Aventura News 1.26.2011

BY BARI AUERBACH

AAmerica ServiceIndustries (ASI), pro-viding professionaljanitorial and mainte-nance services; andAirstron, specializing

in air conditioning, refrigeration, sales, serv-ice and installations, recently hosted a verycool Aventura Marketing Council breakfastmeeting featuring Ivan Baron, TournamentChair of the 2011 Delray Beach InternationalTennis Championships.

Taking center court, AMC Chair CliffSchulman of Weiss, Serota, Helfman, wel-comed business and community leadersgathered at the Newport Beachside Hotel &Resort along with Lewis Rossi of ASI andMaxine Lopez of Airstron.

Taking the podium, Baron explained the19th annual Delray Beach InternationalTennis Championships is sure to courtunprecedented success. The exciting event isthe world’s only combined ten-day extrava-ganza featuring the ATP Champions Tour(Feb. 18-22) with John McEnroe, MatsWilander, Mark Philippoussis, Pat Cash,Todd Martin and Aaron Krickstein - plus the

ATP World Tour event (Feb. 21-27) withAndy Roddick, the #1 world-ranked BryanBrothers, Juan Martin Del Potro, Mardy Fishand John Isner.

This year’s tournament will benefit theTico Torres Children’s Foundation, devel-oped to assist children in need to fighthunger, disease, homelessness, neglect,abuse and illness.

“The tournament started in 1993 as asmall event attracting about 4,000 people,”Baron said. “Now in our nineteenth year,we’re expecting over 60,000 fans at theDelray Beach Stadium and Tennis Centerand it will be seen in over 124 countries.”

Emphasizing what makes the DelrayBeach International Tennis Championshipsso different, Baron said, “It’s the only tour-nament in the country featuring a five daycompetitive exhibition event with tennis leg-ends. We’re the only tournament in theworld with the ‘VolleyGirls’ promotionalteam. We have the largest art mosaic wind-screen created by artists who paint every sideof the stadium court. And the ‘best seats inthe house’ are available literally 16-feet

Serving Aventura, Bal Harbour, Bay Harbor, Golden Beach, Hallandale Beach, Hollywood, Sunny Isles Beach, Surfside Jan. 26 - Feb. 1, 2011

newsnews

America Service Industries and Airstron host Ivan Baron,Delray Beach International Tennis Championships

–––––––– Continued on page 8

AventuraAventura

Maxine Lopez, Airstron; Lewis Rossi, America Service Industries; Ivan Baron

Above: Ivan Baron; Charlene Welker, Mount Sinai Medical Center;Sunny Isles Beach Mayor Norman Edelcup

Left: Aventura Marketing Council Chairman Cliff Schulman, Weiss Serota Helfman

Aventura Marketing Council members gather for the first meeting of 2011 atNewport Beachside Hotel & Resort

(PHOTOS BY ANDREW GOLDSTEIN)

Around Town in AventuraBring your chairs and your

appetite for great free enter-tainment under the stars onSunday, January 30th, 5 –8:30 p.m. at The WaterwaysShops in Aventura!

Ran Oz, Owner andCreative Director of CooLAMDance Studio, has assembledtop-notch entertainment,including a salsa show, bellydancing, Flamenco dancingand hip hop dancers.Headlining the show are someof young singing stars fromthe recent AT&T YOUNGSTARS SHOWCASE, includ-

ing Valery Vargas, Josh Grosso,Nicole Marie Bequer, ClaudiaSanchez and Hellen Rivas.

During the evening, theyoung singing stars will serveas judges for the open audi-tions for singers ages 10 – 18years old who would like toaudition for next year’sYOUNG STARS SHOW-CASE.

CooLAM Dance Studio islocated in The WaterwaysShops at 3575 NE 207 Street,Aventura 33180. For moreinformation, contact Ran Oz at305-741-4219.

KioCASHTM gives away $1,000 at Mardi Gras Casino

The second $1,000 cash prize from KioCASHTM went to Aventura resident Sam Nejib. “I wasskeptical about entering my information into the kiosk at the Aventura Mall, but then I received thee-mail notifying me that I was a winner! I called to make sure I really won $1,000 just by playingKioCASHTM. I chose Mardi Gras as the place to receive my winnings because we love to play atthe Mardi Gras Casino.”

Each month, KioCASHTM randomly selects a winner who “opens the safe” to collect their win-nings at one of the KioCASHTM advertiser’s sites. Anyone can enter to win by going to either ofthe two KioCASHTM units located in the Aventura Mall; one is just outside the Apple store on theground level and the other is just outside the Food Court on the second level.

For more information on KioCASHTM, visit kiocash.com

CooLAM Dance Studio features sizzling hot entertainment on January 30

Aventura MarketingCouncil recognizes

Ofc. Luis Chaidez

MichaelLeitman,KioCashTM

with winnerSam Nejib

AVENTURANEWS.COM Jan. 26 - Feb. 1, 2011

Jan. 26 - Feb. 1, 2011 AVENTURANEWS.COM

Alec has never been able to figure out whywomen frighten him so much. From the timehe was a first grader, when he offered to helpa girl put on her coat and she kicked him, hehas never really felt comfortable around anyof them. Didn’t stop him in his 20swhen, somehow, he married Jennie.

Never could understand why shedid; but with all that Jennie present-ed him with two girls about a yearand a half apart. He struggled tohelp bring them up but really was-n’t good at it. Jennie spent moretime bringing up the girls,Samantha and Iris, than working on theirmarriage. The house was always loaded withquiet hostility as the girls always sided withJennie on any discussions.

After about 10 years of all this, Alec feltthat he needed an outlet and found it with themousy little bookkeeper in his office. Heenjoyed the affair since he knew that no onewould even connect him to the little book-keeper or visa versa. He didn’t expect the

bookkeeper to want any more from him outof the affair and was astonished when shetold him he should divorce his wife andmarry her. This threw Alec because he wascontent with the way things were going, thenthe bookkeeper sent him a letter telling himthat was what she wanted from him.However the letter wasn’t only sent to him

but also a copy to his wife Jennie.Needless to say this created a

problem. Jennie didn’t appreciatethe letter and even went so far as tostart divorce proceedings againstAlec.

Alec pleaded for a second chancebecause he knew he had made amistake and it really was a growing

up process for him and women. Jennie lis-tened to him and told him that maybe it wastime for him to just grow up and she was giv-ing him a perfect chance to understandwomen. As part of the divorce, Jennie gavehim the daughters aged 12 and going on l4and told him to bring them up through theirteen years. In the last five years Alec hasaged about 20 years... but his daughters areenjoying their teen years.

