Arts4Every1 Writers' Workshop: 22nd August 2015
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Transcript of Arts4Every1 Writers' Workshop: 22nd August 2015
![Page 1: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/1.jpg)
Words4Every1 Writersrsquo GroupAugust 22nd
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 300 PM Intromeet and greet
- 310 PM An introduction to content marketing
- 335 PM BreakNetworking
- 345 PM Editing Workshops
- 430 PM BreakNetworking
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 2: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/2.jpg)
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 300 PM Intromeet and greet
- 310 PM An introduction to content marketing
- 335 PM BreakNetworking
- 345 PM Editing Workshops
- 430 PM BreakNetworking
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 3: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/3.jpg)
Introduction
Words4Every1 Writersrsquo Group August 22ndTIMINGS
- 445 PM Guest Speaker Stevyn Colgan
- 515 PM BreakNetworking
- 530 PM ReadingsPerformances
- 600 PM Pub anyone
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 4: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/4.jpg)
Introduction
Your Host
Hi Irsquom Dane
- Social media marketing specialist of four years
- Author poet and musician
- Industry speakercommentator
- General Arts4Every1 busybody
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 5: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/5.jpg)
Introduction
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 6: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/6.jpg)
Introduction to content marketing
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 7: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/7.jpg)
Introduction TO CONTENT MARKETING
Old-SCHOOL MARKETING IS DEAD- Raise your hand if you can afford to run a TV ad Precisely
- Traditional marketing relies in interrupting people
- Radio ads- Billboards- Print ads- Etc
- Itrsquos also expensive and hard to measure
- Luckily therersquos an alternative
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 8: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/8.jpg)
Introduction TO CONTENT MARKETING
Enter CONTENT MARKETING- Content marketing also called inbound marketing relies
on allowing people to come to you
- ie instead of an ad saying lsquobuy our paintrsquo a paint manufacturer could run a blog on interior decorating tips
- That way potential customers search Google for decorating tips read your blog article appreciate your advice and buy your product
- Relies heavily on cheapfree online marketing tools
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 9: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/9.jpg)
Introduction TO CONTENT MARKETING
CLAssic CONTENT MARKETING
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 10: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/10.jpg)
Introduction TO CONTENT MARKETING
Further Examples- Stand-Up Comedian Tweeting a Joke of the Day
- Musician Blogging about local music listings
- Novelist Creating playlists of music to enjoy whilst reading
- Arts Centre Board Members Shooting a video on how to host a badass event
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 11: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/11.jpg)
Introduction TO CONTENT MARKETING
Yoursquore off to a good start- Copywriting is the most in-demand skill for modern day marketers
- Marketing theory can be learned much faster than the skill of writing
- Being able to use Photoshop and to make videos is also a plus
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 12: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/12.jpg)
Introduction TO CONTENT MARKETING
But therersquos competitionhellip- We create more data every three days than we created from the down of
history until 2010
- Approx 100 hours of video uploaded to YouTube every minute
- Almost 1 billion websites are online
- Roughly 4 million blog posts published every day
- Itrsquos scary busy ndash look
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 13: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/13.jpg)
Introduction TO CONTENT MARKETING
It also takes time- Which is why you need to PRIORITISE
- Irsquom going to take you through a basic framework
- Wersquoll build on this in future workshops until yoursquore all marketing rockstars
- Letrsquos get started shall we
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 14: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/14.jpg)
STEP ONE GET A WEBSITE
You need a website Really you need one- I recommend Wordpresscom for beginners for ease of use (and itrsquos free)
- There are guides you can find to help you to do this
- Create pages with basic info
- About- Portfolio- Contact- FAQs- Anything else thatrsquos relevant
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 15: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/15.jpg)
STEP ONE GET A WEBSITE
BLOG REGULARLY ndash ONCE A WEEK SUGGESTED FOR BEGINNERS- Yoursquoll also want to create posts
- This bullet point is to remind me to explain the difference between pages and posts
- Try to release a new post once per week
- VERY important to do this if you want to be found through Google
- Also shows people that visit that yoursquore still active
- Include a call-to-action at the bottom of your posts (Irsquoll explain this too)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 16: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/16.jpg)
STEP ONE GET A WEBSITE
BLOG IDEAS- Progress reports on your work in progress
- Ask other authors for guest posts
- Lists (ie My Top Five Influences)
- Posts about things that inspire you
- Notes you take at events (like this one)
- Bonus scenesmaterial
