AVTN & NewsNet247 (Investment Deck - generic)
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Transcript of AVTN & NewsNet247 (Investment Deck - generic)
AVTN © NewsNet247©
Presented by:
Phillip CovellFounder & CEO
[email protected] +44 (0) 7881 828 355
Kinny ChengFounder & [email protected]
Investment DeckRepresented by LEQ Ltd • 37 Warren Street, London W1T 6AD • Company No. 4110602
LondonNew York Singapore
2
Building a Media Group The Launch Vehicle for a New Global TV Network and Digital Media Group
NewsNet247
A World News Channel utilisingPlanned Network Infrastructure
The NetworkSpecialising in under-served and under-exploited markets with exceptional global Demographics
Future markets: • Transport • Oil, Gas & Energy • Maritime, Shipping & Yachting • Entertainment & Technology
Full detailed Proposal and AccountsAvailable by arrangement
AVTN AviationTelevision News
3
AVTNAviationTelevision News NewsNet247
LondonNew York Singapore
Business, Passengerand Consumer News
covering everyAspect of Aviation
Business andConsumer News forthe Global Citizen
4
AVTNAviationTelevision News NewsNet247
LondonNew York Singapore
In your home, officeor on-the-move
via… SatelliteCableIPTVApp
24 hours a day365 days a year
The Premier Source of Breaking…
AirlineAviation
AerospaceTechnologyTravel News
Serving…BusinessInvestor
PassengerConsumer
The Premier Source of Breaking…International
BusinessTechnology
PoliticalConsumer News
Serving…BusinessInvestor
ConsumerGlobal Citizen
5
AVTNAviationTelevision News NewsNet247
LondonNew York Singapore
The NewsAviation Insight forthe World
The IndustryReviewed
World News &Stock Market Updates
The Latest in Consumer Travel, and Passenger, Experience
The NewsA Global
Perspective
Business andIndustry Reviewed
World News &Stock Market Updates
The Latest inConsumer Experience
Global TV Access by Satellite, Cable, IPTV
and Device
4K UHD, HD,Adaptive Streaming
Global IP Radio
Business & Financial Data
Multi-Lingual Delivery
Services
6
AVTNAviationTelevision News NewsNet247
3.2 billion Passengersand Industry Stakeholders
(up 3.2% on theprevious year)1
1,000 4K UHD Channels serving 140 million homes projected by 2025 over the top of HD services3
World TV Audience4• North America (38%) • Europe (31%) • Asia-Pacific (21%) • Latin America (8%) • Middle East & Africa (2%)
The World Television marketis estimated to be worth in
excess of £298 billion, growing to £365 billion by 20182
With a Target Reach of349.6 million viewers, the
Network proposes the following Target Audiences:
• Satellite, Cable & IPTV(1% or 3,496,410)
• IP Radio & Online(0.3% or 1,048,925)
(1% of Aviation Demographic = 32 million)
LondonNew York SingaporeSources: ICAO (1); iDate (2,4); Televisual (3)
7
Japanese
German
Portuguese
Arabic
French
Spanish
Hindi
Chinese
English
(Millions of People)0 300 600 900 1,200 1,500
1,125
118
190
90
263
94
17
70
1
375
982
460
330
75
206
216
105
127
First Language Second Language
Language Statistics
17
1
Source: Statista
(Network Multi-lingual Capabilities)
8
AVTNAviationTelevision News NewsNet247
LondonNew York Singapore
TheNetwork Market
Breaking News for the
Global Citizen
Investigative Reporting,
Political Analysis and Global Perspective
Consumer Trends,
Technology, Utility, and Service
StoriesConsumer
Drivers: Price, Value,
Quality, Service,The Ease of
Doing Business
World Events and Human
Interest Stories
The Best of World Sport
News: 24/7,
365-days-a-year, Accessible Anywhere
TheAVTNMarket
People want an Integrated Travel
Experience
Passengers& Consumers
own their Travel Experience, want
to be better informed
Aerospaceis pushing Humanity’s
frontiers
Aviation is making the
world smaller
The World wants to know more about Aviation
Businesses & Investorswant more Analysis &
Data
Airlines & Manufacturerswant to know
what people want from their Travel
Experience
9
Aviation Media: The Problem
Airlines&
AirportsManufacturers Regulators Politics DefenceEnvironment
AviationMedia TV Radio Newspaper &
Print MediaSocialMedia
NewsAgencies
disconnect BusinessAudience
ConsumerAudience
10
The Connected Business and Consumer Audience
Experience
The Solution
AVTNSocial Media
AVTNTV
AVTNIP Radio
Sources of news and information
Aviation News
Aviation Weather
Airline News
Financial News
News Agencies Consumer News Interest Stories
Airport News
