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Transcript of April 09
APRIL | 2009
A monthly publication ofDurga Das Publications Pvt. Ltd.
con t e n t sDEPARTMENTSAirlines NewsCathay Pacific Delhi-Bangkok non-stop service ..........................................................6
Calendar of EventsCalendar of International Logistics Events ...............8
Logistics ServicesPSBediGroup: Platinum sponsor of IELA Congress in London..........................................26
Safexpress calls for strengthening SCM to cope with recession ....................................30
New Globe Logistik holds customer familiarisation event.................................................36
Cargo PerformanceDelhi Airport for February 2009 ..............................28Mumbai Airport for February 2009 ........................29
Shipping and Ports ‘Gateway Terminals’ commissions 2 new quaycranes at Nhava Sheva..............................................32
Maersk Line’s ME3 service to call at Pipavav Port ...............................................................33
COLUMNSInfrastructure UpdateICD Loni completes 2nd year; assures safety and security ................................................................31
Guest ColumnLogistics in India gears up to meet
growing demand ......................................................38
Cover StoryIndian logistics industry set to position itself forlong haul
ExpressLogisticsDeccan Express Logisticsset to make its Nagpurhub a coonecting point
LogisticsServicesMercurio-Pallia Logistics to offer automotive logistics
Publisher : SanJeet
Editor : Rupali Narasimhan
Sr. Assistant Editor : Ratan Kumar Paul
Assistant Editor : V Ramanujam
General Manager : Gunjan Sabikhi
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Durga Das Publications Pvt. Ltd.New Delhi: 72 Todarmal Road, New Delhi – 110001, India.
Tel.: +91 11 23731971, 23710793, 23716318, Fax: +91 11 23351503,
E-mail: [email protected], Website: www.cargotalk.in
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CARGOTALK is a publication of Durga Das Publications Private Limited. Allinformation in CARGOTALK is derived from sources, which we considerreliable and a sincere effort is made to report accurate information.It is passed on to our readers without any responsibility on our part.The publisher regret that he cannot accept liability for errors andomissions contained in this publication, however caused. Similarly,opinions/views expressed by third parties in abstract and/or ininterviews are not necessarily shared by CARGOTALK. However, we wishto advice our readers that one or more recognised authorities mayhold different views than those reported. Material used in thispublication is intended for information purpose only. Readers areadvised to seek specific advice before acting on informationcontained in this publication which is provided for general use andmay not be appropriate for the readers’ particular circumstances.Contents of this publication are copyright.
No part of CARGOTALK or any part of the contents thereof may bereproduced, stored in retrieval system or transmitted in any formwithout the permission of the publication in writing. The same rule
applies when there is a copyright or the article is taken from anotherpublication. An exemption is hereby granted for the extracts usedfor the purpose of fair review, provided two copies of the samepublication are sent to us for our records. Publications reproducingmaterial either in part or in whole, without permission could facelegal action.
The publisher assumes no responsibility for returning any materialsolicited or unsolicited nor is he responsible for material lost ordamaged.
This publication is not meant to be an endorsement of any specificproduct or services offered. The publisher reserves the right torefuse, withdraw, amend or otherwise deal with all advertisementswithout explanation.
All advertisements must comply with the Indian and InternationalAdvertisements Code. The publisher will not be liable for any damageor loss caused by delayed publication, error or failure of anadvertisement to appear.
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6 www.cargotalk.inCARGOTALK APRIL - 2009
LOGISTICSSERVICES
The Mumbai hub is now spread
over an about 2 lakh sq ft of area
and a state-of– the-ar t warehouse
with latest operational amenities,
which makes work easier. CARGOTALKspoke to Madhukar Shyam Singh,
regional manager (marketing)-West,
Om Logistics.
Located on Nasik Highway, 7 km
away from Mankoli Naka, the
warehouse has been constructed
keeping in mind the present scenario
of operational activities. “With a
working capacity of 24x7, this
warehouse connects to other major
OM warehouses in Pan India, via
direct routes to all metro cities, to
satisfy about more than 100 clients
from Mumbai with committed transit
time,” said Singh. He added that at
this warehouse all warehouse
management solutions are being
provided to the customers. The
company holds regular programmes
to educate its staff so that they
can understand material handling
techniques to reduce the trans -
shipment time. The company is
also planning to provide better
services utilising the advancement
in IT technologies.
