Art Of Music Live Concept Document Final

P.O. Box 696, Kingston 6, Jamaica W.I. Ph: (876) 702-0536, (876) 855-0824

Email:[email protected]

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PRESENTING

THE ART OF MUSIC LIVE



Art of Music Live! What: A band search and promotional tour starting with an online voting component,

moving into a 13 week made for TV series of elimination and voting rounds. When: Band Search………………..May - September 2010 Eliminations…………………September 2010

Promotional Tour…………...October 2010 - January 2011 Where: City Proposed Location

Kingston The Deck Montego Bay Coral Cliff Ocho Rios TBD Mandeville TBD



Concept First Round – May to August, 2010 Call for bands go out via email, press ads and website in April Bands enter online via jamaicajazzandblues.com by uploading their material Entries put up for voting by online votes and texting Bands chosen by combination of votes received and votes by Art of Music Live!

committee JJ&B will partner with a bar/club in 4 main towns (Kingston, Montego Bay, Ocho

Rios, Mandeville) to host and promote live event JJ&B will take over venue on a slow night for the location and joint promotion of the

event will be done. There will be no cover. Expected attendance 200-500 A total of 48 bands will be selected from online entries to compete at live auditions

over the four month period. 24 bands to be chosen from the auditions to move on to Second Round Bands to be

selected by a combination of voting during live stream and text messages, along with votes from a panel of judges



Second Round – September 2010 24 bands from Round 1 perform in two live auditions each week with 6 bands

performing each night in each town Audition to last two hours (8 pm to 10pm) followed by an after party Each band will perform for 10 mins, or 3 songs Performance will be televised and streamed Fans asked to vote online during stream and by text for each band to move

forward to finals Audience reaction will account for 20% of the total votes Online/text will account for 20% of the total votes 60% of the total votes will be accounted for by a panel of judges 12 bands (3 from each audition) selected to perform at Jamaica Jazz and Blues

2011



Promotional Tour Each winning band will commit to playing for four promotional concerts Tour will feature one leg in each of the locations used for the auditions with the goals

of: o featuring the winning bands to create awareness for them o encouraging fans of the bands to accompany them to the festival

There will be a small cover charge, the proceeds of which will be shared between the bands at the end of the night.

Tour will run over two weekends in each town with 6 bands playing on each night. Each band will play for 20 mins with 10 minute band change for a total of 3 hours All concerts will be televised and streamed on the internet and fans will be invited to

vote by texting or online during the live stream Three bands will be chosen from online voting and texting to perform on the main

stage at the festival. One on each night with #1 on Saturday, #2 on Friday and #3 on Thursday. All others will perform on the talent stage



Marketing and Promotions Minimum of one month promotion before each event Media to be invited to the events Street Promotion Team to put up posters and hand out flyers to regular patrons

during period Develop partnership with local newspaper for promotion Develop partnership with local radio stations Stream the events live over the internet in order to interact with the extended fan

base Utilize social networking websites…..Facebook. Twitter etc. to promote the events Additional joint promotions with potential sponsors A comprehensive grassroots media and PR strategy will also be developed

The marketing and PR programme will be designed reach to tens of thousands of persons and to achieve the goal of increasing the number of persons attending Jamaica Jazz and Blues 2011.



Schedule

City Venue

Round 1 Eliminations Round 2 Eliminations Promotional Concert Tour

June to August

Sep

Oct Nov Dec Jan WK 1 Wk 2 Wk 3 WK 4

Kingston The

Deck x x

Mobay Mandeville Ocho Rios

KGN MoBay Ocho Rios

Mandville KGN Ocho Rios

Mobay

KGN Mandeville Montego Bay Coral Cliff x x

Mandeville TBD x x

Ocho Rios TBD x x

# of Bands to Start with 12 12 12 12 6 6 6 6 6 6 6 6 6 6 6 6

# of bands to End with 6 6 6 6 3 3 3 3



Possible Prizes

US$5000 worth of musical instruments for the winning band

Scholarship for one year at the School of Music

Production of professional music video

Phones

Hotel stays

Playing at the Jamaica Jazz and Blues Festival



Sponsorship Offers Companies are afforded the opportunity to associate with The Art of Music Live! through various sponsorship offerings. Each sponsorship offer provides key branding and promotional benefits; a chance to create customized investment leveraging activities that tie in with the company’s marketing objectives and expected ROI. Presenting Sponsor US$80,000 Promotional Tour Sponsor US$30,000 Band Sponsor US$15,000 Live Audition Sponsor US$ 5,000 Prize Sponsor US$ 5,000



Presenting Sponsor With this exclusive offer comes the following opportunities:

Official Designation: The Art of Music Live presented by [name of company] or [name of company] presents The Art of Music Live!

