ACTION PLAN

• It will serve as a common platform for art lovers exclusively.

• People can buy and sell paintings, handicrafts• India has a lot of artisans in different states

who are in search of good markets to earn their livelihood.

• Each state has its own distinct handicraft, paintings.

Who are the competitors?

Target customers

• Art and craft lovers • Mass marketing involving people of all classes • Local artisans will get a platform to connect all

over India.

STRATEGY

• The app will be will have demographic segmentation as well as geographic

• Unlike the competitors it will include handicrafts and sculpture to gain more customers with more extensions.

• To serve as a common link between art buyers and art sellers.

• Including all the services provided by all online shopping stores exclusively for art and craft.

The 5 P’s of Marketing

Key points

• The product is an App with advanced features to ensure proper service to the customers.

• The primary features will be provided free of cost to attract the masses. In the premium version auctions and luxury items will be include with faster service.

• The premium version will cost $1.99 optimum cost.• The promotion will involve the greater use of social

media and digital media.

• Starting from India the app will serve as a global platform for all the people involved in paintings, handicrafts and sculptures.

• I involves a sense of social responsibility to uplift the regional talents.

• It will include a holistic marketing concept.• Building a brand name in art and crafts.

DISCLAIMER

Created by Nishant Srivastava ,NIT Raipur, during a marketing internship by Prof Sameer Mathur,IIM Lucknow