Travel News
Investigative Reporting
AVTNAviationTelevision News
11
Aviation is…
Travel (3.35 Billion)Space (2.41 Billion)Air Safety
Air Food 1.5 Billioneach
Travel ExperienceAir Travel 1.04–1.15 Billioneach
TourismAirportSatelliteFlight(s) 747–940 Millioneach
JetAirport WeatherFlight NewsAirport SecurityAir ForceAirlines 315–585 Millioneach
Passenger SecurityAir Force OneAircraft(International) AviationImmigrationLight AircraftAirport ConstructionAircraft PartsTop 10 Award Winning AirlinesAirport Regulation 202–281 Millioneach
Airlines of the WorldIn Flight Wi-FiAirport Social MediaPassengersFirst Class TravelAircraft ComponentsAircraft CompetitionAircraft Parts and SupportAirlines SecurityTop 10 AirlinesAirline Policy 114–177 Millioneach
Aerospace ManufacturingAirline SafetyAirline RoutesATCAerospace CompaniesEuropean AirspaceAerospace JobsCivil AviationPilot SuicideAirport TerrorismAirport ContractorsIATAAstronautFAAAirport ConsumersAirport Theft 41–88 Millioneach
Airport CEOPilotsAerospaceAirport ChairmanFlying AnimalsWorld’s 20 Biggest AirlinesFirst Celebrity in SpaceAirport PoliticsAviation GrowthAirport ExpansionAviation Jobs 90–109 Millioneach
Charter FlightAirline Engineering
Celebrities Who FlyExplosion at Airport
Airline RegulationAeronautics
Freight AircraftImmigration Services
Air CargoAirline Chairman
UAVAerospace and Defence
Airline CaterersICAO
Airline AllianceAirline Hub
Airline SlotsMilitary Aircraft
Airbus vs BoeingAvionics
Flight ServicesAerospace Industry
Pax ExAircraft Maintenance
Aerospace CompositesBusiness JetAviation CO2
Flying ManAir Crash
< 40 Million eachGoogleSearch Results*
Searches performed in London and Singapore on 04 April 2016*
12
News 10.45 Billion
News Media 4.7 Billion
Live NewsWorld NewsTravel News 3.29–3.6 Billioneach
UK NewsTV News 2.78 Billioneach
Education NewsHealth NewsLocal NewsInternational NewsSports NewsTechnology News 2.29–2.69 BillioneachFinancial News
Music NewsUS News 2 Billioneach
Animal NewsArts NewsEnvironment NewsEntertainment NewsMoney NewsPresident NewsSpace NewsWeather News 1.09–1.44 Billioneach
The Worldof News
Asia NewsCrazy NewsFashion NewsMilitary NewsNews in PicturesRegional NewsPolitical NewsShares NewsTransport News 630–989 Millioneach
Celebrity NewsFunny News 559–569 Millioneach
Bank of China NewsBreaking NewsDefence NewsImmigration NewsStocks News 249–284 Millioneach
Bank of England NewsBank of Japan NewsCIA NewsCricket NewsForeign Language NewsFarming NewsOlympic NewsSenate NewsStocks News 138–159 Millioneach
GoogleSearch Results*
Searches performed in London and Singapore on 14 January 2016*
13
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Where in the World is the News?
America: 1.23 Billion
SIN
LDN
NYC
Note: Each figure is derived from the respective Google search results (performed on 02 April 2016)
North America: 263 Million
South America: 127 Million
Antarctica: 84.2 Million
Europe: 1.21 Billion
EU: 264 Million
Russia: 447 Million
Africa: 849 Million
Middle East: 580 Million
Middle East North Africa: 62.3 Million
Asia: 38.9 MillionNorth Asia: 72.2 Million
South Asia: 83.3 MillionSouth East Asia: 125 Million
Australasia: 7.78 Million
Asia Pacific: 344 Million
APAC: 7.78 MillionOceania: 24 Million
(Regional Definition)
14LondonNew York Singapore
The Top 100 Manufacturers: 5600+ Press Releases per year; 15+ per day;21 per weekday
Maintenance &Service Suppliers
4100+ Route &Aircraft Changes Announced per year
Approximately 615 Commercial Airlines
160 Aviation Regulatory Bodies
Worldwide
AVTN
Sources for
Defence &Political Statements
9000+ IATA coded Airports & Airfields
Financial, Marketand Global Interest
Stories
AVTNAviationTelevision News
15
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
News Topics
Business
ConsumerExperience
CorporationsGovernment/
PoliticalActivity
Heritage & Museums
IndustryEvents
Defence
Economy
Environment
Market News& Analyses
Mergers & Acquisitions
InterestStories
International Events
Management Areas
Research & Development
Sales & Procurement
SMEs toPLCs
PressReleases
Regulation
Workforce & Trade Unions
WorldSport
WorldWeather
Travel
Technology
Airlines
Passengers(Pax)
Airports
Variation of Flight Routes
Aviation Weather
MRO
16
Network Audience Information
Male
58% 41% 15%
21%43%
47% 72%
21%
19%
Female Adults (18–24)
Adults (25–34)
