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Enterprise2.0 achiving the vision
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Achieving the Enterprise 2.0 vision
Vasken KnouniSales Solution Specialist for Enterprise 2.0 September 2010
Agenda
What is Enterprise 2.0 and the CIO dilemma
How does the Enterprise 2.0 vision look like
Getting there: strategies and capabilities
Conclusions
Question & Answers
“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”
by Andrew MacAfeeMay 27, 2006
Social software is in your business
Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. (Wikipedia’s definition).
Collaboration drives innovation ...
Find and connect with people across boundaries
Become aware of what others are doing
Rapidly distribute ideas,
experiences and knowledge
Tap into the knowledge of your informal
network
The CIO Dilemma
SO WHAT? – I WANT TO:
• Increase Sales• Increase Productivity• Increase Awareness• Increase Brand Recognition• Better Investments (ROI)• Better Customer Service• Better Products• Retain and Acquire Customers and Employees• Achieve maximum uptime of systems• Lower Costs
Change of behaviour towards IT
Need to merge social computing and applications
Introduce social computing tools in the flow of the applications in order to retain the context
Enterprise 2.0 creates solutions with a set of capabilities and technologies that can enhance business processes
Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010
Top CIO Initiatives for 2010
Achieving the E2.0 vision
Key Enterprise 2.0 message for achieving a tangible ROI
E2.0 in the Flow
1 Users add Value
2
Users interact
and share opinions via
forums, blogs, chat
Retain customers
by providing relevant content
The Enterprise 2.0 story
Engage customers with a user
friendly web site
Content is delivered
depending on customer
Social Web (Web2.0)
ContentManagement
Users help each other to find the answers
they need
Social Computing
Expose tools to
help people complete
their tasks
Web Applications
Usersform social businessnetworks
Less Frustration = Increase Productivity & Sales
Sales aredoing well
Usersaccess
multiple Apps according to
security
Overall Return On InvestmentimprovesROI
Increase
Business agility and
evolution of products &
services
Continues Improvement
Tag clouds, links, and
activity stream facilitate
Rich InternetApplications (RIA)
What if you don’t Integrate the Applications with the Web2.0 tools?
The non-integrated approach: Web2.0 “knowledge coffins” out of Context
“Department 2.0”
No chance of integrating into Existing Business Applications?
What capabilities do I need?
What Gartner Is Saying
“Organizations should define the role of portal infrastructure relative to investments in converging technologies, such as web content management, social networking, analytics and enterprise mashups.”
Generation 7 Portals: Unifying the User
Experience, Gartner
Oracle Enterprise 2.0 solution
Enterprise 2.0 Platform
PortalOracle WebCenter Suite
Integration Infrastructure
Search Web Services Adapters Content SOA & BPM
Social MediaOracle WebCenter Services
Third party repositories
CRM ERP Legacy Applications
BI Data Sources
Enterprise Portals
Team Spaces
Dashboards Composite Apps & RIA
Collaborative Applications
Multi-Channel Access
Content ManagementUCM/ECM/TCM
Identity Managemen
t
Users interact
and share opinions via
forums, blogs, chat
Retain customers
by providing relevant contentEngage
customers with a user
friendly web site
Content is delivered
depending on customer
SocialWeb (Web 2.0)WC Services
ContentManagementUCM
Users help each other to find the answers
they need
Social ComputingIntelligent Collaboration
Exposing tools to
help people complete
their tasks
Web ApplicationsSOA & Apps
Usersform their
socialnetworks
Less frustration = Increase Productivity & Sales
Benefit
Usersaccess
multiple Apps according to
security
Overall Return On InvestmentimprovesBenefit
ROI
Business agility and
evolution of products &
services
BenefitContinues Improvement
Tag clouds, links, and
activity stream facilitate
The Enterprise 2.0 Story with Oracle
Rich InternetApplications (RIA)WC FrameworkWCM
Design principles of E2.0
• Engineered to work with the infrastructure applications which run your business
• Architecture on open standards• Data and infrastructure residing on cloud • Relatively small web applications• Web apps surfaced on platforms via WOA services
(using REST or standards based portlets).• Apps can be surfaced on multiple channels:
• On the web, On mobile devices, Point of sales
• Web applications are customizable
Oracle E2.0 tagcloud of applications
fans
social business
customer driven business
social commerce
community based support
expert findercapture intellectual property
participate
engage
share
contribute Generation Y
changing workforce
changing citizens
openness
community driven self service
transparency
agility
opinions
experiences
customer product design
Conclusion
Key E2.0 message
E2.0 in the Flow
1 Users add value
2
Users interact
and share opinions via
forums, blogs, chat
Retain customers
by providing relevant content
E2.0 Strategy - Complete vision
Engage customers with a user
friendly web site
Content is delivered
depending on customer
Social Web (Web2.0)
ContentManagement
Users help each other to find the answers
they need
Social Computing
Expose tools to
help people complete
their tasks
Web Applications
Usersform social businessnetworks
Less Frustration = Increase Productivity & Sales
Sales aredoing well
Usersaccess
multiple Apps according to
security
Overall Return On InvestmentimprovesROI
Increase
Business agility and
evolution of products &
services
Continues Improvement
Tag clouds, links, and
activity stream facilitate
Rich InternetApplications (RIA)
Bottom Line
People Content
Process
Applications and toolsto help people do their jobs
Empower peopleand decision makingby working together
Bringing together structured and unstructuredinformation
If you don’t have a social strategy, you better go get one
Q: So where is Oracle going?
Oracle WebCenter
Oracle Fusion Applications
Oracle WebCenter Suite – User Experience Platform
Oracle UCM Suite
A: Embedding E2.0 capability into all of our Applications