It all starts with ideasASU Startup School / Stage 2.0

By the end of this lesson, you should be able to:• Understand the Business Model Canvas

• Define the value proposition in your business model

• Share who your customer is and what’s important to

them

• Understand the basics of brainstorming

• Learn to get out of the building, observe, share ideas,

iterate

Before we start this lesson, consider:• Do you have an idea to move forward in this class?

• What methods have you tested your idea?

• What feedback do you have on your idea?

• How have you tested your idea so far?

• Or What methods have you used to test your idea?

Startup School is…• Startup School is a 6-part series to help entrepreneurs learn the fundamentals of entrepreneurship. At the end of this series, Entrepreneurs will be able to express their ideas with an excellently crafted elevator pitch. Have completed the Business Model Canvas, Customer Discovery, Built or Identified an MVP and Understand the Cost and Revenue needed to be successful. Finally, we will translate all of this into a Business Plan to execute against.

Your NameYour BIO Here

Overview

1. OVERVIEW

6. GROWTH

2. 3.4.

5.

Building upon the Simplified CanvasASU Startup School / Stage 2.1

Today, we will cover the building blocks

Idea:What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve?What bundles of products and services are we offering to each customer segment?Which customer needs are we satisfying?

Customer

CUSTOMER

Customer Segments:For whom are we creating value?Who are our most important customers?

Channels:Through which channels do our customer segments want to be reached?How are we reaching them now?How are our Channels integrated?

Customer Relationships:What type of relationship does each of our customer segments expect us to establish and maintain with them?Which ones have we established?How are they integrated with the rest of our business model?How costly are they?

PRODUCT

Product

Key Activities:What key activities do our value propositions require?Our Distribution channels? Customer Relationships? Revenue Streams?

Key Resources:What key resources do our value propositions require?Distribution Channels? Customer Relationships?Revenue Streams?Awareness: How do we raise awareness about our company’s products and services?Evaluation. How do we help customers evaluate our organization’s Value Proposition?Purchase. How do we allow customers to purchase specific products and services?Delivery. How do we deliver a Value Proposition to the customer?After Sales. How do we provide post-purchase customer support?

Key Partners:Who are our key partners?Who are our key suppliers?Which key resources are we acquiring from partners?Which key activities do partners perform?

Profit

PROFIT

Cost Structure:What are the most important costs inherent in our business model?Which key resources are most expensive?Which key activities are most expensive?

Revenue Streams:For what value are our customers really willing to pay? For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each revenue stream contribute to overall revenues?

Overview of Business Model CanvasASU Startup School / Stage 2.2

Business Model Canvas

Preview book: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

Download printable canvas: https://upload.wikimedia.org/wikipedia/commons/1/10/Business_Model_Canvas.png

Overview of the Business Model Canvas

Intro to the BMC

1 27

6

5 4

3

8 9

It starts with value

Intro to the BMC

1 27

6

5 4

3

8 9

In any business, understanding your customer is the most important thing.

Intro to the BMC

1 27

6

5 4

38 9

Understand how to find your customer

Intro to the BMC

1 27

6

5 43

8 9

Understand how to keep your customers

Intro to the BMC

1 27

6

5 4

3

8 9

Understand what your key activities are

Intro to the BMC

1 27

65 4

3

8 9

Understand what key resources you need

Intro to the BMC

1 276

5 4

3

8 9

Understand what key partners you need

Intro to the BMC

1 27

6

5 4

3

8 9

Understand your cost: fixed & variable

Intro to the BMC

1 27

6

5 4

3

8 9It ends with knowing your revenue streams

The Value Proposition CanvasASU Startup School / Stage 2.3

Think Outside the Box

Begin by writing your value proposition.

For whom are you creating value?

Brainstorm a list of potential customers

for your product or service.

Finding your Value Proposition through your Customer

Value Proposition Canvas

Download & Fill out the Value Proposition Canvas : http://mightywisemedia.com/media/VP-Canvas-Triggers_B1.pdf

Brainstorming; ideas are better with groups

Brainstorming Value ASU Startup School / Stage 2.4

What are all the ways

your product creates

value?

List out all the ways your product

creates value.

Creating Value for your Customer ASU Startup School / Stage 2.5

Brainstorm a “day in

the life” of your

Customer

Select three customer groups from your

brainstorm. Draw what a day looks like

in the life of each group.

Benefits to Customers

Now take a specific customer group

and record the benefits that customers

would gain from adopting your product

or serviceHomework Guide: Follow notes below

Facilitators Guide:

Importance of Benefits

Now take your three customer groups

and rank each on a scale of 1-10 for

each of the benefits you created for the

customers. Does any particular

customer group stand out as the best

for you to focus your time and

resources?

Summary and Next Steps

What we will learn in the next 4 classes:• Find your Customer

• Build your Product

• Build a Profitable Company

• Grow your Company

At the end of this course, you will have:• Completed many Iterations of the Business Model Canvas

• Completed of a Successful 30-Second Elevator Pitch

• Created of a Customer Discovery Analysis

• Developed a Minimum Viable Product

• Created of a Profitable Company

• Understanding of a Fundable Business Plan

• Have tools to grow your company

Here is a list of all additional resources

http://www.ideou.com/pages/design-thinking-resources

http://www.ideou.com/pages/brainstorming

http://www.ideou.com/pages/ideation-method-mash-up

http://www.ideou.com/blogs/inspiration

https://dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf

http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

https://upload.wikimedia.org/wikipedia/commons/1/10/Business_Model_Canvas.png

http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf

http://www.businessmodelgeneration.com/downloads/value_proposition_canvas.pdf

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