Adults (35-54)
Adults (over 54)
Graduate Own Home
Rent Home
The Average News Audience
The Who andthe Why
C-Suite, O
wner, P
artne
r
Corpora
te Infl
uenc
er or
Decisio
n Make
r
Busine
ss Dec
ision M
akers
Global L
eisure
Trave
l in th
e last
year
Active In
terest
in New
s
22% 29%35%
61%61%
Average of UK and US Data across multiple outlets
17
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Service Providers
Airlines
Airports & Airfields
Aviation Enthusiasts
Investment CommunitySuppliers
Trade Organisations
Community Groups
Private & Commercial
Pilots
Corporate Management
Regulators
Manufacturers
Market Analysts
Defence
Educators& Students
Political ActivistsPoliticiansConsumers
Passengers& Travellers
Defence Personnel
Governments
Industry Professionals
SMEs toPLCs
Lobbyists
Business Aviation
Aerospace Corporations
Employees
Unions
Industry Organisations
Financial Institutions
Network Audience
Premium BrandAdvertising Drivers
EnthusiastsDrivers
• Airline and Airport Service News • The Integrated Travel
Experience • Comfort • Services and Solutions • Safety and Security • The Consumer Driven Market • Airline and Manufacturer
Transparency
Passenger & Consumer Drivers
• Programming quality as a driver to audience volume
• Ability to interest, engage and retain the audience
• Reliability of news, data and information
Key Audience Engagement & Advertiser Drivers
Relevant and quality analyses of… • Business News • Financial and Industry Data • Shareholding and Market Movements
Business & Investor Interest Drivers
Audience Engagement
and Advertisers
18
• Everything to do with Aviation, Aerospace, Airlines, Space and Travel
• High Octane Segments and Coverage
• All sexes; single or family unit;from ages 3 through 90+
• Consistent delivery of an engaged demographic
• Aspiration to own, use or consume products and services
• AVTN’s prime age demographic is25–54, with higher-than-average earnings
AVTNAviationTelevision News
Premium BrandAdvertising Drivers
TheGlobal Citizen
• Concise and succinct news reporting
• Adaptive and cohesive programming, adhering to selected demographic and psychographic groups
• In-depth, investigative reporting on relevant issues and a variety of subjects
• Appeal to all: kids, teenagers, adults, and seniors
• ‘Human Element’ in reporting
PsychometricDrivers
• Programming quality as a driver to audience volume
• Ability to interest, engage and retain the audience
• Reliability of news, data and information
Key Audience Engagement & Advertiser Drivers
Relevant and quality analyses of… • Business News • Financial and Industry Data • Shareholding and Market Movements
Business & Investor Interest Drivers
19
• Overview and review of significant and cultural events, special interests and sports
• App creates opportunity for continual, uninterrupted presence with access and engagement — anywhere, anytime
• Key news, weather and breaking content immediately available via app or virtual ticker
• Consistent delivery of an engaged demographic
• Aspiration to own, use or consume products and services
• NewsNet247’s prime age demographic is 25–54, with higher-than-average earnings
Audience Engagement
and Advertisers
NewsNet247
20
Airlin
e Pi
lots
Priva
te &
Co
mm
ercia
l Pilo
ts
90%
of
Tech
nician
s
75%
of
Tech
nician
s
Aver
age
Tech
nician
25%
of
Tech
nician
s
10%
of
Tech
nician
s
$34,770$46,720
$58,370
$72,990
$89,050$83,596
$117,478
Airlin
e Tr
ansp
ort
Pilo
ts
Com
mer
cial
Pilo
ts
Priva
te
Pilo
ts
Recr
eatio
nal
Pilo
ts
Spor
t Pilo
ts
Stud
ent P
ilots
(A
C)
Stud
ent P
ilots
(B
alloo
n/G
lider
)
31.554.747.848.344.849.9
1416171717172323
17 17 17 17 16 14
46.17
Minimum Age
Average Age
OverallAverage Age
US Pilots & Technicians PayUS Pilots (US$)
Inter-US Travellers — Household Median Income
$52,800US Population
Average
$62,500Leisure
Travellers
$87,500Business Travellers
65.7%
18.4% Earnings differential (compared to US Population Average)
40%
Sour
ce: U
S Bu
reau
of L
abor
Sta
tistic
s
Sour
ce: F
AA &
GAM
A No
tebo
ok
Aviation Statistics(US based)
8% (18–24)
21
AverageAge of UKBusiness Travellers
20.3% (25–34)
27.4% (35–44)
28.8% (45–54)
10.8% (55–59)
0.8% (16–19) 4.7%
(20–24)
4.7% (60–64)
2.2% (65–74)
0.3% (75+)
AverageAge of UK
Leisure Travellers
9.8% (20–24)
17.9% (25–34)
13.9% (35–44)
17.1% (45–54)
10% (55–59)
9.5% (60–64)
