ASIA PACIFIC 2014 - ESOMAR · and Chairman, TNS, Malaysia Noriko Nakano* ... Understanding Gen Z...

* ESOMAR Corporate and Individual members’ names in blue

ASIAPACIFIC2014Jakarta / 11-13 May

Celebrating Asian Creativity

Programme

2 | ASIA PACIFIC 2014


ASIA PACIFIC 2014Celebrating Asian Creativity, focusing on the uniqueness of Asia and how research can inspire local innovation to drive long-term prosperity across markets, economies and industries...

This is the regional research event of 2014 – don’t miss out on the Networking, Insights and Experience in Jakarta.

PROGRAMME COMMITTEE

Ron Gailey* (Committee Chair)Director of Insights, The Coca-Cola Company*, Thailand

Debi Basu*Regional Chief Operating Officer - Asia & Pacific, GfK SE*, India

Francis CheHead Of Insights Strategy & Research APAC, Yahoo!, Taiwan

Henry Cheang*Founder & CEO, Potentiate, Australia

Irma Malibari*Managing Director, DEKA Marketing Research*, Indonesia

John Smurthwaite*ESOMAR APAC Ambassador and Chairman, TNS, Malaysia

Noriko Nakano*Head of Evaluation - Research & Innovation Center, Nihon L’Oreal, Japan

VENUE

InterContinental Jakarta Midplaza Jl. Jend. Sudirman Kav. 10-11 Jakarta, 10220IndonesiaP: +62 21 2510 888E-mail: [email protected]

Join the ESOMAR Group on LinkedIn

Find ESOMAR on Facebook

Follow ESOMAR on Twitter #esoAPAC

WORKSHOP | 3


WORKSHOP

RESEARCH IN ASIA Research in Asia Adapting Global Research and Insights for Asian Markets

This workshop is designed to highlight the nuances of the changing Asian socio-economic-cultural milieu and the impact of the same on Asian consumers. Using case studies, the session looks to examples, frameworks and processes adapted by researchers and marketers to give global insights in Asian markets greater impact. During the day, we will show the changes needed to research design in Asia, given the complexity of multiple languages, lower education levels and cultural sensitivity to certain topics. We will also share relevant trends on Asian economies, sociocultural movements, media and the social media space.

Intermediate / advanced Level

Workshop LeaderMadhumita Chakraborty*, Vice President - Shopper Insights and Category Management, PepsiCo International, India

Sunday 11 MayWorkshop 09.00 - 17.00



PROGRAMMESunday 11 May 16.00 - 19.00 CONFERENCE REGISTRATION

16.00 - 20.00 EXHIBITION

19.00 - 20.00 WELCOME RECEPTION Sponsored by Jakarta Convention & Exhibition

Bureau and Jakarta City Government Tourism & Culture Office

Monday 12 May 08.00 - 09.00 CONFERENCE REGISTRATION

08.50 - 09.00 Energiser!

09.00 - 09.10 OPENING Dan Foreman*, ESOMAR President

09.10 - 09.15 WELCOME Harry Puspito*, ESOMAR Representative for

Indonesia

09.15 - 09.25 Introduction to programme and opening keynote

Ron Gailey*, Programme Committee Chair

09.25 - 09.55 OPENING kEyNOTE SPEAkER

The paradigm of the role of communication research within the new media context

Cristina Bondolowski, Vice President Marketing – Southeast Asia, The Coca-Cola Company*, Thailand

09.55 - 10.00 Q&A

10.00 - 10.10 SPONSOR FAST TRACk

10.10 - 10.20 Build your Creative Network

10.20 - 10.50 Networking break

PROGRAMME | 5


ASIAN RESEARCH ON THE MOVE

10.50 - 10.55 Introduction by session chair Francis Che, Yahoo!, Taiwan

10.55 - 11.15 Qualitative Insights On-The-Go A mobile qualitative multi-country study about

on-the-go eating habits in APAC Norbert Wirth*, GfK*, UK Susie Zeng, GfK Consumer Experiences*, China