Wandering & Pondering

DAN PALMER

Looking

Sunny Isles Beach Mayor Norman S.Edelcup recently became Mount SinaiMedical Center Foundation’s newest mem-ber of the board of directors’ executivecommittee. Edelcup’s appointment asSecretary of the Mount Sinai MedicalCenter Foundation is a prestigious honorthat Mount Sinai found fitting to bestowupon Edelcup for his more than 30 years ofsupport and loyalty to the hospital.

“Mayor Edelcup has been instrumentalin the health and welfare of our communi-ty, both as a donor and now as an officer ofthe Mount Sinai Medical CenterFoundation, “stated Mark H. Hildebrandt,Mount Sinai Foundation President.

Edelcup’s association with Mount Sinai

Medical Center beganin the early 1970’swhen he became aYoung Presidentsmember. “Both myparents were alive atthe time and they wereill. Mount Sinai wasthe place where Iwould bring them,”Edelcup said. “Theyalways received excel-lent care and thatstrengthened my rela-tionship with the hos-pital.”

In 1999, he showed

his appreciation bymaking a $1.25 milliongift to benefit the hos-pital’s Division ofAnesthesiology whichwas renamed after him.The Norman S.Edelcup Department ofAnesthesiology wasdedicated in lovingmemory of Edelcup’sparents, Irving andPauline Edelcup.

Edelcup’s involve-ment with the MountSinai Foundation hascontinued to flourish

throughout the years and has resulted inbetter healthcare for the community thatEdelcup so generously gives back to.From being a member of the YoungPresidents and Founders Club to becom-ing a Humanitarian in the Society ofMount Sinai - an exclusive group ofdonors who provide the highest levels ofsupport for the hospital – Mayor NormanS. Edelcup’s recent appointment asSecretary further solidifies his relation-ship with Mount Sinai.

Thanks to dedicated donors like MayorNorman S. Edelcup, Mount Sinai MedicalCenter can continue to foster its mission ofproviding high quality healthcare to ourdiverse community.

Sunny Isles Beach Mayor Norman S. Edelcup receives prestigiousnew appointment in Mount Sinai Medical Center’s Foundation

Sunny Isles Beach Mayor Norman S. Edelcup

Acknowledging her more than 40 years as South Florida’s lead-ing presenter of classical music and dance, Judy Drucker, interna-tionally famed impresaria and friend to scores of the world’s mosthonored musical artists, will be the recipient of the CitizensInterested in Arts (CIA) 2011 Champion of the Arts Award. Theaward will be presented at CIA’s annual fundraising membershipluncheon, Tuesday, March 8th at the Fontainebleau Hotel as recent-ly announced by CIA President Stuart Geller.

Currently busy re-launching her long-time ConcertAssociation of Florida which will be presenting a mix of fourclassical and dance events to be held at both the Fillmore MiamiBeach and the New World Center, Drucker is universallyregarded as among the nation’s most driving forces in capturingthe world’ greatest symphony orchestras, opera singers anddance companies for presentation to both Miami-Dade andBroward Counties.

Along the way of the more than 40 years since she began aseries at Miami Beach’s Temple Beth Sholom, Drucker createdlong-time friendships with such classical icons as ArturRubenstein, Itzhak Perlman, Isaac Stern, Pavarotti, BeverlySills, Joan Sutherland, Renee Fleming, Dmitri Hvorostovskyand Pinchas Zukerman.

Now in its 12 year, the 2011 CIA luncheon, chaired by LenoreToby-Simmons with Hollis Friemark, co-chair, will mark anoth-er step forward in their ever-growing reputation as one of thekey South Florida organizations that devote total efforts andfunds to financially support the diverse array of performanceand visual arts organizations that color our community. To date,CIA, with a membership numbering nearly 300 volunteers withno paid employees, has recorded $600,000 in grants.

Reservations are $85 with Patron tickets $100. Checks maybe payable to Citizens Interested in Arts, Inc., attentionMadelyn Fradkin 20350 West Country Club Drive, #4-119,Aventura, Fl, 33160 or by calling Lenore Toby-Simmons at 305-733-0061.

The Samuel Scheck Hillel Community Day School |The Ben Lipson Hillel Community High School’sBoard of Governors voted this week to appoint RabbiPinchos Hecht as next Head of School,upon recommendation of the Head ofSchool Search Committee. Rabbi Hechtwill begin a spring 2011 transition withDr. Adam Holden who has been Headof School since 2006.

“We are preparing the Jewish lead-ers of tomorrow in the Jewish dayschools of today,” said Hillel ChairmanJorge Woldenberg. “In Rabbi Hecht,Hillel has found the Head of Schoolwith the vision, experience, passion,and academic accomplishment to fur-ther this good work. We are thrilled towelcome him to our Hillel family.”

Rabbi Hecht most recently ledOhio’s Fuchs Mizrachi School, 2006recipient of the national No Child Left Behind Award.By the end of Rabbi Hecht’s10-year tenure as Head ofSchool, Fuchs Mizrachi enjoyed growing enrollment, anew academic building and an endowment. Previously,he served as Head of School at the Hebrew Academy ofGreater Washington, where he twice led the School togarner the Blue Ribbon Award for Excellence. ThroughRabbi Hecht’s headship, they welcomed record enroll-ment and campus renovation.

Rabbi Hecht received his bachelor’s degree fromAdelphi University, a master’s in education fromAmerican University and a master’s in religious educa-tion from Hebrew Theological College. His rabbinicordination is from Yeshiva Gedola.

“Understanding Hillel’s strategic plan, vision andphilosophy, I see that this school is ready to raise the

bar even higher as a leader in education,” Rabbi Hechtobserved. “I am eager to join such a talented faculty andto continue to develop the work already started by the

administrative team.” Upon the School’s 40th anniver-

sary, the appointment of Rabbi Hechtmarks the next chapter of the School’sstrategic plan, building on the growthof recent years. Committed to settingthe standard for 21st century Jewisheducation, the school consistently hassurpassed academic, operational andfiscal goals over the past five years.Today it is an InternationalBaccalaureate World SchoolCandidate, Columbia UniversityProject School and a Reggio-Emilia-inspired preschool, all within a pro-gram built upon traditional Torah val-ues.

“Rabbi Hecht is, quite simply, one of the finestJewish Heads in the nation,” Dr. Holden said. “It hasbeen an honor to prepare the school for leadership ofhis caliber. Our goal always has been to strive for excel-lence in education, and Rabbi Hecht personifies it – heis the consummate educator.”

“This is such an exciting time for Hillel,” RabbiHecht emphasized. “In a time when enrollment is up,surveys show increased confidence from families andfaculty, campus construction is ongoing and ruach isstrong, Hillel has accomplished so much. And I believethat now it is ready for even more. I am committed toenriching the school and extended communities with acommitment to rigorous academics, meaningful Judaicsand comprehensive programs beyond the classroom.”