12.1% (65–74)
3.5% (16–19)
3.5% (75+)
1.3% (11–15)
1.3% (0–10)
Aviation Statistics(Demography of Travellers)
Compiled via Data extracted from the CAA UK Passenger Report
AverageAge of US
LeisureTravellers
20% (25–34)
17% (35–44)
19% (45–54)
18% (55–64)
18% (65+)
4% (18–24)
AverageAge of USBusiness Travellers
19% (25–34)
24% (35–44)
26% (45–54)
20% (55–64)
7% (65+)
22
40m+ Followers @ 64% growth (over 11 months)60% YoY average growth
220+ Major Airline Accounts139m+ Likes @ 73% growth (over 11 months)93% YoY average growth
190+ Major Airline Accounts
Airline Twitter Followers % change
KLM 2,020,000 25.49%AirAsia 1,940,000 40.58%
JetBlue 1,990,000 4.19%Southwest Airlines 1,950,000 7.14%Indonesia AirAsia 1,860,000 78.85%Cebu Pacific Air 1,470,000 59.26%Volaris 1,400,000 72.20%Phillipine Airlines 1,330,000 53.23%Aeroméxico 1,260,000 70.27%
American Airlines 1,250,000 17.92%Turkish Airlines 1,100,000 70.28%Delta Air Lines 1,090,000 18.61%TAM Airlines 987,000 24.94%Malaysia Airlines 960,000 27.66%British Airways 816,000 29.52%United Airlines 766,000 22.76%
Virgin America 749,000 12.80%Qatar Airways 725,000 46.76%
Avianca 677,000 36.77%Saudi Arabian Airlines 660,000 21.55%
Airline Facebook Likes % change
Qatar Airways 10,941,373 18.26%KLM 10,041,690 10.18%
Turkish Airlines 7,996,451 29.60%Air France (France) 5,518,632 8.93%Emirates Airline 5,508,153 27.36%LAN Airlines 5,372,200 30.13%Southwest Airlines 4,894,882 5.84%TAM Airlines 3,218,061 16.53%AirAsia 3,207,774 8.55%
Saudi Arabia Airlines 2,809,563 36.69%Gol 2,682,353 — Jet Airways 2,609,058 43.47%Cebu Pacific Air 2,488,039 25.17%British Airways 2,205,182 25.26%Singapore Airlines 2,188,305 32.81%American Airlines 1,978,073 7.19%
Lufthansa (Germany) 1,951,830 5.93%Volaris 1,935,112 —
Avianca 1,869,234 17.77%Etihad Airways 1,819,291 36.42%
Top 20charts!
Aviation Statistics(Social Media)
Statistics updated on 04 February 2016
23
Aviation Statistics(World’s Busiest Airports by Traffic)
35,000,000
48,400,000
61,800,000
75,200,000
88,600,000
102,000,000
Bangk
ok (B
KK)
Denver
(DEN)
Jakart
a (CGK)
Guang
zhou (
CAN)
Singap
ore (S
IN)
New Yo
rk (JF
K)
Amsterda
m (AMS)
Shang
hai (P
VG)
Frank
furt (F
RA)
Istanb
ul (IST)
Dallas (D
FW)
Paris (C
DG)
Hong K
ong (
HKG)
Los A
ngele
s (LAX)
Lond
on (L
HR)
Tokyo
(HND)
Chicag
o (ORD)
Dubai (
DXB)
Beijing
(PEK)
Atlanta
(ATL)
2015 (Preliminary) 2014 2013 2012 2011Passenger Traffic Volume
Source: Airports Council International
World’s Top 20 Airports (ranked by Annual Passenger Traffic Volume in 2015)
24
Aviation Statistics(Industry Outlooks)
Passenger Traffic Growth Forecast
(over 20 years)⇡4.7%
⇡4.4%
17,739(2012)
36,556(2032)
6.7billion
Freight Traffic Growth Forecast
(over 20 years)
World Fleet(Present)
World Fleet(Projected)
Passengers Forecast (by 2032)
Growth for New Planes (Accounting for Growth and
Retirement)
⇡4.2%
Predicted Airline Traffic Growth
(to 2033)
$5.2trillion
⇡5%
⇡4.7%
in S
ervic
e*Ai
rpla
nes
2013 20,910airplanes
2033 42,180airplanes
25,680Single Aisle
(69.8%)
8,600Widebody
(23.4%)
36,770Demand for New Aircraft(2013–2033)
Traffic Share‡
by 2032
Asia-Pacific 34%
European 22%
North America 18%
Middle East
12%
Latin America 7%
Africa 3%
CIS 4%
21,600(2014)
42,180(2033)
* Boeing Market Outlook(2013–2033)
Airbus Market Outlook ‡(2012–2032)
$39b
$91b
$137b 3,400⇡2.4%
2,500⇡9.6%
3,100⇡3.8%
$267 billion Large category aircraft to
represent half of overall revenue ($137 billion)
9,000 deliveries North America, Europe, China and Latin America will be the largest business aircraft markets during this period
Bombardier Business Aircraft Outlook(2015–2024)
% indicates forecasted CAGRLight category Medium category Large category
Light: $9–20m typical; cabin vol. 300–700ft³; range 2,000–3,000NM • Medium: $20–42m typical; cabin vol. 700–1,500ft³; range 3,100–5,000NM • Large: $50–72m typical; cabin vol. >1500ft³; range >5,000NM
25
Percentage value of World Trade Carried
by Aviation6
35%2.1m+
US Civilian and Commercial Aerospace/
Aviation Industry Employment*2
Aviation Statistics
$55,980 US Aerospace and Aviation Employee
Average Wage5 (2015)
310 Aerospace and
Defence Companies and their Divisions7
360k Aircraft in
General Aviation Worldwide3
3.2b Airlines
Passengers carried in
2014
Estimated1 ownership of shares worldwide is rising, and in excess of
328m