According to Singh, despite the
present slowdown in the market,
Indian logistics industry will see huge
growth. “Among the factors
responsible for the rapid growth of
Indian logistics include the growth of
organised retail industry, commodity
markets, growth in manufacturing
and development of Special
Economic Zones (SEZs),” he said. In
his opinion, Mumbai along with
Kolkata, Chennai and Hyderabad,
have become preferred locations for
logistics parks for the logistics
players. These locations are ideal for
logistics parks because of their
excellent por t, rail, and road
connectivity as well as significant
investment in infrastructure. In the
near future eight logistics parks with
an approximate investment of $200
million, will be located in 600 acres
of land around Mumbai. Almost all
logistics players are in the process of
setting up their warehouses here,
container freight stations, inland
container depots, logistics parks,
distribution centres and other
facilities to tap the trade
opportunities fuelled by revolution in
the retail, ports etc.
Indian Railways has also planned
mega multimodal logistics parks
(MMPLs) or hubs providing state-of-
the-art integrated logistic facilities with
mechanised handling and intelligent
inventory management at selected
locations along the dedicated freight
corridors to reduce the overall
logistics cost in the supply chain for
the customers to meet time-sensitive
freight transportation requirements.
“These along with other
opportunities have widened the role
of logistics in the coming time. Being
a mutli-model solution provider, we
are elaborating more to tap these
oppor tunities with a specialised
workforce, a professionally trained
team, best IT features which allow
24x7 online tracking and tracing of
shipments, latest operational
amenities,” informed Singh.
Om Logistics gearing up
to tap opportunities in Mumbai region RATA N KR. PAU L
In recent
times Om
Logistics
has developed
its operations in
Mumbai region,
which is one of
the major hubs of
the company.
Madhukar Shyam Singh
“With a working capacity of 24x7, this warehouse connects to other major OM warehouses in Pan India, via direct routes to all metro cities”
8 www.cargotalk.inCARGOTALK APRIL - 2009
CALENDAROF EVENTS
Calendar of International Logistics EventsLogiPharma Europe 2009
April 21-23, 2009Geneva UNITED KINGDOMTel: +44 (0) 207 368 9465 Fax: +44 (0) 207 3689401Email: [email protected]
Materials Handling Middle East 2009May 31-June 2, 2009Dubai UNITED ARAB EMIRATESMesse Frankfurt GmbHTel: +971 4 338 01 02 Fax: +971 4 338 52 72Email: [email protected]
GSA & IET International Semiconductor Forum
June 2-3, 2009Munich, Global Semiconductor Alliance (GSA) Tel: +972-866-7579 Fax: +972-239-2292Email: [email protected]
European Supply Chain & Logistics Summit 2009
June 8-10, 2009Dusseldorf,
Wor ld Trade Group Tel: +0044 207 202 7560 Fax:+0044 207 202 7600Email: [email protected]
How to Lay Out a Warehouse orDistribution Center
June 8-10, 2009Chicago ILUniversity of KansasTel: +785-864-7861Email: [email protected]
International Defence Logistics 2009
June 9-11, 2009Brussels NSTel: +00442073689465 Fax: +00442073689401Email: [email protected]
Supply Chain Distinction Awards 2009
June 9, 2009Dusseldorf, World Trade Group Tel: +0044 207 202 7560 Fax: 0044 207 202 7600Email: [email protected]
Platts European Utility Supply Chain:Developing a Sustainable and EfficientPower Infrastructure
June 22-23, 2009London, McGraw-Hill Tel: +44 (0) 207 176 6226 Fax: +44 (0) 207 176 8512Email: [email protected]
Supply Chain's Look Ahead
June 24-26, 2009Henderson NVSMC³Tel: 770-486-5881Email: [email protected]
International Freight Week
October 18-20, 2009Abu Dhabi UNITED ARAB EMIRATESIIR Middle EastTel: 00971 4 336 5161 Fax: 00971 4 335 3526Email: [email protected]
10 www.cargotalk.inCARGOTALK APRIL - 2009
EXPRESSLOGISTICS
Vital keys to efficient express
logistics are the use of high-
quality transpor t modes for TD
delivery, effective use of operational
system and people who perform. A
standard quality, superior express
logistics company will devote more
attention to capturing these aspects
in its operation. Doing so may require
significant times to gain experience
and expenditures to create such a
system to work. Since modern
models of logistics operation are
also aiming to reduce cost, the
suppor ting low-cost segments
involved in overall performance will
help the service provider to maintain
the cost level. Ultimately, it is the
customer who will benefit with
delivery, cost and value addition.
