April 2016 Marketing Moment 2
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marketingMOMENT 2501 20th place south . suite 400 . birmingham, al 35223 . www.realtysouth.com APRIL 2016 Direct Mail/ Marketing Ideas • Local events • Free CMA offer OR a list of a few neighborhood comps if you’re targeting a certain area • Tornado/severe weather safety checklist and/or tips • List of state parks with web addresses and/or phone #s • List of local public golf courses w/ phone #s (April 10 is Golfer’s Day) • Spring Lawn & Garden Tips (April is Lawn and Garden Month) • Comedy Club Schedule (April is National Humor Month) • Stress-Coping Tips (April is Stress Awareness Month) • List of local public libraries w/ phone #s and/or web addresses OR a library card application (April 1-7 is Library Week) BEST FOR HAND-DELIVERY TO SELECT CLIENTS (BE SURE TO ALWAYS INCLUDE A NOTE EXPLAINING THE SIGNIFICANCE OF YOUR “GIFT”): • Pecans (April is National Pecan Month) • Bag/box of Caramel Popcorn (April 7 is Caramel Popcorn Day) • Zucchini Bread (April 23 is National Zucchini Bread Day) • Pretzels (April 26 is National Pretzel Day) • Garden Items – i.e., a 4” pot with seed packets or garden gloves stuffed inside XpressDocs Discount 20% OFF THROUGH MARCH 8 rough March 8, receive 20% off any one single order of $50 or more through Xpressdocs. Use promo code XDSF16 at checkout. Not valid on Just Sold Rewards program. April Pop-By Idea ENERGY-SAVING LIGHT BULBS In honor of Earth Day (April 22), pop by your best clients’ homes or offices to drop off energy-saving light bulbs. You can easily attach a label or card with your contact information and a message like “Your referrals light up my day!” XpressDocs Training MARCH 23 Date: March 23 Times: 10:00 a.m. OR 2:00 p.m. Location: RealtySouth Over the Mountain Alford Office 1220 Alford Avenue, Birmingham, 35226 Gail Kennedy from Xpressdocs will be here to train on the following topics: • Location of products in the Xpressdocs system • Creating a postcard using My Listings • How to create a geographic radius list • How to upload your own list • Scheduling your mailings • Posting your completed postcard to your social networks Please contact Heather Lackey at [email protected] or (205) 445-1416 to reserve a seat. Indicate whether you’ll be attending the 10:00 a.m. class or the 2:00 p.m. class. Quote “Despite the forecast, live like it’s spring.” -Lily Pulitzer Marketing Contacts Heather Lackey, Agent Marketing Services Representative [email protected] Kristi Austin, Graphic Designer, Agents, Branches & Department/Divisions [email protected] Follow Us On:
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Transcript of April 2016 Marketing Moment 2
marketingMOMENT
2501 20th place south . suite 400 . birmingham, al 35223 . www.realtysouth.com
A P R I L 2 0 1 6Direct Mail/ Marketing Ideas•Localevents•FreeCMAofferORalistofafewneighborhood compsifyou’retargetingacertainarea•Tornado/severeweathersafetychecklistand/ortips•Listofstateparkswithwebaddressesand/orphone#s•Listoflocalpublicgolfcoursesw/phone#s(April 10 is Golfer’s Day)•SpringLawn&GardenTips(April is Lawn and Garden Month)•ComedyClubSchedule(April is National Humor Month) •Stress-CopingTips(April is Stress Awareness Month)•Listoflocalpubliclibrariesw/phone#sand/orweb addressesORalibrarycardapplication(April 1-7 is Library Week) BEST FOR HAND-DELIVERY TO SELECT CLIENTS (BE SURE TO ALWAYS INCLUDE A NOTE EXPLAINING THE SIGNIFICANCE OF YOUR “GIFT”):•Pecans (April is National Pecan Month)•Bag/boxofCaramelPopcorn (April 7 is Caramel Popcorn Day)•ZucchiniBread (April 23 is National Zucchini Bread Day)•Pretzels (April 26 is National Pretzel Day)•GardenItems–i.e.,a4”potwithseedpacketsor gardenglovesstuffedinside
XpressDocs Discount20% OFF THROUGH MARCH 8 ThroughMarch8,receive20%offanyonesingleorderof$50ormorethroughXpressdocs.UsepromocodeXDSF16atcheckout.NotvalidonJustSoldRewardsprogram.
