© Proxama 2015

Enabling Mobile Proximity Commerce

Jon Worley, CEO of Marketing Division

e: hello@proxama.com t: +44 (0)20 3668 2888www.proxama.com | |

In the moment marketing using Bluetooth Low Energy (BLE) beacons

© Proxama 2015

Proxama PLC (AIM: PROX) is an International mobile

proximity commerce and payment solutions

company.

Proxama’s award-winning mobile proximity

marketing platform enables brands to connect

physical and digital assets via mobile to increase

consumer engagement, retail sales and loyalty across

a network of high footfall locations.

Proxama provides end-to-end digital solutions to

banks and card issuers to securely transition their

card portfolio onto mobile for NFC contactless

payments as well as solutions for EMV enablement,

Electronic PIN Delivery, tokenisation and card

issuance management.

About Proxama

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In the moment marketing

© Proxama 2015

A nation of smartphone addicts

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More than two in three UK adults - about 35 million people -now have a smartphoneDeloitte, 2014

Mobile devices account for over 50% of time spent online in the UKGlobal Web Index

One in six UK adults who own a smartphone look at their phone more than 50 times a dayDeloitte, 2014

Smartphone penetration rose by 10% (2013 – 2014) for those aged 55 and aboveDeloitte, 2014

In the moment marketing

© Proxama 2015 4

The mobile advertising landscape

On average U.K. consumers use 24 apps per month, although more than 80% of their time is spend on just 5 appsForrester Research, 2014

Mobile is now 14.1% of all UK advertising spend - double its share of the online ad market since the first half of 2012Internet Advertising Bureau

59% of smartphone users are prompted to use their device by ‘other media’Internet Advertising Bureau

Out of Home advertising prompts 25% of smartphone usersInternet Advertising Bureau

In the moment marketing

© Proxama 2015

How is the future evolving through proximity technology?

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British Airways introduces beacons at Heathrow Airport

The Drum, 23rd September 2014

PayPal takes another look at NFC

NFC World, 22nd April 2014

Google Wallet moves to HCE for NFC payments

Mobile Payments Today,

18th March 2014

Beacon-equipped mannequins are being introduced at a House

of Fraser store in Aberdeen. The Guardian, 4th September2014

McDonald’s to introduce NFC mPayments in-store

MobileMarketing, 3rd September 2014

Smartphone beacons beckon you on London’s Regent Street

BBC, 2nd October 2014

Apple Pay allows you to pay at the counter with your iPhone 6

The Verge, 9th September 2014

Simon to implement bluetooth beacons at 240 Malls, outlets

RFiD Journal, 2nd September 2014

Transport for London logs 60 million contactless journeys

Business Reporter, March 2015

In the moment marketing

© Proxama 2015 6

Beacons wake the clients app when the phone is in range

The clients app displays a notification to the consumer

The consumer clicks the notification to open the app and

view the campaign experience.

Analyse the data to better understand you customers

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• Beacons are small battery operated devices

• Beacons work with Apple and Android phones

• Beacons only work with an app

• Beacons have a range up to 40 metres

• The clients campaign messaging is controlled remotely

What are Beacons

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© Proxama 2015 7

What is Mobile Proximity Commerce?

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Connecting the physical with mobile to drive commerce

In the moment marketing

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RIGHT PLACE: Engage your app users by adding

contextualised messaging based on exact location.

RIGHT TIME: Take advantage of dwell time, when

your customers have a spare moment to think about

your brand.

RIGHT FRAME OF MIND: Advertise when your

customers are relaxed, seated and looking for

something to occupy themselves.

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Imagine a Hyper-Local Mobile Advertising Network!

In the moment marketing

© Proxama 2015 9

Hyper-Local Mobile Advertising Network

Example Value Exchange 1: Drive footfall and conversion

© Proxama 2015 10

Example Value Exchange 2: Increase repeat visits

In the moment marketing

© Proxama 2015

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Introducing Loka

The one stop mobile service for exclusive

deals, retail loyalty and information on the

high street

In the moment marketing

© Proxama 2015

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The UK high street is diversifying and becoming far more than just a shopping destination. Cities and towns

across the UK are developing into vibrant destinations with cafes, restaurants, local events and tourist attractions

to entice visitors back to the high street.

The new tech savvy visitor demands far more from their high street than ever before such as free Wi-Fi and other

digital services.

UK merchants are embracing this change with new innovative retailing techniques to entice customers in-store,

with many retailers leveraging social networking and digital channels to engage their customers.

‘90% of retail sales occur in physical stores’ A.T. Kearney, Consultancy

© Proxama 2015 13

The consumer has the option to

favourite a merchant. Saved

merchants are displayed here.

Favourites

All participating merchants are

displayed here, in order of

distance from the consumer.

Near me (list view)

As well as the list view, participating

merchants can be viewed

alternatively by map view.

Near me (map view)

In the moment marketing

© Proxama 2015 14

This top level view gives the

consumer visibility on all the offers

and loyalty a brand has to offer

Brand Home

Loyalty cards are displayed.

Loyalty cards

Promotional offers are displayed in

this view.

Offers

In the moment marketing

© Proxama 2015

Loka deployed in high footfall locations

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In the moment marketing

© Proxama 2015

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Loka for Merchants Independent & national retailers, leisure, hospitality, museums etc.

Sends offers and adverts from store front

Digital loyalty stamp card

Listing in near me and map

Merchant portal to manage campaigns

Campaign reporting and insights

Optional - consumer journey insights in-store

Features

Talk to new customers and attract them in-store

Entice existing customers to spend more

Create loyal customers with increased frequency

50 times higher click through rate than mobile ads

Low cost of ownership and quick time to market

Insights into your customers behaviours

Benefits

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Loka statistics to date

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Total Merchants on-board

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Beacons Deployed across network

322

Total Downloads since launch

2000+

Click-through rate from receipt of notification

24%

Marketing campaigns run in total

180

In the moment marketing

© Proxama 2015

Case Study – Kia Oval

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The KIA Oval brought to life a brand new digital cricket

experience for fans

Beacons: to trigger exclusive content via Bluetooth Low Energy to VIPs

within The Corinthian Terrace 60% of users were active

Geo-fencing: to welcome visitors with The KIA Oval app on their

handset to the stadium and provide access to exclusive content

Near Field Communication (NFC) tags and QR codes: to enable visitors

to download the app when they arrive

6000+

Beacon TriggersAudience Downloads Active Users

60%25%

In the moment marketing

© Proxama 2015

Case Study – Harrods

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of consumers viewed

the exclusive video

of consumers went on

to shop onlineEmail and Twitter were the most

popular sharing channels

15% 45%

Enriches consumers’ shopping experience & increased brand

exposure

Near Field Communication (NFC) tags and QR codes enabled consumers to ‘tap’ their phone on the window display to access exclusive content

Content included a downloadable map to find the collection in-store, or links to immediately access Harrods’ online shopping page to order there and then

Socialising was also encouraged, prompting consumers to share the exclusive campaign video via Facebook, E-mail and Twitter – further enhancing Ralph Lauren’s brand exposure

In the moment marketing

© Proxama 2015

Enabling Mobile Proximity Commerce

Thank you. Any questions?

Jon Worley, CEO of Marketing Division

e: hello@proxama.com t: +44 (0)20 3668 2888www.proxama.com | |