Asia Pacific Air Travel Trends 2018 Latest Asia pacific ...

Asia Pacific Air Travel Trends

2018

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Latest Asia pacific traveller trends that are or will be impacting your business

2 © Forward Data SL, 2018. All Rights Reserved.

THE TRAVELLER - A DIFFERENT ECONOMIC AGENT AT DIFFERENT STAGES OF HIS JOURNEY

Booker

Renter

Shopper

Searcher

Shopper

Spender

HOME TRAVEL DESTINATION

Transit

Guest

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Here at FK Emphasize on Focusing on traveller journey Traveller as economic agent Searcher -> booker -> car rental client -> guest in hotel -> shopper in downtown city -> shopper in airport Essential to understand the stage of travel for actionable insights 2 types of passengers today Traveller who are at the stage of travel where they are spending time in destination, thereby having a propensity to shop in downtown stores The group of travellers who are present within the captive environment of an airport, either transferring or departing, a segment we term dwelling passengers.


#1 China Outbound Travel Trends


China outbound: Japan, UAE lead Chinese visitor’s growth

Moving year (May'17 to Apr. '18 )

Next 3 months (May to Jul. ‘18)

Fastest growing destinations in the next 3 months, YoY

88.8% 20,9%

23,9%

3,0%

12,4%

5,1%

16,0%

-2,0%

48,6%

24,2%

23,6%

15,3%

14,5%

5,7%

-10% 0% 10% 20% 30% 40% 50%

Japan

United Arab Emirates

Indonesia

Hong Kong

France

Norway

Russia

Total APAC outbound

+8.5%

+7.6%

Total China outbound

+5.0%

+8.9%

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- CN outbound grew by 5% slightly below the regional performance, AU and IN outbound grew by 17.7% and 184% respectively, APAC Outbound +8.5% OTB CN 3 months 8.9% OTB APAC 3months +7.6% Solid CN to JP OTB growth +88.8% Strong demand for dragon boat festival and summer break, favourable exchange rates, and displacement from the south Korean travel ban CN to UAE OTB Growth +48.6% Popular transfer hub to/from Europe Benefited from 30-days visa on arrival implemented in Q4 2016, popular destination for Chinese groups hence benefited from the south Korean travel ban


China outbound: Dragon Boat Festival 2018 outlook

102,3%

80,8%

76,0%

63,3%

49,4%

44,7%

39,3%

21,3%

Japan

United Arab Emirates

France

Germany

Canada

Indonesia

Australia

Int'l departures

Destinations with largest booking increases vs. Dragon Boat Festival period in 2017, YoY

Airports Multiplying factor

Bangkok (BKK) x1.0

Osaka (KIX) x3.3

Tokyo (NRT) x2.9 Hong Kong (HKG) x2.7

Phuket (HKT) x1.9

Tokyo (HND) x2.8

Dragon Boat Festival 2018: Busiest airports for Chinese pax return home flights (11th to 24th June)

Dragon Boat Festival Monday 18th June 2018

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OTB Dragon Boat +21.3% Shorter holiday window but good growth for long haul markets Average LOS short haul is 3-5 days Long haul 5-9 days Most popular airport the Chinese use for the return segment on the way home 3 times as many Chinese in Osaka as compared to same time last year. Dragon Boat period: from 8th to 28th June 2018 as of 21st April vs. 20th May to 9th June 2017 as of 2nd April 2017 Average LOS at destinations: The total international departures for the Dragon Boat Period (21 days around the date of the holiday) is 6 days, Shorter for Asian destinations: Japan 5 days, Thailand 4d, Hong Kong 3d; UAE also has short stays, of 3 – 4 days Longer for long haul: France 5d, Germany 5d, Australia 7d, Canada 9 days, In regards of South Korea, bookings for the Dragon Boat period are -19.4% behind (note that last year this holiday period was also damaged by the travel ban) Right chart (refers to a different time period and focuses exclusively on return home flights of Chinese travellers)


South Korea inbound: One year after China group travel ban

Total Chinese visitors Chinese F.I.T.

Chinese Group

travellers

Total international

2018 moving year

(May 2017 to Apr. 2018) -49.1% -4.9% -88.4% -20.6%

Next 3 months (May to Jul. 2018)

-14.7% +90.1% -48.8% +8.5%

+170.4%

75,9%

37,3%

10,9%

9,8%

64,4%

14,3%

14,5%

Vietnam

Philippines

Indonesia

Thailand

Moving year (May'17 to Apr. '18 ) Next 3 months (May to Jul. ‘18)

2018 Moving Year Fastest Growing Markets

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CN to KR 3 months OTB -14.7% vs -78% in 2017. Share of CN arrivals in SK: 44% in 2017 moving year 28% in 2018 moving year Typology of CN arrivals (FIT/Groups): 2017 moving year: 47% FIT / 53% Groups 2018 moving year: 88% FIT / 12% Groups Other markets picking up the slack Vietnam and Philippines grew and is set to grow tremendously over the next 3 months, Vietnam +170% Philippines +64% Double digit capacity growth also scheduled for Vietnam, Philippines and Thailand.


#3 Airport Highlight (SIN)

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Airport highlight Singapore’s Changi Airport SIN Outbound traffic +7% Moving Year +16.8% 3 months OTB


More leisure travellers from Australia and India using Changi Airport

Top international markets departing from Changi Airport (SIN), 2018 moving year (May 2017 to Apr. 2018) YoY

Top origin markets TRANSFERRING in Changi Top origin markets VISITING Singapore and departing from Changi

7,1%

8,7%

7,2%

19,9%

8,9%

0% 5% 10% 15% 20%

Total international pax

Australia

Indonesia

India

United Kingdom

7,0%

19,6%

2,6%

-3,1%

17,2%

-5% 0% 5% 10% 15% 20%

Total international pax

India

China

Indonesia

Australia

56% share 44% share

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Let’s take a look at what nationalities transfer through, and depart from after visiting Singapore Share of Transfers vs Departing 56% transfers / 44% departing visitations Top nationalities transferring through Australia, Indonesia, India and the UK Whereas top nationalities visiting and departing includes India, china, Indonesia and Australia


Changi Airport Shoppers: Busiest in the early morning and evening

2018 Moving Year time of day peak dwelling travellers

Distribution of international travellers (%)

00 to

2am

2 to

4am

4 to

6am

6 to

8am

8 to

10a

m

10am

to 1

2

12 to

14

14 to

16

16 to

18

18 to

20

20 to

22

22 to

00a

m

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Then the question comes of, when do we catch these guys? Dwelling travellers = Departing passengers an hour before flight Arriving passengers the hour they land All hours between connecting flights Busiest with highest concentration of dwelling travellers 6-11am 4pm to midnight


Changi Airport Shoppers: By Nationality

Indonesia

India Australia

China

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Purchase and consumption behaviours differ Look at it per nationality Australians 6am-9am 6pm – 12 midnight Indonesians 2pm – 10pm Indians 8am – 10am 6pm – 9pm Chinese 7am - 9am 2pm - 6pm

Jameson Wong Director, Business Development, APAC Skype: wong.jameson [email protected]

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