Replenishment of express
inventory management systems that
routinely require operation planners
to do away with unnecessary cost to
operations is also essential as it
makes a vir tual “black box” supplying
information to the company’s top
management on overall performance
and cost. Such systems, periodically
improved by operations managers,
lead to exciting new methods for
achieving TD delivery and quality
improvements that bring new
business to the company. Such
periodical improvements are vital
because the customer will look for
state-of-the-ar t distribution systems
at his service provider’s
management. And, the customer
is always right.
The cornerstones of these new
service techniques are already in the
schedule of Deccan Express Logistics
which achieved its first milestone for
its state-of-the-art express cargo hub
at upcoming Multimodal International
Hub Airpor t in Nagpur. Lately, the
company received approval for the
structural design for its aircraft
hangar, marking the first step that
Deccan Express Logistics has taken
towards creating countrywide
infrastructure to become India’s new
distribution and delivery system.
The hub will spread across a
100-acre campus strategically
located at Nagpur’s B.R. Ambedkar
Airpor t. “The express cargo hub
would be the beginning of our
investments in infrastructure,” he
said, adding, “It will handle majority
of cargo volumes moving on Deccan
Express Logistics network, thereby
controlling the distribution of
shipments across the country,”
explained Capt. Gopinath.
A former army officer and an
award winner in sericulture, Capt.
Gopinath made his foray into civil
aviation in 1995 when domestic
aviation was largely monopolised. He
identified the potential of helicopter
char ter business and launched
Deccan Aviation, a dedicated
and customer-focused helicopter
company. Today, the company is
India’s largest and most reputed
private sector air char ter service
provider. Capt. Gopinath found the
potential of a billion travellers
including those from Kolhapur,
Gwalior and Belgaum. That resulted
in the creation of Air Deccan, India’s
first low-cost carrier. Air Deccan grew
to fly 350 flights a day to 65
destinations from the modest four
Deccan Express Logistics set to
make its Nagpur hub a connecting point V. RA M A N U JA M
Captain G.R.
Gopinath,
chairman and
managing
director, Deccan
Express
Logistics, spoke
to CARGOTALK.about the express
cargo hub.
Capt. Gopinath
“The hub will handle majority of cargo volumes moving on Deccan Express Logistics network”
12 www.cargotalk.inCARGOTALK APRIL - 2009
EXPRESSLOGISTICS
flights. In 2008, the airline was taken
over by Kingfisher Airlines. He is now
focusing on Deccan charters and has
entered into the ever-growing cargo
sector and express logistics.
Earlier, in a corporate message,
Capt. Gopinath said that Deccan
Express Logistics is aiming at
delivering superior customer
experience. When asked what will be
the major aspects of superior
customer experience, he replied,
“Customer is at the core of our
business. Our five pillars of strength
are our employees, our customers,
the community in which we operate
our investors and our par tners. Of
these, our customers are our raison
d’être. Therefore, we will
continuously strive through
innovation and service to make their
experience wor thwhile. We will set
new standards and ensure that we
are the first choice for customers in
express transpor tation. And that’s
precisely the reason why a world
class offering is ingrained into our
strategy at the planning stage itself.
“We will be the first express
logistics company in India to create
a hub-and-spoke distribution model,
thereby offering unmatched
connectivity to more than 85 per cent
of India’s GDP. Our state-of-the-ar t
express cargo hub will be centrally
located at Nagpur and will
interconnect the entire country. This
will include smaller cities and towns
like Hubli, Bhadohi and Amravati, etc.
“We will deliver innovative
express logistics solutions and
significantly reduce the transit times
between small towns and the rest of
the country. We are making significant
investments in our technology for
better services. Our technology
solutions will enable businesses to
achieve greater efficiency by offering
complete supply chain visibility
enabling them to track shipments
online; 24 hours a day, seven days a
week, in just a matter of minutes.
“Our employees will be trained
and motivated to go that extra mile
to see to it that our customers
experience a seamless service in
every interaction with us. The service
industry is about people and without
adequate investment in training and
service failures are inevitable. We
give a lot of importance to customer-
centric processes to enhance
customers’ experience. We have
managed to narrow down ‘superior
service’ to a science, wherein
customers will be categorised and
serviced based on their individual
needs. We will offer customised
solutions so that customers can ship
their documents, parcels and
commercial consignments without any
hassles. All this will help us offer
unmatched services in domestic
express transportation.”
The Captain has created a core
team with a consolidated experience
of 100+ years in express and
logistics sector. He is setting up a
state-of-the-ar t hub while focussing
attention on creating a network of
spokes in 85 per cent of India’s GDP.
