Barclaycard bespoke offers
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Transcript of Barclaycard bespoke offers
BarclaycardBespoke Offers
Paola Di Cretico 21/05/2014
AGENDA
REQUEST: TAKE A LOOK AT THE BESPOKE OFFERS WEBSITE AND MAKE RECOMMENDATIONS ON HOW WE COULD INCREASE CONVERSION AND REVENUE
QUICK CUSTOMER JOURNEY TO PURCHASE
5 TIPS TO IMPROVE YOUR SALES
TAKEAWAYS
Paola Di Cretico 21/05/2014
CUSTOMER JOURNEY TO PURCHASEGoal: buy a Bank Holiday Break in the Cotswolds
Paola Di Cretico 21/05/2014
Navigation
Search
Navigation 2
Homepage
User goes to bespoke offers looking for Bank Holidays breaks
Bespoke Offers Homepage
Clicks on Bank Holidays OffersPath 1 Out and about
Out and About category landing
page ? LateRooms.com LateRooms.com
Search for Cotswold No Results found
Path 2
Clicks on Travel UK Hotels & Breaks
UK Hotels & Breaks category page
Drill down, then clicks on More
offers
Award winning Cotswolds
break widget
Search for Cotswolds
Path 3
Only 2 search results none related to holidays breaks
Award winning Cotswolds gourmet break product page
end
end
Clicks on Visit site
Path 4
Travelzoo: Asked to choose a deal
unclear about the difference apart from the price
Can choose the date, so I end the
visit
HP widget or drill down 2 pages
“offers for me”
Award winning Cotswolds gourmet break product page
Click on Visit site
Travelzoo: Asked to choose a deal
unclear about the difference apart from the price
Can choose the date, so I end the
visit
Path 5
Lovely Bank Holiday Breaks
banner, but where are the
offers?
Need to provide lots of personal
information without knowing what I can
get.
What about adding a Did
you mean Cotswolds?
Page layout got lots of UX issues
Update your interest is too
down on page!
1CUSTOMERS LOVE Exclusive Access to products, THEY WILL GADLY PAY FOR IT
Fewer but more “exclusive” offers. Trending is great but its meaning is unclear: make me feel part of a community.
Sell dreams user can immediately share not products.
Customers value good service more than fast service.
I’m a person not a persona.
Paola Di Cretico 21/05/2014
Paola Di Cretico 21/05/2014
2YOUR CUSTOMERS DON’T HAVE TO BE FREE CLIMBERS TO REACH YOUR PRODUCT PAGE
I’m browsing most of the time, but I’d love to know your are here to guide me.
By optimizing your search experience you gave your customers more time to discover your site. Not all are shopaholics! Give your customers the option to save relevant “More offers “ for later.
Would be great filtering my search results by image selection.
Paola Di Cretico 21/05/2014
3YOUR CUSTOMERS LOVE STORYTELLING & SELLING THROUGH STORY IS EFFECTIVE
If you bring up the money, you make me feel cheap. Show me first the exclusive discount and the expiration date. Then some product information. Let me know/share my experience
Create expectations by displaying a count down timer and how many users booked it.
Send me only relevant products.
Be consistent!
Paola Di Cretico 21/05/2014
4DON’T PUT YOUR CUSTOMERS IN THE WRONG HANDS
A brand is a person’s gut feeling about a product, service or organization
Be concise and informative. Educate your audience about your affiliates programs.
Why this affiliate is so great!
Let me know what my peers says about this affiliate.
Then, let me know that you still care.
Paola Di Cretico 21/05/2014
5YOUR WORST CUSTOMERIS YOUR BEST CUSTOMERWHO NEEDS TO BE SURPRICED
Offer “exclusive” support to customers buying from affiliates. Act fast: An upset customer receiving a great post purchase service is more likely to become your brand advocate.
Show you care: Goodwill is an act that doesn’t need to be expensive.
Trust comes from meeting and beating customer expectations
Paola Di Cretico 21/05/2014
IN SUMMARYFew takeaways
Make me feel part of this exclusive program
Let me know my personal shop assistant is here to help. Optimize my search experience.
Act fast
Praise your best affiliates on your site
Q&A?Paola Di Cretico 21/05/2014