11.15 - 11.35 Mobile Research Goes to the Game Georgia Phillips, Luma Research, Australia James Burge*, Research Now, Australia Sally Joubert*, Luma Research, Australia

11.35 - 11.55 Taking Mobile to the Max in Asia Its untapped potential to yield consumer insights

into the product experience Andrew Steel, Ipsos InnoQuest, China David Rao, Ipsos InnoQuest, China

11.55 - 12.20 Discussion

12.20 - 13.30 Lunch

MASTERCLASS: ENGAGING SURVEyS

13.30 - 13.35 Introduction by session chair John Smurthwaite*, TNS, Malaysia

13.35 - 14.35 Designing Bonsai Surveys The small but perfectly formed survey

experience to meet the needs of the modern day mobile-based survey consumer

Jon Puleston*, GMI, UK

14.35 - 14.45 Foundation for the Future Finn Raben*, ESOMAR Director General Kim Smouter, ESOMAR Foundation




CREATIVE RESEARCH APPROACHES

15.15 - 15.20 Introduction by session chair Henry Cheang*, Potentiate, Australia

15.20 - 15.40 Happy Shoppers The role of shopper emotion in Indonesian

convenience store shopping Alastair Gordon*, Gordon & McCallum, New

Zealand Dwinarizki Setyorini, DEKA Marketing Research*,

Indonesia Farquhar Stirling, Farquhar Stirling, Indonesia Mamiek Slamet Leonardo, DEKA Marketing

Research*, Indonesia

15.40 - 16.00 Does Facial Coding Generalize Across Cultures?

A spotlight on Asia Evan Kodra, Affectiva, USA Jay Turcot, Affectiva, USA Namita Mediratta, Unilever*, Singapore Pankaj Jha, Millward Brown, India Rana el Kaliouby, Affectiva, USA

16.00 - 16.20 “Emotional” Conjoint Conjoint adapted to simulate impact of ‘response’

to brand communication Amit Dogra, VISA, Singapore Michael Fox, Bottom Line Analytics, Australia Samy Mardolker, ORC International, Singapore

16.20 - 16.40 Bollywood Drama in the Research World Daisy Tanwani, TNS, India Kavita Rahman Gulati, Oriflame, India Sandeep Dutta, TNS, India


PROGRAMME

PROGRAMME | 7


INTERVIEW: CREATIVITy IN ASIA

17.00 - 17.45 Is Research to Creativity Like a Pin to a Balloon?

Charles Wigley, BBH Asia, Singapore Joe Wheller, Cimigo, Vietnam Leonardo O’Grady, The Coca-Cola Company*,

Thailand

17.45 - 18.00 Be Relevant, Be Distinguished, Be Rewarded Dan Foreman*, ESOMAR President

19.00 - 22.30 NETWORkING DINNER

Join ESOMAR for an evening of exquisite cuisine, conversations and contacts in the old world ambiance of famed restaurant Kembang Goela.

Combining Indonesian antiquities with minimalist contemporary design, this stunning restaurant provides the perfect backdrop for absorbing the energy of the city while relaxing, networking and enjoying traditional Indonesian fare after the sessions.”

Shuttle buses will be available from 19.00 outside the Intercontinental to transport delegates to the restaurant and will begin returning guests from 22.15.

For those making their own transport arrangements, the dinner will begin at 19.30.

LOCATION:

kembang Goela Restaurant Plaza Sentral Jl. Jend. Sudirman Kav. 47-48 Jakarta Selatan, Indonesia P: +62 21 5205625



Tuesday 13 May 08.50 - 09.00 Energiser!

