THE WARNER BOX & DISPLAY MONTHLY

April 2010

Issue #8-Page 1

(Information obtained from LisaRobinJewelry.com and from HalsteadBead/Grant.com.)

Lisa Adkinson, of Lisa Robin Jewelry, was recently honored as a Top 10 Copper Circle Finalist in a national annual competition for emerging designers. The program is sponsored by Halstead Bead Inc. and the annual competition is for the Jewelry Design Business Development Grant.

Competitors for this competition are chosen for their demonstration in extraordinary design and strong business strategy." Lisa brings great experience and marketing savvy to this new venture along with beautiful jewelry designs for everyday wear," said competition judge Hilary Scott.

(About Lisa) Adkinson left her marketing and management consulting practice to return to her design roots. Lisa owned an interiors firm in Cincinnati, Ohio for 10 years before her interest in business led her to providing strategic planning to small businesses and the healthcare industry. As a creative outlet, she began her jewelry career by re-making jewelry she inherited from her grandmother into updated, contemporary designs.

To find out more about competition visit Halstead Bead-Grant. On their website you can also find applications for the 2010 Grant. Packet submissions are due by June 9, 2010 and the winner will receive $6,000 in cash, merchandise, and other benefits.

Copper Circle Finalist 2009-L. Adkinson

Visit our website at http://www.warnerusa.com for specials

and products offered only online!

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Inside this issue:Lisa Robin Jewelry-Copper Finalist 2009Online Specials‘Christmas In July’Promotional In-Case Display Ideas & TipsGlobalShop 2010Blast From the PastEvent JCK 2010Online Updates2010 CatalogNEW ItemsHoliday’s

Unity Marketing President and study author Pam Danziger said the study is significant for marketers, as it indicates most shoppers have started their holiday gift-buying long before the traditional beginning of the Christmas shopping season...

March 24, 2010 -Stevens, Pa. Retail Surveys National JewelerThe majority of consumers start their shopping well before Black Friday, a new study reveals, lending credibility to the suggestion that retailers hold creative events that encourage shopping all year long. According to "Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market," a new in-depth report from Unity

‘Christmas In July’Marketing on gifting patterns and behavior, two-thirds of all shoppers who give Christmas gifts started their shopping for Christmas 2009 before Thanksgiving. Only one-third of consumers started shopping on Black Friday--widely touted as the beginning of the holiday shopping season, when retailers' balance sheets transition from red to black--or later, the study shows. 

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Promotional In-Case Display Ideas & Tips

Tips To Consider and Remember:

•Make a budget and stick to your budget. •Know your competition and keep an eye on them. •To be effective you must understand your objective. •To help with costs, promotional campaigns, marketing your product, customer awareness, and other benefits; join a team! Make it a joint promotion! •Join local events, activities, causes, charities, speaking engagements, and professional groups and be a sponsor. This helps with awareness and local support. "The more the merrier.” •Post Flyers & use Billboards-Big and small...From signs to vehicles. •Give free samples and do in store or online specials and contests. •Release articles about events, awards, and unique company angles to the local press. •Be social and do some social networking. (Blogs, Twitter, Newsletters, LinkedIn, and many other popular online networking sites.) •Be listed in directories. •Be creative and simple. Don't over do it! •Lighting and decorations should inspire, intrigue, and resemble what you have to offer. •Show off what your business is all about! •Be unique and stand out! •Always Cover All Your Bases!

In-Case Promotional Display Ideas

May 2010: Memorial Day, Mother's Day, Graduations, & Armed Forces Day!

With April Fools Day and Easter gone the Summer Holiday's are quickly approaching. Christmas In July is a concept that identifies shoppers throughout the year! These shoppers avoid Black Friday and look continuously for sales through-out the year. Bring these shoppers into your store before the major Holiday's. Statistics have shown that they tend to buy more and often come back again before the holiday they are shopping for.

1. Give shoppers some kind of discount. By buying your packaging when it's on sale, you can in turn sale it to your customers at lower "discounted" prices! Show the customers whom have been hibernating all winter what sales you have to offer them now that they have come out to shop!

2. Having small sales regularly, on a variety of items, will always lure customers back into your store. This means you should try and keep-up with the monthly holiday's. Take advantage of knowing the holiday's for themes and small promotional discounts. Also, make sure when you have the sales you place the table or area at the back of your store! This allows customers to view all other products offered on their way to the "sales"!

3. Send customers away with a custom bag that shows off what your business represents and your company logo. If the bag for their items is unique, keep-sake, and memorable; they will normally keep it and always will they remember which "cool", organized, and impressive store they got it from!

4. Packaging and sales displays should also identify your store's personality and be unique! Customers respond to a receptive, friendly, fun-themed-decorated, and honest environment! Make things move! Movement adds excitement to your displays and attracts attention. Colors, shapes, rotating devices, lights, message boards, and much more. With movement, personality, and uniqueness; make sure you create balance! Don't over do it!

5. Display your prices. This way customers will know what prices they are aiming for and the prices won't be a mystery to them. An example would be nice silver lamas-decor. It's always nice as a shopper to know how much something is you want. Yes, sometimes prices can scare. No matter what though, customers will buy what they want, and if they can not afford it they will work at saving their goals price and then buy what they want.

 

2010. The annual show is held at the Sands Expo & Convention Center/Venetian Resort Hotel and Casino, 201 Sands Ave., Las Vegas, NV 89169.

For more information about JCK Las Vegas visit:

JCK Las Vegas Show 2010.

