Art130 casey heyrend-m13

ART 130 | INTRODUCTION TO GRAPHIC DESIGN | 1CASEY HEYREND

Module 13

“The details are not the details. They make the design.”

– Charles Eames

Vertical Text BlockPoster Body Copy

Use this text to create each of the text blocks on the right. Make sure your text remains inside the white text block guidelines and that all of the information is visible.

Poster Logo

Add this logo to each of your text block designs on the right. Make sure it is also inside the white guidelines.

Three Column Text Block

Horizontal Text Block

Text Strips Text Block


AC T I V I T Y | T Y P O G R A PH Y: SHAPI N G T E X T B LO CK S

Alexander CalderWork by Alexander CalderNovember 3 - December 31Artist Reception on Saturday, November 3, 6-9 pmRSVP for reception to 800 235 8456 or [email protected] Francisco Museum of Modern Art151 Third Street (between Mission and Howard Streets)San Francisco, CA 94103

Alexander CalderWork by Alexander CalderNovember 3 - December 31

Artist Reception on Saturday, November 3, 6-9 pm

RSVP for reception to 800 235 8456 or [email protected]

Alexander CalderWork by Alexander CalderNovember 3 - December 31



Alexander Calder Work by Alexander Calder November 3 - December 31



Alexander Calder Work by Alexander Calder November 3 - December 31Artist Reception on Saturday, November 3, 6-9 pmRSVP for reception to 800 235 8456 or [email protected]


P R O J E C T | P OS T ER S: FI NA L R EFI N E M EN T S FO R P OS T ER 01 (CO L L AG E)

Refinements

1. Refinement (adding the photos).

2. Refinement (…).


Refinements




Refinements

1. Refinement (Found out the right size).



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Artist Reception on Saturday, November 3, 6–9 PM

Alexander CalderNovember 3–December 31


November 3–December 31

RSVP for reception to 800–235–8456 or [email protected]

San Francisco Museum of Modern Art 151 Third Street (between Mission and Howard Streets) San Francisco, CA 94103




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P R O J E C T | P OS T ER S: FI NA L R EFI N E M EN T S FO R P OS T ER 02 ( T Y P O G R A PH Y )

Refinements




Refinements




Refinements





Artist Reception on Saturday, November 3, 6–9 PMRSVP for reception to 800–235–8456 or [email protected]

San Francisco Museum of Modern Art 151 Third Street (between Mission and Howard Streets)San Francisco, CA 94103

Simple is the Best







To an engineer, good enough means perfect. With an artist, there's no such thing as perfect.


P R O J E C T | P OS T ER S: FI NA L R EFI N E M EN T S FO R P OS T ER 03 (PH OTO G R A PH)

Refinements




Refinements




Refinements









San Francisco Museum of Modern Art 151 Third Street (between Mission and Howard Streets)

San Francisco, CA 94103




San Francisco Museum of Modern Art 151 Third Street (between Mission and Howard Streets)

San Francisco, CA 94103



P R O J E C T | P OS T ER S PR E SEN TAT I O N

On the following pages I’ll be presenting posters that advertise an exhibit on (Alexander Calder) at the San Francisco Museum of Modern Art. The exhibit will focus on (Simple is the Best).

Brief Biography

Early Life: Alexander “Sandy” Calder was born in

1898 in Lawnton, Pennsylvania.His actual birthday,

however, remains a source of much confusion.

According to Calder’s mother, Nanette (née

Lederer), Calder was born on August 22, yet his

birth certificate at Philadelphia City Hall, based

on a hand-written ledger, stated July 22. When

Calder’s family learned about the birth certificate,

they reasserted with certainty that city officials had

made a mistake.

About the Artist’s Ideas and Philosophy

Sometimes the best things are the simple things in life.

About the Artist’s Work


About the Exhibit



Artist’s Portrait and Name Example of artist’s work Example of artist’s work Example of artist’s work


P R O J E C T | F I NA L P OS T ER 01 (CO L L AG E)




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For the collage I just really wanted to combine all his work on his other posters. I did a lovely border and a middle ground for it.


P R O J E C T | F I NA L P OS T ER 02 ( T Y P O G R A PH Y )




To an engineer, good enough means perfect. With an artist, there's no such thing as perfect.

For the typography I pick his favorite thing to draw. He likes to draw shapes and I thought chapes would work okay.


P R O J E C T | F I NA L P OS T ER 03 (PH OTO G R A PH Y ) Alexander CalderNovember 3–December 31



For the photography I pick something that he is well known artwork and use that as the background.


P O N D E R | M O D U L E 13

When visually communicating an idea it’s important to (see all the information.

What did you learn about the design process from this project?

To have everything in the right spot.

Is it easier for you to come up with ideas or to create beautiful final images? Explain.

It was easier to creat beautiful final image. For some ideas are easy to come to you and some don’t.

What did you learn about paying attention to details from this project?

It’s very important any detail that is off could distract the audience or it could make it so no one looks at your project.

What was the most important thing you feel you learned about design from this project?

Designing takes a lot of time and planning. And to keep using the design principles. It applies to all projects.

It was easier to creat beautiful final image. For some ideas are easy to come to you and some don’t.




Include an image of your favorite poster. Crop it and add it to this page with a caption.

Art130 casey heyrend-m13

Design

Transcript of Art130 casey heyrend-m13