AS MEDIA COURSEWORK: The Evaluation

The evaluation• There are SEVEN questions that relate to

the planning and production of your music magazine

• You must find interesting and VISUAL ways to interest the moderator in your work.

• Use plenty of images, thumbnails, links etc

• Use colour codes, highlighting and keys for important information

• Use lots of space, don’t cram slides with information

You will be expected to submit at least FIVE slides per question but this can vary if you have a hyperlink on a

single slide.

You are asked to demonstrate good communication skills.

Lots of negative space

Statistics aredisplayedinterestingly

All information is clearly visible and easy to read

AS Media Studies at AquinasYour coursework brief:

OCR G321: Foundation Portfolio

Create the front cover, contents and double page

spread for a new music magazine

Your first slide should look like this...

AS Media StudiesOCR G321: Foundation Portfolio

Brief from OCR syllabus

Name:Candidate number :Centre: 33435 Aquinas College

• There are SEVEN questions• The evaluation is worth 20 marks• You must address each question separately• If working in a PowerPoint, you should aim for a

minimum of five slides per question, with lots of detail.

This is your chance to prove what you have learned.

Question 1

Who would be the audience for your media

product?

Question 2

How does your media product represent

particular social groups?

Question 3

What kind of media institution might

distribute your media product and why?

Question 4

In what ways does your media product

use, develop or challenge forms and conventions of real media products?

Question 5

How did you attract/address your

audience?

Question 6

What have you learnt about technologies from

the process of constructing this

product?

Question 7

Looking back at your preliminary

task (Aquinas College magazine), what do you

feel you have learnt in the

progression to the full

product?

The following slides are only a rough guide to what you should include in your

evaluation

Q1.Who would be the audience for your media product?

• You should include results of an audience questionnaire here that:– Proves there is a need for your product– Defines the age, gender and lifestyle of your

primary audience– Shows what media your primary audience

currently consume

Q1. Who would be the audience for your media product?

You should also include:• Photos from your scrapbook that show who your

audience really are: what they like, FaceBook photos, gig tickets and wristbands, and examples of what kind of design they like from magazines they currently read.

• You can do a spider diagram that illustrates concisely who your target audience are so the examiner can see right away who you are targeting before going into detail, see next slide...

I aimed my magazine at..

16-24 year olds

Women

Educated

Who like to shop at..

Who spend money on..

Who go to gigs..

Who know what music they like..

Live in the city


Influenced by..

I feel that my magazine would be similar to NME and the audience that buys that, however would be slightly more mainstream. I also felt very strongly from personal experience that there was a gap in the market for an indie music magazine aimed at young women. This would be my unique selling point.


Sub- genres and hybrid publications

Based on my audience research, I have found that

there is a gap inthe market for a niche

magazine that combines indie music with high- street

fashion aimed at a primary audience of middle class,

teenage females.

NOTE: You should aim to add a couple of slides showing why current audiences enjoy using

these publications and how you will combine them to

create a new product.


This issue of NME uses more feminine colours that would attract women. It also appeals to the same genre of music lovers as my magazine would.However, NME’s primary audience is males aged 16-24, so this suggests that the brand is trying to widen it’s audience.

(Includes images of my scrapbook which helps explain what genre of magazine I

want to make)

The primary audience for my product would be mostly females as my magazine is of a hybrid genre which includes fashion. This will be combined with the genre of pop music, and although this may appeal to males, I would class them as being more of a secondary audience, as I think that the majority of the features I would include within my magazine would be more female related. The age range for my primary audience would be teenagers to young adults as I think that these make up a large percentage of people that listen to popular culture music.

My secondary audience would be people that would not necessarily buy my magazine, but would read it when partners, friends or family members had purchased it. I would aim my magazine at 16-25 year olds, however this may not be the only age range that would read it. I would aim my magazine at a demographic who are very interested in popular music, and celebrities that are in the charts. I would also aim my product at people who are interested in the style and fashions that these celebrities promote, and readers that aspire to be like these people. However, these may not be the only people that would be reading my product as some people may just read it because it is available to them (friends, partners etc.).

