Enlightened Investment Deck

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A platform that enables brands to increase revenue and engagement by integrating philanthropic giving

Transcript of Enlightened Investment Deck

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A platform that enables brands to increase revenue and engagement by integrating philanthropic giving

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The Enlightened Vision!

The Enlightened vision is that every business can be socially conscious. The world is changing in that each person and business has the opportunity and responsibility to make a real and meaningful impact. !

Joining the Enlightened Network means a brands stands for doing well by doing good and want to engage their customers in that. !

Enlightened is a software as a service (SaaS) platform that enables businesses to increase revenue and engagement by seamlessly integrating giving into their business model. !

The future of social business has never looked so bright and our collective ability to sustainably effect change has never been so within reach.!

!

The Socially Conscious Business Network

N E T W O R K

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The Enlightened Business Network Philanthropy Integrated Into Everyday Life and Spending

Shopping With Purpose

SHOPPING TRAVEL HEALTH DINING ENTERTAINMENT

Phase 1: Phase 2:

Saas Platform

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Customers Prefer Purpose

- Edelman Good Purpose 2012

72% - Recommend - Promote - Switch to

On Average Socially Responsible Brands & Services

Corporations recognize that “impact” is not a responsibility; rather an opportunity. We understand that effective CSR is integral to your bottom line.

PEOPLE BELIEVE Companies should support charities and nonprofits with financial donations, yet 75% believe businesses are not performing well in addressing societal issues.

8 OUT 10 (80%)

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Corporate Giving Made Easy and Profitable

Businesses want to be more socially conscious while increasing revenue…

We have them covered:

•  Increase sales conversions rates and revenue •  Increased social media sharing •  Track and communicate the impact they are making •  Save time and money with our team and software •  Elevate brand equity and increase customer loyalty

through giving

We make being good easy…

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Partnering with the right nonprofit is critical!

8 Millennium Development Goals !

1.  Eradicating extreme poverty and hunger!2.  Achieving universal primary education!3.  Promoting gender equality and empowering women!4.  Reducing child mortality rates!5.  Improving maternal health!6.  Combating HIV/AIDS, malaria, and other diseases!7.  Ensuring environmental sustainability!8.  Developing a global partnership for development!

Enlightened has partnered with the United Nations Foundation, to match your business with the best nonprofits!

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Connecting your brand with the right causes!

Software Package! Editorial, Marketing & PR!

Innovative & Integrated Campaigns

Influencer Relationships!

That match your brand image, culture and customer demographic to make the most impact!

Marketing to and engaging new customers around the impact your brand is making!

Frictionless technology that allows for socially conscious integration !

We connect you to influencers, to promote and get the most out of your CSR campaign. !

Reporting & Analysis!

Improve Conversion!

Executive reporting and analysis to ensure you are getting the return you need !

Our experts work with your team to improve results monthly!

Integrate! Grow!Market!

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W W W . E N L I G H T E N E D . O R G

Where Enlightened lives on brand sites: Increase Sales Conversions by .25%-1%!

Complete Socially Conscious Integration

Increase post-purchase social media sharing

Engage Shoppers

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W W W . E N L I G H T E N E D . O R G

A central place to inform and involve customers in the impact the brand is making

Nonprofit Page

1. Impact Project 2. Fact Sheet

3. Brand Feature 4. Ambassador

Where Philanthropy Lives

Content Syndication and Marketing: Partnered with publishers to generate awareness about your socially conscious campaign

Content Categories

1. Funding Goal 2. Video Header 3. Sharing Goal

4. Editorial Content 5. How it works 6. Timer

Features

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Simple code integration and plugins makes implementation seamless

Enlightened Plugin Software

fundingPlugin! sharePlugin! leaderPlugin!

Lift conversion by .25%-1% points!and create impact with each purchase !

Incentivize customers to share your content and products post purchase!

Reward and display customers that make the biggest impact!

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$290 Billion U.S. Philanthropy Market

2010 Charitable Contributions by Source (in $USD Billions)

Biggest pain point is establishing a consistent connection between donors and nonprofits

$211.77B INDIVIDUALS (73%)

FOUNDATIONS (14%)

BEQUESTS (8%) CORPORATIONS (5%)

$41B

$22.83B $15.29B

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$250b Ecommerce Market Is Exploding

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Market Your Impact

Nonprofit Marketing Partners!

Event Marketing!Media Partners!

Influencers,!thought-leaders,!style icons & !change-makers !

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This Space Is Very Hot

Company Monthly Visitors Revenue Model Funding/

Valuation Payment Tracking

Loyalty through Philanthropy

Social Media Gamification

(2012)

6,000 Fundraising Platform $700k

(2009)

NA Fundraising Platform

$7.9 mil/NA Ò

(2010)

5,000 Affiliate Revenue $2 mil/NA Ò

(2005)

N/A E-commerce Sold for $300 mil Ò Ò

(2009)

NA Crowdfunding Platform

$10 mil/NA Ò

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Your Enlightened Team

Nadav Wilf CEO

•  Founder/CEO, MatrixMT- SEO/SEM firm acquired by Geary Interactive in 2009

•  Founder/President, DiscoverSD.com – Lifestyle city guide acquired in 2011

Ilan Wilf President

•  As CEO of Cleantech start up grew from $0 to $5 mil in 2.5 years

•  20 years experience managing and growing global businesses to $1.4 bil in revenue

Rodrigo Garcia Tech co-founder/Head of Product

•  Creative Director and Head of Web Production for DiscoverSD.com

•  Expert in building + marketing web and mobile apps

Allison Rapson Director of Partnerships

•  Communication experience across several media platforms

•  Communications head for fashion icon and philanthropist, Donna Karan

Investors / Advisors (8 total investors) Natalie Bancroft Director News Corp Former Owner of Wall Street Journal

Jeff Clarke Chairman of Orbitz.com

Ann Veneman Exec Director of UNICEF 2005-2010

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Financial Projections

Revenues sources: •  Contracts

•  $2K-$5K/month (scope dependent) •  3.5%-7% of donation campaigns •  Saas Subscription – Plug and play monthly fee

Projected Revenues: •  Year 1: $550K: ~ 35 contracts •  Year 2: $2.1 mil: ~ 130 contracts •  Projected to reach $20-$30 Million by year 4-5 ROI: •  X15-20 times @ $300 Million valuation

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Current Seed Round + Use of Funds Founders Investment: •  Founders invested $100,000 + time

$1.2 mil Seed Round •  $700,000 raised from Angel investors •  $500K to close round to operate for next 8-9 months

•  $300K to BREAK EVEN at month 6-7 •  $200K working capital for expansion of services and extra

runway Use of Funds:

•  60% Sales and Marketing •  25% Product Development + Design •  15% Working Capital and Admin

Investment structure: •  Convertible note, 20% discount, 6% interest

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Where are we headed People want this: •  Increased sign up conversion from 3%-5% with charity header and funding goal •  Increased Buy Button conversion by .25%-1% lift

•  CBS.com •  Starwood Hotels •  Conde Naste/W

Magazine

•  Zappos.com •  Virgin Group •  Dermalogica

Contracted: ($40K contract) •  $1 mil campaign for American Cancer Society Established corporate relationships:

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“Make no mistake… donors want to be more than stewards. They are also determined to innovate so philanthropy makes a bigger difference. They want to change how philanthropy operates, to rethink what being a “major donor” signifies. For many, that means integrating social responsibility into every aspect of their lives. From investing to parenting to making consumer choices, they want their assets to reflect their values.”!!-Forbes, April 2013!