Sources: (1) COOP [Co-Operatives UK]; (2,3) GAMA; (4,6) ATAG; (5) US Bureau of Labor Statistics; (7) AIA; (8) Quoted from Fang Liu, Secretary General of ICAO, at ABACE2016; (*) The Commission on the Future of the United States Aerospace Industry
$22b Contribution by
Business Aviationto the EU8
58.1m Aviation
Employment in 20144
(Key Indicators)
26
Global Distribution of Billionaires
Latin America
54 ⇣52.6%
Africa 23
⇣58.9%
Middle East
37 ⇣43.9%
% indicates change from
2014
BIZHNWIs account
for approximately 1/3 of business
jet deliveries
>$1BMany business jets are sold to HNWIs with a net worth in excess of $1 billion⇡6%
$500–999M
HNWIs in the $500mto $999m band grewby 6% in each of the two years preceding
2014Bombardier Business Aircraft Market Forecast 2014–2023 & 2015–2024 • HNWI = High Net Worth Individual
An HNWI is often defined as someone with a net worth of$50 million or more
Asia Pacific
250 ⇡60.3%
China
251 ⇡10.6%
CIS
78 ⇣38.1%
Europe
446 ⇡28.5%
India
84 ⇡189.6%
North America
587 ⇡12%
Source: Forbes
27
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Advertising andMarketingPotential Advertisers
Internal Sales & Marketing Team
Advertising Brokerages
Airlines
Airports
TV Radio
Other Media & Social Media
Trade & Consumer Magazines
Potential AdvertisersTravel Companies & Destinations
Premium Marques and Brands Petrochemical Companies
Consumer Products International Brands Investment Services
Car Manufacturers Financial Services Service Providers Energy & Utilities
Sport & Health Entertainment Food Outlets
Technology Airlines Hotels Banks
Travel Companies & Destinations Premium Marques and Brands Petrochemical Companies Business Jet Charters International Airports Investment Services Financial Institutions Aviation Companies Manufacturers Airlines Hotels Banks
28
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Network Satellite Distribution& Programming Schedule
A Asia Pacific
B
C
D
E
F
Asia
Middle East & Africa
Europe
North America
South America
C
A
B
DE
F SINGAPORE
LONDON
NEW YORK
2200~0600GMT
0600~1400GMT
1400~2200GMT
29
AVTN AviationTelevision News NewsNet247
Phillip CovellFounder & CEO
Kinny ChengFounder & CoT
Non-Executive Chairman Chief Executive Officer Chief Financial Officer Chief Legal Counsel
Chief Regulatory Officer Chief of Technology
Chief Marketing & Sales Officer Chief Human Resource Officer
Chief of Operations & Bureau Chief (USA) Chief of Operations & Bureau Chief (SG)
Editor-in-Chief (Editorial Content) Channels Controller (Broadcast Content) Additional Non-Executive Director(s) Accounts & Management Support
The Driving Force
Senior Staff
30
AVTN AviationTelevision News NewsNet247
Business & PoliticalUAV & Defence
Commercial AviationGeneral AviationPAX Experience
PropulsionAvionics & Technology
Pilots & PersonnelSafety & RegulationAerospace & MRO
Asia-PacificMiddle East & Africa
EnvironmentalAviation Meteorologists
Editor / Host
BusinessPoliticalChief CorrespondentInternational AffairsAsia-PacificEuropeMiddle East & AfricaNorth AmericaSouth AmericaIndustryAgriculture & HorticultureEnvironmentalFashionSportsMeteorologists
Art & Graphics EditorArt & Graphics Designers
SeniorEditorial Roles
Editorial Roles(as appropriate by region)
Channel News DirectorNews Assignment Desk ChiefDigital Editor
Editor-in-ChiefNews Operations Director
Channel News DirectorNews Assignment Desk Chief
Digital Editor
General Correspondents (TV & Radio)AnalystsJunior Journalists (TV & Radio)
General Correspondents (TV & Radio)Analysts
Junior Journalists (TV & Radio)
31
AVTN AviationTelevision News NewsNet247
Production Roles(as appropriate by region)
Technical Team(as appropriate by region)
I.T. Team(as appropriate by region)
Executive ProducersProducers
Associate ProducersTechnical Directors
Radio Producers/DirectorsFloor Managers
Camera & Studio Operations Co-ordinatorsVideo Editors
Video EngineersVideo Engineers (Assistant)
Camera SupervisorsVTR/Graphics Operators
Audio EngineersAudio Engineers (Assistant)
Make-Up & Hairstylists Camera Crews will be outsourced as freelancers
or via National, Regional and Global Agencies
I.T. and Web Support StaffWeb Development Team
32
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Network ScheduleT-11
monthsT-10
monthsT-9
monthsT-8
monthsT-7
monthsT-6
monthsT-5
monthsT-4
monthsT-3
monthsT-2
monthsT-1
month Launch!