The demographic for my product would be basically be people who desire to be like an A-list celebrity. These are mainstream people who shop in places such as Hollister, Topshop and Office.

An example of products similar to my own on the market at the moment would be Billboard, however this is not sold widely in the UK as it is an American product and so does not have nearly as many copies circulating as I would want my magazine to across the United Kingdom.

Within my research, I have been looking at the biggest stars in the genre of pop that I can re-create within my own product. These are huge names such as Beyoncé, Justin Bieber, Katy Perry and Rihanna. I also looked at people who create pop music and are also seen as fashion Icons, such as the names listed above. This is the reason I thought that a hybrid genre of pop and fashion would work well because more or less the same celebrities relate to both. For example; Beyoncé is one of the biggest pop stars of this generation, but is also a huge fashion icon. Thus the same audience would be interested, and would be interested in my product. However I would not include people like The Stone Roses, Arctic Monkeys or Jake Bugg in my product as these are not artists that appeal to my target audience.

The ideal reader for my product is someone who aspires to be like Beyoncé, Taylor Swift or Katy Perry. These are people who model themselves on these celebrities and will copy their hairstyles, fashion and style because they want to be like them. The ideal reader for my magazine are people who are very up to date with their music taste and constantly are aware of what is in the charts and who are the biggest celebrities of the time.

Q2 : How does your media product represent particular social groups?

“REPRESENTATION”• How a person, group, social group or brand is

FILTERED to send specific messages to audiences. • Representations are CONSTRUCTED to INCLUDE and

EXCLUDE different groups of people

With this question you must demonstrate how you have FILTERED your star to

reflect your ideal reader.

Q2. How does your media product represent particular social groups?

MODE OF ADDRESS:The use of intertexuality within my features creates a code that the audience of my publication would understand.

IDEAL READER:My star represents the ideal reader, with the use of mise en scene. Her costume and performance connote a rebellious side, straying away from traditional conventions for female stars. Therefore my target audience would ASPIRE to be like her.


•To appeal to the correct TARGET AUDIENCE, my star would have to represent an idealised version of the reader. In order to appeal to as many consumers as possible, the star must appear mainstream and non- threatening.

•On the following slides I will demonstrate how Taylor Momsen, one of the celebrities my chosen audience is interested in, filters her appearance and performance depending on her audience

Q2. How does your star represent particular social groups?

Taylor Momsen: mainstream representation

Direct eye contact with audienceNeutral/positive facial expression

Delicate heels are feminine and youthful

Neat blonde hair makes her look like the “girl next- door”

“Barely there” make up Demure body

language- she is posing for the cameraBut black

bracelets and thumb ring show that she has a subversive side

She is trying to appeal to a young, female audience as a positive role model

Taylor Momsen: niche representation

Sunglasses create an enigma and keep the audience at arm’s lengthNot smiling, so not welcoming the audience

Long hair is un-brushed

Stockings and visible suspenders are overtly sexualStuds on tight-fitting basque are aggressive

Crucifix connotes “good girl gone bad”Multiple leather bracelets make her seem tough

Perspex platform heels are worn to encourage the male gaze

COSTUME: Both outfits represent different images. The yellow dress connotes innocence, whereas the high heels and suspenders connote a more rebellious teenager. Both these would appeal to different AUDIENCES.

Momsen would not wear this outfit while fronting her band, as it does not represent the image that she promotes.

Likewise, this outfit would not be appropriate for her appearance on Gossip Girl, as it would not appeal to the audience.



COVER STAR:

In all the photographs of my star, I tried to make sure she would be APSIRATIONAL for the readers. She is the same age and gender as my IDEAL READER, therefore would attract the TARGET AUDIENCE. The mise en scene of the star represents a slightly rebellious young woman, and the use of glasses connote a sense of confrontation.