For information, visit hillel-nmb.org

Hillel names Rabbi Pinchos Hecht as head of schoolThe Samuel Scheck Hillel Community Day School | The Ben Lipson Hillel Community High

School Celebrates 40 Years

Rabbi Pinchos Hecht–––––––––––––––––––––––

Judy Drucker to be honored as “Champion of the Arts”

by Citizens Interested in Arts


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Even if you do not own a computeryou are probably familiar with certainterms and concepts because they havebecome part of our culture and our lan-guage. Two important terms and conceptsare; “reboot “ and “refresh”. They reeferto actions you can take to enhance theoperation and performance of your com-puter.

When you reboot a computer youshut it down completely. Let a little timepass and then start it up and begin again.This technique can correct any little squig-gles that may occur in the system. It canput the computer back on track and iteliminates some errors that may have hap-pened during the process.

Just like the computer you may needto reboot yourself. You may need to shutdown gather your self and then start upand begin again. When you get stuck or

experience any squiggles in your life it isbeneficial to take a quiet moment and bestill. Give yourself the silent treatment.Choose a private location where you canbe alone. Eliminate any extraneous noiseor distractions. Sit down or lie down.Close your eyes. Turn everything off inyour mind just like you turn off the com-puter. This will allow your subconsciousto process things or not process thingsdepending on your needs at the time.

It is a very successful technique thatwill solve many problems and give you asense of tranquility and serenity. Thistechnique will calm and empower you. Itwill allow you to regroup before you pro-ceed. It will allow you to start over revi-talized and refreshed.

The refresh option activates a newpage or phase in your life. It stimulatesyou and renews and revives your spirit andyour energy. It gives you a fresh start andbreathes new life into you.

Part of the word treatment is treat. Atreat is a luxury a joy and a gift. Giveyourself the present of a silent treatmentwhen needed. Reboot and refresh.

Patricia Frank is a LicensedPsychotherapist. She can be reached at205-788-4864, 212-308-0309.

Reboot and refresh

FRANKLY SPEAKING

Patricia C. Frank

BY LYNN CARROLL

When plans call for a cakethat’s a real masterpiece, Shari’sCreations is the perfect destina-tion.

And there may be no bettertime to drop in at the specialtycake decorating supply and giftstudio than this coming week.Proprietor Shari Kwitney plansher first anniversary open-housecelebration from 4:30 to 7:30p.m. Feb. 2nd at her studio, 616Atlantic Shores Blvd., Hallandale Beach, justeast of US1.

“Stop by for a while before heading homefrom work,” Shari suggests. “Relax with a glassof champagne or coffee and enjoy several dif-ferent cupcakes as well as other goodies.”

In addition to discounts on many cake dec-orating supplies that evening, she says, wewill introduce The Miche Bag, the Handbagwith Interchangeable Shells, that are now

available at Shari’s Creations. All three sizeswill be on display as well as many of the dif-ferent shells currently offered! Please checkour website, www.shariscreations.com,which will have a Miche Bag link inFebruary 2011! Sugar-crafting demonstra-tions are scheduled throughout the party, astime allows, she adds.

Shari’s Creations “turns people’s creativewedding and other party ideas into reality,”

she says. “We pride ourselves on providingcustomers with the best quality, products,and service.” Almost everything at Shari’s ishandmade, so everything on her website canbe personalized.

“You can choose from our customizedcakes, cupcakes and cookies, and more,”Shari says. “Just call or send an email… Tellus what you have in mind, and let us createsomething spectacular for you.”

To put frosting on the cake,Shari says the open house coin-cides with the ‘First Wednesdayof Every Month’ meeting of theSoutheast Broward chapter ofthe International CakeExploration Societé (ICES).“Please join us,” she says.“You can share your ideas andtechniques, and enjoy a vari-ety of special treats whileyou’re here.”

Shari’s studio offers manydifferent cake decorating

classes each month as well. Private classesare available for two or more. “Get togetherwith a group of friends just for fun or tocelebrate any special event at our studio fora few inspirational hours of cake decorat-ing. We also offer children’s cake decoratingbirthday parties and have creative ideas foryour fundraising events.”

For details, call 954-232-9665, 305-632-4202 or visit online at shariscreations.com

BY LYNN CARROLL

A woman who had been taking the sameanti-seizure medication for 20 years waspuzzled when she discovered the pharma-cist who refilled her prescription had givenher round pills instead of the oval ones shewas used to. She called the pharmacy andwas assured by the pharmacist that nothingwas wrong. Ten days later, she fell during agrand-mal seizure and sustained a seriousneck injury called a hangman’s fracture.

Enter Neufeld Kleinberg & Pinkiert, aboutique personal-injury law firm with anenviable track record in medical malprac-tice cases.

“We hired a pharmacist and a toxicolo-gist,” says Partner Alan Neufeld, “whofound that they’d given her a 25 ml. dosageinstead of the 250 ml. prescribed – and thatit would take about 10 days for the discrep-ancy to catch up with her. So we have themedication, the prescription and scientificevidence –and we will pursue this to thehighest degree.”

Whether it’s a faulty prescription orwrongful death due to misdiagnosis,Neufeld Kleinberg & Pinkiert attack med-ical malpractice suits with the research,background work and tenacity required forsuccess.

“We spend a lot of money investigatingthese cases,” says Neufeld. “We’re very

selective, because these are complex casesthat typically involve a couple of years oflitigation. We’ve been very successfulbecause of the energy we put into eachcase. We hire the best experts and make useof state-of-the-art video graphics and reen-actments so the jury can easily understandthe issues. We sometimes organize mocktrials to get a better idea of how jurists arelikely to react. So when we do go to trial,we know exactly what needs to be done.”

For more information, call 305-931-6666, email [email protected] visit neufeldlawfirm.com

Medical malpractice among specialtiesat Neufeld Kleinberg & Pinkiert

Alan Neufeld––––––––––––––––––––––––––––––––

BY LYNN CARROLL

Solid tax planning is a year-round con-cern at Melnick, Lilienfeld & Castonguay,CPAs, even though a lot of people see it as aonce-a-year event, says Partner BobLilienfeld.

“The World Series is an event,” he says.“Life is an ongoing process.”

In that spirit, Melnick Lilienfeld &Castonguay, CPAs keep an eye on the bigpicture, Lilienfeld says.

“We deeply care about people accom-plishing their goals,” he says, “We don’t just

prepare returns. If we cost a client even onedime, we’re not worth it. Our goal is alwaysto save a lot more than we charge.”

That work ethic has led to high client-retention. Some families on the firm’s rosterhave been using Melnick Lilienfeld &Castonguay, CPAs for as many as four gen-erations.

The firm offers a number of tax-savingtips. For example, clients who own stockthat has grown in value might contribute itto a charitable remainder trust that can sell ittax-free, resulting in a lifetime annuity aswell as a charitable deduction. Others mayfind itemizing deductions only once everytwo years makes for a better approach.

