AS MEDIA MUSIC MAGAZINE DEMOGRAPHICS AND AUDIENCE RESEARCH

INTRODUCTIONThis is my primary research that I carried out in order to find my target audience, their wishes and desires. Using information included on this presentation i will create potential target audience profile, which will be used in a design of my magazine.

QUESTIONNAIRE ANSWERS

50%50%

Are you a male or a female?

MaleFemale

30%

30%

40%

How old are you?

10 to 1414 to 18Other

During the research that I have carried out, I have established that both, males and females read music magazines. So the overall design of my magazine is not going to be affected by the gender analysis, since in music, gender is not something that divides people.

Most part of my target audience is aged between 10 to 18 years old, due to that the language and design in my magazine will be associated with their age. Next to that, there will be also more mature articles that will appeal to 18+ audience, since they are also a part of my target audience and music community.

20%

50%

30%

What is your employment status?

EmployedUnemployedSearching for a job

80%

20%

Are you reading mag-azines?

YesNo

20%

30%20%

30%

What magazines are you interested in?

MovieHealthFashionOther

Most of the people who read these magazines are unemployed and this will have a great effect on the price of the magazine, as they do not have stable income and have money to waste. Price will be affordable for both unemployed and employed readers to purchase.

Bigger part of people who were given this questionnaire are actually reading magazines. Which in the end concludes that the target audience that I will have to refer to in my magazine will be quite a large one.

As I have conducted my research I came upon a fact that 3/10 people are reading magazines that are not related to movie, health and fashion. One of the additional topics may be music, which is the actual topic of my magazine. Next question will determine the actual number of people interested in music magazines.

90%

10%

Are you interested in music magazines?

YesNo

30%

10%

30%

20%

10%

Is there any specific music genre that interest you?

RockPopRapMetalOther

30%

30%

20%

20%

What do you like that music magazines talk about?

New MusicSingersOld MusicOther

In order to know whether people are actually interested in the music genre magazines, this research was conducted and the results prove that people are interested even if they are not really reading the magazines. Two people answered that they do not read magazines, yet one of those two is interested in music magazine, proving that the target audience that I am searching for my magazine is quite a large one, mostly containing of teenagers.

Two dominating genres in music are Rock and Rap, meaning that I will mostly focus my research on these two genres. They will occupy 60% of my magazine and the rest will be divided between Pop, Metal and other genres.

Bigger part of the magazine will be focused in new music that is coming out and the current singers, whereas the rest of the magazine will be about old music and other topics, such as old singers, history of music, biggest concerts.

30%

20%

50%

Is there any specific music magazine that you like?

RevolverBilboardVibe

40%

20%

30%

10%

What is the maximum price that you are willing to pay for

a music magazine?0$-1$1$-2$2$-3$Other

After carefully analyzing the survey results, I have decided to test the number of readers between most famous music magazines. Vibe was the most efficient magazine with 50% answers directed to the magazine. Revolver and Bilboard were magazines that people are less interested in to, but still play an important role in my research on music magazines.

My target audience being teenagers between 10 and 18 years determines that the price of the magazines will have to be low enough for them to be able to purchase it with their allowance. The research that I have conducted determines the price of the magazine to be somewhere between 1$ and 2$, which is affordable to both, employed and unemployed audience.

TARGET AUDIENCE PROFILEThis is Srdjan, a late teen music artist and a member of my target audience. He is attending his last year of high school and is 18 years old. His main interests are listening to music, as well as playing and composing his own songs. Music that he creates depends on his mood, it is either rock or rap.

During school days, same as during weekend, he enjoys hanging out with his friends during free time and classes. He attends classes such as Music, IT, Mathematics. During his free time he likes to spend time on internet, learning new songs, chatting with friends who are not available to be with him or playing some video games. Srdjan also likes to play sport, he spent his whole life playing basketball and give his hearth to it completely.As well as playing his guitar and composing his own songs, Srdjan likes to go to

concerts and enjoy the music he loves the best he can. He even played on stage a few times with his friends, with whom he has a band. They play music that is in between rock and rap, since all of them have a same taste in music. He and his band like to play both old and new music, all of them follow new music trends such as Wiz Khalifa, but also like to play or listen to 2Pac or some older bands, singers. He considers himself to be both rock and rap fan at the same time and does not have problem with other music genres.

TARGET AUDIENCE PROFILEThe money Srdjan spends on music CDs, music magazines, guitar

equipment, is sent to him by his parents. He also like to spend his allowances to buy some new clothes that are related to his favorite bands and singers, to go to concerts with his friends and also to pay some guitar lessons, if needed.

When in company, he likes to play his guitar with his friends or for his friends, depending on the mood that they are in. Sometimes they practice for their own concerts and plays. Srdjan enjoys discussing different music genres, bands, singers, plays, as well as his favorite ones. His favorite songs are Lose Yourself by Eminem, who is also one of his favorite artists, Young, Wild and Free by Wiz Khalifa and Snoop Dogg, who are also his favorite artists.

He is an outgoing and easy person to talk to, he is calm and sporty person and is not afraid to express his own opinion on the matter. He loves to be a part of conversations such as music and basketball. Comfortable around his group of friends and tries to make an impression when meeting someone new.

MUSIC DEMOGRAPHICSAs well as doing my primary research into the description of music

magazine readers and their wishes, I have also conducted a secondary research into music demographics, statistics about it and people listening to music.

I have researched into music that people listen, based on their age groups, the resouls that I have reached are such that:

30 Years and older people by statistics listen to: Michael Jackson The Beatles The Rolling StonesAn average teenagers listens to: Avicii David Guetta Katy Perry In average, newer generations do listen to new music, whereas older

generations still stick to older music, the music of their childhood.

RESEARCH SUMMARYIn overall I have concluded that my target audience, for my magazine, will be

aged between 10 and 18 years old, with some articles that will have mature content for older readers.

The content of the magazine will be based on newer music and singers, as well as bands, there will be some content of the magazine that will talk about older music, such as Queen, Red Hot Chili Peppers, Jimmy Hendrix and all the legendary bands and singers.

The overall design and the content will be based somewhere in between rock and rap genre, different pages and posters for different genres. There will be also a part of magazine that will have pop and metal genre in it.

The price of the magazine will be in between 1$ and 2$ since it is purchasable for both, employed and unemployed people. Unemployed people considering students as well as people who are not currently employed.