TIP:

• To give a really solid answer for this question you could include images from your scrapbook or social networks of your chosen social group. This would help reinforce for the examiner exactly who you are trying to reflect with your star.

Q3: What kind of media institution might distribute your

product?

DISTRIBUTION:Which institution would sell your magazine?

• Would you try to make your magazine a sister publication for an

existing magazine by going for the same institution? (see your tables of terms)

• Or would you go for a rival company and try to steal your competitor’s audience?

• How often is your magazine going to publish? Weekly or fortnightly for mainstream magazines, monthly or quarterly for more niche magazines with an emphasis on quality. How will this affect the price?

How do you make your brand easy for the audience to access?

On your contents page, double page spread and front cover do you give the audience ways to find your brand in other ways than the print magazine?

The aim is to encourage the audience to make it a habit to come to you for all their information and lifestyle choices.

You are trying to encourage brand loyalty so your advertisers will continue to give you money

DISTRIBUTION: ways for the audience

to find your product. Show the

examiner how many you have used

websiteGigs, tours, festival stages

Twitter feeds

Sponsored hashtags

Facebook pages and groups

Instagram for readers to uploaduser generated content

apps

Online radio

Music channels on TV

subscription

Blipparhttp://www.youtube.com/watch?v=mpt7qAnQ6Z8

Here is a B grade answer for DISTRIBUTION:

I’d choose Development Hell Ltd to distribute my publication as I feel that CTRL and Mixmag would both compliment eachother.

Development Hell Ltd currently publish and distribute Mixmag; The Worlds Biggest Dance Music and Clubbing Magazine.

Development Hell Ltd also own Don’t Stay In which is an company that organises and promotes club nights.

As the genre my publication caters for is becoming more and more popular amongst club goers, Development Hell Ltd would have the expertise to promote the genre in clubs (through “Don’t Stay In”). CTRL would also compliment Mixmag, as it is a branch of dance and electronic genre.

CTRL would be a monthly magazine priced at £2.80 an issue, which is a similar price to MixMag which is issued monthly, but cheaper than AnOther magazine which is published quarterly.

There will also be a lot of advertisements in the magazine.

CTRLprocessed beats for a new generation

‘s Mixmag website.

The publication claims itself to be “The World’s Biggest Dance Music and Clubbing Magazine” which attracts anyone who is interested in that genre.

Advertising an “Exclusive Carl Cox Blog” on their website also attracts the reader as it’s exclusive and creates a unique selling point. This may also encourage the website audience to buy the magazine as it gives a good impression.

Having podcasts, nights out and a television channel increases the brand reach. This means that the brand can reach a wider audience, and therefore sell more.

can increase the brand loyalty. This would keep a steady rate of sales, as people like that the publication are giving back to the people who buy it.

Here is an A grade example (you can do better)

Question 6 - websiteMy website has a subscription link that offers them the latest deals

Has my brand logo so it is recognised straight away

Includes our five main stories which would attract the readers. It has scroll over tabs at the bottom so therefore if the story moves on they can select it

This section has the latest news coming in which will be updated every hour, including new gig dates, stories about upcoming pop stars and much more

This is the section where people can vote, have their say and be involved in polls. It is updated daily

This is the image of the magazine issue that is on sale at the moment. It has a section by the side describing what it consists of

This is where the latest downloads, playlists, and videos can be downloaded or viewed. This attracts the audience greatly

Question 6 - Merchandise

Question 6 - Apps.

Question 6 -‘M’ Festival Stage

Question 6 - DistributionI researched the music magazines NME and Q in order to get an idea of the different media conventions and institutions to how I should develop and distribute my own music magazine M. Both magazines are for different genres and so using both as examples it helped me show how to distribute my magazine as my genre was a mixture of both, more chart based. The brand statement for Kerrang magazine is “the worlds biggest selling weekly rock magazine”.This statement helps sell the brand as it uses statistics and so people are likely to believe facts over opinions and buy the magazine thinking it is professional and popular. Whereas my brand statement is “This years number one indie magazine of the year” which although it isn't facts sells the brand to the audience as it tells them that the magazine is better than others and promotes the issue. It also promises them that there will be quality interviews and stories in the magazine which beats others.