THE NEXT GENERATION OF CULTURAL CONNECTIONS

09.00 - 09.05 Introduction by session chair Irma Malibari*, DEKA Marketing Research*,

Indonesia

09.05 - 09.25 Aspiring Global, yet Staying True to Strong Cultural Foundations

Understanding Gen Z Indonesia Dawn Herdman, Illuminate Research Asia,

Indonesia Vikas Srivastava, Johnson & Johnson, India

09.25 - 09.45 Working on Sociocultural Dynamics and Customers’ Segmentation from Local to Global

An application case on well-being, health and Generation Z

Alexandre Merza, PSA Peugeot Citroën, France Catherine Becker, Metis Jujing Marketing

Research Consulting, China Laetitia Ricci*, PSA Peugeot Citroën, France Xiaoyuan Zheng, Metis Jujing Marketing

Consulting, China


ASIAN CULTURAL CONNECTIONS

09.55 - 10.00 Introduction by session chair Debi Basu*, GfK SE*, India

10.00 - 10.20 The Essence of Aroma Understanding the process of semiotic coding

of food aromas Geeta Lobo, GfK Mode*, India Manjunath Desai, Britannia Industries, India

10.20 - 10.40 Mapping and interpreting socio-cultural change in urban India

Mining cultural tension to drive brand resonance Satyam Viswanathan, The Third Eye, India

PROGRAMME

PROGRAMME | 9


10.40 - 11.00 Hijabin Indonesian Women & Beauty Exploring the untapped branding opportunity

under the veil Aldo Fajar, PT L’Oreal, Indonesia Deepak Bengani, Kadence International*,

Indonesia



MASTERCLASS: COLLABORATING WITH CONSUMERS

11.45 - 11.50 Introduction by session chair Catherine Eddy*, The Nielsen Company, Indonesia

11.50 - 13.00 Running Research Communities in Asian Markets

Anouk Willems, InSites Consulting*, Belgium Erica van Lieven*, Direction First, Australia Tom de Ruyck*, InSites Consulting*, Belgium

13.00 - 14.15 Lunch

DATA FUEL TO POWER BUSINESS

14.15 - 14.20 Introduction by session chair Noriko Nakano*, Nihon L’Oreal, Japan

14.20 - 14.40 Eye in the Sky Rural-urban classification using remote sensing

imagery Jingyuan Zhao*, The Nielsen Company, Singapore Timothy Banks*, The Nielsen Company, Singapore Whye Loon Tung, The Nielsen Company, Singapore

14.40 - 15.00 Newsflash: Reaching Asia’s High Income Earners

Effective cross-platform advertising strategies Rob Valsler, Millward Brown, Singapore Sally Wu, BBC World, Singapore



PROGRAMME15.00 - 15.20 Digital and Social Advertising Effectiveness

for Business Evaluating role and ROI of emerging media and

comparing with traditional offline media for developing Asian economies

Aarti Bharadwaj, Starcom MediaVest Group, India Sweta Agrawal, Starcom MediaVest Group, India

15.20 - 15.40 Unveiling Online Shopper’s Journey How to measure online shopper’s journey

through big data analysis Heesun Kim, Samsung Electronics, Korea, Republic of Heeyoung Kim, Samsung Electronics, Korea,

Republic of Jiyoung Suh, Cheil Communications, Korea,

Republic of Minwook Kim, TNS, Korea, Republic of Soyoung Lee, Cheil Communications, Korea,

Republic of Sungeun Kwon, TNS, Korea, Republic of Yuri Jung, Samsung Electronics, Korea, Republic of



16.30 - 16.35 Foundation For The Future Kim Smouter, ESOMAR Foundation

16.35 - 17.10 CLOSING kEyNOTE SPEAkER

Social Business for an Intrinsic Social Change Tri Mumpuni, Executive Director, IBEKA [People

Centered Economic and Business Institute], Indonesia

17.10 - 17.15 Q&A

CLOSING

17.15 - 17.20 Programme summary Ron Gailey*, Programme Committee Chair

17.20 - 17.30 Closing Dan Foreman*, ESOMAR President

17.30 - 18.00 FAREWELL DRINkS

EXHIBITORS | 11


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NETWORk | STAy CONNECTED |STAy UPDATED | RATE SPEAkERS |ALL ON YOUR MOBILE



Future Talent Sponsor

SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access. SSI staff operates from 25 offices in 18 countries, offering sample across every mode, online and CATI data collection, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide.