When questioned how he estimates
the current size and growth during
the coming decade, Capt. Gopinath
said, “With a trillion dollar GDP, the
Indian air cargo market is primarily
served as a by-product of passenger
Our five pillars of strength are ouremployees, our customers, the community in which we operate, ourinvestors and our partners
14 www.cargotalk.inCARGOTALK APRIL - 2009
EXPRESSLOGISTICS
fleet and infrastructure. To sustain
the growth India has seen in GDP and
high value manufacturing ver ticals
like electronics, automobiles and
pharmaceuticals to name a few,
it is cer tain that we will witness a
growth in air cargo.”
The express industry in India has
been growing at a CAGR of 17.2 per
cent with revenues of US$ 1.06 billion
in 2006-07. The logistics industry has
been estimated at 11.8 per cent to 13
per cent of GDP and continues to be
a critical factor for sustained growth.
Over the last decade, the industry has
progressed from being a
transportation mode for documents
and small packages to a supply chain
oriented enabler of commerce. The
industry has been forecast to grow at
around 20 per cent per annum for the
next five years and expected to double
in size by 2012.
“Infrastructure and economic
challenges aside, the industry will
sustain growth and continue to be the
cornerstone of the country’s
economic progress. As companies
and industries attempt to limit
logistics costs and remain
competitive, express and logistics
service providers will rise to the
challenge,” he added.
“Deccan Express Logistics aims
to achieve this positive change
across the nation where big and
small businesses have similar access
to all markets. With this vision, I have
put together a team of professionals
who are the best in their respective
domains. Each one of them comes
with vast experience having worked
with the best and with a greater
understanding of customers’ needs.
This team is led by Jude Fonseka,
CEO, Deccan Express Logistics, who
has decades of experience in the
express, air cargo and logistics arena
across Asia, Africa and Australia,” he
further said.
Deccan Express Logistics has
signed a memorandum of
understanding (MOU) with
Maharashtra Airpor t Development
Company Ltd. (MADC) for setting up
a huge express and logistics hub in
Nagpur in a 100 acre area.
Explaining what the hub will comprise,
and what will be the salient features
of structures, centres, sor ting,
warehousing, cargo handling, cargo
transfer, access roads, truck docks,
IT, etc., he informed that Deccan
Express Logistics will be India’s No.
1 air and ground distribution network
with widest delivery network in India.
The core of this network is the state-
of-the-art express cargo hub we are
creating which is spread across a
100 acre campus, strategically
located at MIHAN (Multimodal
International Hub Airport at Nagpur),
Nagpur, owing to its central position
in India. The MOU has already been
given shape by officials from Deccan
Express Logistics and MADC.
“We have achieved the first
milestone for the hub by receiving
approvals for the structural design of
aircraft apron. This marks our first
step towards creating a nationwide
infrastructure to become India’s new
distribution and delivery system. The
Nagpur hub will handle majority of
the cargo moving on Deccan Express
Logistics network, thereby controlling
the distribution of shipments across
the country. It will also be an
international hub connecting the
major economies of Asia Pacific,
Middle East and Europe via India,”
he added.
“The Nagpur hub would offer
modernised cargo handling facilities
like direct docking of our aircraft
into air facility; computerised
documentation; access to freight
forwarders and char ter agents;
efficient load build-up for widebodied
aircraft with experienced staff; 24-
hour acceptance and delivery; cold
storage; and state-of-the-ar t
warehouse and motorised sor t
systems for containers and
packages,” he informed. The hub is
expected to be ready later this year
when Deccan Express Logistics goes
live with its operations.
Deccan Express Logistics
n It achieved first milestone forits express cargo hub atMultimodal International HubAirport in Nagpur
n It has received approval forstructural design for its aircrafthangar
n The hub will spread across100-acre campus at Nagpur’s B.R. Ambedkar Airport
n The hub will handle majorityof cargo volumes moving on itsnetwork
The Nagpur hub would offer modernisedcargo handling facilities like direct docking of our aircraft into air facility; computerised documentation; access to freight forwarders and charter agents;efficient load build-up for widebodiedaircraft with experienced staff
Deccan ExpressLogistics aims toachieve thispositive changeacross the nationwhere big andsmall businesseshave similar accessto all markets
16 www.cargotalk.inCARGOTALK APRIL - 2009
COVERSTORY
India has gained credibility for
moving ahead with a cautious foot
forward. This movement had always
been slow but strong with wait-and-
watch attitude. Huge investments
are made after long hesitation.
