Healthcare Workforce Summit November 8, 2013
Attracting Quality Candidates In the New Healthcare Era
• Employment trends • Sourcing candidates • Social media and job search • The workplace
Topics
About the 2013 Surveys
RN Survey
Response Rates
Total sent 101,431
Total responses 3,413
Total/sent 3.36%
Social Media Survey
Response Rates
Total sent 87,102
Total responses 1,902
Total/sent 2.18%
Employment Trends
Except physicians! More doctors in job market than last year 35% in 2013 as compared to 28% in 2012
1 in 3 clinicians seeking employment
33% in 2013
35% in 2012
38% in 2010
Employment Trends FEWER HEALTHCARE PROFESSIONALS
SEEKING EMPLOYMENT
0
1
2
3
4
5
6
7
8
9
10
Total MD RN Pharmacist Allied
2013
2012
2010
Months
Length of Time Seeking Position
Continue working
Seek new job
Take a non-nursing job
Work part time
Retire
Nurses Leaving the Workforce
23% of nurses over 55 will change their work dramatically
• 187,200 will retire or work in a non-nursing job in the next year
• 81,900 will change from
full time to part time work
Retirement will impact specialties:
11% L&D
19% Psych
15% Geriatrics
11% Management
24% School nurses
NURSES AGE 55 AND OVER
• Trends in job and career satisfaction are unchanged from a year ago.
• 91% of Nurses are satisfied with their careers
• 73% are satisfied with their current job
Job & Career Satisfaction
Specialties with more than 30% of RNs indicating they intend on leaving their current job in the next year:
1. OR 2. Critical Care 3. Med-Surg 4. ER 5. Telemetry 6. Geriatrics 7. Psychiatry 8. Home health 9. Rehab
Males are more likely than females to leave their job in the coming year
13.1% in 2013 10.7% Surgical services 16.8% Med/surg
Source: CS Jones, Health Administration; 2013 National Healthcare and Retention Report
RN Turnover
Each 1.0% change in the turnover rate, costs the average hospital
$331,800
HOSPITAL-EMPLOYED STAFF NURSES
11.2% in 2012 Estimates to replace a single nurse:
Low $48,000 High $88,000
Sourcing Candidates
How Will You Keep Up?
1850
1950
1999
2005
2009
20??
Sourcing & Marketing Tools SEARCH ENGINE STRATEGY
MOBILE ALERTS, MOBILE APPS, WIDGETS & RSS FEEDS
SOCIAL NETWORKING PROGRAMS
TECHNOLOGY
NEWSLETTERS
INTERNET ADVERTISING
GEO-TARGETING
FINANCIAL INCENTIVES
SURVEY BY BULLHORN • Top Opportunity for Recruiters in 2013: Access to passive candidates via social media • Among recruiters surveyed: 98% used social media for recruiting in 2012 up from the 94% in 2011 • Roadblock to full social media adoption? Education for maximizing on use
Source: North American Staffing and Recruiting Trends Report, Bullhorn, 2013
Social Recruiting SOCIAL RECRUITING EXPECTED
AMONG RECRUITERS TODAY
1 in 4 Web visitors today are using mobile devices for their searches. Healthcare Professionals are no exception, with ‘smartphone’ increases year over year: • 75% are using smartphones in 2013, compared with
64% in 2012
• RNs increased their usage, particularly in the use of mobile apps and text mobile alerts
• Some decline among physicians in accessing social media sites and job boards via mobile
Source: Marketing Profs “Web Traffic from Mobile Devices up 78% Year over Year, June 20, 2013.”
Use of Mobile MOBILE TRAFFIC CONTINUES TO CLIMB
• Mobile Job Alerts • 5,000+ Subscribers • SMS Messaging, QR Codes • Mobile Advertising
Strategy Into Action MOBILIZ-ING THE EXPERIENCE
• Just over half of clinicians using text alerts report they receive them from recruiters (by request)
• On average 24% resulted in an interview offer or job
• 38% receive subscription-based mobile text alerts
• 25% resulted in an interview offer or job
• Just over one-quarter receive unsolicited alerts
• 40% of those resulted in a job interview offer or job
Mobile Alerts
Mobile (Text) Alerts USE OF TEXT MOBILE JOB ALERTS
Social Media & The Search for Jobs
2010 Job Searching: 21% Job interview 6% Job offer 5% New job 3%
2011 Job Searching: 31% Job interview 11% Job offer 9% New job 6%
Q. Are You Using Social Media for Job Searching?
Job Searching & Social Media
2013 Job Searching Up: 42% Use Social Media for Job Searching But…. Effectiveness Declined Job interview 5% Job offer 3% New job 2%
Q. Are You Using Social Media for Job Searching?
Job Searching & Social Media
Q. How are you using social media sites?
The majority said they use the sites to look for job postings Also as a means to: • Research Companies (39%) • Locate Someone who Could Help Secure a Job (31% ) • Reach Recruiters (19%) • Reach HR Department (9%) Pharmacists are using social media significantly more than other professionals for job searching.
Accessing Social Media
0
10
20
30
40
50
60
70
80
90
100
Look For Job Postings Research a Company See If Know Someone Who Could Help
Reach Out to a Recruiter
Reach Out to HR Dept.
Total
MD
RN
Pharmacist
Allied
Perc
enta
ge
Segment
Job Searching & Social Media
Q. Do you Use Social Media Professionally or Personally?
85% use social media Most: RNs (88%) Use the Least: Physicians (26%)
• 11% Professional • 19% for Both
Professional or Personal Use
LinkedIn unanimously chosen over Facebook in 2013 across all disciplines surveyed. Significant swing year over year between the top two sites. Google+ a distant 3rd
Q. If you Could Choose Only One Site for Career Purposes…..
Sites Frequented by Clinicians
The Workplace
Your Employment Brand
A TRAVELER’S JOURNEY
VIDEO CONTEST
USE OF EMR
Building on Brand Loyalty
Connecting the Nurse’s Experience
• Our Customers Tell the Story • Build Industry Awareness
PLUS Brand Awareness
100 leads in 7 days!
Physicians Speak to Physicians
• Learning About Careers from Peers
• Taking a Thought Leadership Focus
Teamwork Diversity
Compassion Personal Excellence
Quality Dignity Loyalty
Education Integrity Respect
Efficiency
Trust Respect Passion
Customer Focus Continuous Improvement
Innovation
CULTURE & VALUES
Employment Brand
Feedback from Team Members
• Formal engagement evaluation
• Ongoing feedback forum
• Exit interviews
What’s in it for me?
HOSPITALS ENGAGE IN ONLINE CONVERSATIONS
Source: http://network.socialmedia.mayoclinic.org/hcsml-grid/ (April 2013)
Facebook 25.9%
Twitter 19.8%
You Tube 14.25%
LinkedIn 13.35%
4Square 22.9%
Blogs 3.8%
Healthcare organizations use social media to connect with community, patients and candidates.
Social Engagement
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