Another strategy that may apply is the 529college-savings plan to gain the benefits oftax-free earnings used to pay qualified higher-education expenses. And Melnick Lilienfeld& Castonguay, CPAs advises clients to makegifts now, up to the $13,000 limit.

Lilienfeld also suggests setting up aFamily Limited Partnership to keep controlof gift-giving and reduce potential taxes, orfunding a retirement plan in a way thatavoids future tax hikes.

“These are just some approaches,”Lilienfeld says. “All we need is a chance toshow what we can do.”

For information or to set up an appoint-ment, call 305-937-1040, [email protected] or visitmltaxcpa.com or floridataxcpa.com

Don’t just pay taxes, let Melnick Lilienfeld& Castonguay, CPAs plan the future

Bob Lilienfeld––––––––––––––––––––––––––––––––

Shari’s Creations sets anniversary bash at cake design and supply studio

No matter what the occasion, Shari’s Creations designs and personalizes the coolest cakes to match the most imaginative party themes and personal interests



“To finish a work? To finish a picture?What nonsense! To finish it means to bethrough with it, to kill it, to rid it of its soul,to give it its final blow the coup de grace forthe painter as well as for the picture.” PabloPicasso

Picasso must have been talking aboutthe wheels of progress continually turningin Aventura where enhancements such asthe new Aventura Arts & Cultural Centerare creating a “masterpiece” city!

“Restlessness is discontent and discon-tent is the first necessity of progress. Showme a thoroughly satisfied man and I willshow you a failure.” Thomas Alva Edison

Edison must have been talking aboutthe never-ending quest of city leaders toimprove the quality of life in Aventura …hecertainly would be impressed by the under-grounding of utilities and the PoliceDepartment’s high-tech communicationdevices.

“All our progress is unfolding like avegetable bud. You have first an instinct,then an opinion, then a knowledge as theplant has root, bud, and fruit. Trust theinstinct to the end, though you can renderno reason.” Ralph Waldo Emerson

Emerson must have been talking aboutall the big ideas to make Aventura a worldclass community that have since come tofruition – or maybe he just had a premoni-tion about all the great produce now avail-able at Target’s new grocery department!

“We cannot always build the future forour youth, but we can build our youth forthe future.” Franklin D. Roosevelt

Roosevelt must have been talkingabout the success of the Aventura City ofExcellence School earning “A Grades” – ormaybe he knew the city would be teachingfuture leaders great sportsmanship with thecity’s youth sports leagues.

“This world owes all its forwardimpulses to people ill at ease.” NathanielHawthorne

Hawthorne must have been talkingabout forward-thinking citizens dissatisfiedwith service from the county who helpedmake it possible for Aventura to achieveone of the most talked about achievements:Becoming a city in November 1995.

LIFE IN THE CITY

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Were they talking about Aventura?

away from the players – that’s somethingdifferent you don’t see every day!”

With 60,000+ screaming fans, millionsmore watching on TV, 15 one-of-a-kind par-ties, nightly concerts, and thrillingday/evening sessions in an “Award ofExcellence” winning arena, you won’t wantto let the chance to attend the Delray BeachInternational Tennis Championships swingby. For tickets, phone 800-745-3000 or visityellowtennisball.com

Expertly serving South Florida for over25 years, Airstron was founded by JamesPascucci and Lawrence Hayes. The locallybased company is one of the region’s largestmechanical contractors providing servicesincluding new installations, total retrofitprojects, design builds, refrigerant and heatrecovery, sales and service. Airstron alsoowns its own duct company.

To help ensure “grand slam” responsetime, Airstron always has 120 vehicles on theroad guaranteeing service within two to threehours. Championship company projectsinclude retrofitting the 400,000 square footSunTrust building with over 1,800 tons of airconditioning equipment. Airstron also serv-ices Aventura Mall and many others in SouthFlorida. “No job is too big or too small” forthe dynamic, service oriented, state-of-the-art company able to work on all major man-ufacturers’ equipment and control systems.

While Airstron takes a proactive greenapproach to projects, creating buildings thatare more energy and cost efficient, America

Service Industries has been making the worldmore beautiful for the past 40 years. Underthe direction of Founder / President LewisRossi, ASI has been providing the very bestjanitorial and maintenance services moneycan buy since 1970, while focusing on qualityperformance, accountability and an uncom-promising commitment to excellence.

ASI prides itself on the skills of their man-agement and supervisory staff. Their top prior-ity is to assure the team has the right people andthe right equipment to do the job every time.They have designed their company with multi-ple levels of accountability. Their skilled, pro-fessional team leaders, lead workers, supervi-sors and management personnel constantlymonitor and inspect their work to assure theircustomers of the highest possi-ble quality.

ASI clients includeWilliams Island, Del Prado,Del Vista, The Pointe,Hallmark, Trump Palace andThe Pinnacle. Beyond condoassociations, their diverseclient list encompasses banks,office buildings, medical facil-ities, schools and “everythingthat needs to be cleaned.”

For more information aboutAmerica Service Industries,call 305-821-3169 or visit asi-florida.com. For more infor-mation about Airstron, call954-548-3409 or visitairstron.com. Special thanks to Doris andRon Porter from South Beach Management forinviting Ivan Baron to the AMC meeting.

Continued from page 1 ––––

America Service Industries and Airstron host Ivan Baron,Delray Beach International Tennis Championships

Seated (l-r) Sunny

Isles Beach Vice

Mayor Lew Thaler,

Comm. Isaac

Aelion, Comm.

Jeanette Gatto;

Standing (l-r)

Sunny Isles Beach

City Attorney Hans

Ottinot; Margo

Mankes-Goldstein,

Ofc. of Comm. Sally

Heyman; The Hon.

Gerry Goodman;

Miami-Dade County

Comm. Sally

Heyman

Ivan Baron (left) and Aventura Marketing Council Chairman Cliff Schulman, Weiss SerotaHelfman (right) present tournament tickets to door prize winners Sydney Faye-Davis, TheSydney! Style and Elaine Pearlberg, Barker Animation Art Gallery

Airstron team: Jim Nardello, Maxine Lopez, Mike Pintado and Bob Dolan Alberto Jimenez and Sara Fox, America Service Industries; Priscilla Littrell P&G; Lewis Rossi, America ServiceIndustries; Veronica Basterrechea, Dade Papers; Janie Guirola, America Service Industries flank “Mr. Clean”

Aletha Player, FPL with Dr. Wilbert “Tee”Holloway, AT&T / Miami-Dade CountyPublic Schools

––––––––––––––––––––––


Ben Launerts, Marksman Security; Karla Aumack, Ofc. of Dr.Frederick Knoll, DDS; Jason Katz, Circle of Lifesaving / LifeFitness

AventuraComm. BillyJoel; JenniferGrigorian,IHeartPromos; BenLaunerts,MarksmanSecurity

Ashley Boniface and Jan Solomon, FloridaInternational University Biscayne Bay Campus

Bob Cahn, AFLAC; Betty Roffwarg, HR Matters; guest

LanceDetotto,Newport

BeachsideHotel &Resort;

RickKennedy,AventuraHospital

Miami-Dade County Comm. Sally Heyman; Peter L.Fishel, CPA

Russel Lazega, Law Office of Russel Lazega; Paul Ackerman and Gennady Menaker,Ackerman King & Associates; Oscar Llorente, Mount Sinai Medical Center

Left: Dan Palmer,Aventura News; MaxineLopez, Airstron; LewisRossi, America ServiceIndustries

Left: Andy Lewis,Eisinger Brown LewisFrankel & Chaiet;Claudio Stivelman,Shefaor Development

Below: Dr. Jodi Stoner,BusinessEtiquette.com;

Dan Palmer, AventuraNews; Miami-Dade Comm.

