Assessing student and market demand:

The example from the Kinesiology PhD proposal

IQAP New Program Information Session

December 6, 2012

Marijke Taks (PhD)

Two online surveys (fall 2009)

Past MHK graduates (2003-2009)

Electronic mail or Facebook Status during their MHK

program graduation date stream (AHP or SM) length of program internship vs. thesis route residential status at application undergraduate field of study pursued a PhD yes/no

TWO GROUPS

Current MHK students Electronic mail Current status within the

MHK program start date current semester stream (AHP or SM) internship vs. thesis route residential status at application undergraduate field of study interested in a PhD Yes and

maybe/No TWO GROUPS

YES/past (*current) List all Universities and PhD programs you

applied to (would be interested in)? Indicate the University and PhD program

where you completed your degree OR where you are currently enrolled in?i) University: _________________

ii) Name of the program: _______________

iii) Start date (month/year):______________

* When would you expect to start your PhD (indicate Month/Year)? Open ended

YES/past (*current) (cont’d) What was /is (would be) your enrolment

status? (FT/PT) Current stage:

In progress ___ Expected completion date:__ Completed ___ Date degree awarded

(month/year)

Incomplete/Left program: After how long in the program _____ Reason for withdrawal: …………

YES/past (cont’d) Thinking back…. If the University of

Windsor offered a PhD program in the Department of Kinesiology, would you have considered applying? YES NO MAYBE Open ended comment box

NO/past/*current Would you have considered applying to a PhD program

at the University of Windsor if the Department of Kinesiology had offered one at that time? YES/NO/MAYBE/Open ended comment box

If the Department of Kinesiology at the University of Windsor were to offer a PhD program in the near future, would you consider applying? (past & current) YES/NO/MAYBE/Open ended comment box If applicable, please indicate when you would be

interested in applying? Within 3 years OR After 3 years

What we have not done Surveying master students from other

institutions!

SOME RESULTS

Response rate

Past MHK graduates (2003-2009)

Population: N = 173

Reached: N = 162 E-mail: n = 128 Facebook: n = 34

Returned: N = 84

RR = 52%

Current MHK students Population: N = 49

Returned: N = 32

RR = 65%

Estimations based on past MHK students (N= 84)

48% internship (n=40)

52% thesis (n = 44)

n = 14 applied for a PhD

n = 30 did not apply for PhD

Focus for further analysis

The results for this sample were extrapolated based on a total population, being 52% of N = 173

n = 90

Table 1: Estimations of potential market demand for a PhD program at the University of Windsor based on the PAST MHK students’ survey (extrapolations based on thesis students, or 52% of the total population of n = 173; thus: n = 90)

Response(n = 44)

Market demand extrapolation

(based on population n= 90)

  n % Estimated N

GROUP THAT APPLIED TO A PHD PROGRAM IN THE PAST 7 YEARS 14 32 29

Considered applying at PhD program atUWindsor if available (yes/maybe) 12 27 25

GROUP THAT DID NOT APPLY TO A PHD PROGRAM 30 68 61

Considered applying to PhD program atUWindsor if available (yes/maybe) 17 39 35

Within 3 years 9 20 18

After three years 3 7 6

Estimations based on current MHK students (N=32)

72% thesis route (n=23) n=19 interested in pursuing a PhD

(‘Yes’: n = 6; and ‘Maybe’: n = 13) selected 28 PhD programs in Ontario universities

How many of these students would chose to remain at the University of Windsor should there be that option?

n = 16 would consider staying (‘Yes’: n = 14 and ‘Maybe’: n = 2;n=5 start in fall 2010; n = 9 start in fall 2011)

Table 2: Estimations of potential market demand for a PhD program at the university of Windsor based on the CURRENT MHK students’ survey (extrapolations based on a total population of n = 49)

  Response(n = 32)

Market demand extrapolation (based on population n= 49)

  n % Estimated NGROUP PLANNING TO PURSUING A PHD PROGRAM

19 59 29

Considers applying at PhD program at UWindsor if available (yes/maybe)

 Potential start at UWindsor in Fall 2010

 Potential start at UWindsor in Fall 2011

 

16  5 9 

50  

16 

28 

25  8 

14 

GROUP NOT INTERESTED IN PURSUING A PHD PROGRAM

 13  41  20

Considered applying to PhD program at UWindsor if available (yes/maybe)

 

10 32 16

Within 3 years 

7 22 11

After three years 2 6 3

Conclusion Projections greatly surpassed our target

Extrapolated numbers may be inflated (by including the ‘maybe’s)

High enough interest based on the respondents alone

Easily meet the admission target

Assessing student and market demand:

The example from the Kinesiology PhD proposal

IQAP New Program Information Session

December 6, 2012

Marijke Taks (PhD)

Thank you for your attention

Conclusion All projections greatly surpassed our target, based on both

the past and current surveys, of 4 doctoral students per year in the next five years

Extrapolated numbers may be inflated (by including the ‘maybe’s)

Based on the respondents alone, there is high enough interest to successfully implement a PhD program in the Kinesiology Department of the University of Windsor

In addition, the faculty growth plan expects both an increase in undergraduate and graduate enrolment, which will also increase potential recruitment for the PhD program.

Easily meet the admission target