April Pop-By IdeaENERGY-SAVING LIGHT BULBS InhonorofEarthDay(April22),popbyyourbestclients’homesorofficestodropoffenergy-savinglightbulbs.Youcaneasilyattachalabelorcardwithyourcontactinformation andamessagelike“Yourreferralslightupmyday!”
XpressDocs TrainingMARCH 23Date:March23Times:10:00a.m.OR2:00p.m.Location:RealtySouthOvertheMountainAlfordOffice1220AlfordAvenue,Birmingham,35226
GailKennedyfromXpressdocswillbeheretotrainonthefollowingtopics:
•LocationofproductsintheXpressdocssystem•CreatingapostcardusingMyListings•Howtocreateageographicradiuslist•Howtouploadyourownlist•Schedulingyourmailings•Postingyourcompletedpostcardtoyoursocialnetworks
[email protected](205)445-1416toreserveaseat.Indicatewhetheryou’llbeattendingthe10:00a.m.classorthe2:00p.m.class.
Quote“Despitetheforecast,livelikeit’sspring.”
-Lily Pulitzer
Marketing ContactsHeather Lackey, Agent Marketing Services [email protected]
Kristi Austin, Graphic Designer, Agents, Branches & Department/[email protected]
FollowUsOn:
2501 20th place south . suite 400 . birmingham, al 35223 . www.realtysouth.com
marketingMOMENTA P R I L 2 0 1 6
XpressDocs NewsNEW DESIGNSHere’sareminderofsomeofthecardsrecentlyaddedtoourXpressdocsgallery:
Cost v. Value PostcardsWepostedthiscardinlateJanuary,butit’srelevantallyear.The2016costv.valuepostcards,featuringaveragesforbothBirmingham and the East South Central U.S., are nowavailablefororderingfromXpressdocs.You’llfindthemonthePrint&DirectMailtab,underGeneralMarketing,intheCostv.Valuecategory.
Seasonal Postcards Fromthehomepage,clickonthegray“Seasonal”tab.Thenfromtheleft-handsideofthescreen,clickontheholidayorseasonyou’relookingfor.ConsideraTimeChange(buthurry!),St.Pat’sDay,Easterorgenericspringcard.
No-Cost/Low-Cost Marketing IdeaCOMMENT ON BLOG POSTS One way to get your name in front of the public and otheragentsistocommentonsomeofthetoprealestate blog posts daily. It’s a great way to network and you neverknowwhomightmeetorwhomaysendyouareferral. YoucanGoogle“TopRealEstateBlogs”forlistsofsomeofthetopblogsinourindustry.Orstartwiththelistwefoundat www.placester.com/real-estate-marketing-academy/real-estate-blogs.
Remember to Use our Family of Services
Social Media MarketingBEST TIMES TO SHAREWhen it comes to specific times to post on each social mediachannel, thereareparticularperiodswhen it’s idealto schedule your content rather thandependon trial anderror.Here’sanoptimalsocialmediaschedule,courtesyof Placester’s Guide to Social Media Mastery (which youshould checkout, by theway -https://placester.com/real-estate-marketing-academy/infographic-the-small-business-guide-to-social-media-mastery/). Keep in mind these areEasterntimes.
Updated Listing & Buyer Presentation MaterialsThe listing andbuyerpresentations (pdf andpowerpoint) and all associated add-in pieces, including market sharegraphs, have been updated to reflect our 2015 stats.You’ll find everything you need in Associate Resources, DocumentsLibrary,MarketingCategory.Lookforthefilenames2016ListingPresentation,2016BuyerPresentation,andMarketShare2015(therearenumerousfilesforthese,eachindicatingspecificMLSareas).
