Brandbook of music artist

BRANDBOOK OF MUSIC ARTISTMARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATION

RUCOMRUSSIAN COMMUNICATION HOLDING

Photo: billboard.com

MARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATIONV 1.0 / MONTH YEAR

MUSIC ARTIST’S NAME BRANDBOOK OF MUSIC ARTIST

MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]://WWW.SINGER.COMCopyright and Legal

INTRO

This document is a detailed description of philosophy, mission and other basic constants for music artist.

It includes thoroughly researched information about ways of musician's image creation and their efficient implementation to life.

It’s a solid intangible asset for building strong emotional connections – the pure base for artist’s marketing strategy development.

It makes no doubt that accurate, strict and systematic following of these standards will help to generate high loyalty level for artist’s personal brand from the audience.

CONTENT



Try to describe the world of a musician. For example:

o very sensitive, romantic but with irony hints;

o enjoys his colorful life and wants his audience to feel the same via his songs;

o personally believes that his work is so multifaceted to inspire people for joy

or grief, loneliness or cheerful hangouts with friends etc.;

o easy perception of everything is his absolute religion;

o relaxed lifestyle, says NO – to conflicts, YES – to a huge share of humor in

every day's routine.

BRIEFLY ABOUT THE WORLD OF A MUSIC ARTIST…

INTRO



1.0 POSITIONING 1.1 MANIFESTO TO THE WORLD 1.2 BIOGRAPHY 1.3 AWARDS 1.4 FANS MAP AROUND THE WORLD 1.5 STRATEGIC DECISION-MAKING MATRIX 1.6 IN A UNIVERSE OF BRANDS… 1.7 FAN’S PORTRAIT 1.8 TONE AND MANNER OF COMMUNICATION 1.9 INTERESTS

PART 1.


HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]

This musician is a bright representative of Indie-pop-rock.

Live instruments, elegant sounds without any noise and aggression.

All tracks are full of deep dream poetry which positively inspires people.

1.0 POSITIONING / 1.9

PART 1.



For example:

«Musician’s image says «No» to social laws and regulations.

Everything in this world goes its way. Everybody has its own role.

There is always a place for good and evil, sweet and bitter, day and night.

Patience is a virtue. You should not fight the world – more important is to think how you live and what you bring there.

I create bright emotional music which can touch your soul and can inspire even people in grief.

1.1 MANIFESTO / 1.9

PART 1.



Musician is the author and producer of all his compositions.

Was born in X month XXXX year in town N. In XXXX he relocated to another town; In XXXX he returns back and starts a new group "X" in Indie style; In XXXX he disbands "X" and goes solo; In XXXX he starts a new music project AA with his former colleague Y in X group; In XXXX - release of the first album of AA; In XXXX Y leaves AA group for art career.

1.2 BIOGRAPHY / 1.9

PART 1.



Description of musician’s biography:

1.2 BIOGRAPHY / 1.9

PART 1.



1. Award #1 - MTV 2. Award #2 - BILLBOARD 3. Award #3 - MUSIC BOX 4. Award #4 - МУЗТВ 5. Award #5 – The Voice 6. Award #6 - X 7. Award #7 - Y 8. Award #8 - Z 9. Award #9 - N 10. Award #10 - P

Worked with: • Producer Name Family • Artist • Artist • Artist • Artist • Artist • Artist

1.3 AWARDS / 1.9

PART 1.



PART 1.



1.4 FANS MAP/ 1.9

1. Russian Federation 9. Spain

2. Germany 10. France

3. United States 11. England

4. United Kingdom 12. Ireland

5. Thailand 13. Canada

6. Mongolia 14. Israel

7. Mexico 15. Latvia

8. Holy See (Vatican City State)

TO GET A CARD, PLEASE LINK SOCIAL ACCOUNTS OF MUSICIAN TO THE SYSTEM: HTTP://NEXTBIGSOUND.COM

http://nextbigsound.com

PART 1.



1.5 STRATEGIC DECISION-MAKING MATRIX / 1.9

What complements the existing image?

Does it strengthen the existing image?

Does it dominate in existing image?

Fame

Visual perception

Quality of perception

Distribution

1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9

Does it complement the existing image?


Does it dominate in existing image?

FameYes. Growth of artist’s brand awareness due to Y fans activities

Yes. Synergy of both artists’ images positively influences on their music performances.

Yes. The main thing is support of desirable image of two musicians.

Visual perception


Distribution

EXAMPLE OF FILLING IN THE FORM ON REQUEST: «COMMON TRACK WITH ARTIST Y»

PART 1.



1.5 / STRATEGIC DECISION-MAKING MATRIX / 1.9

Does it complement the existing image?


Are there any elements of teasing, humor or self-irony?

Fame

Visual perception Yes – like a healthy life style image support

Yes, by presence of mineral water we’ll support HLS image

Yes, if we not only demonstrate a Product but also build a communication with an artist’s image.


Distribution

EXAMPLE OF FILLING IN THE FORM ON REQUEST: «PARTICIPATION IN «NESTLE PURE LIFE» AD?

PART 1.



1.6 IN A UNIVERSE OF BRANDS…/ 1.9

COMPARE YOUR ARTIST’S IMAGE TO A BRAND

PART 1.



PART 1.



Smart, self-sufficient women of 18-35. Prioritize work over marriage.