JCK Las Vegas is where the jewelry industry comes together each year. JCK is committed to providing the best, experience for buyers and exhibitors. JCK is the best place to build and sustain relationships with all of the major suppliers as well as the source to find the largest selection of jewelry, gems, timepieces, product line launches, and much more!

Warner will have a booth at this event. Our booth number is #62200. We hope to see you there and appreciate all continued support and dedication to our products.

JCK will be held from June 4th.-June 7th., from 9:30am-6pm Fri.-Sun. and 9:30am-4pm on Monday the 7th.,

Product Design Awards, Packaging and Display Frame category.

As most of you know, this past month was the annual GlobalShop convention, held in Las Vegas. The show was very nice and we have new pictures of our featured displays. Much interest was shown in our 5600 series-Voguish View collection and was one of the attendees favorites.

The 5600 Series are, 3-D suspension see-through, packaging and/or display frames with hinged magnetic closures. This packaging can be used to display/package any product. At work, a few of us like to use them as frames for our pictures and 3-D mementos. This series design enables it to have numerous display and packaging

Event JCK 2010

possibilities.

Last year the 5600 series won the Promotional Gift Award. The international Promotional Gift Award is an international competition in Cologne, Germany, which pays tribute to innovative, pioneering European promotional products. This series/collection is the 2009 winner in the "Communicative Products" category. This same product was also nominated by ASI editors in the USA and was a finalist in the Counselor magazine's

GlobalShop 2010

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*Mention our Newsletter at the show and receive a special surprise!*

2010 Catalog

The New 2010 Catalogs are in and customer service has been steadily sending them out!

The 2010 Catalog makes you feel the presence of the near future. We have new pricing, new packaging, and more selection for existing

products.

If you have received a new catalog or have any questions about our packaging, displays, or lamas contact customer service toll-free at

800-343-1913 or 580-536-8885.

Blast From The Past

Apr 09, 1865 Robert E. Lee surrenders

Apr 10, 1866 ASPCA is founded

Apr 11, 1814 Napoleon exiled to Elba

Apr 12, 1861 The Civil War begins

Apr 13, 1997 Tiger Woods wins first major

Apr 14, 1865 Lincoln is shot

Apr 15, 1947 Jackie Robinson breaks color barrier

Apr 16, 1943 Hallucinogenic effects of LSD discovered

Apr 17, 1970 Apollo 13 returns to Earth

Apr 18, 1906 The Great San Francisco Earthquake

Apr 19, 1897 First Boston Marathon held

Apr 20, 1980 Castro announces Mariel Boatlift

New Items

Apr 21, 0753 Rome founded

Apr 22, 1970 The first Earth Day

Apr 23, 1564 William Shakespeare born

Apr 24, 1916 Easter Rebellion begins

Apr 25, 1983 Andropov writes to U.S. student

Apr 26, 1954 Polio vaccine trials begin

Apr 27, 4977 Universe is created, according to Kepler

Apr 28, 1945 Benito Mussolini executed

Apr 29, 2004 World War II monument opens in Washington, D.C.

Apr 30, 1945 Adolf Hitler commits suicide

To view in depth articles on each day's past history visit: History dot Com’s Website!

•Birthstone: Diamond•Flower: Sweet Pea, Daisy•Astrological Signs: Aries: March 21 - April 19, Taurus: April 20 - May 20

April Facts:

This day in history-April 1st through April 30th, 2010

On behalf of History dot com's "this-day-in-history" below you will see the top picks for each remaining day this month!Hope you find it as enjoyable and as interesting as I did.

420 Series-Designer two-piece box with luxury suede insert. Packed in sleeves. We now have 5 new luxury boxes (420-21, 420-76, 420-99, 420-39, and 420-02).

Currently not yet in stock. Orders may be placed in advance for these boxes by calling customer service.

 NEW 420 Pouches-Luxurious Suede Pouches-2

Sizes and 3 Colors. 

NEW 730 Series-Cardboard box with flocked foam pad and magnetic closure. Magnet closure reverses

to form a display easel.

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New ItemsPage 5Issue #8

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The Warner Box & Display Monthly

1002 SW Ard StreetLawton, OK 73505

Phone: 580-536-8885Fax: 580-536-4886

Website: www.warnerusa.com

Since 1904

This Month:

April 1st.-April Fool’s DayApril 2nd.-Good FridayApril 4th.-Easter SundayApril 22nd.-Earth Day

Holiday’s

Next Month:

May 5th.-Cinco de MayoMay 9th.-Mother’s DayMay 15th.-Armed Forces DayMay 31st.-Memorial Day

Important Note: If you have any in-case display’s you would like to show, made by Warner, feel free to send in pictures of them and articles about your store, and we would be more than happy to publish them in our monthly newsletter. Also, if you have won any awards or have any special events coming-up, let us know. We love to be kept informed about our customers and readers and would love to hear more about your news.

Copyright April 2010 © Warner Box & Display Company, LLC

5900 Series-Exclusive luxury packaging, premium leatherette with magnetic snap closures. Looks, feels and smells like genuine leather. Cream nuba leatherette interior. Two-piece packer included. We now

have 2 new boxes (5900-16 and 5900-18).

NEW 8400 Displays-Colorful and unique display stands in 7 different colors.

 8050 Series-New 8050-48/Necklace folders. Two-piece packer included. Currently not yet in stock. Orders for these folders can be placed in advance as

of now by calling customer service. 

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