For additional information, please visit www.surveysampling.com

SPONSORS ANDPARTNERS

SSIOleg Safine6 Research DriveShelton, CT 06484 USA Phone: 203-567-7200Email: [email protected] Website: www.surveysampling.com

®®

Science. People. Innovention

We would like to thank our sponsors and those who have provided their services, expertise and support to make this year’s Asia Pacific conference a success.

SPONSORS AND PARTNERS | 13


ESOMAR EMEA Partner 2014

GMI empowers insights. Quality-seeking researchers, marketers and brands choose GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From intelligent sampling to award-winning survey engagement to sample management and custom reporting, GMI adds value at every stage of the research process. Founded in 1999 with global headquarters in Bellevue, Washington, GMI has operations throughout America, Europe and Asia Pacific and serves some 4,000 customers in more than 70 countries. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research.

For more information, visit www.gmi-mr.com or www.gmi-mrblog.com

GMI (Global Market Insite)Melvin Tan Level 12, 338 Pitt Street, NSW, 2000AustraliaP: +61 8017 6747Email: [email protected]: www.gmi-mr.com

GMI



ESOMAR Latin America Partner 2014

Netquest is the leading online panel provider for the market research industry in Latin America, Spain and Portugal with more than 400,000 consumers willing to give their opinions in 21 countries. Netquest panelists are recruited “by invitation only” in order to ensure representative sampling and reliable information and are managed locally to give us a deeper understanding of local markets and researchers. The company provides Fieldwork and Data Process services for all kinds of market research and opinion studies and is headquartered in Barcelona with local offices in Madrid, Mexico City, São Paulo, Santiago de Chile, Bogotá and New York.

For more information, visit www.netquest.com/en/

NetquestJoaquim Bretcha*Edificio Nexus I, Gran Capitán 2-408034 Barcelona SpainPhone: +34 932050063Email: [email protected]: www.netquest.com/en

SPONSORS AND PARTNERS



Bronze Sponsors

INTAGE delivers Asian values smartly to global clients through innovative marketing research solutions. Our 2600 professionals and experts throughout Asia offer cutting-edge technology platforms in mobile frontiers, analytics & integrate localized insights hidden in this ever-changing diverse market.

For more information, visit www.intage.co.jp/english

INTAGE Inc.Tomo KawaguchiINTAGE Akihabara Bldg.3 Kanda NeribeichoChiyoda-KuTokyoJapanPhone: +81-3-5294-8244Email: [email protected]: www.intage.co.jp/english



A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results. Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it. Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™. With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.

For more information, visit www.toluna-group.com

TolunaJames Rogers16/F Club Lusitano16 Ice House StreetCentral, Hong KongHong KongPhone: +852 3512 0600Email: [email protected]: www.toluna-group.com

SPONSORS AND PARTNERS



We are an independent market research group, operating at an international level. We are based in Europe, at China and the United States of America, Eastern Europe, Middle East and South America.

We offer inspiration and rigour in decoding markets and people. We go beyond the facts to give our clients the confidence to shape the future.

Stratégir specialises in solution focussed ad-hoc surveys, and addresses needs of Marketing teams (consumer knowledge , innovation and go to market issues), Category Management teams (shopper research) and R&D teams (sensory research).

