AS Coursework Evaluation Guide: Part One

AS Media Studies at AquinasYour coursework brief:

OCR G321: Foundation Portfolio

Create the front cover, contents and double page spread for a

new music magazine

The evaluation• There are SEVEN questions that relate to the

planning and production of your music magazine

• You must find interesting and VISUAL ways to interest the moderator in your work.

• Use plenty of images, thumbnails, links etc

• Use colour codes, highlighting and keys for important information

• Use lots of space, don’t cram slides with information

You will be expected to submit at least FIVE slides per question but this can vary if you have a hyperlink on a single slide.

You are asked to demonstrate good communication skills.

Lots of negative space

Statistics aredisplayedinterestingly

All information is clearly visible and easy to read

Your first slide should look like this...

AS Media StudiesOCR G321: Foundation Portfolio

Brief from OCR syllabus

Name:Candidate number :Centre: 33435 Aquinas College

The following slides are only a rough guide to what you should include in your evaluation for the

first two questions.

Q1.Who would be the audience for your media

product?

• You should include results of an audience questionnaire here that:

– Proves there is a need for your product– Defines the age, gender and lifestyle of your

primary audience– Shows what media your primary audience

currently consume

Q1. Who would be the audience for your media product?

I aimed my magazine at..

16-24 year olds

Women

EducatedWho like to shop at..

Who spend money on..

Who go to gigs..

Who know what music they like..

Live in the city


Influenced by..

I feel that my magazine would be similar to NME and the audience that buys that, however would be slightly more mainstream. I also felt very strongly from personal experience that there was a gap in the market for an indie music magazine aimed at young women. This would be my unique selling point.


Sub- genres and hybrid publications

Based on my audience research, I have found that

there is a gap inthe market for a niche

magazine that combines indie music with high- street

fashion aimed at a primary audience of middle class,

teenage females.

NOTE: You should aim to add a couple of slides showing why current audiences enjoy using these publications and how you will combine them to create a

new product.


This issue of NME uses more feminine colours that would attract women. It also appeals to the same genre of music lovers as my magazine would.

Q2 : How does your media product represent particular social groups?

Q2. How does your media product represent particular social groups?

MODE OF ADDRESS:The use of intertexuality within my features creates a code that the audience of my publication would understand.

IDEAL READER:My star represents the ideal reader, with the use of mise en scene. Her costume and performance connote a rebellious side, straying away from conventions. Therefore my target audience would ASPIRE to be like her.


•To appeal to the correct TARGET AUDIENCE, my star would have to represent an idealised version of the reader. In order to appeal to as many consumers as possible, the star must appear mainstream and non- threatening.

•On the following slides I will demonstrate how Taylor Momsen, one of the celebrities my chosen audience is interested in, filters her appearance and performance depending on her audience

Q2. How does your star represent particular social groups?

Taylor Momsen: mainstream representation

Direct eye contact with audienceNeutral/positive facial expression Delicate heels are

feminine and youthful

Neat blonde hair makes her look like the “girl next- door”

“Barely there” make up Demure body

language- she is posing for the cameraBut black bracelets

and thumb ring show that she has a subversive side

She is trying to appeal to a young, female audience as a positive role model

Taylor Momsen: niche representation

Sunglasses create an enigma and keep the audience at arm’s lengthNot smiling, so not welcoming the audience

Long hair is un-brushed

Stockings and visible suspenders are overtly sexualStuds on tight-fitting basque are aggressive

Crucifix connotes “good girl gone bad”

Multiple leather bracelets make her seem tough

Perspex platform heels are worn to encourage the male gaze

COSTUME: Both outfits represent different images. The yellow dress connotes innocence, whereas the high heels and suspenders connote a more rebellious teenager. Both these would appeal to different AUDIENCES.

Momsen would not wear this outfit while fronting her band, as it does not represent the image that she promotes.

Likewise, this outfit would not be appropriate for her appearance on Gossip Girl, as it would not appeal to the audience.



COVER STAR: In all the photographs of my star, I tried to make sure she would be APSIRATIONAL for the readers. She is the same age and gender as my IDEAL READER, therefore would attract the TARGET AUDIENCE. The mise en scene of the star represents a slightly rebellious young woman, and the use of glasses connote a sense of confrontation.

AS Coursework Evaluation Guide: Part One

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