ASEAN Branding Strategy Presentation Final
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Transcript of ASEAN Branding Strategy Presentation Final
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“From The ASEAN Way to the ASEAN Brand” The Next Step in the Evolution of ASEAN Strategy
PRESENTED BY:TEAM 6
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The Pillars of ASEANA single market and production base
A competitive economic region
Equitable economic development
Integration with global economy
QUALITY
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Quality Demands in ASEANLow cost moves but quality stays
ASEAN should keep their eye on developing quality while taking advantage of their low wages
Follow the models of Japan and South Korea
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ChallengesLack of Identified Lead Countries
Multiple Countries, Cultures and Standards
Intra ASEAN Competition
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ASEAN Country ComparisonSingapore Indonesia Thailand
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Top 3 Priority Sectors of ASEANTextiles and Apparels
Extractives
Electronics
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Lessons from the Past
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Establish ASEAN wide standards Improved labor laws
Infrastructure & Safety
Environmental considerations
Training/education
Higher quality material
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Educational ApproachASEAN Charter 2008 “To develop human resources through closer cooperation in education and lifelong learning, and in science and technology, for the empowerment of the peoples of ASEAN and for the strengthening of the ASEAN Community.”
5-year Work Plan on Educationa) Initiatives to address non-comparability of academic and
professional accreditation standardsb) Robust standards & best practices promotion across region
Southeast Asian Ministers of Education Org. (SEAMEO) a) Cross-border mobilityb) Internalization of education across ASEAN region
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Educational ApproachFocused Universities / Vocational Schools/ Training Centersa. Youth Development - establish platforms for networking and
sharing best practices on ASEAN children and youth development strategies and tools
b. University Placement Options - promotion of higher learning options in a second ASEAN member state through “a semester abroad” or “a year abroad” program
c. Research Cluster Creation - clusters among ASEAN institutions of higher learning to promote education networking in various levels of educational institutions
d. Professional Interactions - Continue university networking, enhance & support student and staff exchanges professional interactions
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Intra ASEAN Competition Multiple countries with overlapping markets
a) Manufacturingb) Textilesc) Agriculture
Which countries / sectors can compete on a global scale?
ASEAN Regional Guidelines on Competition Policy
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Low Cost vs. Quality
Infrastructure &
Education
Quality Manufacturing Innovations
Rising Middle Class &
Market Demand
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Role of MultinationalsRisk Mitigation ------------> Opportunities for LDC’s (CLMV)
Ethical / Sustainability Standards
Vocational Development
Care for employee well-being
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Role of Multinationals
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