Changing Modes .

Audience research

MOOD BOARD

Target audience

Changing Modes .

Audience research

AGE: 15-19 years

(secondary to sixth form)

predominantly white females

(however secondary audience is multicultural females)

Will be into the artist fashion

which is the 80’s

renovation

the 80’s will have

renovate movies, toys,

gadgets, fashion and

music.

Well known artist that they listen

too:Ting Tings, Blur and

Kate Nash

Interest in sub genres

of indie: pop,

electronica, and rock

i.e. operator please is

indie pop/rock

Listen to older bands from different era such as the cure and the smiths from

the 80’s.

Also uses technology to consume mp3 players and

Ipods. However also

like to buy music in physical

format ie. Cds from music

outlets HMV.

Indie pop ect music will be

in indie movies for example

Nick and Norah infinite playlist with

After hours by the we are

scientist song.

Target audience uses Use a lot of technology i.e web2.0- active

audience, to find new music, ie Tastekid.com.

Youtube and other social networks

helps niche artists.

Going online to buy

merchandise of bands they are fans of (ie,

t-shirts and badges) ,

going to their concerts.

Shop around trendy high

street (topshop and

H&M) and vintage

markets/shops. More

quirky/individual style.

The Bands audienceSecondary source

Checkerphil:2 years ago I love Changing Modes!

73 - - carlalex years ago flash gordon secret agent melodr. . !ama pop rock with zany twists change is good

msongs3 , , years ago wow catchy track let it be on the roof then o

. .nto multiple places cute

voiceofthegods3 !!!years ago You guys rock

BakedDecision3 years ago Their myspace site the myspace url then cha

, ... ngingmodes for concert updates and stuff and some ni 1ce pics `

Changing Modes .

Audience research

Changing Modes .

Audience research

The Bands audienceSecondary source

:2 , voiceofthegods years ago Camillia you r !!! ock so hard You all fit each other so well

.in this band

:2 ' eyesnsize years ago I ve known Oromaner now f 14 . or years This is his best group performance ev! ! - er The new singer has strong soul roger canal

:3 , ' moromaner years ago Yes I ve seen them li. ' ve It s like watching a

psychadellic .vaudeville show

rbkyomama3 years ago very cool band and the video is v

, , ery hot fun with wonderful energy

What the target audience want from the video?

This will be a word scrabble from our focus research

How we will cater to the target audience?Band wearing

trendy clothing- that aspires

audience to have silmiar clothing, (ie headband the

lead singer is wearing)

Wearing outfits that conform to indie genre, ie colour

skinny jeans.

Fast, upbeat music and youthful band that is silmiar to

target audience age- they can relate to

them.

Catchy lyrics- repetition of lyrics can be printed on

merchandise for audience to buy. Can be sold on website,

and synergy with quirky clothes.

First 100 people to buy record get

a signed cd of the

single/album.