Sally Heyman

America Service Industries and Airstron host Ivan Baron,

Right: Elliot Grossbard andJonathan Braunshweiger,BSD Electric flank Susan

Robin, Robin Law; BernardRobin, Protect-O-Larms;

and Kim Ben-Shalom,C&C Insurance East

Doris and Ron Porter,South BeachManagement


(PHOTOS BY ANDREW GOLDSTEIN)

Janie Guirola, America Service Industries unveilsthe new ASI silent spokesperson “Mr. Clean”

Right: Sunny Isles Beach Mayor NormanEdelcup and Miami-Dade County Comm. Sally

Heyman present Aventura Marketing CouncilChairman’s Roundtable members with new

membership plaque: Jonathan Morris (left), JaySteven Levine (center) and Christopher Sajdera

(right), Jay Steven Levine Law Group

Greg Gringruz, iBeautiful.com; Jon Gold, Quality CustomDesigns

Dr. Liza Feliciano Hall and Eion Hall of Mona Liza Smiles presented withAMC Chairman’s Roundtable plaque

Gary Pyott, The Continental Group; Sydney Faye-Davis, TheSydney! Style; Sunny Isles Beach Mayor Norman Edelcup

Maritza Erb, Senior Helpers; Maria Cancio, Smart for Life

Presenting Officer ofthe Month:

Aventura PoliceCapt. Steve

Seefchak; Comm.Sally Heyman; Ofc.

Luis Chaidez;Claudio Stivelman,

ShefaorDevelopment;

Aventura Comm.Billy Joel

Elana Eli, Tropic Survival Advertising & Marketing

Left: Adriana Perez and Maria Stellato, Holistic HealthCare Miami; Cari Cohen, The Fun Palette; Joy Foster,EmbroidMe – North Miami Beach

Delray Beach International Tennis Championships

Right: New Aventura Marketing Council members: Marsha Deakter, Psychologist;Elaine Pearlberg, Barker Animation Art Gallery; Ted Konover, AXA Advisors


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It seems since the start of the new year,wherever we look we’re seeing higher pricesat local checkout counters and when we openour bills in the mail. It seems that rising pro-duction costs and higher gas prices areimpacting everyone’s budgets.

So how can we beat these rising costs?There are several practical ways we can get

a handle on our family finances. For starters,look for bulk food bargains and discountcoupons. Consider better meal planning basedon weekly specials. However, don’t buysomething on sale that you may not really use.

All you need to do is check your old gasbills to see fuel prices are rising again.Unleaded regular already is approaching$3.30 a gallon nationally and it is even higheraround South Florida gas stations. You canstretch your gas mileage by taking extraweight out of your car, clean out the trunk andmake sure your vehicle is well maintained andthe tires are inflated properly.

Residential electric bills always are a prob-

lem. But over the winter, you can turn off yourair conditioning or turn up the thermostat andeven open the windows to cut back electricbills. You also can save money by lowering thetemperature in hot water heaters. That waythey won’t have to use so much electricity.

COSTLY CRUNCHIt’s won’t be long until all our holiday

shopping bills start coming due if you wereone of the millions of people who used creditcards online or at the malls.

Likewise, there also is the federal incometax deadline, this year postponed untilMonday, Apr. 18.

So what’s the bottom line to ensure you’reready for it all?

Howard Dvokin of Consolidate CreditCounseling Services says, “Go through andorganize all your financial papers. Start fixingyour financial problems now or you could befacing even more problems over the next yearor so.”

Yet, for most of us, better managing ourmoney sounds a lot easier than it actually maybe.

Here is a quick and easy plan for doublechecking your financial bottom line:

Now is the time to organize your taxrecords to get ready for this year’s Apr. 18 taxdeadline. At the same time, start updatingyour financial balance sheet to put down, on

paper, how much you earn compared to howmuch you spend and owe.

Next double-check the interest rates ofcredit cards, mortgages and car payments tosee if you can refinance at lower rates.

Then start going over your investments,paying special attention to your blendbetween savings, stocks and 401k retirementaccounts. And don’t forget about double-checking your insurance needs to make sureyou are not over-spending on health, car orhomeowners insurance.

If you rely on just paying minimum credit

card balances, or moving money aroundbetween bank accounts, some financial insid-ers say those banking fees are starting to rise.

“We’re absolutely going to see higher costsfor credit cards, ATM’s or possibly even bal-ance calls,” Dvokin warns. “They’re going to‘fee’ us to death!”

For more information on home budgeting,go online to <www.fpanet.org/>.

Watch Al Sunshine’s “Money Watch”reports Monday-Friday beginning at noon.You may find Al’s blog at cbsMiami.com.

CBS MONEY WATCH

Al Sunshine

Start of new year finds prices ticking skywards

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Walk for the Animals, presented by PetSupermarket, scheduled for SaturdayFebruary 19th, 2011 at Bayfront Park (301North Biscayne Boulevard), DowntownMiami, is an exciting and worthwhile activi-ty for the entire family—and, of course—dogs. The Walk is the Humane Society ofGreater Miami’s largestannual community event,attracting over 3,000 peo-ple, and the only fundrais-ing walk-a-thon for dogsand their owners in Miami-Dade County.

This year’s GrandMarshall is Miami-DadeCounty Comm. MarcSarnoff, Chairman, CityCommission withUniversity of MiamiPresident Donna Shalalaonce again serving as“Leader of the Pack”. The 2011 Walk is ded-icated in loving memory of Randy Reed, ananimal lover, a dedicated volunteer, and anamazing supporter of the Humane Society ofGreater Miami. NBC6 meteorologist, RyanPhillips, will emcee the event.

Enjoy fun-filled activities for the entirefamily, including all of our furry friends.Sponsors will be offering music, games,

prizes, product samples, and great food.There will be a special Bakery Tent filledwith mouth-watering pastries to be enjoyedwith a fabulous cup of Coffee Brake coffee.