Although Indian government’s
economic policies are said to be
“liberalised”, in practice there has
not been a rush for liberalisation.
Even quick-return projects do
not move fast on priority basis.
The country has never been an
early adopter, be it a global trade
policy, economic policy or an
emerging technology.
Speaking about logistics, it is
evident that the global logistics
industry is not impervious to
tough economic times. But as
this industry is not ready for
challenging times and as the entire
global industry remains hard hit,
prompting a host of financial
institution analysts to downgrade the
stock of global logistics majors have
become imperative.
In India, logistics leaders believe
that “strong companies will come out
of this downturn stronger”, meaning
that today’s economic condition is
“only going to give an opportunity to
position itself stronger and grow on
the upturn.” This confidence is not
shor t-term but is a long-term
outlook. When it comes to long-term
business strategy, India promises
inner strength.
Over 50 per cent companies with
domestic and global logistics and
supply chains fear major disruptions
in their ability to source and transact
business around the world, but
sadly, they are not doing much to
prevent any damage nor are they
readying themselves to meet the
challenging times.
In a new survey sponsored by a
popular international express and
logistics and supply chain major, 47
per cent companies have confirmed
that they need to pay more attention
to risk management compared to 16
per cent who believe they pay
adequate attention. The survey
report said only 38 per cent rate the
resilience of their supply chain
above average while a troubling
42 per cent say the expansion of
their global logistics and supply
chains has outpaced their ability to
manage risks.
Businesses appear to be
increasingly vulnerable to logistics
disruptions that can have a
catastrophic impact on business
performance. Success in global
economy depends largely on
building successful risk mitigation
strategies that can turn a
resilient logistics and
supply chain into a
competitive advantage.
Most of the logistics
companies are more
vulnerable as a result of
having created tighter and
leaner logistics and supply
chains, which is a
requirement for
competitiveness but it also
exposes a business to an
increasing number of risks.
For instance, insufficient
monitoring, risk assessment
and contingency planning
are leaving companies ill-
prepared when crisis hits.
One out of every 10
companies does not
monitor customers at all.
Around half the remainder looks only
at immediate customers.
Furthermore, in almost half of the
companies, formal risk management
takes place only annually.
A significant majority of
businesses are falling back on
increased inventory to address
resilience problems, which is an
expensive and ineffective approach.
Almost half of the companies
surveyed expect to hold additional
stock and raise inventory. Low-cost
country sourcing, sourced by
Indian logistics
industry set to position itself for long haul V. RA M A N U JA M
While industries
around the
world are
reeling under
the vagaries
of economic
recession,
India is
fortunate
for not
slipping into
a deep crisis.
Over 50 per cent
companies
with domestic
and global
logistics and
supply chains
fear major
disruptions
but sadly,
they are not
doing much to
prevent any
damage nor
are they
readying
themselves
to meet the
challenging
times. CARGOTALKtells you why
it is so.
COVERSTORY
customers, which has grown
significantly brings its own set of
challenges to global logistics and
supply chains with more than half of
such service users losing product
quality facing challenges of on-time
delivery. Although most of the
customers intend to increase low-
cost sourcing, this trend is said to
be gradually reducing because of
bad experience.
The trend in low-cost sourcing
does not seem to go away, globally.
But customers believe that it will look
different in future. There is a key to
successful sourcing of a reasonable
quality but low-cost logistics service
provider understands the issues,
structuring logistics and supply
chain appropriately, monitoring
performance and working with
service providers to improve
operational efficiency. The multi-
sourcing and near-sourcing are
likely to become par t of best
practices in future.
While examining the trends of
logistics and supply chain industry in
2009, it is clear that the industry has
learned a lesson in 2008. Even
though the price of crude oil has
substantially decreased, many
industry experts have found the hefty
spikes in 2008 to be a lesson for
both manufacturing industry and
consumer sector. The new business
strategies of manufacturers
need to encompass
b e t t e r
preparation for the inevitable long-
term volatile crude oil prices and is
detrimental to the entire logistics and
supply chain pipeline. Logistics
service providers need to be
cognisant of these changes and be
pro-active to mitigate the ups and
downs of the global market. In 2009,
the trends for logistics and
international transportation are likely
to revolve around pro-active
strategies and continued cost savings
is still deeply stressed by the turmoil
of 2008.
As supply chains tend to begin
replanning, some of the key elements
that will be up for strategic review are
inventory and warehousing, logistics
and containerisation that can
ultimately reduce the overall cost.
