Marketing digital 2.0
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Transcript of Marketing digital 2.0
![Page 1: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/1.jpg)
Tel. 723-7500 / 9990-21954
blog –www.zambusinessasesores.blogspot.com
e-mail- [email protected]
facebook- www.facebook.com/zamcomunicaciones
![Page 2: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/2.jpg)
![Page 3: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/3.jpg)
Hoy el marketing esta obligado al uso de
internet ( web 2.0 y redes sociales ) y es
parte de su estrategia de comunicación que
se conoce como Comunicación Digital .Así
también la web debe estar basado en el
marketing 2.0
Integrando e implementado el marketing
online y offline
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 4: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/4.jpg)
LANZAR UN PRODUCTO Y QUE TODOS QUIERAN COMPRARLO?
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 5: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/5.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 6: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/6.jpg)
¡¡ PERO EN INTERNET !!
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 7: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/7.jpg)
MODELO DE NEGOCIO APLICANDO UN PLAN DE MARKETING 2.0
De manera simplificada…..
Marketing Mix Comunicación
investigación Desarrollo de Precio Distribucion Publicidad Offline Online ventas
Producto y
Promoción
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 8: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/8.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 9: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/9.jpg)
Encuestas
Feed Back
Focus Group
Base de Datos ,etc.
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 10: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/10.jpg)
CO-CREACIÓN
El usuario lo crea…
El usuario participa con sugerencias…
Se crean foros….
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 11: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/11.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 12: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/12.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 13: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/13.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 14: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/14.jpg)
OBJETIVOS
Objetivo “ Que se hable de la campaña” Acción Viral ( Videos,Mailing,etc.) Generación de Base de Datos. Crear conocimiento del producto.
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones
![Page 15: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/15.jpg)
Tel. 723-7500 / 9990-21954 blog –www.zambusinessasesores.blogspot.come-mail- [email protected] www.facebook.com/zamcomunicaciones
![Page 16: Marketing digital 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062617/54bfc1ad4a79594b408b45b0/html5/thumbnails/16.jpg)
Tel. 723-7500 / 9990-21954 www.zambusinessasesores.blogspot.com [email protected] www.facebook.com/zamcomunicaciones