Check-in is at 8:30 a.m., entertainmentfrom 9 a.m. to noon. The one-mile strollaround the park (with or without a dog)

begins at 10 am. The min-imum donation for anindividual walker is $50.Or, form a Pack (team)with your family andfriends and receive per-sonalized Pack goodies!Big Dog Packs are forwalkers 18 and over andProud Pup Packs for thoseunder 18. The Pack rais-ing the most money willbe recognized at the eventwith a special surprise.

“Every dollar raisedfrom the walk goes toward sheltering morethan 250 homeless cats and dogs in our careevery day. In addition, the funds help supportour spay/neuter services, quality adoptions,humane education and pet therapy,” saidEmily Marquez-Dulin, executive director.

For more Walk information visithumanesocietymiami.org, or to register,go to firstgiving.com/hsgm

Walk for the Animals and support Humane Society of Greater Miami

City of Aventura announces2011 Go Green Awards

The City of Aventura and theCommunity Advisory Board are

proud to announce the 2011 GoGreen Recognition Award Program.Applications are available onlineand must be postmarked by 5 p.m.on Feb. 25th. The Go Green Awards

will be presented as part of the City’sannual Arbor Day Celebration on

Tues., May 17th at the Aventura Arts &Cultural Center.

Go Green categories include recycling initiatives, energy savingupgrades, use of “Green Seal” or other environmentally friendlyproducts, water conservation measures, fuel and energy conserva-tion practices, using native or xeriscape landscape materials, andeducational outreach programs. Applications need to be accompa-nied by a short narrative explaining the details of the project,including photos if desired.

As part of the City’s Go Green efforts, the 2011 Go Green Expoand Symposium will be held on Thurs., Feb. 24th at 6:45 p.m. at theAventura Government Center. Attendees will learn what the Cityof Aventura and previous Go Green Award winners have donewhile discovering ways to establish or enhance their own Go Greenefforts.

For details, call 305-466-8930 or visit online atcityofaventura.com

A new television show hosted by Kelly Ripa fea-tured Rachel Menton, staff member of JewishCommunity Services of South Florida and presidentof Dizzy Dames Distributing Company. A woman ofmany talents, this Kendall grandmother was selectedfrom hundreds of applicants to be a contestant onTLC’s show, “Homemade Millionaire.” The programshowcases “average” women and their unique inven-tions, with each episode’s winner receiving assis-tance in manufacturing, marketing and selling herproduct.

Menton’s product, called Socks Slots, is a devicethat keeps socks together in the washing machine anddryer. Born out of a practical need to keep her fourchildren’s socks sorted, Sock Slots is color-coded soeach family member has their own color. Socks stayin the slot throughout washing and drying – ready togo directly from laundry basket into clothing drawers,which also eliminates the need for sorting and pairing.

For the past 18 years, she has worked as activitiesdirector at the Seymour Gelber Adult Day Care Center, a joint venture between JCS and theMiami-Dade County Department of Human Services, Elderly Services Division. TheGelber Center serves the frail elderly, focusing on families needing help for their memory-impaired and physically-impaired loved ones. “Working with a frail senior population ismy passion. Talking to them all day is what I do best,” said Menton. “So when I began totalk about my product on the show, Socks Slots, the words just fell easily from my lips.”

The outcome of the show is top secret, but Menton is delighted to have been selected tobe on TV with Kelly Ripa. “Homemade Millionaire” debuted on November 19th on TLCand the segment featuring Menton aired on Friday, December 17th, on Discovery Health at10 p.m.

For information about JCS, call 305-576-6550 or visit jcsfl.org

JCS staffer Rachel Menton debuted invention on TLC show

Rachel Menton–––––––––––––––––––––––

O’Connell & Goldberg PublicRelations has announced the pro-motion of Megan Connelly to sen-ior account executive and KarenDennis to account executive.

Connelly joined the firm in2007 as account executive. Shewill continue to handle day-to-dayclient activities, media relationsand various community relationsinitiatives. A resident of Fort

Lauderdale, Connelly is a gradu-ate of Boston College with a bach-elor of science degree in commu-nications.

A resident of Hollywood,Dennis joined the firm in 2008.Her previous experience includesserving as director of communica-tion for the Samuel Scheck HillelCommunity Day School in NorthMiami Beach.

An independent, full-servicecreative public relations firm,O’Connell & Goldberg pridesitself on connecting clients withtheir key audiences and keepingthem relevant in the marketplace.Its unique approach has impactedmany business sectors includingretail, hospitality / F&B, realestate, education, healthcare, not-for-profit and corporate communi-cations.

Recognizing the rapidly-chang-ing way in which consumersreceive information, the agency

works with clients to engage themost impactful methods of com-munication, encompassing bothtraditional and social media chan-nels.

Visit the firm’s website atoandgpr.com or connect viaFacebook, YouTube(oandgpr.com) and Twitter@OGPR

O’Connell & Goldberg announces staff promotions

Karen Dennis––––––––––––––––––––– Megan Connelly

––––––––––––––––––––––––––––



Hats off to Hyundai for the new top-of-the-line Equus, a stunningly beautiful and techno-logically excellent automobile.

If you’ve been thinking about buying aMercedes S Class sedan, Lexus LS 460 or aBMW 7 Series, but the price tags have keptyour wallet in your pocket, then take a look atthe Equus with a starting price of under$60,000.

Hyundai has had the Equus on the productionboards for several years as engineers worked tocome up with the company’s initial offering inthe large luxury car segment. With its Europeandesign, comfortable interior and leading edgeautomotive technology, the 2011 Equus isHyundai’s signal to the world that it can engi-neer, design and build world class vehicles.

Equus is offered in two models — Signatureand Ultimate.

Equus Signature has a starting price of$58,000 and comes with leather seating sur-faces; Alcantara suede headliner; dual automat-

ic temperature control with air quality system;a 608-watt, 17-speaker Lexicon stereo system;heated and cooled front seats; heated steeringwheel trimmed in wood and leather; illuminat-ed scuff plates; illuminated door handles anddoor armrest, and all the bells and whistles youfind in similar luxury sedans.

Equus Ultimate, with a base price of $64,500,has everything that the Signature has and more,including separate rear seats that have elaboratemassage technology, power headrests andfootrests, separate entertainment controls andeven a small refrigerated cooler in the centerconsole. A forward-view camera allows for bet-ter visibility and a power trunk lid is standard.

Equus is powered by Hyundai’s vaunted 4.6-liter Tau V-8 engine with variable valve timingand mated to the six-speed ZF automatic trans-mission with a manual shift mode. The combi-nation is amazingly quick, quiet and smoothand the handling is precise.

The Equus is designed on what Hyundaicalls its “Fluidic Sculpture” principle.

Up front, the grille is taken from theHyundai Genesis and it has been neatly inte-grated with the headlights, which wrap aroundand blend into the fenders. The shortened frontoverhang allows the auto-cornering HID head-lights to swivel effectively as the car turns.