Stratégir WisdomAsiaLuc Milbergue*5 Rue Foy 33 000 BordeauxFranceP: +33 556 00 89 89Email: [email protected]: www.strategir.com

Bronze Sponsors



Indonesia Media Partner

Official Asia Pacific Media Partner

For more information, visit www.marketing.co.id

For more information, visit www.asia-research.net

For more information, visit www.planung-analyse.de

For more information, visit www.research-results.com

For more information, visit www.quirks.com

Global Media Partners

PARTNERS



Media Partners

For more information, visit www.euromonitor.com

For more information, visit www.esomar.org/researchworld

For more information, visit rwconnect.esomar.org

Association Partner

For more information please visit www.perpi.or.id



Official knowledge Partner

With award-winning online services, publishing and conference divisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.

For more information, visit www.warc.com

PARTNERS

EXHIBITORS | 21


EXHIBITORSAIPAdam Birss*MO Building 5th Floor 3-14-15 Higashi Shibuya-KuTokyoJapanP: +81 3 5464 8052Email: [email protected]: www.aip-global.com

AIP is the leading online fieldwork agency in Asia. AIP’s proprietary panels in 12 countries are actively managed to the highest standards, combined with our dedicated multi-national/lingual consultants who are specialized in global projects – AIP ensures your survey is asking the right questions, to the right people, in the right language.

(Booth 19)

Borders*Takuma Suehiro80 Robinson Road 10-01A 068898SingaporeP: +65 64206398Email: [email protected]: www.borders.jp/global

Borders is an online panel, survey platform and programming tool provider. Proprietary panel in Japan, Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand. Our service includes full-service and sample only studies with offices in Tokyo, Singapore and New York.

(Booth 5)

CintTom Mitchell TavernerSuite 702, 88 Foveaux St, Surry Hills, NSW, 2010AustraliaP: +61 (0)420 277 966Email: [email protected]: www.cint.com

Cint is a software company developing technology to innovate the way insights are gathered.

Cint specializes in SaaS solutions offering user-friendly consumer access, as well as panel management products.

Researchers can access respondents in an open marketplace, with efficient project management, consistent sampling methodology and quality.

(Booth 24)

ConfirmitJoAn Santiago110 Southwark Street LondonSE1 0SUUnited KingdomP: +44 20 3053 93333Email: [email protected]: www.confirmit.com

We understand that MR companies are under constant pressure to deliver results in the most cost-effective way. Our platform spans the entire survey project lifecycle so we can drive efficiencies, cost-savings, & quality throughout the course of your programmes. Visit our booth for more information.

(Booth 2)



CoolTool*Dmitry Gaiduk*1750 Montgomery St., FL 1, San Francisco, CA94111USAP: +1 415 835 9433E-mail: [email protected] www.cooltool.com

CoolTool is your one-stop solution for all things market research. Whether you are a research buyer, market research agency or freelance consultant, CoolTool’s marketplace allows you to buy and sell any MR-related service. Beyond that, with CoolTool you can now run entire projects online from start to finish without compromising on your standards. We’ve put a multitude of powerful tools at your disposal. Our collaborative, easy-to-use platform allows you to do absolutely everything, from creating stunning professional surveys to integrating the latest method mixes and all with the ease and efficiency of cloud-computing. We’ve made it our aim to save you time and nerves, and make you money. So why go traditional when you can go digital? And for those of you, who have read this up until this point, hey, you deserve a special bonus for attention! Come and pick it up at CoolTool booth. Join CoolTool for your brand new research life.

(Booth 22)

DEkA Marketing ResearchIrma MalibariJl. Wolter Monginsidi No. 24A, Jakarta 12170IndonesiaP: +62 21 7236 901Email: [email protected]: www.deka-reserach.co.id

Established in 1993, Deka Marketing Research is the largest independent Indonesian market research company. In the last 20 years Deka has successfully partnered with international and local clients, across various sectors. We provide in-depth understanding about Indonesian consumers and market for our clients to win their minds and hearts.