IPC Media ( an upmarket group that produces over 85 iconic media brands ) and also the publishers of NME magazine and Uncut magazine which are sister publications. These two magazines being published by IPC media would help M magazine as it would increase the general chart music brand identity that all the magazine have.

The number one indie music magazine of the year

£4.40

http://www.misc.com

Question 4

In what ways does your media product

use, develop or challenge forms and conventions of real media products?

• For this question you should paste in all the slides you made that analyse magazines that are similar to yours, with a slide first to explain why you chose those particular magazines e.g. Billboard because you are making a pop magazine for adults.

• You should have annotated front covers, contents pages and double page spreads of at least two magazines that fall within your genre or sub- genre, or that match your magazine stylistically

• You are trying to show with your annotations that codes and conventions

are universal, but that they can change subtly depending on what the

brand is trying to connote to the audience

• CODE: (cultural signifiers that the audience understand e.g. A

rose = love)

• CONVENTION: (defining features of a type of media e.g.

Masthead always goes top left because we read from top left

as a culture, or theme tune always goes at the start of a TV

show...)

Question Five:

How did you attract/address your audience?

This question is really in two parts:

• How did you ATTRACT your audience?– When your magazine is on the newsstand with

competitors, what codes, conventions and features have you used to persuade your primary audience to pick up and buy your product?

•Bold masthead

•Star’s eyes in top 1/3

•Star’s facial expression

•Eye contact with audience

•Button with prize

•At least five features to convey

value for money

•Price

•Different size text to show

audience which features are most

important

•Unique Selling Points are clearly

defined

•Clear colour scheme and

consistent fonts to create brand ID

• How did you ADDRESS your audience?

– How did you speak to audience visually, verbally, through colour?

– What kind of language (mode of address) do you use when speaking to the audience? (informative, intellectual, like an older sibling, like an equal, friendly, aggressive?)

– What were you trying to CONNOTE to the audience about the genre and content through the FONTS you used?

– What are you trying to tell the reader about the VALUES of the magazine from the performance of the star? (confident, rebellious, warm, angry, happy?)

– Does your front cover make the reader aspire to be like the star?

Audience Research

• In order to determine whether you have made a product that successfully attracts your target audience, we must obtain feedback from several classmates.

• Leave your questionnaire in front of your computer with your front cover on the screen, for the rest of the class to evaluate

• When you have your results convert them to charts in your PowerPoint so you have evidence to back up your points

Example:

Yes: I can relate to the cover star

Yes: I like the colours

No: I am a male and this magazine appears to be aimed at females

STUDENT EXAMPLES: Demonstrating how practical

pieces attract and address audiences

Question Five

Q2

Masthead

Repetitive Feature

Strapline

Features

Free Giveaway

Cover Star

Main Image

Extra Image

Anchored Text

Unique Selling Point

Q2

Gender, Age and ArtistGender:My magazine is aimed primarily at females but could also target males that like the same music and artists. The cover star is a female however doesn't look glamorous, she just looks casual which is the look my target audience generally prefer.

Age:The target audience for my magazine is mainly aimed at teenagers from the age of 16 up to about 22. The cover star is within this age range so the reader can relate and be like her.

Genre: The genre is ‘Urban Chart’ this is portrayed through the cover stars clothes and where she is. It is also portrayed through the other stars included in the magazine and through the stars name.

Q2

The word ‘biggest’ draws the reader in because there is nothing else on the market like it or as big as this. With it being at the top this draws the reader and this is the first thing they will see when its on the news stand.