These value chain activities will
become critical points where despite
the success of how the process was
working before, for most of the
companies it is not
e f f e c t i v e
enough during downturn. The
outsourcing of logistics processes
was a big star for many customers
but the value margin dropped
significantly when fuel prices began
to waiver. Many business decisions
that were previously based on volume
will now require adequate in-depth
analysis to determine if the
decision is still valid given the
current economic environment as well
as the long-term projections
for turnarounds.
While there is no denying that
just-in-time and lean philosophies
transformed the logistics industry
into environments that valued high
quality and simplicity, neither of
these ideals has helped the industry
to cope with the difficulties, including
volatile fuel cost. For example, JIT
allowed organisations to reduce their
warehousing space, but it is at the
expense of increased shipment
frequencies. The cost of maintaining
the warehouse along with the
inventory was typically more than the
cost of the added
transpor tation in
order to
rationalise the change in business
processes when moving towards a
warehouse-free business model. The
logistics industry, however, is waiting
for an oppor tunity of a new
economic climate which may call for
some revisions to the all-
warehousing or no-warehousing
ideals. Almost all 3PL logistics
providers are under extraordinary
pressures to provide cost savings to
their stressed customers but with
decreasing product volumes and
shifting freight costs.
Many logistics companies are
experiencing a shift in their ideals and
strategic plans. Versatility is clearly
one of the most optimal techniques
for managing volatility but just as
many of the best-in-class logistics
processes have led the service
providers to a situation they are
currently experiencing. Versatility is
implemented with caution and with
long-term vision. Some of the Indian
logistics companies have realised
that there is also a crucial need for
a quick solution to resolve current
situation. The companies have also
realised that the best plan is to have
a plan and not simply a reaction to
an immediate issue.
Having the ability and capability
to pro-actively prepare for increased
operational costs, including cost of
transpor tation which is the major
chunk, along with decreased sales will
now allow the total logistics solutions
providing companies and 3PL
companies to remain afloat while
their ill-prepared competitors will
struggle with their lack of
preparation. The best enabler for
success will, therefore, be the plan
and speed the logistics
companies
The high 2008 year-end cost levels will cause the logistics customers to look at rebalancing, focusing on strategic network optimisation and multi-echelon inventory optimisation tools
18 CARGOTALK APRIL - 2009 www.cargotalk.in
20 www.cargotalk.inCARGOTALK APRIL - 2009
COVERSTORY
in India can react to whatever global
crisis may be on the horizon. Service
providers in India are getting
prepared with versatile options and
will weather the climate far better
than their counterparts else where.
And most of the successful leaders
in Indian logistics industry have
already started their plan but without
necessary speed. History tells:
India is slow.
In 2001, the US faced a mini-
recession post-9/11. Mark Kopinski,
senior vice president, American
Century Investments, had once stated,
“Inventory is a huge liability in a
slowing economy. It forces companies
to idleness at certain times and carry
extra costs.” These words are more
relevant today. During tough times,
logistics businesses face slower sales
and turnover volumes, putting them at
risk for tying up funds – funds that
otherwise could be used in more
worthwhile spheres. Every company
has to agree that inventory
management is critical for survival
during recession and the failure to do
so can lead to difficulties in cash flow.
Indian logistics majors
understand this and are gearing up
for smar t inventory management
ending in cost savings. An editorial in
a recent issue of a leading journal in
the US wrote that most of the
companies are using recession to
restructure their logistics and supply
chain operations including
rationalising channel par tners,
reducing inventory, modernising
assets and rebalancing supply-
demand in preparation for a recovery.
“In 2009, we expect to see a very
strong cost and customer focus in
logistics and supply chain. Continuing
logistics and supply chain complexity
will drive investments in optimisation,
modernisation and risk mitigation,”
the article said.
The journal also gave a few
predictions which are more
applicable to world logistics industry
but may be useful for Indian logistics
companies. The predictions are:
companies will exploit well-performed
existing tangible and especially
intangible logistics and supply chain
assets to ride out financial crisis and
prepare for recovery. Modern
logistics and supply chain
organisations will put expenditure
budgets under greater scrutiny and
new investments will be cost savings
requiring shor ter payback periods;
and expenditures will be made
through the lens of cost/value.
Companies will “right size’ their
logistics and supply chain activities
for profitable proximity and take a
total landed-cost approach. Supply
chain technology initiatives will have
to suppor t the standard business
platform and focus modernisation
and decision making. Customer
relationship management and
customer-centricity effor ts will
continue to grow across modern
logistics and supply chain companies
as customers attempt to get
the right kinds of innovation and
new logistics products.
