Artist research & music video analysis

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  • 1. Drake is an R&B and Hip-Hop artist performing as both a rapper and asinger. Releasing his first single in 2006, Drake has since worked withseveral other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West,Eminem, and Jay-Z. As a group we think that theres a selection of hissongs that could prove successful if we chose to use them in our musicvideo. To date he has produced 7 music videos and featured in another 13.In addition to making his own music, Drake has also written for other artistsin the industry such as Alicia Keys, Jamie Foxx and more. He also tends tofeature or remix tracks that he has written for other artists.Music Video Style (Settings, Dress, Props etc.)Music VideosDrake - OverRich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast Drake - Find Your Lovelighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne withred velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals. Drake - Miss MeDark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low keylighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans. Sam Lenny

2. Music Video Breakdown: Drake OverThe video begins with a medium shotVarious effects are added in thisOnce the beat drops, a range of fastof the artist on a bed with flashing scene including inverts and variousmoving images are projected on toimages appearing in his silhouette.images in his silhouette such as fire. the bedroom walls such as sped upThen a tilt from his jacket upwardsClose-ups of the artists face areshots of people moving round a citygradually shows the artists face as he frequently added in here showing and sped up shots of patterns ofbegins singing.him singing. light.The next set up featured in the firstThroughout the video, shots of the As the chorus slows down images ofverse shows a series of medium and bedroom scene are woven in with amoving clouds are projected on tolong shots at a straight-on angle of the further number of effects such as thethe wall. Then once the first chorussinger this time dancing and singing negative effect shown here. Shotshits the artist is shown singingagainst a pale grey background withwere shown from both low and against a black background- a mixthe singer adopting a Michael Jacksonstraight on angles making the singer of medium and medium-close-upsstyle in both dress and performance. look both powerful and casual. are used here.Various effects were added whichmade the singers silhouette beenlarged, zoomed in and out, doubledSam Lenny 3. The next set up shows the artistFor the second verse, a range of new Towards the end of the song,with a large group of faded doubles aspects are thrown in, the verse startsmedium shots and close-ups arewalking around in a sped-up motionwith the artist singing to the left of the interspersed of a female lead in alinking to the particular line he was shot at a medium angle with fire to theglamorous setting with velvetsinger. This was shown as a longright. Over the whole shot a glass sheet curtains and gold fixtures & dress.shot at a straight on angle.is seen smashing. Lastly, the lyrics flashup on the screen word for word.Then the two are brought togetherAs the last verse kicks in, all In the last shot the camera panshowever not in the same scene, previous shots are shown with the round the artists face at a close-upediting is used to bring both into the artist really giving it his all. Thebefore this final medium shot issame picture. The female lead then bedroom scene is used quite a lot atshown fading into completefades into thin air as the artist looksthis point with the images screened darkness.at the camera straight on. on the wall being energetic and lively. Sam Lenny 4. David Guetta is a world famous DJ and house music producer. Hestarted as a DJ during the 1980s but found real fame as he releasedhis first album Just a Little More Love in 2002. He later released GuettaBlaster (2004) and Pop Life (2007). He has since worked with a rangeof top artists from Kelly Rowland and Akon to Kid Cudi and Rihanna.Guetta has sold over three million albums and 15 million singlesworldwide. He is currently one of the most sought-after musicproducers.Music Video Style (Settings, Dress, Props etc.)Casual wear- hoody and jeans, street settings alleys, past parks and buildings,Music VideosBarbours, a club, no specific colour filters used until club scene with neon pink and blue. David Guetta ft. Kid Cudi MemoriesDavid Guetta ft. Kelly Rowland When LoBeach party themed with settings on and around a tropical beach, dressed very upmarket David Guetta ft. Akon