(Booth 26)

EPINIONThue Quist Thomasen*11th Floor, Dinh Le Building1 Dinh Le Street, District 4Ho Chi Minh CityVietnamP: +84 8 38 26 89 89Email: [email protected]: www.epinionglobal.com

Epinion is a Danish market research agency with a digital edge. Epinion’s key practice areas are political polling, aviation, digital measurement, tobacco / cigarettes and many more. Epinion has offices in more than 10 countries in Europe and Asia Pacific areas and 34 panels around the world.

(Booth 4)

EXHIBITORS

We would like to thank Deka Research for organising the Cultural activities withinthe exhibition.

EXHIBITORS | 23


GMIMelvin Tan Level 12, 338 Pitt StreetNSW, 2000AustraliaP: +61 8017 6747Email: [email protected]: www.gmi-mr.com

GMI empowers insights around the world with digital solutions. Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behaviour and ad tracking, GMI delivers the industry’s most complete and highest-quality online research.

(Booth 1)

GMO Research PTE LTDRyan Kaneko20 Anson Road #09-02 Twenty AnsonSingapore 079912SingaporeP: +65 8435 9426Email: [email protected]: www.gmo-research.jp/en

GMO Research offers instant access to over 5 million online panelists in 9 Asian countries. GMO Research also offers full service market research capabilities with multilingual and multicultural experts offering consulting services in Mobile Research, MROC, Eye Tracking, Scanamind, and other traditional methodologies.

(Booth 6)

Independence (Booth 14)

IntageTomo KawaguchiINTAGE Akihabara Bldg.3 Kanda NeribeichoChiyoda-Ku, TokyoJapanP: +81 3 5294 8244Email: [email protected]: www.intage.co.jp/english

INTAGE delivers Asian values smartly to global clients through innovative marketing research solutions. Our 2600 professionals and experts throughout Asia offer cutting-edge technology platforms in mobile frontiers, analytics & integrate localized insights hidden in this ever-changing diverse market.

(Booth 8)

kadence International*Rajiv Lamba*PT Kadence InternationalWisma Bakrie 2Jl. HR Rasuna Said, Kav B-2Jakarta Selatan 12920IndonesiaP: +62 (0)21 5794 2133Email: [email protected]: www.kadence.com/indonesia

Our team works quickly, accurately and cost-effectively and, with a team spanning the US, UK, India, Singapore, Indonesia, Vietnam and China, our reach is truly global. We offer a full range of quant and qual services together with sample provision and advice, integration to our CATI platform, translation services and real-time field reporting.

(Booth 17)



MarkPlus Insight*Farid Subkhan*EightyEight@Kasablanca 8th FloorJl. Casablanca Raya Kav. 88 Jakarta 12870IndonesiaP: +62 21 57902338Email: [email protected]: www.markplusinc.com

MarkPlus Insight, the research arm of MarkPlus, Inc. is a well-respected Southeast Asian-based marketing and social research firm. We utilize innovative research approaches both offline and online with strong analytical abilities to provide clients with relevant insights for crucial decision making.

(Booth 9)

Millward BrownMark Chamberlain*TA0312 Menara JamsostekJl.Gatot Subroto Kav.38. Jakarta, Indonesia 12710IndonesiaP: +62 21 2922 3401 Email: [email protected]: www.millwardbrown.com

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.

(Booth 12)

EXHIBITORS

EXHIBITORS | 25


University of Georgia/MRIIPamela Bracken 1197 S Lumpkin St Suite 192DAthens Georgia 30602-3603USAP: +1 706 583 0424Email: [email protected]: www.principlesofmarketresearch.org

University of Georgia & MRII are proud education partners of ESOMAR; MRII is a non-profit educational institute established to serve as a source of education programs and training material for the market, survey and opinion research industry. The Principles of Market Research and the Principles of Pharmaceutical Market Research are online certificate courses administered by the University of Georgia and are designed to teach the Market Research Core Body of Knowledge MRCBOK©. Over 7,000 practitioners have enrolled in the programs from 98 countries. New Online Course: Principles of Mobile Market Research: Practices & Applications. This new, online short course explores emerging mobile technologies and how they can be applied to marketing research. Members of ESOMAR enjoy a course discount!

