Live concert concept for political branding

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AJAY ATUL LIVE CONCERT M I R A C L E V EN T Z 9 8 2 3 0 2 5 5 5 7

description

the concept is designed for a Political party to create awareness and brand itself in pockets where its presences is to minimum

Transcript of Live concert concept for political branding

Page 1: Live concert concept  for political branding

AJAY ATUL LIVE CONCERT

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Pre Event

Activity

Event Setup

Event executio

n

Post event

activity

Event

Flow

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Give a Life Mesmerizing Show

To make a BRAND presence that lasts

LONG

To Make Every One PROUD to be

associated with the BRAND

ObjectiveMIRACLEVENTZ9823025557

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How Do we Achieve This Objective

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Awareness

Involvement

Experience

Conversion

The Triangle MIRACLEVENTZ9823025557

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Defining The Triangle

•Make Target customer know of the Live Concert and its available Product/service.

Awareness

•Is to make the Target customer involved / relate with the Live Concert

Involvement

•Is to make the Target customer feel and experience the Live Concert

Experience

•Is to convert the Target customer in to Potential Supporter once the customer shows positive approach toward the product/service

Conversion

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AWARENESS

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Awareness :-Human being tend to replace their memories time to time, what was yesterday may not exist in their mind today.

• Door To Door.• Inter Act With Maximum Target

Group Door To Door

• Branding.• Hoardings the best way to

communicate about the event to the Target group

• Paper Insertions & Advertisements.

Branding

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DOOR TO DOOR

The Awareness team would consists of 100 promoters. They will visit the Target Area. Door to Door they will interact about the Live concert, the

group that is making it happen. Give them the passes to come for the live concert. Welcome them for the event Take down their contact information. Activity to start 1 month before the event date

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Door To Door :- Effectiveness

100 Promoters

60 houses per day

6000 houses per

day

6000 house holds per day 25 working day

150000Households one month

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Door To Door :- Effectiveness

150000Households

per day

65%Work efficiency

97500Households

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BRANDING THE EVENT

HORDINGS Minimum 15 hording Minimum size 12 x 8 Should have maximum Eye ball hits The hoardings should be up 20 days before the event

PAPER ADVERTISEMENT Minimum 5 paper advertisements In all newspaper Front or last page right hand corner Minimum 50 cc advertisement The Paper advertisement should start 10 days before

the event

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INVOLVEMTN

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INVOLVEMENT:- Human being tend to take interest when they become part of an act.

Feed

Back

•The TG will have to give feed back for the Brand , of they think it can improve in its services.

Slogan

contest

•They will have to give a slogan that matches the Brand, the best 3 slogans will win a MEGA prize that will be declared during the Live concert.

Free Passes

•On filling the feed back form the household will get the free passes FREE

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Experience MIRACLEVENTZ9823025557

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EXPERIENCE:- Human being respect the Experience of Proud

And Honor .

• A warm & Royal Welcome.

WARM WELCOME

• A proud & Alive feeling of service.

Serving • The Live Concert

• Stars that will make them feel AWESOME.Live

Concert

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CONVERSION

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CONVERSION:- With all the above 3 experience it makes a platform

to generate association with the group

GROUP PRESNTATION

• Presentation of the GROUP

• What the group is all about

• What is its vision

FUTURE

• What is the future of the GROUP

• How it will impact the future of the TG

ASSOCIATION

• On the spot registration for the TG with the group

• Association certificate

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EVENT PLAN

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Visualize It!

The event will be a mesmerizing one More then 1,00,000 people attending it .

The entire event venue will be branded with the logo and singes of the GROUP .

Presentation of the GROUP will be the main focus so as to educate the people of the coming services

PEOPLE

Mob Mentality

Educate

Aware

Transform

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Event VenueRequirement

StadiumMaximum Sitting Facilities

Stage setup Logistics

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Step By Step

This show is aimed to give the life lasting experience to the invitees.

The show is designed considering the entertainment that the people will look forward too.

Artists for Live Concert

Setup for the Live concert

Execution of the Live Concert

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ARTISTS FOR LIVE CONCERT

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AnchorSai Tamhnkar

Performer Of the Evening

Ajay & Atul

Lead BandAvdhoot Gupte

Lead Dancer Amruta

Khanvilkar

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About The Stars

Avadhoot's singing career took off when he won the national level competition of TVS Saregama. Since then he has lent his voice to Hindi and Marathi songs. Avadhoot arranged a number of remixes albums.

His next album came in 2003; Meri Madhubala which was popular and a hit. It included songs like "Bai Bai Manamoracha Kasa Pisara Fulala," and Ae Pori Jara Halu Halu Chal. "Jai Jai Maharashtra Maza" from album Dil Se Maratha and "Dhipadi Dhipang" are also some other popular songs of him.

Avdhoot Gupte

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About The Stars

Ajay-Atul (मरा�ठी�  : अजय-अतु�ल) is the music alias of Indian music director-composer duo of brothers Ajay and Atul Gogavale.[1] In 2008, Ajay-Atul won the Best Music Direction award at the 56th National Film Awards from the Government of India for contributing music to the Marathi film Jogwa.[2]

Ajay & Atul

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About The Stars

She was in the music video Aye Hip Hopper by Ishq Bector.

She hosts the program, Comedy Express, on ETV-Marathi. She also hosted a dancing based reality show "Dance Maharastra Dance" aired on Zee Marathi along with 'Siddharth Chandekar'.

Amruta has also worked in several Hindi films such as Mumbai Salsa, HatTrick, Contract and Phoonk.

Amruta Khanvilkar

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EVENT SETUP

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Stadium For The Event Venue:-

A stadium is the best place to hold this kind of Event.

•It not only reduces the cost but also reduces the logistics of the event.

•The safety is of outmost concern , and event in a stadium are safest.

•As there are no tickets people walking in are welcomed and it gives them a space to sit

•Parking is not a problem

•The stadium has most of the permissions required for the event

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Setup

Stage

VIP SITTING AREA

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Stairs for guest entry

Sta

irs fo

r P

erfo

rmer e

ntryS

tair

s f

or

Perf

orm

er

en

try

Sound Box

Sound Box

Sou

nd

& L

igh

t C

on

sole

Black Masking BarricadingFire Extinguisher

200ft

100 ft

32 ft

50ft

Fire Extinguisher

Stage setup

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Major Requirement For The Event•Sound For 1,00,000 nos. of people

•Lights for stage

•LED (A/V) for Live telecast & Presentation

•Power for sound and lights

•Sitting Arrangement for VVIP & VIP

•Permission for the event

•Water and food stalls

•Medical Attention

•Security

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Thank You