda but currentlyheadquartered in Lausanne, Switzerland, operating 3 business unitsworldwide Bata Metro Markets, Bata Emerging Markets and BataBranded Business.

It has a retail presence in over 50 countries and productionfacilities in 26 countries. In its history the company has sold morethan 14 billion pairs of shoes.
http://en.wikipedia.org/wiki/Shoehttp://en.wikipedia.org/wiki/Bermudahttp://en.wikipedia.org/wiki/Bermudahttp://en.wikipedia.org/wiki/Shoehttp://en.wikipedia.org/wiki/Lausannehttp://en.wikipedia.org/wiki/Bermudahttp://en.wikipedia.org/wiki/Lausannehttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Lausannehttp://en.wikipedia.org/wiki/Bermudahttp://en.wikipedia.org/wiki/Shoe


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HISTORYBata first established itself in India in 1931 and commenced

manufacturing shoes in Batanagar in 1936. At that time the

Bata Shoe Organization was headquartered in the Czechoslovak

town of Zlin, the residence of Tomas Bata, the founder of the

Organization.

Operations were expanded throughout India with the

establishment of factories in different states and the rapid

growth of the distribution channels to allow the Company's

products to reach consumers in every town across India. BataIndia remains today India's biggest manufacturer and marketer

of footwear

Starting operations as a private company, Bata India is today

traded on the Kolkata and Mumbai Stock Exchanges


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Popular BrandBata is a household name in India and is theundisputed leader in footwear technology.It manufactures and markets footwear for every walkof life.It is the first Indian company to introduce shoesusing latest technology under its brand "Bata Tech".Among its newest collection of technogy in Men'sshoes are "Wind" with in-built air-circulationtechnology, "Antishox" with shock absorbingtechnology and "Flexible" the most bendable shoewith in-built comfort feature and "Comfort" for womenhave become breakthrough products in footwearindustry.


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Bata has a worldwide reach, with operations across 5 continents managed by 4regional meaningful business units (MBUs). Each unit benefits from synergies specificto their environment, such as product development, sourcing or marketing support.Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the marketplace and seize potential growth opportunities.

Bata's strength lies in its worldwide presence. While local companies are self-

governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing.

Bata today

Serves 1 million customers per dayEmploys more than 40,000 people

Operates 4,600 retail storesManages a retail presence in over 50 countries

Runs 40 production facilities across 26 countries

Bata's 4 Business Units:Bata Europe, Lausanne

Bata Asia Pacific-Africa, SingaporeBata Latin America, Mexico

Bata North America, Toronto

BATA TODAY


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OVER VIEWFounded in 1894 in Czechoslovakia, the Bata Shoe organization hassince revolutionized the shoe manufacturing industry. Today the BataShoe Company is the worlds largest manufacture of footwear, withoperations throughout 100 countries.

The Bata Shoe Organization has built a wide line of footwear. One such

brand is Bata Industrials, which is one of the worlds leading brands ofspecialized occupational safety footwear and socks with a wide range ofproducts designed for different industries and work environments.

Bata Industrial's line of foot protection is specially designed for industriessuch as gas, oil drilling, poultry and food processing plants,petrochemical industries, fish processing, construction, canneries and theHazmat industry.

Levitt-Safety Limited in partnership with Bata carries wide range offoot protection products. Talk to us about your specific application andwe will be have the styles and sizes in specialty safety footwear that youneed to get the job done. Additional styles and sizes are available.


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With more than eight renowned brands,which include Hush Puppies, MarieClaire, Bubble Gummers, Power, wecater to a wide range of choices all overthe country. Hush Puppies are one ofthe world's most comfortable shoesdesigned for both men and women.Marie Claire is for today's fashionconscious women who love shoes,which match their colourful and vibrantwardrobe. That's not all. For those whowant a tough shoe that can weather anystorm, we have Sandak to suit theirneeds. Weinbrenner is simply meant totake you outdoors. With them on youcan be rest assured about their ruggedcharacter and durability. Kids can taketheir pick from Bubble Gummers. Poweris all about athleticism, for those wholove sports and enjoy sporting activities
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BIL (Bata India Limited)exports around 3 millionpairs of shoes and otherfootwear annually, primarilyto Western Europe, Middle-East and Far-East markets.Majority of the export isCanvas shoes under leadingprivate labels to customersin the United Kingdom andFrance. Men's leather shoesare sold to establishedretailers in Europe, Middle-East and Far-East.

Dealers

Wholesalers

Industrial / Institutional

DSP - Dealer SupportProgram

Department Store


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Comfort Flexible Windit has

an in-built aircirculationtechnology thatallows your feet

to breathe and

ensures that youstay fresh

a.m. to p.m.

breakthroughproduct inwomen's footwear.It uses dynamic

spring pads that act

as cushion for your

feet.

