Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience...

8
Demographic Profile – ADULTS Audience (000) % Comp % Cov Adults 22,221 100.0% 9.4% Men 8,169 36.8% 7.2% Women 14,502 63.2% 11.4% Age 18-49 8,746 39.4% 6.6% Age 25-49 7,295 32.8% 7.1% Age 25-54 9,806 44.1% 7.8% Age 35-49 5,081 22.9% 8.3% Age 35+ 18,555 83.5% 11.2% Age 50+ 13,475 60.6% 13.0% Median Age 54.7 HHI $50,000+ 12,511 56.3% 9.0% HHI $75,000+ 8,577 38.6% 9.1% HHI $100,000+ 5,490 24.7% 8.7% Median HHI $58,997 Attended/Graduated College+ 13,945 62.8% 10.3% Graduated College+ 6,441 29.0% 9.5% Professional/Managerial 4,748 21.4% 8.7% Employed 11,220 50.5% 7.9% Married 13,020 58.6% 10.3% Kids in Household 7,103 32.0% 7.6% Own Home 15,971 71.9% 10.2% Own Home Valued $100,000+ 12,811 57.7% 10.1% Own Home Valued $200,000+ 7,620 34.3% 10.1% Source: MRI Spring 2014

Transcript of Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience...

Page 1: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Demographic Profile – ADULTS

Audience(000) % Comp % Cov

Adults 22,221 100.0% 9.4%

Men 8,169 36.8% 7.2%

Women 14,502 63.2% 11.4%

Age 18-49 8,746 39.4% 6.6%

Age 25-49 7,295 32.8% 7.1%

Age 25-54 9,806 44.1% 7.8%

Age 35-49 5,081 22.9% 8.3%

Age 35+ 18,555 83.5% 11.2%

Age 50+ 13,475 60.6% 13.0%

Median Age 54.7

HHI $50,000+ 12,511 56.3% 9.0%

HHI $75,000+ 8,577 38.6% 9.1%

HHI $100,000+ 5,490 24.7% 8.7%

Median HHI $58,997

Attended/Graduated College+ 13,945 62.8% 10.3%

Graduated College+ 6,441 29.0% 9.5%

Professional/Managerial 4,748 21.4% 8.7%

Employed 11,220 50.5% 7.9%

Married 13,020 58.6% 10.3%

Kids in Household 7,103 32.0% 7.6%

Own Home 15,971 71.9% 10.2%

Own Home Valued $100,000+ 12,811 57.7% 10.1%

Own Home Valued $200,000+ 7,620 34.3% 10.1%

Source: MRI Spring 2014

Page 2: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Demographic Profile – LARGE PRINT

Audience Demographics Reader’s Digest Large Print (000) % Comp.

Total Audience 1,413 100.0%

Men 501 35.5%

Women 912 64.5%

Married 883 62.5%

Age 50+ 1,190 84.2%

Median Age 66.7

HHI $30,000+ 1,016 71.9%

HHI $50,000+ 732 51.8%

Median HHI $52,296

HS Grad+ 1,306 92.4%

Attended/Graduated College+ 843 59.7%

Retired 743 52.6%

Own Home 1,125 79.6%

RDLP data based on Publisher’s Defined Prototype Source: MRI Spring 2014

See the World Di�erently

Page 3: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Connecting with READERS

Source: MRI Spring 2014

Reach a more loyal and engaged audience

Average Reading Minutes

Read 4/4 One of My Favorites

Primary Readers

Average Reading Days

Reader’s Digest 52 43% 28% 40% 2.5

Better Homes & Gardens 36 40% 21% 33% 2.1

Family Circle 36 39% 14% 34% 2.0

Good Housekeeping 43 49% 23% 38% 2.2

Woman’s Day 38 40% 17% 27% 2.0

Prevention 41 49% 26% 50% 2.2

Page 4: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Connecting with WOMEN

Source: MRI Spring 2014; Base: Women

Women are engaged with Reader’s Digest

Average Reading Minutes

Read 4/4 One of My Favorites

Primary Readers

Average Reading Days

Reader’s Digest 54 46% 30% 41% 2.5

Better Homes & Gardens 38 43% 24% 32% 2.1

Family Circle 38 40% 15% 33% 2.0

Good Housekeeping 45 51% 24% 37% 2.2

Woman’s Day 39 41% 17% 25% 2.1

Prevention 41 50% 28% 49% 2.2

Art of Living– Why Calm is the New Happy

Page 5: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Reaching ADULTS 50+

Source: MRI Spring 2014

Top magazines based on % coverage

Better Homes& Gardens

5,992 10,810 11,853 12,224 13,475 20,607

Audience (000)

Prevention

5.8%

GoodHousekeeping

10.4%

FamilyCircle

11.5%

Woman’sDay

11.8%

READER’SDIGEST

13.0%

19.9%

Page 6: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Reaching WOMEN 50+

Source: MRI Spring 2014

Top magazines based on % coverage

GoodHousekeeping

FamilyCircle

READER’SDIGEST

Better Homes& Gardens

Prevention Woman’sDay

4,865 8,644 9,639 10,614 11,387 16,763

AUDIENCE (000)

8.8%

15.6%

17.4%

19.1%

30.2%

20.5%

Page 7: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Source: MRI Spring 2014

Delivering an Untapped Audience of ADULTS

Adults who don’t read any other magazine in the competitive set

GoodHousekeeping

FamilyCircle

READER’SDIGEST

Better Homes& Gardens

Prevention Woman’sDay

2,1662,382

2,4562,710

16,642

10,140

Mr. Mom, Meet Alpha Dad

(000)

Page 8: Demographic Profile – ADULTS - Reader's DigestDemographic Profile – LARGE PRINT Audience Demographics Reader’s Digest Large Print (000) % Comp. Total Audience 1,413 100.0%

Delivering an Untapped Audience of WOMEN

Source: MRI Spring 2014; Base: Women

Everyday Heroes

READER’SDIGEST

4,499

Prevention

1,434

GoodHousekeeping

2,020

Woman’sDay

2,216

FamilyCircle

2,413

Better Homes& Gardens

11,939

Women who don’t read any other magazine in the competitive set

(000)