Artist Website Analysis

Loretta Paterson

Home page

• The website includes links to social media sites e.g.: Twitter, Facebook and Instagram

• It shows mid-close ups of Avril, Florence and Katy as the main feature, centre of the screen to reflect their significance as the artist

• On Florence’s homepage the first thing that appears is her latest video. I think this is really effective because it instantly engages the viewer from the second they visit the website

Album

• A main convention of the websites is all artists advertise their most recent/upcoming album (a pac-shot) as the main feature on their website it is an effective marketing technique as it makes it familiar to audiences at a glance.

• All websites include links to purchase it which increases the levels of exchange between audience and institution

News• Katy Perry’s and Avril Lavigne’s websites both include

news about their upcoming/recent videos which attracts the audience by engaging them even if they haven’t had a recent single, for instance on Katy Perry’s website there are re-released music videos and live version of her hit singles.

• Both those websites include merchandise in the news pages, for example ‘The Prismatic World Tour Live comes to DVD’, which increases levels of exchange between audience and institution

• Florence’s website includes videos of her on chat shows which emphasizes her relationship with her fans and are interactive as fans can watch online

Tour• The websites includes photos and videos from her

tour which are all interactive and increase levels of exchange between audience and the artist

• Florence’s tour page contains photos not just of her on stage but behind the scenes photos she has taken recently whilst she has been on tour, which makes the relationship with her fans feel more connected to Florence personally

• Although only Florence has upcoming tour dates, the websites all include a specific page for tour dates