Sexy Chickhowever in a casual setting, props include DJ decks being wheeled to the party andAmerican flag. Rich colour filter used at certain points where it looks bright and glamorous. Sam Lenny 5. Music Video Breakdown: David Guetta Where Them Girls AtThe video begins with an As the location is revealed, the shots An over the shoulder shot is thenestablishing shot over the skyline ofturn more intimate with long shots of shown of the artist staring into theLos Angeles. The camera then cutsindividual streets with typical distance as the giant bubblesto birds-eye view shot of the streetsoccurrences such as cars driving down (produced by the speakers) float onof L.A.streets. This is where the concept of the down to the streets. video comes into play: the idea is that the artist is DJing from a rooftop with the speakers producing giant bubbles.Long shots at the slightly low angleA medium shot is then shown of a As this singer finishes his verse, theare then shown of the first singerpool goer sitting by the pool then pool scene is left with high angleswalking onto the scene, an extremegetting hit by one of the giantthen shown of the bubbles havinglong shot is then shown with thebubbles. This makes her dancean effect on woman on the street asfirst singer standing across the pool uncontrollable in an eccentric way.well.with barely dressed woman aroundMedium and long shots of otherhim as he starts singingwoman doing the same thing areestablishing the type of artist he is.also shown.Sam Lenny 6. The roof scene is then again shown, The next singer is then shown in anAll the attention then goes to thefrom a low angle, a singer is shown art gallery surrounded by men, main artist, close-ups of his DJfilming the bubbles on a top of the bubbles are floating all around her. decks are shown and then therange phone; this is where productA series of cuts are used here camera pans round to the speakersplacement is used.showing her singing from different producing the bubbles. A close-up isangles and shots.then shown of the speakers.From the rooftop, an extreme high A low angle is then shown of theangle is shown of the crowds As the video ends, low angles arecivilians jumping and dancing to the used of the artist making him lookgathered on the street to watch the sound of the music as the artistbubbles. They are then all shown powerful and superior, especially aslooks on in content . Close-ups anda DJ. As the video ends, an extremeenjoying the music and making their long shots are both used here toway towards the entrance of thelong shot is used showing theshow the happiness and excitementbubbles drift off into the distance.entrance rooftop. people are showing.Sam Lenny 7. Samantha Recknell 8. Samantha Recknell 9. Samantha Recknell 10. Samantha Recknell 11. Samantha Recknell 12. Kanye Omari West, born June 8, 1977 is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Zs album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing 70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music. West has said that Wu-Tang Clan producer RZA influenced him in his style and has said on numerous occasions that Wu-Tang rappers Ghostface Killah and Ol Dirty Bastard were some of his all-time favourites.These are a few songs Kayne has produced- Click on the Link Below:Touch the Sky- http://www.vevo.com/watch/kanye-west/touch-the-sky-mtv-version/USUV70600111?source=instantsearchStronger- http://www.vevo.com/watch/kanye-west/stronger/USUV70704067?source=instantsearchAll of the Lights- http://www.vevo.com/watch/kanye-west/all-of-the-lights/USUV71002949?source=instantsearchRihanna was born Robyn Rihanna Fenty on February 20, 1988, in Saint Michael, Barbados.Becoming an international sensation, Rihanna is known for blending R&B with Caribbean music, such as reggae anddancehall.Rihanna was originally marketed as a reggae singer since she burst into the music scene in 2005, with a styles of pop, R&Band dancehall. Her music include various styles of musical genres, including contemporary R&B, dance-pop and theCaribbean music styles of reggae and dancehall. With the release of Music of the Sun and its lead single "Pon de Replay",Jason Birchmeier of All music described Rihannas musical style as "synthesize Caribbean rhythms and beats with standard-issue urban dance-pop: Caribbean-inflected urban, if you will." Rihanna is described as utilizing "dancehall-lite beats and areggae vocal cadence."Influences:Rihanna has named Madonna as her idol and biggest influence, and said she wants to be the "black Madonna. She said: "Ithink that Madonna was a great inspiration for me, especially on my earlier work. If I had to