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 17: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/17.jpg)
STEP ONE GET A WEBSITE
FURTHER BLOG IDEAS- Interview other authors (or even your own characters)
- Republish previous work (but make sure itrsquos unique online content)
- Reviews
- Ask your readers what theyrsquod like to see
- Fan fiction
- Anything else you can think of
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 18: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/18.jpg)
STEP TWO GENERATE TRAFFIC
Traffic is the currency of the web- So what is traffic
- Common metrics Visits Unique Visitors Page Views
- Therersquos no point having a website if nobody visits it
- Main traffic sources
- Direct- Organic Search- Social- Referral
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 19: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/19.jpg)
STEP TWO GENERATE TRAFFIC
direct- Direct traffic comes from people typing in your websitersquos address
- Optimise for this by making it simple and short
- The easier it is to remember the better
- The best option is www[writersname]com
- Include your websitersquos address everywhere
- Business cards books mention it during readers etc
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 20: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/20.jpg)
STEP TWO GENERATE TRAFFIC
ORGANIC SEARCH- Traffic coming from search engines
- Writing regular posts will help this anyway
- Pro tip Use a Wordpress plugin like Yoast to optimize your pages
- Start to think about what people might be searching for
- Look at the number of views that yoursquore getting
- Write more stuff like whateverrsquos working well
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 21: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/21.jpg)
STEP TWO GENERATE TRAFFIC
SOCIAL- Social networking sites
- Most useful for writers
- Facebook- Twitter- LinkedIn- Goodreads- Instagram- YouTube
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 22: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/22.jpg)
STEP TWO GENERATE TRAFFIC
REFERRAl- People visiting your site by clicking a link from someone elsersquos site
- Doing things like guest blogs is a good way to get referral traffic
- Ask for links from other people (when relevant)
- Google cracks down on people who artificially try to build links to their site
- If your content is good enough yoursquoll pick them up anyway
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 23: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/23.jpg)
STEP THREE PROFIT
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 24: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/24.jpg)
QUESTIONS
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 25: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/25.jpg)
BREAK
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Slide 22
- Slide 23
- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 26: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/26.jpg)
EDITING WORKSHOP
S
BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
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BREAK
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
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- Slide 33
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![Page 28: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/28.jpg)
GUEST SPEAKERSTEVYN COLGANStevyn is a writer artist and
speaker with several books to his name including Joined-Up
Thinking and Constable Colgans Connectoscope Hes also a bona
fide QI ELF
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
- Slide 18
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- Slide 21
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- Slide 24
- Slide 25
- Slide 26
- Slide 27
- Slide 28
- Slide 29
- Slide 30
- Slide 31
- Slide 32
- Slide 33
-
![Page 29: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/29.jpg)
BREAKPlease speak to Dane if yoursquod
Like to do a reading
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
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- Slide 27
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- Slide 31
- Slide 32
- Slide 33
-
![Page 30: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/30.jpg)
HOMEWORK
WRITING CHALLENGE- Write something using synaesthesia
- Experience one sense through another
- For example The taste of music
- Write something and bring it to the next workshop
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
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![Page 31: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/31.jpg)
HOMEWORK
MARKETING STUFF- Sign up for a Wordpress website
- Start trying to release a post every 1-2 weeks
- Sign up for a social networking site that yoursquore not currently using
- Come back next time to learn what happens next
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
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- Slide 33
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![Page 32: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/32.jpg)
READINGSNEXT WORKSHOP 3 PM ndash 6 PM ON Saturday
August NINETEENTH
GUEST SPEAKER J G Clay
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
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- Slide 33
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![Page 33: Arts4Every1 Writers' Workshop: 22nd August 2015](https://reader036.fdocuments.in/reader036/viewer/2022070515/587a8db41a28ab58288b63cf/html5/thumbnails/33.jpg)
Thanks for coming
- Slide 1
- Slide 2
- Slide 3
- Slide 4
- Slide 5
- Introduction to content marketing
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- Slide 13
- Slide 14
- Slide 15
- Slide 16
- Slide 17
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- Slide 33
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