Primary sponsor for the entire local Art of Music Live Series, incorporating Live Auditions, Local Promotional Tour, Television Series and Talent Stage at the Jamaica Jazz and Blues Festival. This allows continuous association of sponsoring brand with the project for over a seven month period.

Branding opportunities across all the media platforms, venues and activities.

Product exclusivity at all events in the Art of Music Live series (JJ&B Festival excluded).

Link with all public relations activities associated with the Art of Music Live. Platform to negotiate customized benefits to tie in with specific brand marketing/ROI objectives. Blank slate to create special ongoing promotional activities that progress through each stage of the Art of Music

Live series, and which can culminate with a major activity at the Jamaica Jazz and Blues Festival Presence on the Art of Music Live! Audition judging panel. Dedicated sponsor servicing representative to ensure delivery of sponsor rights and benefits, provision of post

series report to assist with ROI evaluation.

Sponsorship Commitment: USD $80,000



Promotional Tour Sponsor A unique opportunity to put your stamp on the Art of Music Live Series. With this opportunity the brand becomes more than just a sponsor but gets ownership of a promotional leg of the series.

Benefits include:

Official Designation: Promotional Tour Sponsor, Art of Music Live!

Key sponsor for the Art of Live Promotional Tour which will include four promotional concerts to be held across Jamaica.

Opportunity to plan, host and customize the promotional concert, under the Art of Music Live banner. This gives the brand not just promotional exposure but also the opportunity to be involved in the overall planning of the events.

Product branding exclusivity at all concerts in the promotional tour.

Platform to engage directly with the audiences at the concerts through promotions, giveaways, etc.

Branding opportunities across selected media platforms and concert venues.

Inclusion as a secondary sponsor of the Television series.

Inclusion in press releases and other publicity (interviews, photo-ops etc).

Sponsorship Commitment: USD $30,000



Band Sponsor (12 slots available) As band sponsor the following benefits will be available to you.

Opportunity to present one of the bands which emerge as a finalist from round two of the Live Auditions. Incorporation of the company’s brand in the stage backdrop which will be displayed every time band plays during

the series. Right to utilize the band as ambassadors for the brand during the series (e.g. wearing of sponsor branded items,

giving away free sponsor branded sampler CDs with band’s winning entry, band podcasts on sponsor site and so on). Should the band go on to perform at the Jamaica Jazz and Blues Festival Talent Stage, this opportunity will also be available at that event

Product placement during band sets wherever possible.

Branding opportunities across selected media platforms, venues and activities.

Inclusion in press releases and other publicity such as interviews, photo-ops etc.

Availability of the band to perform at any two corporate function being hosted by sponsoring company.

Additional benefits negotiable according to marketing objectives.

Sponsorship Commitment: USD$15,000



Live Audition Sponsor (8 slots available) As Live Audition Sponsor benefits include:

Opportunity to sponsor one leg of the first/second round eliminations which will be held at various bars/nightclubs across Jamaica. Company may also sponsor multiple legs.

Direct engagement with the audience at the audition through promotions, giveaways, etc.

Product branding exclusivity at audition venue.

Presence on judging on panel of sponsored leg of audition.

Inclusion on all promotional materials and publicity relating to sponsored audition.

Sponsorship Commitment: USD$ 5,000



Prize Sponsor - (3 slots available) As Prize Sponsor you get to facilitate the nurturing and development of some of Jamaica’s talented young musicians. Benefits of this sponsorship include:

Choice to sponsor either of the following: o Scholarship for winning band to School of Music o Musical Instruments for winning band o Promotional video for winning band

Branding opportunities across selected media platforms, venues and activities.

Opportunity to present prize at the festival

Customized press release with a corporate cultural responsibility spin lauding the sponsor’s involvement as a prize sponsor.

Inclusion in all press releases and other publicity such as interviews, photo-ops etc.

Additional benefits negotiable according to marketing objectives.

Sponsorship Commitment: USD$5,000



Summary Over a 7-8 month period:

• There will be 17 events done in the marketplace to promote the 2011 Jamaica Jazz and Blues Festival.

• We will interact directly with several thousand fans. • 12 new and upcoming bands will be offered promotion which will give them exposure

and heighten awareness for them before the Festival. • Sponsors will get a chance to display/promote product in several different

marketplaces to a captive audience. • There is the potential to earn significant revenues over time.

Art Of Music Live Concept Document Final

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