The word ‘free’ draws the reader in because it is something that they don't have to pay for and get free if they buy the magazine. It is also bigger because it persuades the reader to buy the magazine.

This is a repeat of the free giveaway the reader gets with the magazine. It is at the top because this is the first thing the reader sees and the word ‘free’ is in a different colour so it stands out from the rest of the magazine.

The masthead stands out because it is in a bright colour and also it also breaking conventions because it is in lower case text which doesn't happen with many other magazines.

Q2

ColourThe use of the gold colour stands out because it contrast with the purple so the text in gold stands out. The gold colour is totally opposite from the purple so its eye catching drawing the reader into buying the magazine.

Extra ArtistsThe use of the extra artists listed at the bottom has information to offer about other artists which is widening the audience because if they don’t like the cover star there are other features they can look at.

Main FeatureThe main storyline stands out on the page because the grey box behind it is only included there.

Q2

Using pictures emphases the main articles and draws the reader in to flick through the magazine. It also helps them get an idea of what else the features include.

The heading is in the same colour as the colours used on the front and throughout the rest of the contents page. This creates a unique selling point and keeps the house style.

Giving the reader free giveaways and discounts draws them into buying the magazine if they like the offer. Including it again on the contents page shows them where to look for it and reminds them that its there.

The white colour used on the ‘features’ makes them stand out from the page and draws the reader into looking at them and looking through the magazine.

Q2

The tab used in the top left hand corner of the page draws the reader in because as they are flicking through the magazine they can see the feature and are drawn to it.

The grey box includes extra information about the star which draws the reader in because if they want to get tickets for her gigs, or buy her album they can just look at the feature and see this immediately.

The use of two different colours and two different fonts draws the reader in because it makes the pull out quote stand out and gives them an idea of what else is included in the interview.

The use of the extra images lets the reader see what the artist is wearing and what she looks like so that if they like her they can copy it too look like her.

Q2

-A repetitive colour scheme consisting of purple, white and gold.-The purple colour is quite feminine so it connotes to my target audience which is why I kept it consistent throughout.-The gold and white contrast with the purple making the more important features stand out.

Q2

QUESTION FIVE:QUESTION FIVE:How did you attract/address your How did you attract/address your

audience?audience?

(high B grade answer(high B grade answer

Q2

MASTHEADMASTHEAD

FEATURESFEATURES

FONTSFONTS

STRAPLINESTRAPLINE

EYE CONTACTEYE CONTACTCOLOUR SCHEMECOLOUR SCHEME

BUTTONSBUTTONS

ANCHORINGANCHORING

OTHER IMAGESOTHER IMAGES

SHOT TYPESHOT TYPE

PRICEPRICE

Q2

AGE:AGE:The target audience is around 15-20 year olds. This is within the cover stars age range so the audience can relate to her and the issues within the magazine.

GENDER:GENDER:My magazine is aimed at females. The secondary audience would be little sisters. My cover star is portraying a female indie look.

GENRE:GENRE:The genre is indie/rock. This is portrayed through the cover star’s expression and pose. Also, the names of other artists in this genre are labelled on the strap line.

Q2

The word ‘First’ draws the audience in because there is nothing else like this on the market. It is at the top of the magazine so it catches the reader’s eye.

A button on the side of the magazine so that the audience will read it. The white contrasts the rest of the colours – eye catching.

The masthead stands out amongst competitors

because it is layered and looks like organised

chaos which matches the genre.

The word ‘FREE’ is in bold so that it draws the reader is and persuades

them to buy the magazine.

Q2

The use of the white colour contrasts the black and pink. The main

features are in white which stands out to the audience.

Other artists names on the cover shows that the magazine has to offer

other artists in which the target audience will be interested in.

Q2

Using pictures emphases the articles and draws the reader in to flick to the main articles.

By giving the reader offers and discounts, this persuades them to buy the magazine and then subscribe to it.

The font is the same font used on the Front Cover.

This creates brand identity as the reader

will be familiar with this font.