Inspired byChinese

reflexology,


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BATA SHOE MARKET VALUE

Bata India is trading 4.06% higher at BSE. Currently theshares are trading at Rs 215.25 compared with itsprevious close of Rs 206.85. A total of 5,69,508 shareshave changed hands at BSE. (03:29 pm)

Bata India, the country`s largest manufacturer andmarketer of footwear products, is planning to open 200stores in 3 years.

It is learnt that the company is in talks with major playersincluding hotels. The company managed by four regionalmeaningful business units (MBUs), plans to continue its focuson shoes

.

The construction on `Bata Nagar` is believed would begin by

year end-2006.The stock has shown a rise of 5.41% over the week and

SHARE MARKET


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CUSTOMER SERVICEWide product assortment

Bata Collections target a wide range of customers and offer an excellent price-quality ratio.

Batas exclusive models along with national and international brands are carefully selectedand updated in response to market demand.

Personalised service

Qualified and enthusiastic sales associates who take customers satisfaction atheart.

Clear product merchandising

Easy-to-shop store layout with clear product display by category and by style.

Guaranteed customer satisfaction

In any Bata in the world we repair, exchange or refund any products with defects.We exchange or refund on unworn merchandise if you change your mind.**Proof of purchase is required for refunds.


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REVENUE CURVE forbata india


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The total revenuetotal cost method

relies on the fact thatprofit equals revenueminus cost, andthe marginal revenuemarginal cost method

is based on the factthat total profit ina perfectlycompetitivemarket

reaches its maximumpoint where marginalrevenue equalsmarginal cost.
http://en.wikipedia.org/wiki/Marginal_revenuehttp://en.wikipedia.org/wiki/Marginal_costhttp://en.wikipedia.org/wiki/Marginal_costhttp://en.wikipedia.org/wiki/Marginal_revenuehttp://en.wikipedia.org/wiki/Marginal_costhttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Perfectly_competitivehttp://en.wikipedia.org/wiki/Marginal_costhttp://en.wikipedia.org/wiki/Marginal_revenue


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REVENUE CURVEyear sales profit

2007 794.82 40.15

2008 890.79 47.44

2009 987.44 60.74

2010 1091.92 67.23

2011 1266.43 95.35


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REVENUE CURVE

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1 2 3 4 5

MARGINAL REVENUE

TOTAL REVENUE

YEAR


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SUPPLY AND DEMANDCURVE for bataindia


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SUPPLY CURVEYEAR PRODUCTION

2007 306549

2008 324781

2009 349267

2010 374291

2011 417355


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SUPPLY CURVE

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

1 2 3 4 5

PRODUCTION(SUPPLY CURVE)

YEAR


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DEMAND CURVEYEAR PRICE QUANTITY

2007 794.82 1192713

2008 890.79 1477217

2009 987.44 1894322

2010 1091.92 2336215

2011 1266.43 2992574


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DEMAND CURVE

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

1 2 3 4 5

QUANTITY(DEMAND CURVE)

PRICE

YEAR


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REGRESSIONA statistical measure that attempts to

determine the strength of

the relationship between one dependent

variable (usually denoted by Y) and a

series of other changing variables

(known as independent variables).


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REGRESSIONYEAR X

Y(SALES)XY

X2

2007 1 794.82 794.82 1

2008 2 890.79 1781.58 4

2009 3 987.44 2962.32 9

2010 4 1091.92 4367.68 16

2011 5 1266.43 6332.15 25

15 5031.4 16246.55 55


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Y = Xa + b X2

XY = a X + b X2

5031.4= 5a + 15 b (eq.1)

16246.55= 15a + 55b (eq.2)

(by substituting both the equations, we get)

B = 115.35A = 660.56

Now, put both the values in the equation,

Y = 660.56+115.35xFor the year 2012, x = 6,

Y = 660.56+115.35*6

Y = 1352.66

So, the sales forecast for the year 2012 is 1352.66


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Monica Pignal / Chairperson ofthe Board of Administrators ofthe Thomas Bata Foundation

Michael Jansk/

General Director Baa,a.s. Czech Republic

Ji Filipec/ ThomasBata Business Academyin Zln

Irena Ondrov/ Vice-Mayor of town Zln

Pavel Telika/

Deputy Minister ofForeign Affairs of theCzech Republic

Yvona Ulmanov/

HR Director, BarumContinental


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AWARDSBata India is one of the top ten brandsaccording to a recent survey by A & M. Thecompany has won the third annual Images

Fashion Award for the most admiredfootwear company in 2003.

Superbrands Council, comprising captains of

Industries, has selected "Bata" as one of theSuperbrands in India. The selection waslargely based on criteria such as the brandsmind dominance, goodwill, consumer loyalty,trust and emotional bonding.

BATA ARADHANA 2

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