The high 2008 year-end cost
levels will cause the logistics
customers to look at rebalancing,
focusing on strategic network
optimisation and multi-echelon
inventory optimisation tools.
Compliance-driven RFID initiatives will
continue to wane in favour of ROI-
driven tracking and customers
increasingly look at radio frequency
identification as ‘just another tool in
the tool kit.” As global economic
pressure mounts, outstanding
opportunities proliferate and global
logistics and supply chain networks
become more complex and risk
management will become an
increasingly significant capability and
a key differentiator for modern
logistics and supply chain
management. Stan Wright of Strategic
Aviation Solutions at an air cargo
session held recently in Bangkok
stated that having worked through
previous economic recessions,
“nothing else can compare to this.”
Focussing beyond 2009, he noted,
“This is a crisis of confidence.”
Wright remarked, “The bottle of
wine is half-full, not half empty.” And
on this foundation of confidence,
Indian logistics industry is all set to
position itself for long haul.
“In 2009, we expect to see a very strongcost and customer focus in logistics andsupply chain. Continuing logistics andsupply chain complexity will driveinvestments in optimisation, modernisation and risk mitigation”
Logistics industry
n Indian logistics industry isdoing much better than its global counterparts
n Cautious approach, among others, is a plus point of Indianindustry
n Majority of businesses arefalling back on increased inven-tory to address resilience prob-lems
n Strong companies arebelieved to emerge strongerbecause of the downturn
22 www.cargotalk.inCARGOTALK APRIL - 2009
FAMILYALBUM
Delmos Cargo, the general sales agent for Aeroflot Cargo and Uzbekistan Airways
(Cargo) organised two separate functions in Delhi and Mumbai recently. The events were
attended by a large number of freight forwarders and dignitaries. The company also
honoured its top agents for their support. Following are the highlights of Delhi event.
Delmos Cargo celebrates its first anniversary
APRIL - 2009 CARGOTALK 23
FAMILYALBUM
Delmos Cargo’s celebration in Mumbai
24 www.cargotalk.inCARGOTALK APRIL - 2009
LOGISTICSSERVICES
According to Andrea Guido Conti,
president, GM SPA and Vipul
Nanda, managing director, PTC &
Mercurio-Pallia Logistics, the main
aim of Mercurio-Pallia Logistics is to
provide world class logistics service
to automotive industry in India by
offering state-of-the-ar t logistics
technology, including solution design
and implementation.
GM SPA is one of Europe’s
leading logistics companies. India
offers lot of potential for the company
because of its emergence as a strong
market despite the ongoing recession
in the global market. “We are
searching for a new market, which is
emerging with its strong economy vis
a vis the US and Europe markets,”
explained Conti. According to him, the
company has planned to invest in 250
additional trailer capacities over the
next five years, which will be operated
by the JV. Mercurio-Pallia Logistics will
not only strengthen its operation in
India’s domestic market but will
simultaneously explore opportunities
in import-export markets, especially
the European market. “The JV
will complement each other’s
market and help accelerate
automobile trade between India and
Europe,” said Nanda.
According to Nanda, the Rs. 30
crore PTC will target Rs. 50 crore
turnover in the first year of operation
along with GM SPA. “We have already
established our strong presence in
car transport and logistics industry.
Car manufacturing companies
including Maruti, Mahindras, Tata,
Hyundai, Honda and General Motors
are the major clients of the company.
We are confident that the new JV will
boost our business because of the
commendable strength of GM SPA in
the world’s automotive logistics
sector,” highlighted Nanda.
The new company will also
explore oppor tunities in other
sectors in auto logistics, including
stockyard management, pre-delivery
inspection and car transportation in
rail wagons on Delhi-Mumbai and
Delhi-South India routes. With an aim
to offer end-to-end link between India
and Europe (Nor th Africa at later
stage) for the Indian automotive
industry, the company will star t with
175 trailers, which will be fur ther
extended in the first year. The
company has a plan to add at least
50 trailers a year in the next five
years. Mercurio-Pallia Logistics is
also considering the launch of
container train operation on its own.
GM SPA is a Euro 130 million
company with global presence in
automotive logistics sector. PTC was
established in 1962 and initially
offered logistics services to farms
and forestry.
RATA N KR PAU L
Gruppo Mercurio
SPA (GM SPA)
Italy and Pallia
Transport
Company
(PTC), the
India based
company on
March 18, 2009
announced the
formation of a
50:50 joint
venture (JV)
company called
Mercurio-Pallia
Logistics which
will not only
strengthen
its operation
in India’s
domestic
market but will
simultaneously
explore
opportunities
in import-export
markets,
especially
for Europe
market. CARGOTALKhas details.
