JEROEN VAN DER JEROEN VAN DER

SCHENKSCHENK

RONALD VAN DEN HOFFRONALD VAN DEN HOFF

TIME

SPACE

MATTER

“ The assumptions on which the business

has been built and is being run no longer fit reality…”

Peter Drucker

Coase Ceiling

Ronald Coase

HIGH

LOW

2000 2009 * Edelman Trust Barometer

*

* Forrester Research

* “Here comes everybody”, Clay Shirky, 2008

VIRTUAL SOCIAL NETWORKS:

“WEBTRIBES…”

SOCIAL : HYVES

BUSINESS : LINKEDIN

SOCIO-BUSINESS: MINDZ.COM

SERIOUS GAME : WORLD OF

WARCRAFT(MMORPG:

Massively Multiplayer Online Role Playing

Game)

CONNECTIVITY OF PEOPLE

CONNECTIVITYOFINFORMATION

PC ERA

WEB 1.0

WEB 3.02010-2020

WEB 4.02020-2040

Social commerce*

Social functionality

Social relationship

Semantic web

Web OS

Intelligent web

WEB 2.02000-2012

*FORRESTIERS RESEARCH

VAN WAARDE KETEN

NAAR WAARDE NETWERK

ORGANIZATIONMANAGEMENT

& EMPLOYEES

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List-mania

Guide-mania

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: SAMENWERKEN IN DIALOOG

VERZET GEVESTIGDE ORDE:

BEROEP COLLECTIVITEIT

BEROEP OP MONOPOLIE

VAST IN EIGEN REGELGEVING

TERUG NAAR OUDE SPEELVELD

PRIVACY INFORMELE GEDRAGSCODES 96%

VERZET GEVESTIGDE ORDE:

BEROEP COLLECTIVITEIT

BEROEP OP MONOPOLIE

VAST IN EIGEN REGELGEVING

TERUG NAAR OUDE SPEELVELD

PRIVACY INFORMELE GEDRAGSCODES 96%

16

17

*SURVEY Q4 2008 MULTISCOPE / FOUNDATION COPYRIGHT & NEW MEDIA

“De grenzen van de feitelijke handhavingmogelijkheden van het auteursrecht lijken dan ook in zicht te komen”. Commissie Gerkens

Netherlands 13354

http://www.seats2meet.com/

- GEEN VERGADERZALEN MAAR

VERGADERSTOELEN…

- GEEN UNIFORME VOORWAARDEN…

- 24/7 TOEGANKELIJK, BEHEER

ZELF RESERVERINGDETAILS…

- ZALEN AFGESTEMD OP GEBRUIK…

- SUPPLIERS HALEN ZELF

“BESTELLINGEN” OP…

- COMMUNICATIE VIA SOCIALE

MEDIA…

Hyves,

Linkedin

Facebook,

Youtube

Flickr

Delicious

Slideshare

Seats2meet Plaza:www.mindz.com

Reviews:www.meetingreviews.co

m

“ikwilmeedoen.nl”

Corporate blog(s)

Social network:www.frisinjehoofd.nl

Personal blog(s)www.ronaldvandenhoff.n

l

Twitter fountain

BRANDING*

“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT

OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,

RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE

PROCES OF MEETING & CONNECTING”.

* Ronald van den Hoff 2007

WHO ARE YOU?WHO ARE YOU?

WHO DO YOU WANT TO BE?WHO DO YOU WANT TO BE?

“TO BE OR NOT TO BE” IS NO LONGER THE

QUESTION

“TO BE OR NOT TO BE” IS NO LONGER THE

QUESTION

PROXIMITY MARKETINGPROXIMITY MARKETING

R.F.I.D. TECHNOLOGYR.F.I.D. TECHNOLOGY

RRADIO ADIO FFREQUENCY REQUENCY IDIDENTIFICATIONENTIFICATION

&&

BLUE TOOTHBLUE TOOTH