(Booth 21)

NebuEric van Velzen*Assum 16ANetherlandsP: 0251 311 413Email: [email protected]: www.nebu.com

Nebu are a leading global supplier of data collection and panel management software.

Dub InterViewer is an advanced data collection survey system for all your research needs.

Dub Knowledge is an extensive panel management system, for all your community wants.

(Booth 20 )

NetquestJoaquim Bretcha*Edificio Nexus I, Gran Capitán 2-408034 Barcelona SpainP: (+34)932050063Email: [email protected]: www.netquest.com/en

Netquest is the leading online panel provider for the market research industry in Latin America, Spain and Portugal with more than 450,000 consumers willing to give their opinions in 21 countries. Netquest provides Fieldwork and Data Process and is headquartered in Barcelona with local offices in Madrid, Mexico City, São Paulo, Santiago de Chile, Bogotá and New York.

(Booth 1)



Nikkei BP consultingAkira Sugawara1-17-3 Shirokane, Minato-ku Tokyo 108-8646JapanP: +81 3 6811 8310Email: [email protected]: consult.nikkeibp.co.jp/consult/english

Nikkei BP Consulting is a solution which supports clients’ marketing and public relations activities. It is fully owned by Nikkei BP, the magazine publisher of Nikkei Group. We offer research services that take advantage of the unique B-to-B strengths of Nikkei Business Publications, Inc.

(Booth 13)

NIPO Software Mr. Sjoerd Gras* Grote Bickersstraat 74, 1013 KS, Amsterdam Netherlands P: +31 20 5225 989 Email: [email protected] Website: www.niposoftware.com

NIPO Software is the premier global software partner for the market research industry. Every day over 20,000 interviewers from all over the world use a NIPO Software product to conduct CATI, CAPI, CAWI, Switch mode or Pen and Paper interviews. NIPO Software focuses on making research operations more successful. That is why over 200 leading research companies worldwide rely on NIPO Software to help secure their long-term growth.

(Booth 18)

QPA Venues & ConsumerCastingSandra van HellemondMenara Standard Chartered, JakartaIndonesiaP: + 62 21 31923285Email: [email protected]: www.qpavenues.com

QPA in Indonesia, Malaysia, Singapore & The Netherlands. QPA is all about people & place: interview the right people (QPA ConsumerCasting) at the right place (QPA Venues). QPA where consumers & market researchers meet and greet and feel free to interview & be interviewed and think, create, talk & share.

(Booth 25)

Research Panel Asia (RPA)Misa Kajikawa8F First Place Bldg.Shinsen-cho 8-16, Shibuya, Tokyo, 150-0045JapanP: +81 3 5459 1230Email: [email protected]: www.researchpanelasia.com

Research Panel Asia is a major online research firm in Asia with over 10 years of experience. Headquartered in Tokyo and local branches to support local insights, we specialize in providing innovative, 24/7 access to over 200 fresh profiled andreliable panel for B2C and B2B online research studies.

(Booth 16)

EXHIBITORS

EXHIBITORS | 27


SDS ASSOCITES Ho Chi Kian (C.K. Ho)31G-2, Kelana Mall, Jalan SS6/12, Kelana Jaya, 47301, Petaling JayaSelangor Darul EhsanMalaysiaP: +603 7803 0638 / +6012 268 2828Email: [email protected]/ [email protected]:www.sdsassociates.com.my

SDS ASSOCITES (SDS) will introduce and demonstrate wearable and portable eye trackers that response to the real world environment and business scenarios. Be it in a pub, supermarket to a retail outlet, these eye trackers will reveal insights of human behaviour that brand owners and market research companies aim to register, from awareness brand recognition to purchase behaviour. Eye Tracking research thru wearable and portable eye tracker are thus unobtrusive, easy to set up, practical and produce objective results especially in the real world environment. From Labs to actual field environment, even virtual reality. We have an amazing solution!