The use of the pink colour for the word ‘Features’ makes it stand out. It is

also in a different font so that it doesn’t get lost on

the page.

Q2

Tabs draw the audience in because they can be flicking through the magazine and be drawn towards to article.

I think that the contrast of sans serif and

serif fonts work well together.

The grey box gives the reader more information

about the star and their upcoming albums or gigs.

A button at the bottom of the magazine so that the audience will read it. The white contrasts the rest of the colours – eye catching.

Q2

A repetitive colour scheme of pink, black and white. Pink is mainly a female colour, that is why it’s used alot – to suit the audience. The white and black contrast the pink, making things stand out.

Q2

Question Five:


(B grade answer)

I chose to address the ‘Metal’ audience, by using langue such as “gore” and “music for the broken” I tried to get into the mind’s of the reader and reflect this through text. I took the theme all throughout the magazine, starting with the cover star for my star I used a female of 17 years old, because she has piercing and tattoos this helps me to create a Metal theme and attracts the correct audience, instantly it hints at more of the same kind of stars inside the magazine to come.Also on my cover I included feature bands such as parkway drive, Pantera, amends to the dead and more...

The fonts used within my front cover may be successful to attract the genre aimed at because it relates to the scruffy and scribble writing used on album covers, relating to the contents of the magazine

My magazine is similar to kerrang or rocksound due to style of music, bands used and dress and appearance. This being a metal magazine, I can compare the two, and get a rough idea of what I can do to improve my own work

How did you attract/address your audience?Q5


Eye contact

Masthead Tagline/brand statement

Selling point

button

Anchoring

Colour scheme

Bar code

price

features

canting

Q5

Colour scheme


Cover star

Gender; My magazine is aimed at both genders, but I think primarily girls will pick up this magazine due to the feminine font and girl cover star I think this magazine can also be introduced to boys because of the featured bands and blue tint to the backdrop used in the image

Age;The cover star I used was purposely chosen to be roughly around the age of my target audience, so my audience can relate

Genre;My cover star represents the genre I want my magazine to reflect by having piercings and tattoos


‘Music for the broken’ is the first thing the potential buyer see’s as it is at the top of the page so that the reader can

relate to the magazine before they read on.

The masthead is a feminine but grungy font witch addresses my target audience (metal, for women) and the word ‘damage’ suggests violence and anarchy and the tagline anchors who it is for.

The button is placed on the top third of the page with large font to draw the readers attention to it, stating up coming gigs

This feature was placed right at the top of the page so that it was one of the first things you read it immediately anchors to the genre and target audience of the magazine, because girls are known for shopping.


The words ‘gore’ and ‘I've seen the end’ anchor the metal theme of horror and death

Aimed at people who enjoy going to watch there favoured bands live

Anchors the target audience of girls who are into there fashion and metal music

‘Get inside' almost suggests you can become a part of it.


My colour scheme was red because it stands out on a plain background and makes it ‘pop’ also red is a colour for danger, blood and romance to draw in the correct type of audience.

The colour runs through out the main pages to keep it fresh in the buyers mind the brand they are reading but new colours are introduced as well as the cover star dressed different to prevent it being boring

Question Six

What have you learnt about technologies from the process of

constructing this product?

Over the next slides is a grade A example of how to answer this

question.

Use your print screens to show how you constructed your FC,

Contents and DPS.

How I achieved this (next slide)

Photoshop: Contents

ORIGINAL

I used the magic wand tool to select the white area at the top of the image.

I then deleted the white space and removed the lock

from the layer.

I then made a new layer to make the background go

transparent.

I used the magic wand tool to select the area between

Jacks legs that hadn’t been removed.

I deleted the white space and then

deselected the area.

Then I used the magnetic lasso tool to go round Jack

and select him. Then I used ‘Layer via Cut’

I then desaturated the background layer to make it black and white.

I then boosted the saturation on the

foreground layer to make it more vibrant.