MilestonesProject Green Light ◉Key OrdersLicensingLaunch Event ◉PremisesTemporary OfficesReal Estate SearchConstruction of Working SpacesFurnishings & FixturesNew Premises
StaffingRecruitmentSenior StaffSenior Editorial & Production Staff StartEditorial & Production Team StartGeneral Staff StartBroadcast & Aviation Training Courses
I.T., Comms & Broadcasting SystemsSystem Integration TeamSystems CablingInstallationSystems Testing
Production and TXPre-Production MeetingsPre-Launch Programmme ProductionTransmission RehearsalsSystem Transmission TestsTransmission!
CNBC
33
Network Competitors Network Newswires
AINonline Aviation Week
BBC World News
CNNFlightGlobal
Financial Times
FOX Business
SkyNews
WSJ
AFP
AP
Reuters
Bloomberg Television
34
AVTN AviationTelevision News NewsNet247
Year HouseholdReach % Rating
MeasureAudienceFigures
% of Reach Channel & Source
1,000,000,000 100%2013 100% 1,000,000,000 RT (Global views via YouTube)2013 700,000,000 70% RT (Global views via Cable [unconfirmed])
500,000,000 50%2015 434,000,000 43% BBC News Ltd (Global TV)2015 386,000,000 39% CNBC (Global)TX1 349,641,000 35% Group Channel Global TV Reach Target
2015 33% 328,000,000 76% BBC News Ltd (All Global Services)2015 310,000,000 31% Bloomberg (Global)2015 200,000,000 20% CNN (Global)2015 11% 105,000,000 24% BBC News Ltd (Global TV)
100,000,000 10%10,000,000 1%
2016 0.44% P2+ 4,394,770 Total Estimated US Daily News AudienceTX1 0.35% vol. 3,496,410 1% Group Channel Global TV Audience Target
2016 0.30% vol. 3,003,000 0.69% BBC News UK [BARB]2016 0.19% vol. 1,854,000 Sky News UK [BARB]2016 0.12% P2+ 1,196,000 FXN US Cable [Nielsen]TX1 0.10% vol. 1,048,925 0.30% Group Channel Global Radio Targets
1,000,000 0.10%2016 0.05% P2+ 458,000 MSNBC (USA) [Nielsen]2016 0.04% P2+ 419,000 0.21% CNN (USA) [Nielsen]TX1 0.03% vol. 349,641 0.10% Group Channel Global +1 Targets
2016 0.03% P2+ 287,000 HLN Cable [Nielsen]2016 0.02% P2+ 190,000 0.05% CNBC (USA)TX1 0.01% vol. 127,000 0.036% Group Channel US Cable TargetsTX1 0.01% vol. 126,300 0.036% Group Channel UK Satellite Targets
100,000 0.01%TX1 0.01% vol. 85,773 0.025% Group Channel US Satellite Targets
2016 0.01% P2+ 80,000 Fox BusinessTX1 0.01% vol. 73,425 0.021% Group Channel Global 4K TargetsTX1 0.01% vol. 51,000 0.015% Group Channel UK Cable Targets
Audience vs. Reach & Competitors
AchieveSustained Broadcast Transmission
The Nature of
Broadcast means
The Network
requires Substantial
Funding to be in
place in order
to…
Recruit Industry
Leading Talent
from Aviation,
Existing
Broadcasters and
News Media
The Network intends to appointChristy’s Media and Matchtech Recruitment to fill Senior Positions
AVTN requires
208–342 Employees
NewsNet247 requires
an additional
166–241 Employees
(subject to the appropriate
tiered funding option)
35
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
36LondonNew York Singapore
Tier #1 Tier #2 Tier #3
RegionHD AVTN
DigestUHD IPTV IP
RadioHD AVTN
DigestUHD IPTV IP
RadioHD AVTN
DigestUHD IPTV IP
Radio
Europe — Western ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝
Europe — Central ⃝ ⃝ ⃝ ⃝ ⃝ − − − ⃝ ⃝ − − − ⃝ ⃝
Europe & Middle East ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝ − − − ⃝ ⃝
Africa ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝ − − − ⃝ ⃝
Asia — South ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ − − − ⃝ ⃝
Asia — North-East ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ − − − ⃝ ⃝
Oceania ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ − − − ⃝ ⃝
America — North ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝
America — South (1) ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ ⃝ − − − ⃝ ⃝
America — South (2) ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝ − − − ⃝ ⃝
America — South (3) ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝ − − − ⃝ ⃝
