Session 4: The steps to get your startup going?

Session 6: Presentation Skills. Successful Pitches.

Master Agenda - Entrepreneurship 101Session 1 - January 10th - What is creativity? What is my passion?Session 2 - January 17th - Behavior traits for a successful entrepreneur.Session 3 - January 24th - Turning your passion into a business opportunity.Session 4 - January 31st - Steps needed for your startup ... 1,2,3 GO.Session 5 - February 21th - Financials of the business opportunity.Session 6 - February 28th - Presentation skills, successful pitches, what ideas got funded.Session 7 March 7th - Filing your patent, patent gotchas, successes and failures.Session 8 - March 14th - Pitch your business plan to VCs (only 12 spots will be available).

Weeks 1-3 recapWeek 1PassionCreativityProblemWeek 2LeadershipHardworkIntegritySocial GoodWeek 3The Hacker WayThe VCBusiness Plan

Mini-exercise: What is your favorite Leadership trait?

Weeks 4-5 recapWeek 5Profit = Sales - CostsRevenue ModelsFinancial Statements

Week 4IncorporationPaper MoneyPivotExit

Mini-exercise: What is your favorite Leadership trait?

What is Wrong with this Picture?

Why we do Marketing?

How to Write a Strategic Marketing Plan?https://youtu.be/-ul65NjOMzo

How to Pitch for Startups Business Funding?Source: Efactor: https://youtu.be/zWL2-EtVqog

Customer ResearchListen to your customers when creating a product for themWatch your customer use mockups of your product, because they may not know what they wantWithout Customer Research ... startups get created that focus on features customers did not want!

Class Exercise

Class ExerciseIntroduce your Founding Team and Startup NameWhat does the Startup do (idea)?Pick one or two components from Business Plan template and describe the components to class.

Appendix Business Plan Template

Business Plan

Startup Business Plan TemplateFor Presentation to VCs

Adapted from Guy Kawasakis 10/20/30 Principle

10 Slides, 20 Minutes, 30 Points Font

15Before you Pitch to a VC!Uncover your audiences Hot ButtonsAsk yourself the question: To make todays meeting as effective as possible, what are the three most important things that you would like the audience to learn about your company at this time? Adjust time & emphasis on sections accordingly

Executive Summary is a specializing in for . Our gives us a that will capture ??% of this $??? M market. We will be looking for $?? M to build an that will generate $?? M over the next XX months.

70% of presenters do this well

Whats the Business ModelExplain how you are going to make money - clear, concise (If you cant describe your business model in 20 words or less, you probably dont have a workable model)Whats the value to the customer? Customer Value =(Seriousness of Current State + Benefits of the Desired Future State) Cost of the Solution Bottom up is better than top down

< 10% of presenters to this well

Whats your Special SauceWhats the proprietary, underlying magic that gives you a clear, defensible advantage?Patents on their own are rarely sufficientWhat are you going to do particularly well that it will be difficult to copy?Graphics better than words