First Nations Australia Writers' Workshop - Brisbane 2013
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Blogging for Beginners Leesa Watego 10 th May 2013
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Presentation delivered to the First Nations Australia Writers' Workshop in Brisbane at the State Library of Queensland, May 10, 2013
Transcript of First Nations Australia Writers' Workshop - Brisbane 2013
Blogging for Beginners
Leesa Watego10th May 2013
YOU DO NOT NEED TO BLOG!
IT’S NOT ABOUT TECHNOLOGY, IT’S ABOUT COMMUNICATION
ONLY SHARE WHAT YOU’RE COMFORTABLE SHARING
So what are you going to post about? What are you going to say?
marketing
What will be the focus of your blog?
marketingcreativity /
experimentation
What will be the focus of your blog?
TIME TO CHOOSE A PLATFORM
Cashed Up? Aim for a SELF-HOSTED WORDPRESS site
No bungoo? Start with Blogger
To get started with Blogger you must have a Google account1) Sign in to Google2) Go to blogger.com3) Follow the prompts to create a new blog
To get started with Blogger you must have a Google account1) Select a CREATE A NEW BLOG2) Choose a title for your blog3) Look for a URL for your site4) CreateBlog!
} they do not NEED to be the same
Note: 1) You can change the title anytime, but you can’t change the URL though2) You can “redirect your blog to your own domain and3) You can export your blog to a self-hosted site later
Site URL/Domain
Blog title
Menu bar
Posts (reverse chronological order)- Dated- Comments- Sharing Buttons
Sidebar (usually static)- Categories- Link Lists- Advertisements- Links to your book-
seller pages(can you a list format or a graphic)
Taking your blog to the next level - Create unique landing
pages for you readers (eg. Welcome your Twitter readers, Welcome your Amazon readers etc)
- Incorporate visual design elements that reflect your brand promises
Anatomy of a blogSocial buttons
Your blog is your
homebase
YouTube
FourSquare
Facebook Profile vs Facebook Page (Personal) (Professional)
Source: Homebases and Outposts from ProBlogger
Today, in an online environment, there are three types of media -
• Bought – paid advertising• Earned – jump out of a plane at the launch of
your book and get on the 6 o’clock news• Owned – your media channel, the one that
you create, manage and direct
You don’t need to be a slave to your blog or your Facebook and Twitter streams … but… what can you be responsible for?
The only way to learn and become proficient is practice
Learner ProficientFocus of your
postsTechnology + Connection
Build blogging into
your work schedule
Functionality of the
platform
How to start• Baby steps
1. Start a blog but don’t tell anyone until you’re ready
2. See what other people are doing - examples, Anita Heiss, Siv Parker
3. Look at your brand / digital presence from your audience’s point of view. Are you Google-able? What comes up when you’re Googled? Can you audience interact with you?
4. Ask for help
Connect –
Questions? Where to from here?
@leesawatego, @deadlybloggers, @iscariotmedia
Join other deadly bloggers Do some training …