Focused on self-development, they have their own opinion and beliefs.

In men they appreciate sense of humor and independence.

1.7 FAN’S PORTRAIT / 1.9

DESCRIBE YOUR ARTIST’S FAN

Relaxed communication style but at the same time bright with a hint of sarcasm.

Minimal seriousness.

Manner to turn everything into a joke.

Self-irony.

1.8 TONE AND MANNER OF COMMUNICATION / 1.9

PART 1.



Fond of psychology and philosophy. Engaged in self-development.

Likes nature, fitness, chess. Chess means to him also a way of solving his internal problems, not just a game.

1.9 INTERESTS / 1.9

PART 1.



2.0 LIST OF SONGS AND ALBUMS 2.1 VIDEO CLIPS 2.2 VISUAL TYPES 2.3 PHOTOS OF DESIRED IMAGE 2.4 BRAND COLORS, FONTS, MODULAR GRID 2.5 BRANDING OF DIGITAL MEDIA

PART 2.


HTTP://WWW.SINGER.COMCopyright and Legal MANAGEMENT: NAME SURNAME mob: +X (XXX) XX-XXXX | e-mail: [email protected]

2.0 LIST OF SONGS AND ALBUMS / 2.4

Album: Name (YEAR) Name (YEAR) Name (YEAR)

Solo albums: Name (YEAR) 1 - Song 2 - Song 3 - Song 4 - Song 5 - Song 6 - Song

7 - Song 8 - Song 9 - Song 10 - Song 11 - Song 12 - Song 13 - Song 14 - Song

Group singles: 1. Name (YEAR) 2. Name (YEAR) 3. Name (YEAR) 4. Name (YEAR)

Single: 1. Name (YEAR) 2. Name (YEAR)

Singles by the name of Y: 1. Name (YEAR) 2. Name (YEAR) 3. Name (YEAR) 4. Name (YEAR) 5. Name (YEAR) 6. Name (YEAR) 7. Name (YEAR) 8. Name (YEAR)

PART 2.



2.1 VIDEO CLIPS / 2.4

NAME (YEAR)

(Producer X)

(link at youtube.com)

NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


NAME (YEAR)

(Producer X)


PART 2.



http://youtube.com

http://youtube.com

http://youtube.com

http://youtube.com

http://youtube.com

http://youtube.com

http://youtube.com

http://youtube.com

2.2 PHOTOS OF DESIRED IMAGE / 2.4

+

PART 2.



PART 2.



2.2 VISUAL TYPES / 2.4

PART 2.



2.3 BRAND COLORS, FONTS, MODULAR GRID / 2.4

С: 85 M: 67 Y: 43 K: 29 С: 4 M: 3 Y: 3 K: 0С: 0 M: 0 Y: 0 K: 3

HELVETICAMAIN:

А а Б б В в Г г Д д Е е Ё ё Ж ж З з И и Й й К к Л л М м Н н О о П п Р р С с Т т У у Ф ф Х х Ц ц Ч ч Ш ш Щ щ Ъ ъ Ы ы Ь ь Э э Ю ю Я я

HELVETICA CE 35 THIN

SECONDARY:

А а Б б В в Г г Д д Е е Ё ё Ж ж З з И и Й й К к Л л М м Н н О о П п Р р С с Т т У у Ф ф Х х Ц ц Ч ч Ш ш Щ щ Ъ ъ Ы ы Ь ь Э э Ю ю Я я

PANTONE 108 C

MAIN COLORS: EMPHASIS COLOR::

PART 2.




VERTICAL MODULAR GRID

HORIZONTAL MODULAR GRID

PART 2.




BACKUP PICTURE SHOULD BE TONED BY BRAND COLOR APPROXIMATELY ON 20% - 30%.

NAME OF THE ARTIST SHOULD ALWAYS BE PLACED HIGH AND COVER 90% OF THE WHOLE AREA

EMPHASIS COLOR IS USED FOR ACCENT ON THE MAIN INFO


PART 2.



2.4 BRANDING OF DIGITAL MEDIA / 2.4

PART 2.



PART 2.




PART 2.



2.4 BRANDING OF DIGITAL MEDIA/ 2.4


PART 2.



CONCERTS ORGANIZATION IN RUSSIA & CIS NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]

INTERNATIONAL CONCERTS ORGANIZATION

NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]

MANAGEMENT

NAME SURNAME TEL: +7 (XXX) XXX XX XXE-MAIL: [email protected]

WELCOME TO NEW PARTNERSHIP:

FACEBOOK | INSTAGRAM | YOUTUBE | SOUNDCLOUD | LASTFM | RDIO | TWITTER | VIMEO

CONTACT US



mailto:[email protected]

THANK YOU!V 1.0 / MONTH YEAR



CONTACTS:https://www.facebook.com/volick https://www.linkedin.com/in/volick

LINKS:http://musiclovesmoney.ru http://rucom.co

EGOR VOLICK / CREATIVE PRODUCER // CREATIVE DIRECTOR

RUCOMRUSSIAN COMMUNICATION HOLDINGBRANDBOOK

OF MUSIC ARTISTMARKETING GUIDE FOR EFFECTIVE MANAGEMENT & MUSICIANS’ IMAGE FORMATION

https://www.facebook.com/volick

https://www.linkedin.com/in/volick

http://musiclovesmoney.ru

http://rucom.co

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