Artist Research & Music Video Analysis

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  • 1. Drake Drake is an R&B and Hip-Hop artist performing as both a rapper and a singer. Releasing his first single in 2006, Drake has since worked with several other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West, Eminem, and Jay-Z. As a group we think that there's a selection of his songs that could prove successful if we chose to use them in our music video. To date he has produced 7 music videos and featured in another 13. In addition to making his own music, Drake has also written for other artists in the industry such as Alicia Keys, Jamie Foxx and more. He also tends to feature or remix tracks that he has written for other artists.Music Videos Drake - Over Drake - Find Your Love Drake - Miss Me Music Video Style (Settings, Dress, Props etc.) Rich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast lighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne with red velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals. Dark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low key lighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans.

2. Music Video Breakdown: Drake Over The video begins with a medium shot of the artist on a bed with flashing images appearing in his silhouette. Then a tilt from his jacket upwards gradually shows the artists face as he begins singing. Various effects are added in this scene including inverts and various images in his silhouette such as fire. Close-ups of the artists face are frequently added in here showing him singing. Once the beat drops, a range of fast moving images are projected on to the bedroom walls such as sped up shots of people moving round a city and sped up shots of patterns of light. As the chorus slows down images of moving clouds are projected on to the wall. Then once the first chorus hits the artist is shown singing against a black background- a mix of medium and medium-close-ups are used here. The next set up featured in the first verse shows a series of medium and long shots at a straight-on angle of the singer this time dancing and singing against a pale grey background with the singer adopting a Michael Jackson style in both dress and performance. Various effects were added which made the singers silhouette be enlarged, zoomed in and out, doubled etc. Throughout the video, shots of the bedroom scene are woven in with a further number of effects such as the negative effect shown here. Shots were shown from both low and straight on angles making the singer look both powerful and casual. 3. The next set up shows the artistwith a large group of faded doubles walking around in a sped-up motion linking to the particular line he was singer. This was shown as a long shot at a straight on angle. For the second verse, a range of new aspects are thrown in, the verse starts with the artist singing to the left of the shot at a mediumangle with fire to the right. Over the whole shota glass sheet is seen smashing. Lastly, the lyrics flash up on the screen word for word. Towards the end of the song, medium shots and close-ups are interspersed of a female lead in a glamorous setting with velvet curtains and gold fixtures & dress. Then the two are brought together however not in the same scene, editing is used to bring both into the same picture. The female lead then fades into thin air as the artist looks at the camera straight on. As the last verse kicks in, all previous shots are shown with the artist really giving it his all. The bedroom scene is used quite a lot at this point with the images screened on the wall being energetic and lively. In the last shot the camera pans round the artists face at a close-up before this final medium shot is shown fading into complete darkness. 4. David Guetta Music Videos David Guetta ft. KidCudi Memories David Guetta ft. Kelly Rowland When Love Takes Over David Guetta ft.Akon Sexy Chick David Guetta is a world famous DJ and house music producer. He started as a DJ during the 1980s but found real fame as he released his first albumJust a Little More Lovein 2002. He later releasedGuetta Blaster(2004) andPop Life(2007). He has since worked with a range of top artists from Kelly Rowland and Akon to Kid Cudi and Rihanna. Guetta has sold over three million albums and 15 million singles worldwide. He is currently one of the most sought-after music producers. Music Video Style (Settings, Dress, Props etc.) Casual wear- hoody and jeans, street settings alleys, past parks and buildings, Barbour's,a club,no specific colour filters used until club scene with neon pink and blue. Beach party themed with settings on and around a tropical beach, dressed very upmarket however in a casual setting,props include DJ decks being wheeled to the party and American flag. Rich colour filter used at certain points where it looks bright and glamorous. 5. Music Video Breakdown: David Guetta Where Them Girls At The video begins with an establishing shot over the skyline of Los Angeles. The camera then cuts to birds-eye view shot of the streets of L.A. As the location is revealed, the shots turn more intimate with long shots of individual streets with typical occurrences such as cars driving down streets. This is where the concept of the video comes into play: the idea is that the artist is DJing from a rooftop with the speakers producing giant bubbles.An over the shoulder shot is then shown of the artist staring into the distance as the giant bubbles (produced by the speakers) float on down to the streets. Long shots at the slightly low angle are then shown of the first singer walking onto the scene, an extreme long shot is then shown with the first singer standing across the pool with barely dressed woman around him as he starts singing establishing the type of artist he is. A medium shot is then shown of a pool goer sitting by the pool then getting hit by one of the giant bubbles. This makes her dance uncontrollable in an eccentric way. Medium and long shots of other woman doing the same thing are also shown.As this singer finishes his verse, the pool scene is left with high angles then shown of the bubbles having an effect on woman on the street as well. 6. The roof scene is then again shown, from a low angle, a singer is shown filming the bubbles on a top of the range phone; this is where product placement is used.The next singer is then shown in an art gallery surrounded by men, bubbles are floating all around her. A series of cuts are used here showing her singing from different angles and shots. All the attention then goes to the main artist, close-ups of his DJ decks are shown and then the camera pans round to the speakers producing the bubbles. A close-up is then shown of the speakers. From the rooftop, an extreme high angle is shown of the crowds gathered on the street to watch the bubbles. They are then all shown enjoying the music and making their way towards the entrance of the entrance rooftop.A low angle is then shown of the civilians jumping and dancing to the sound of the music as the artist looks on in content . Close-ups and long shots are both used here to show the happiness and excitement people are showing. As the video ends, low angles are used of the artist making him look powerful and superior, especially as a DJ. As the video ends, an extreme long shot is used showing the bubbles drift off into the distance. 7. 8. 9. 10. 11. 12. Rihanna Rihanna was born Robyn Rihanna Fenty on February 20, 1988, in Saint Michael, Barbados. Becoming an international sensation, Rihanna is known for blending R&B with Caribbean music, such as reggae and dancehall. Rihanna was originally marketed as a reggae singer since she burst into the music scene in 2005, with a styles of pop, R&B and dancehall. Her music include various styles of musical genres, including contemporary R&B, dance-pop and the Caribbean music styles of reggae and dancehall. With the release ofMusic of the Sunand its lead single "Pon de Replay", Jason Birchmeier of All music described Rihanna's musical style as "synthesize Caribbean rhythms and beats with standard-issue urban dance-pop: Caribbean-inflected urban, if you will." Rihanna is described as utilizing "dancehall-lite beats and a reggae vocal cadence."Influences: Rihanna has named Madonna as her idol and biggest influence, and said she wants to be the "black Madonna. She said: "I think that Madonna was a great inspiration for me, especially on my earlier work. If I had to examine her evolution through time, I think she reinvented her clothing style and music with success every single time. And at the same time remained a real force in entertainment in the whole world." Rihanna also cited Mariah Carey as her influence and idol. She said "I looked up to Mariah a lot and I still do. I admire her as an artist, and to compete with her was a moment I will never forget for the rest of my life.Kayne West Kanye Omari West, born June 8, 1977 is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's albumThe Blueprint , as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music. West has said that Wu-Tang Clan producer RZA influenced him in his style and has said on numerous occasions th