Anil Malhotra presents Bango
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1 Bango Canvas8: Mobile Money Anil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com
description
Anil Malhotra, co-founder of Bango, spoke at Canvas8's Mobile Money event in April 2012. Anil discussed innovation opportunities around mobile transactions and the opportunity to combine transactions with customer loyalty.
Transcript of Anil Malhotra presents Bango
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BangoCanvas8: Mobile Money
Anil Malhotra, Co-founder and SVP Alliances & Marketing
© 2012 Bango plcwww.bango.com
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About Bango
– Founded in 1999 to enable effectivecollection of payments from mobiledevice users
– Leading global brands choose Bango for mobile payments and analytics
– Bango technology, relationships and user data enable a superior user experience, higher sales and accurate analysis
– On London Stock Exchange since 2005 (AIM: BGO.L)
– Offices in Cambridge, UK and New York, USA
Bango customers include:
Award winning technology:
80+ Operator relationships include:
Mobile payments?
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What Bango does …..
Streamlinethe userpayment
experiencePay
For thousands of digital merchants
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A matter of life or death …
Warrior needs a sword in mobile game
Pay with Bango1. Choose your sword
2. One click to pay
3. Get the sword
Defeated the giant
Met the princess
Ruling the land
Killed by
the Ogre
Pay with PayPal
1. Choose your sword
2. Click & type phone number
3. Click to continue
4. Wait for a text message
5. Open the message
6. Note down the PIN code
7. Go back to the app
8. Type in the PIN code
9. Get the sword
Mobile user identity (billing authentication)
Bango User ID: 523673•Cookies •UDID / EMEI•Device details•Browser info•Operator•Connection•Location•Purchase history•Activity history•3rd party identity•Open identities
•MSISDN•Email•etc…
Identified User>1 billion registered Bango user IDs>100 million authenticated for billing
Operators
Device manufacturers
Browser developers
3rd party systems
Bango records
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One-click payment
User chooses content Payment is collected Access content
Global coverage
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Growth of one-click billing to consumers
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Payment stats
– Operator billing 40% - 80%
– Credit card 8% - 20%
– Credit card (2nd time) 80% - 90%
– PayPal mobile 1% - 2%
Source: Bango
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Battle for digital content sales
AndroidMarket
Marketplace
Smartphoneusers
Mobile commerce: Micro to mega
Cash, Credit, Pay
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Thank you
© 2012 Bango plcwww.bango.com