I then duplicated the layer so there were more layers of Jack.

I transformed the second layer to make Jack bigger,

and then altered the transparency.

I repeated the last step to make a 3rd layer of

Jack, and decreased the transparency a little

further.

How I achieved this (next slide)

Publisher: Contents

I inserted the image I made in Photoshop into publisher document and then cropped

it to fit.

I inserted WordArt to create the ‘ontents’ and

a seperate C for the capital, but it didn’t

work, so I changed it.

I changed the font (OCR Extended) and then decided to create 3

different pieces for Contents splitting the word up.

I inserted boxes behind the numbers, and changed the colour of the

number to white.

I used a parallelogram, a square and a triangle to create the shape behind the photo, and inserted the image from file.

I used a square behind the triangle to make the red, and then changed the font to fit with the masthead and

brand.

I used a square behind the parallelogram to make the red, and then changed the font to fit

with the masthead and brand.

I then added another square and photo and anchored all of the feature headings to the relevant photos.

DPS: Photoshop & Publisher

I selected the part of the image I wanted to move.

I then shuffled the image about, and moved the selected area of the image

on the right side of the star.When I was happy with the positioning I

saved the image and inserted it into Publisher.

I then used WordArt to make the “Jack: I’ve seen the light” in 3 different pieces of WordArt:

“Jack”, “I’ve seen the” and “light.”

The dull yellow really didn’t work and made the double

paged spread look dull, which didn’t fit in with the audience I

wanted to attract to my magazine, so I removed it and

worked in Photoshop.

I typed the word “light.” in white on a hollow canvas in

Photoshop.

Then I created a new layer, and used the pen tool to create a

path.

I used “Stroke Path” with the brush tool and selected “Simulate Pressure”.

This allowed to me to change the layer style, and made the streak a white colour,

with an outer glow of light blue.

This created the line around the text, but I had to remove the parts where it looked like the streak was going over the word,

by using the eraser tool.

The same technique using outerglow (light blue) and inner fill (white) was

used on the “JACK” text.

I inserted images from file to create the banner.To create the border I increased the border thickness

and changed the colour to white.

I added the Stand First in to introduce the article to the readers.

I then:•Added the tab “CTRL CATCH UP” as a feature of the magazine.•Added the [MMJ STAR] subheading under “Jack”•Added the speech marks around the quote•Changed the “I’ve” to “We’ve” to include the other members of the band.

I added 3 columns of text, and the Drop Cap.

The WordArt, and AutoShapes to create the grey box, the page number, the branding and the “IN 3 WORDS”

feature.

I added the text into the columns to make it stand out and gave it quotation marks.

I then altered the grey box.

Question Seven

Looking back at your preliminary

task (Aquinas College magazine), what do

you feel you have learnt in the

progression to the full

product?

For this question you need all your drafts and feedback, which should have been kept in your folder.

You will annotate JPEGS of your drafts with your feedback to show how you have improved over the

last three months

You will also paste in all the slides that evaluate your rule of thirds DPS and Aquinas Magazine to show that

you understood what you needed to do to improve

(you should have done this as part of the October checklist)

Warning:

This is generally the weakest question because it has to be done last. Please finish everything on time so you don’t

rush it.

The examiner will penalise you if your evaluation tails off towards the end.

Here is part of an A grade Question Seven answer.

Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from this to the final product?

I feel that my work had progressed throughout

this unit, and that my Photoshop skills have

improved hugely.

I have learnt about magazine conventions which is reflected through my three double page spreads

My first DPS design is less detailed. The colour scheme links to the

stars (LMFAO)

However the right page seems quite plain. It is missing conventions such as a grey box, page numbers, strap/tab. It does include a

pull out quote which makes the text seem appealing.

Colour schemes and formulas are important when presenting

different ideologies in a magazine.