Volume 11 11 11 Global Global 10 0 6 Global Global 2 0 0 Global Global
Targets*
TV Reach by Household 349,641,000 329,418,000 201,320,000
TV Average‡ 3,414,000 2,742,000 1,567,000
TV Reach @ 1% 3,496,410 3,294,180 2,013,200IPTV @ 0.25% 874,000 823,000 503,000IP Radio @ 0.3% 1,048,000 988,000 603,000
Audience Targets based on Reach by Household (by end of TX1)Average of Audience between Weekday and Weekend Audiences‡
*
Service & ReachAVTNAviationTelevision News
37LondonNew York Singapore
Tier #1 Tier #2 Tier #3
RegionHD UHD IPTV IP
RadioHD UHD IPTV IP
RadioHD UHD IPTV IP
Radio
Europe — Western ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝
Europe — Central ⃝ − ⃝ ⃝ − − ⃝ ⃝ − − ⃝ ⃝
Europe & Middle East ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
Africa ⃝ − ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
Asia — South ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − − ⃝ ⃝
Asia — North-East ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
Oceania ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
America — North ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ − ⃝ ⃝
America — South (1) ⃝ − ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
America — South (2) ⃝ − ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
America — South (3) ⃝ − ⃝ ⃝ ⃝ − ⃝ ⃝ − − ⃝ ⃝
Volume 11 6 Global Global 10 3 Global Global 2 0 Global Global
Targets*
TV Reach by Household 349,641,000 329,418,000 201,320,000
TV Average‡ 3,142,000 2,742,000 1,567,000
TV Reach @ 1% 3,496,410 3,294,180 2,013,200IPTV @ 0.25% 874,000 823,000 503,000IP Radio @ 0.3% 1,048,000 988,000 603,000
Audience Targets based on Reach by Household (by end of TX1)Average of Audience between Weekday and Weekend Audiences‡
*
Service & ReachNewsNet247
38
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Infrastructure and PersonnelTier #1 Tier #2 Tier #3 Tier #1 Tier #2 Tier #3
Locations (sq. ft.)
24,000 38,000 30,000 London 12,000 25,000 20,000
20,000 — — New York 11,000 — —
20,000 — — Singapore 8,000 — —
Studios (per location)
2 2 2 Main Studio(60 x 60 sq. ft.) — — —
1 2 — PSC / Interview Studio(20 x 20 sq. ft.) — — 2
1 1 1 IP Radio Studio 1 1 1
Equipment
12 4 4 Edit Suites(four per location) 12 4 4
27 12 9 Studio Camera System(inclusive of Robot Pedestals & Prompting Systems) — — 3
3 2 1 Video Walls(40 x 9 ft.) 3 — 1
342 278 208 Personnel(Admin vs. Sales & Ops average 5% vs. 95%) 241 230 166
✓ ✓ ✓ Event Coverage — Farnborough, Paris, Dubai, Singapore(Multi-Camera O.B.‡, Location Studio & Marketing Pavilion) — — —
✓ ✓ ✓ Contact Centre(Voice, Chat, E-mail) — — —
Subject to staggered infrastructure spend in Construction (Year 1) and TX1 (Year 2), and financial targets for TX1 (Year 2) Outside Broadcast‡*
PRIMARY SECONDARY
39
US 30-second Ad Rates Per 1,000 Audience (2015)
Measure $ CPT £ CPT Movement in 2014
10-Year Average
10-Year Increase
Average $ 23.58 £ 16.25 0.45% 3.40% 28.38%
Maximum $ 46.88 £ 32.32 3.64% 4.72% 38.12%
Minimum $ 14.96 £ 10.31 (4.59%) 2.08% 17.86%
Averages of Averages
Region Source of Estimate
$ CPT Average
£ CPT Average
US TVB $ 23.58 £ 16.25
UK Nielsen $ 21.71 £ 14.97
Eurozone ZintX $ 17.07 £ 11.77
Canada Tubemogul $ 8.00 £ 5.52
South Asia Tubemogul $ 6.39 £ 4.40
Africa Biznews $ 4.37 £ 3.01
Global (other markets) Non UK/US Average $ 10.11 £ 6.97
Global Average $ 13.03 £ 8.98
Cost per Thousand(CPT)
Values denoted by $ and £ are USD and GBP respectively
Values denoted by $ and £ are USD and GBP respectively
40
AVTN AviationTelevision News NewsNet247
LondonNew York Singapore
Financials
Subject to staggered infrastructure spend in Construction (Year 1) and TX1 (Year 2), and financial targets for TX1 (Year 2) Outside Broadcast‡*