Along the side the car has a fast roofline anda contour crease across the top of the front

fender, arcing through the doors and over therear door handle to the taillights. Large 19-inchwheels and tires fill the wheelwells.

On the inside, there is huge space, lots oflegroom and headroom and abundant luxurycomplemented by plush leather and inlaidwood trim.

Both models come with abundant interiorequipment, including a heated wood-and-leathersteering wheel with power tilt-and-telescopicadjustment, heated and cooled front seats, a 12-

way power-adjustable driver’s seat with mas-sage, dual automatic climate control with sepa-rate adjustment, 60/40 power-reclining rearseats, power rear and side sunshades and an autodefogging system with rain-sensing wipers.

Ron Beasley is the automotive editor forMiami’s Community Newspapers. He may becontacted by calling 305-662-2277, ext. 261,or by addressing email correspondence to<[email protected]>.

Equus is Hyundai’s entry in large luxury car segment

LET’S TALK CARS

Ron Beasley

Equus has sleek design, a fast roofline and large 19-inch wheels.–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––


MSCC First site in South Florida toprovide new prostate cancer treatment

BBYY JOANNA PALMER

The Mount Sinai ComprehensiveCancer Center is the FFIIRRSSTT site in SouthFlorida to treat advanced prostate cancerpatients with a new cellular immunothera-py treatment called PROVENGE®, thefirst in a new therapeutic class known asautologous cellular immunotherapies.Mount Sinai is one of only 50 sitesthroughout the country and, currently, theOONNLLYY site in South Florida offering thisnew, innovative treatment for prostate can-cer.

Provenge was recently approved by theU.S. Food and Drug Administration (FDA)and is a restorative, not preventive, treat-ment for prostate cancer. It is an autolo-gous (made from a patient’s own immunecells) cellular immunotherapy designed tostimulate a patient’s immune system toidentify and target prostate cancer cells.Patients’ cells are collected, infused withan antigen then helps activates the patient’sT-cells to help fight the prostate cancercells, and then placed back via an IV intothe patient. Patients receive three infusions,two weeks apart. Each dose is manufac-tured and customized specifically for eachpatient using his immune cells so no twodoses are ever the same.

Clinical trials have shown that the ben-efits of this treatment include an extendedsurvival rate, improved importance of live-liness, and a 22.5% reduced risk of death.In fact, 83% of men who receivedProvenge were able to do routine activitieswithout any restrictions.

Ronald London, age 78, was diagnosedwith prostate cancer in 1997. He is current-ly a stage IV cancer patient at The MountSinai Comprehensive Cancer Center andbecame the first patient in South Florida to

receive the Provenge treatment since itsFDA approval on January 17, 2011.London has been through several doses ofradiation and hormone therapy, but the can-cer keeps coming back.

“It looked like my only option wasaggressive chemotherapy, and I just could-n’t go through that,” said London.

In fact, side effects from chemothera-py, which is the only other treatment optionfor many of these patients, can be just asagonizing as the disease itself. In addition,Provenge has improved survival rates overchemotherapy.

“Mr. London is an ideal candidate forthis type of treatment,” said Dr. MikeCusnir, London’s oncologist at the MountSinai Comprehensive Cancer Center. “Itwould be too high-risk for a gentleman ofhis age to undergo any further aggressivechemotherapy, let alone surgery.”

“I’d like to meet my great-grandchil-dren one day so, hopefully, I’m successfuland I’ll be around so that I can help some-body else in my position be around, too,”said London.

According to the American CancerSociety, prostate cancer is the most com-mon non-skin cancer in the United Statesand the third most common cancer world-wide. More than two million men in theUnited States have prostate cancer, with anestimated 217,730 new cases and approxi-mately 32,050 men expected to die fromthe disease in 2010. It is important thatmen, beginning at age 40, get routine, year-ly prostate cancer screenings.

For more information on The MountSinai Comprehensive Cancer Center, theProvenge treatment or to schedule anappointment for your annual prostate can-cer screening, please call 305-674-CARE(305-674-2273) or visit www.msmc.com.


Win ‘heavy weight’ prizes atParkinson’s Project BenefitSaturday, Feb. 12 at Olympia Gym in Aventura

www.communitynewspapers.com

BY BARI AUERBACH

Imagine winning a brand newcar from Tropical Chevrolet;enjoying a prime steak atMorton’s; acquiring acclaimedRomero Britto artwork; being pam-pered with a massage and spa treat-ments; or getting a gift card to BestBuy…and the best part is – it canall be absolutely free! These arejust some of the great raffle prizesthat will be up for grabs whenOlympia Gym in Aventura hoststhe 2nd annual Parkinson’s ProjectBenefit featuring three popular fit-ness modalities: Spinning, Body Forgingand Zumba dance lab.

On Saturday, Feb. 12, the communityis invited to help support the University ofMiami’s Miller School of Medicine and theHerbert Kay Parkinsons Chapter by partic-ipating in a 90-minute spin-a-thon (8:30a.m.-10 a.m.), followed by a power yoga-like Body Forging class (10:15 a.m.-11:30a.m.) and a high-energy Zumba dance lab(11:45 a.m.-12:45 p.m.).

“Once again we’ve had a wonderfulresponse from local businesses donatingproducts, goods, and services to be raffledoff throughout the event,” said coordinatorRoy Roden. “We’ll be selling raffle ticketsfor all the great prizes that will be drawnduring the three fitness events – and with adonation over $25, you could win a new carfrom Tropical Chevrolet.”

If you sometimes find it hard to work upthe energy to workout, just looking at the listof some of the charity event sponsors shouldhelp get you motivated: C.H. RobinsonWorldwide, Inc; Runner’s Depot; BulldogNutrition; Joe’s Stone Crabs; KosherKingdom; Edible Arrangements; DannyMizrachi Day Spa & Salon; StivelmanFamily; Heavry Burger; Cool J’s UrbanWear & Foot Wear; Pillar; Lola’s onHarrison; Massage Envy; City Bikes; InstyleDay Spa & Salon; Morton’s The Steakhouse;Best Buy; Romero Britto; Andrea LarsenUltimate Nutrition; Holistic AddictionTreatment Program; Udonis Haslem athleticshoes; Bill Wieger Gallery; Sail Cygnus; Dr.Mark Frankel dentistry; Whole FoodsMarket – and the list continues to grow.

Anticipating this year’s event will beeven more successful than the firstParkinson’s Project Benefit, Roden said,“Our first event raised over six thousand dol-lars and continues to benefit the Parkinson’sDisease Foundation and the University ofMiami Miller School of MedicineParkinson’s Program. Contributions arehelping research on the national level as wellas our local community as both institutionsare determined and resolute in their commit-ment to finding a cure.

