Social Recruiting Made Simple | by Bullhorn Reach Evangelist Steven Duque
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Social Recruiting Made Simple powered by your friends at Presented by Steven Duque Recruiting Innovation & Optimization Evangelist
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Watch the recording of the webinar here: https://www1.gotomeeting.com/register/705418376 Maybe you’re looking for practical ways to make your recruiting efforts via social media both more efficient and effective. Or, perhaps you’re just trying to figure out where to begin. Join Steven Duque, Recruiting Innovation & Optimization Evangelist at Bullhorn Reach, for a quick, free 30-minute webinar on insights, findings and best practices, surfaced through working with users like you.
Transcript of Social Recruiting Made Simple | by Bullhorn Reach Evangelist Steven Duque
Social Recruiting Made Simple
powered by your friends at
Presented by
Steven Duque Recruiting Innovation & Optimization Evangelist
Agenda
1. Foundation: Background Info- Social Media Adoption
- Social Media Trends
2. On the Hill: Strategy & Rationale- Relationship Building
- Community
3. In the Trenches: Tactics & Best Practices- Broadcasting
- Engaging
- Monitoring
foundation: background
social media adoption
Social Media Users by Age
62% of people on social networks are of the “professional” age
Social Media Users by Age
64%61%78%
Source: Google Ad Planner 2011, US Demographics Data
NETWORK% of 35+ USERS
512m122m78m
# of 35+ USERS
Social Media Users by Age
383944
NETWORK AVG. AGE
Source: Google Ad Planner 2011, US Demographics Data
Social Media Usage by Time
Time Spent Online
8.4 hrs.Amount of time
“professional”-aged Americans spend per
month on social channels.
Facebook’s Ascent
A Changing Workplace: Social Inboxes Checked Regularly
All Responses
Source: People—On the Go 2010 Report, Pierre Khawand
A Changing Workplace: Social Inboxes Checked Regularly
Source: People—On the Go 2010 Report, Pierre Khawand
Top Management
TRENDS
segmentation
visualization
social-ization
Getting started isn’t so bad
Agenda
1. Foundation: Background Info- Social Media Adoption
- Social Media Trends
2. On the Hill: Strategy & Rationale- Relationship Building
- Community
3. In the Trenches: Tactics & Best Practices- Broadcasting
- Engaging
- Monitoring
on the hill: strategy & rationale
RELATIONSHIP BUILDING
Building Trust
put a face to the copy
Relationship Building
Old School – Always Be Closing
Building Trust
New School – Always Be Authentic
Branding
Corporate Personal
Branding
Convergence
COMMUNITY
Discussion
Groups Hashtags (#) Page
Education & Self-Improvement
Answers Hashtags (#) Page Wall
but….
Education & Self-Improvement
in the trenches: tactics & best practices
Don’t be this guy
Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job!
Job! Job! Job!
It all depends on your variables
32krecruiters
Expectations vary across channels
“Social” isn’t a single category
ENGAGING
Relevance Checklist
Helpful Educational Informational Conversational …
Being “relevant” is being:
Add value to connections’professional lives online.
Multimedia
MONITORING
Monitoring
follow the leader
Monitoring
uncover best practices through metrics
Monitoring
infotriage
How We Can Help – Create Your Free Account
Efficiency• Broadcast your open jobs and content to your core social
channels at once• Automate jobs re-posting• Prioritize connections to engage with Radar
Effectiveness• Get a birds-eye view of social recruiting performance• Monitor proportionate amount of traffic driven by channels• Measure efficacy of update messages
www.bullhornreach.com
Steven Duque Recruiting Innovation & Optimization Evangelist
