BACKGROUND - gairpaq.files.wordpress.com€¦ · and icons available Only ten layouts available,...
Transcript of BACKGROUND - gairpaq.files.wordpress.com€¦ · and icons available Only ten layouts available,...
BACKGROUND
Began with Oxford College’s web redesign:
http://oxford.emory.edu/about/quick-facts.html
Other examples: CIRP Survey infographics posters
Had lots of data that needed wider circulation
Had student workers who were interested in design and doing
cool things with data
Higher-end data-visualization tools too labor-intensive for
easier projects that need good graphics
Data visualization tools don’t have graphic-design level
graphics
IS THAT REALLY YOUR JOB?
I’m not a graphic designer, but…My job does include presenting data to a variety of
audiences
My job does include generating interest in data
I can’t present data in person to everyone who might be interested in it
My office doesn’t have a graphic designer---and offices that do might not be as data-savvy or as serious about getting the data right
AREN’T INFOGRAPHICS JUST DATA VISUALIZATION?
Infographics Data Visualization
Narrative focus Non-contextual
Limited analytic capability Extensive analytic capability
Bespoke for a particular dataset;
requires customization
Easy to change out dataset once
created; limited graphics options
Best for non-expert audiences Best for audiences who have some
familiarity with your topic
Good when you don’t have audience
attention for very long
Better when you expect full audience
attention
Persuasive and appealing More objective and left to
interpretation
Source: https://visage.co/throwdown-data-visualization-vs-infographics/
USE INFOGRAPHICS WHEN YOU:
Already have summary data
Are addressing a general audience
Don’t have extensive/exhaustive data
Want to organize the data for your audience
Are trying to persuade/influence
Want wide circulation for your data and/or want to
promote your data
CHARACTERISTICS OF GOOD INFOGRAPHICS
Interesting/engaging topic and data
Appears to be educational
Not too short or too information-dense
Creative design elements incorporated in data
presentation
Good use of space; information-dense but not
jumbled
Clear takeaway message
Often incorporate brand graphic identity
Give data sources
INFOGRAPHICS TOOLS
• Canva: https://www.canva.com
• Piktochart:
https://magic.piktochart.com/dashboar
d
• Venngage: https://venngage.com/
• Infogr.am https://infogr.am/
OVERALL COMPARISON OF TOOLS
TOOL Canva Piktochart Venngage Infogr.am
Free account
details
A multitude of layouts
and icons availableOnly ten layouts
available, many
icons
Limited to 5
infographics with free
account; no export.
Limited icons, all your
work public
Price $9.95/mo. annually or
$12.95/mo. monthly
Additional layouts,
images etc. available
for a few dollars each
Lite: $15/mo.
Pro: $29/mo.
Premium: $19/mo.
Business: $49/mo.
Pro: $19/mo.
Business: $67/mo.
Features Many photos, shapes,
icons, & typography
Minimal graphs. Can
upload images.
Some photos, shapes,
text options. Many
icons & graph options
such as maps. Can
upload images.
Very few free
infographics
templates, not very
attractive graphics
Many graph options
Many icons only
available in paid
versions
Privacy Private account with
choice to share projects
with team or make
projects public
Private account with
choice to make
projects public
Have the option to
share online. Can
download in paid
version.
All work public on
free account except
in paid version.
Team options Can invite up to 10
people to your team
None; coming soon in
new Pro Team versionOnly in Business
version
Only in Business
version
Training/Support Extensive tutorials Brief tour Blog Intro video
Customization Limited to initial shape
of page, can add pages
but not change edges
Work in blocks with
moveable edgesCan change complete
page size, move
layout
Limited
maneuverability,
strict layout
CANVA PROS AND CONS
High-end design elements and templates
Very limited graphing options
However, can upload your own content, including graphs
Lots of icons, many are free
If you don’t want to pay by the month, you can purchase
individual design elements
Can make a team to share your work (even with free account!)
Can’t adjust page size
Some graph types weren’t based on actual data; you had to
adjust and label manually
https://www.canva.com/
PIKTOCHART PROS AND CONS
Attractive design elements and templates
Better graphing options than Canva
Can upload your own content
Not as many icons as Canva
Can’t make a team to share projects (although they say this
functionality is coming in a premium paid version)
Can adjust page size
Has amazing number of maps!
Can imbed video in a project for web
https://magic.piktochart.com/dashboard
RESOURCES
• Beegel, Justin. 2014. Infographics for
Dummies.
• Krum, Randy. 2013. Cool Infographics:
Effective Communication with Data
Visualization and Design.
• Lankow, Jason, et.al. 2012. Infographics:
The Power of Visual Storytelling.