“The cause of Parkinson’s diseaseremains a mystery, and there is still nocure. Fifteen percent of patients are diag-nosed before age fifty and the diseaseaffects one of every one hundred personsover the age of sixty. Thanks to researchlike that at University of Miami MillerSchool of Medicine Parkinson’s Program,as well as PDF, many PD patients now livewell into their eighties.

“Having recently been diagnosed withParkinson’s myself, this event holds a veryspecial meaning to me. It offers me anopportunity to be a part something biggerthan myself. To fight the disease that’saffecting me, my family, and millions ofothers.

“I would like to invite everyone toeither participate, volunteer, pledge a con-tribution or come in and support us in ourefforts to make this year’s event an evengreater success!”

For more event information, phone:Olympia Fitness Center located inAventura’s Promenade Shops 305-932-3500.

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I’ve been writing this column for more thana year now, and have touched on many foods,ingredients, restaurants, and cocktails. I havecomplimented and complained, raved andripped apart all kinds of food-related topics, sowhen I was thinking about what I was going towrite for this column, it dawned on me – I hadnever written about sushi.

No big deal, except that sushi, or actually,sashimi (sushi minus the rice) is one of myfavorite things in the world to eat. I can remem-ber the first time I had it – I was in college inSyracuse, which is not exactly the seafood cap-ital of the world. It was 1987, and people werejust starting to discover what many consider astaple cuisine today. The place was Itchiban,“the” date place at the time. I went with a boynamed Darren. We walked in ready for a“Benihana-style” experience, watching the chefset veggies ablaze and flip shrimp shells into thetop of his hat. Instead of feasting on teppanyaki,we wound up ordering a sushi / sashimi sampler.

I remember thinking, “Oooooh, how pretty.”It was so colorful and delicately assembled. Asa fanatic about presentation (even when it’s justmy husband and I at home), I was in heaven. Iremember looking at the deep red tuna, theorange salmon perfectly marbled with the whiteof the fish’s fat, the soft, pale yellow color of thetamago (omelet), and how the brown of the eelappeared so earthy. But what caught my eyefirst and foremost was the pale green “stuff”. Itwasn’t fish…was it? A vegetable, maybe?Hmmm…not sure. So I did what any true food-ie would do – I stuck my chopstick in and tooka healthy mouthful. At first, I wasn’t sure whatto think. The taste was actually more of a smell.Then came the heat. Not the” chili-pepper-back-of-the-tongue” heat, but the inside out heat. Thetype that starts in your nose and spreads to youreyes until every part of you is watering. Likecrazy strong horseradish. OH DEAR GOD!

It was the most exquisite torture. And whenthe “pain” stopped, I called for the waitress.She explained what wasabi was and how it wassupposed to be used. And so I tried. The firstbite of salmon and I was hooked. The coolness,the creaminess, the soft but not squishy texture,the fragrance (not fishy, but of the ocean) thatwas a juxtaposition from the heat of the wasabi.Then I tried tuna. Slightly firmer – a moresteak-like quality), still oceany but crisper. Andon it went. The eel was warm and a little slimi-er. I tried mackerel (fishy tasting, oilier, but stillappealing), clean flavor of yellowtail, the purecreaminess of the scallop, the chewiness of theoctopus and conch…I could go on all day.

I will never forget that experience. Fast for-ward many years and what I have learned is thatI want my fish raw – and plain. I do not want tocover the beautiful freshness and taste with soyor anything else. I do not want rice to fill me upeither. Plain, raw fish…period.

Okay, I will occasionally use wasabi becausethat is acceptable (and delicious). What mostAmericans do not know is that when eatingsushi (be it maki, which is a roll or nigiri, whichis by the piece) the Japanese do not further sea-son their sushi. The chef adds wasabi in prepa-ration and therefore you are not supposed to addmore (he knows how much to use, after all, it’shis job), but on sashimi it is perfectly fine to dipas desired; wasabi is used to bring out the flavor.

But so I digress. It is about enjoying. Andspeaking of, where can you get good sushi local-ly? Start with Fuji Hana (305.932.8080), whichused to be in Loehmann’s Plaza and has movedall the way to The Venture (that was a joke – it’sa half block move). The little place is alwayspacked. And with good reason. The fish is fresh,the piece size is big, and the variety is significant.It also offers a mean ginger dressing, whichcomplements its generously portioned, ice cold,crisp green salad. The price is typical Aventura –a bit higher than everywhere surrounding it - butthe convenience factor outweighs the extra fewbucks. I love to sit at the sushi bar and watch thechefs meticulously slice 1/8-inch thin slices offish for Usuzukuri (thinly sliced sashimi) orbuild custom-created rolls (which they do with-out a fuss) for guests. I get a sashimi appetizer,which consists of nine pieces of fish three tuna,three salmon, three white and it’s enough for din-ner. The wait staff is harried (it’s alwayspacked!) but they’re usually very nice.

Up and down Biscayne, moving south intoNorth Miami Beach is Sushi House(305.947.6002), a sleek white “modern” envi-ronment, meant to resemble a South Beacheatery. It is much more expensive (you are pay-ing for atmosphere and a trend dining experi-ence) but the food is good. Many of the rolls arespicy (spicy tuna lovers – this is your place) andthere is a “sort of” bar scene. The service isfine, but for me, it just never feels like home.

Continuing south is Oishi Thai (305.947.4338),located in the Biscayne Commons shoppingPlaza. In a “food-oriented” plaza, I have seenplaces come and go. Oishi has stood the test oftime. It is open for lunch and dinner, and in myopinion, offers great food. The rolls are on thesmall side size-wise, but the sashimi is generousand the quality top-notch. And while we are nottalking about Thai food today (or even cookedfood for that matter), I would be remiss not to men-tion the exquisite hot dishes Oishi Thai offers.Cooked fish dishes, soups, noodles, and once youeat there a bunch of times, you can even ask for “offthe menu items”. I also need to mention that thelychee martinis are out-of-this-world!

Now let’s head back North, starting in theAventura mall with Sushi Siam (305.932.8955).When I ate there for the first time I was pleasantlysurprised. I do not think much of the mall, and allof the “chain” stores and restaurants that comewith. But this place, which is located right acrossfrom the movie theater, is delish. For $2o-some-thing dollars, order the lobster roll, which neverdisappoint. The meat of a whole lobster is servedcooked in chunks, as well as maki. The foot-long plate comes out with fanfare andgrandeur and tastes awesome. The eateryalso offers cooked dishes and teppanyaki.


EAT THIS... DRINK THAT

Shari LynnRothstein-Kramer

Sorting Out Sushi

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Noting that both Turnberry and MetroBank have long traditions of communityinvolvement, Yepez said, “As NAFHNational Bank, we will continue to be lead-ers in our community, and plan to makeeven greater contributions in the future.”

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Aventura News 1.26.2011

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