PRIMARY SECONDARYTier #1 Tier #2 Tier #3 Tier #1 Tier #2 Tier #380.00 52.00 37.00 Budget Requirement 57.00 45.00 36.0010.00 10.00 10.00 Overdraft Requirement (contingency) 10.00 10.00 10.00(52.77) (30.13) (22.44) Construction Spend (Year 1 @ 10 months) (20.09) (15.75) (14.20)
Revenues160.50 130.61 94.24 Year 2 • TX1 145.56 129.06 94.24172.45 142.17 99.79 Year 3 • TX2 155.53 138.61 100.94186.02 153.38 108.78 Year 4 • TX3 167.50 149.28 107.47
EBITDA(49.25) (29.11) (21.64) Year 1 • Construction (19.44) (15.78) (13.96)60.91 53.03 42.82 Year 2 • TX1 39.23 44.44 34.1367.09 60.06 42.86 Year 3 • TX2 42.30 45.96 34.3172.15 63.53 42.92 Year 4 • TX3 49.19 49.54 35.17
EAITDA (before dividends, and after Ofcom Profit Based Licences)(52.77) (30.13) (22.44) Year 1 • Construction (20.09) (15.79) (14.20)27.10 22.33 24.79 Year 2 • TX1 21.59 30.12 21.3330.35 25.50 25.80 Year 3 • TX2 23.48 30.98 22.3734.02 27.36 27.01 Year 4 • TX3 28.44 33.53 23.63
Dividend (projection)— — — Year 1 • Construction — — —
8.13 9.57 7.43 Year 2 • TX1 6.47 9.03 6.399.10 10.93 7.74 Year 3 • TX2 7.04 9.29 6.7110.20 11.72 8.10 Year 4 • TX3 8.53 10.06 7.09
11.44% 20.66% 20.98% Average Return on Investment (dividend of 30%) 12.90% 21.03% 18.71%6.49% 6.49% 6.49% Audience Growth (projection — YoY post-TX1 targets) 6.49% 6.49% 6.49%7.66% 8.37% 7.45% Revenue Growth (projection — average YoY post-TX1 targets) 7.27% 7.55% 6.79%
All values in Millions of GBP unless otherwise stated
41
AVTN AviationTelevision News NewsNet247
20th Century Fox CorpAberdeen LLC
AdweekAgence France-Presse
Airbus GroupAirport World
Al JazeeraAltera Inc
AMI Digital LearningApple (EMEA)
ArqivaArrow Business Communications Ltd
Ashdown GroupAssociated Press
ATAGAviation International News
AvidBARB
BarclaysBarco Control Rooms GmbH
BBCBlackmagic Design
Blackstone Gates LtdBloomberg
Boeing Corp.BombardierBT Group
BUPA InternationaleBusiness Week
CRTCCanonCBS
CetsatChyronHego Group
Civil Aviation AuthorityCNBCCNN
Companies House
ComuxConnectys.com
Content Marketing InstituteCTV Broadcast
DeloitteDernard Media
Dieselec Thistle GeneratorsDTI (Department of Trade and Industry)
EmbrarerEricson
EVSEASA
Eye-Catching DesignFacebook
Federal Aviation AuthorityFCC
Financial TimesFindanoffice.co.uk
FlightGlobalFlight International
FOR.AForbes
France24Freesat
Future Travel Experience EuropeG4S Secure Solutions (UK) Ltd
GAMA (General Aviation Manufacturers Association)Getty Foundation
Globe CastGrass Valley — BeldenGreen Light Innovation
Hitachi Kokusai Electric Europe HMRC
HR MagazineIATA
IATSEICAO
Information Week
Project Thanks & Attributions
42
AVTN AviationTelevision News NewsNet247
SECSilver Levene
SISSky Group
Sony Europe LtdStateofthemedia.org
TelegenicTeleGeography.com
TelesatThe Commission on the Future of the
US Aerospace IndustryThe EconomistThe Guardian
The Levison ReportThe London Stock Exchange Group
The National ArchivesThe Wall Street Journal
TNP BroadcastTSL
TV Compliance LLPTVB
TVB EuropeTwitter
UK Business ForumsUK Power Institute of Engineering & Technology
Unpracticallaw.comUS Air Force Personnel CentreUS Bureau of Labour Statistics
Usnews.comVentricaVinten
Vitec VideocomVizrt
Wheatstone CorporationWorld Federation of Exchanges
Worldwide StructuresXE.com
Yahoo! Finance
Inland Revenue ServiceIntellectual Property Office
ITV GroupJVC Professional Broadcast
Keller and Heckman LLPKey Code MediaLeadline.co.uk
Legal RecruitmentLifesize
MasterclockMemery Crystal
MicrosoftminiCASTER
MSNBCNBC
News CorporationNielsenNyc.gov
OAK LeasingOctopus Newsroom
OfcomOnestopclick.com
Oxspring Ltd (Cisco)Panasonic EuropePaycheckcity.com
Payscale.comPinewood Shepperton Group plc
Poynter Prsformusic.comQuantcast.com
Quiss Technology plcRadiomation
Rankingthebrands.comRedberry Media Ltd
Reed Business PublishingRferl.org
Rhode-SchwarzSat-Comm Broadcast Ltd
Project Thanks & Attributions