Each of my double page spreads has a particular colour scheme

which relates to it’s genre and style.E.g. LMFAO are a Electro Pop / Dance group so I have used neon colours to reflect this image.My final music magazine DPS is about a Pop/Rock singer with slight attitude, so the red and white portray a more dangerous idea.

I feel that this DPS is a huge improvement to the previous. It fits the genre and audience of teenage girls, and relates to the consumer. The colour scheme links to summer which is the topic of the article.

I feel my Photoshop skills have developed and are used effectively to give outer glows and to remove the background of the star.

•With my first contents page I tried to use the contrast of light and shadow in the image to anchor the rest of the page.

•I placed black text on the white background and vice versa

•I used the bright yellow to create focal points and make the page numbers stand out so the reader could scan the page

•I used the same number of features on either side of the star to create symmetry and balance

•I anchored the name of the star on the image to let the reader know who he is

Technologies Used:•Publisher•Adobe Photoshop•Digital Cameras•Altering and manipulating photos

Highlighted Features ensure that the text stands out and is made obvious at a first glance.

A 70% opacity change enabled me to anchor the text boxes onto the star’s hair.

A change in font colour draws in the attention of the reader and gives a second bright colour to the colour scheme.

Bold main featureUsed same font as

master-head. Big quotation marks for

quote. I have used text

anchoring to overlap the words

onto the edge of the photo.

Strap at top left to encourage reader to read inside...

Anchoring- Master-head links with image by overlapping slightly onto star’s hair.

Blending Options Outer Glow used to make lettering stand out

Strap to show extra features inside the mag.Basic square shape with white-to-

clear gradient used to make text visible and stand out.

Button is relatable to both male and female audiences and promotes a fun

activity which will encourage them to read on.

I felt that the photo where Emily is looking away from the camera would portray her personality in a better way and make the audience inquisitive, rather than her looking straight at the reader

This high angle shot makes the star seem small as if the reader is looking down on her

Technologies Used:•Publisher•Adobe Photoshop•Digital Cameras•Altering and manipulating photos

I anchored the text by

shaping it around the

image Also, the page

number is large because it is

the main feature

I anchored the text by shaping it around the image Also, the page number is large because it is the main feature

The page numbers are larger and bold to make the information clear.

I incorporated the Aquinas logo in my contents page and linked it with the colour scheme by making the letter “a” green.

I also added the college website to the bottom of the page to promote the online college information

I made the title tilt at an angle which fits in with other pieces of angled text on the page.

It also makes it more interesting to look at.

I made the title tilt at an angle which fits in with other pieces of angled text on the page. It also makes it more interesting to look at.

I chose this image because Emily is leaning against a white pillar which I

could use for my contents features. It is a good layout template for my

contents page and also creates negative space.

I have made several modifications to this photo. I changed the lighting to make the wall brighter, and

cleaner-looking. I changed the colour of her jacket using Photoshop to fit in with my purple colour scheme. I also spent some time in Photoshop changing the colour of her watch to include the splash of green linking to the colour scheme of the page.

Strong bold title with a red outer

glow which fits the colour

scheme. iPod shuffle sign used within the

masthead.

Features that will appeal to my

audience. The word “win” is emphasised in size and

colour to make it stand out.

Button that will stand out and shows a feature that will

appeal to the audience. The is page reference creates easy navigation to the desired feature.

The Star’s head covers part of the

masthead to show her importance. This is an

example of text-image anchoring.

The banner/strap draws the reader in by using an attractive free gift advertisement

The main feature is

large and gives a sense of importance.

The reflects the personality of the star who appears aggressive in the photo

Large bold title

The star’s eyes stand out to the reader and draw them

in. I feel this photo is strong and gripping and shows deep emotion

which makes the consumer want to read more.

The star’s eyes stand out to

the reader and draw them in. I feel this photo is strong and gripping and shows deep emotion which

makes the consumer want to read more.

AS MEDIA COURSEWORK: The Evaluation

Education

Transcript of AS MEDIA COURSEWORK: The Evaluation