(Booth 23)

SIS International Research IncRuth Stanat*333 Huai Hai Zhong Road 12th FloorShanghai, 200021ChinaEurope: +44 0207129 1388Asia: +86 215116 0734South East Asia: +63 2798 8184Americas: +1 212505 6805 Email: [email protected]: www.sismarketresearch.com

SIS International Research is a global market research and corporate intelligence firm providing insight into the entire business landscape. Our key offering includes fieldwork, data collection, strategic research and consulting. SIS has offices worldwide and has conducted research in over 120 countries since 1984.

(Booth 15)

SSIOleg Safine6 Research DriveShelton, CT 06484 USA P: +1 203-567-7200Email: [email protected] Website: www.surveysampling.com

SSI is the premier global provider of sampling, data collection and data analytic solutions, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access. SSI’s 3,300 employees operate from 25 offices in 18 countries serving more than 3,000 clients worldwide.

(Booth 3)



Strategír Wisdom AsiaLuc Milbergue*5 Rue Foy 33 000 BordeauxFranceP: +33 556 00 89 89Email: [email protected]: www.strategir.com

We are an independent market research group, operating at an international level. We are based in Europe, at China and the United States of America, Eastern Europe, Middle East and South America

We offer inspiration and rigour in decoding markets and people. We go beyond the facts to give our clients the confidence to shape the future.

Stratégir specialises in solution focussed ad-hoc surveys, and addresses needs of Marketing teams (consumer knowledge, innovation and go to market issues), Category Management teams (shopper research) and R&D teams (sensory research).

(Booth 11)

TolunaJames Rogers16/F Club Lusitano, 16 Ice House Street, Central, Hong KongHong KongP: +852 3512 0600Email: [email protected]: www.toluna-group.com

A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.

With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.

(Booth 10)

EXHIBITORS

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ESOMAR reserves the right to alter, or cancel, without prior notice, any of the arrangements relating directly or indirectly to the event for any circumstances beyond ESOMAR’s reasonable control.

ESOMAR will not accept liability for any losses and/or damages participants may suffer on account of an alteration or cancellation.

Participants, exhibitors and accompanying persons are advised to arrange adequate travel and heath insurance. Do not leave any personal belongings such as bags, mobile phones, or laptops unattended in public spaces.

ESOMAR cannot be held responsible for anything left in function rooms and public areas. Taking pictures in any of the sessions or recording the sessions on any device (audio or visual) is not permitted without prior approval from ESOMAR and is considered an infringement of ESOMAR’s copyright.



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GOES GREEN

Dear Delegate!

ESOMAR is going green and we are excited to update you on some of our current initiatives! For the APAC Conference 2014 we have:

Created a digital list of participants to avoid unnecessary use of paper.* We encourage you to only print if needed.

Switched to environmentally-friendly printing for our programme and other printed materials.

Made all presentation abstracts accessible online via our website and our ESOMARLIVE event app.

Selected a venue which is part of the GREEN engage development programme committed to responsible and sustainable business.

Join us in helping to make the world greener! The ESOMAR Team.

* Included within your final delegate letter, received few days prior to the event. If you have inquiries please do not hesitate to visit our registration desk where the ESOMAR staff will be happy to help you. Enjoy the experience!

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THE NEW MyESOMAR

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esomar.org/my-esomar



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ASIA PACIFIC 2014 - ESOMAR · and Chairman, TNS, Malaysia Noriko Nakano* ... Understanding Gen Z...

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Transcript of ASIA PACIFIC 2014 - ESOMAR · and Chairman, TNS, Malaysia Noriko Nakano* ... Understanding Gen Z...