Bango presentation at 'Mobile Money', 17 April 2012
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1 Bango Canvas8 Mobile Money Anil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com
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Canvas8 ‘Mobile Money’, London. Presented by Anil Malhotra, Co-founder and SVP Alliances & Marketing, Bango
Transcript of Bango presentation at 'Mobile Money', 17 April 2012
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BangoCanvas8 Mobile Money
Anil Malhotra, Co-founder and SVP Alliances & Marketing
© 2012 Bango plcwww.bango.com
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About Bango
– Founded in 1999 to enable effectivecollection of payments from mobiledevice users
– Leading global brands choose Bango for mobile payments and analytics
– Bango technology, relationships and user data enable a superior user experience, higher sales and accurate analysis
– On London Stock Exchange since 2005 (AIM: BGO.L)
– Offices in Cambridge, UK and New York, USA
Bango customers include:
Award winning technology:
80+ Operator relationships include:
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What Bango does …..
Streamlinethe userpayment
experiencePay
For thousands of digital merchants
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User experience can be life or death …
Warrior needs a sword during mobile web game-play
Pay with Bango1. Choose your sword
2. One click to pay
3. Get the sword
Defeated the giant
Met the princess
Ruling the land
Killed by
the Ogre
Pay with PayPal (Zong)
1. Choose your sword
2. Click & type phone number
3. Click to continue
4. Wait for a text message
5. Open the message
6. Note down the PIN code
7. Go back to the app
8. Type in the PIN code
9. Get the sword
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Why “Only Bango”?
Single technical and commercial integration with 80+ billing systems
User Identity:Bango ID merges multiple identities
using cross-site & app history
Common user identity across multiple services / apps
Enables better user experience than any other solution
Operationalsystems
Bango Payment Platform
PaymentReduce ops. cost and risk
AnalyticsHigh performance and
scalability
RIM Identity
Opera ID
Device ID
Browser ID
Carrier MSISDN
Carrier UserID
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In-app billing
User selects credit amount
Payment is collected
Payment is confirmed
User gets content with credit
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Bango for app stores
User browser app store
User chooses content
Payment is collected
User downloads content
Payment stats
• Conversion rates:
– Operator billing: 40%-80%
– Credit Card 8%-12%
– Credit card (2nd time) 80%-90%
– PayPal mobile 1% - 2%
• Typical breakdown of transactions:
– Operator billing 85%
– Credit card 14%
– PayPal <1%
• Transactions over Wi-Fi connections 40%-45%
Source: Bango