Mercurio-Pallia Logistics
to offer automotive logistics services
About the JV
n Mercurio-Pallia Logistics is a 50:50 partnership JV
n Its projected investment is to add 250 additional trailer capacities over the next 5 years
n The JV plans to achieve Rs. 50crore turnover in the first yearfrom present Rs. 30 crore a year
n The JV aims to provide worldclass logistics service to the automotive industry in India
n The company will start with175 trailers, which will beextended in first year
(L-R): Vipul Nanda and Andrea Guido Conti
26 www.cargotalk.inCARGOTALK APRIL - 2009
LOGISTICSSERVICES
IELA is an association of specialist
logistics providers who are skilled
and experienced in moving exhibition
cargo around the world to trade
fairs, festivals and events of all types.
Its members from 44 countries are
the global elite comprising dedicated
companies and divisions that
form network to service the
world's greatest events. IELA is
dedicated to enhancing
professionalism in transpor tation
logistics and freight handling
segments of the exhibition industry.
“With plans to take leadership in
this specialised field through its
unmatched network of 16 branches,
extensive infrastructure and
equipment, renowned international
par tners and a team of
experienced professionals,
PSBediGroup proposes
to set the ‘next
standards’ in the
industry,” said Kuldeep Razdan,
national head - exhibitions & events,
PSBediGroup.
The company is amongst the
fastest growing in this industry
vertical due to its accreditation from
largest exhibition organisers and
experience of having handled world
class events. “Our team comprises
dynamic, very motivated, experienced
and customer focussed professionals.
These are exciting times for us as we
are not only attracting the best talent
from the industry but are also making
extensive capex investments at
multiple locations for achieving our
goal of being No. 1,” added Razdan.
Star ting as consultants and
advisers on laws relating to customs
and impor t/expor t related matters,
PSBLogistics and PSBedi & Co have
established themselves in
international freight forwarding with
emphasis on project cargo, oversized
equipment, relocation and rigging
in/out of factories and other related
logistics suppor t services. These
include engineering support, ground
survey services, administrative
support, equipment support, etc.
A knowledge based organisation
with over 5,000 man-years of collective
team experience, the group has in the
last 33 years serviced some of the
largest national and multinational
organisations in the verticals relating to
power, auto, telecom, metals,
infrastructure, defence, projects and
second-hand machinery. “Our vast
experience in handling very diverse
range of projects has provided us the
uniqueness to offer unparalleled
customised solutions to clients.”
said, RS Bedi, CEO, PSBediGroup.
According to Bedi, with India
poised to become an economic giant,
the group is preparing to harness the
opportunities for growing exponentially.
Initiatives have already been set in
motion for participating in the agri,
retail and pharma verticals. ‘With our
33 years of experience and a presence
in almost the entire gamut of logistics
industry from consultancy, customs
clearance, international freight
forwarding, warehousing, distribution &
3PL to transportation, the company
provides complete end-to-end
logistics solutions. Plans are afoot to
enter in the warehousing and
distribution space through Logistics
Centres,” Bedi said. “We are looking at
overseas acquisitions in the near future
and initiating negotiations to start
JV alliances in China and West
Asia,” he added.
CT BU R E AU
After becoming
a member
of International
Exhibition
Logistics
Associates
(IELA) in
September
2008,
PSBediGroup
embarks
aggressively
for stronger
presence
in the exhibition
and events
vertical by
positioning
itself as the
'new alternative'
in India.
The company
is the platinum
sponsor of
the IELA
Congress,
which is going
to take place
from June
25 to 28, 2009
in London.
PSBediGroup:
Platinum sponsor of IELA Congress in London
PSBedi Group
n Serviced some of the largestnational and multinationalorganisations in the verticalsrelating to power, auto, telecom, metals, infrastructure,defence and projects
“With plans to take leadership in thisspecialised field through its unmatchednetwork of 16 branches, extensive infrastructureand equipment, renowned internationalpartners and a team of experiencedprofessionals, PSBediGroup proposes to setthe ‘next standards’ in the industry”
28 www.cargotalk.inCARGOTALK APRIL - 2009
CARGOPERFORMANCE
Delhi International Airport Cargo Department, IGI Airport,
New DelhiAirline-wise Import/Export Cargo Performance
for the month of February, 2009ALL WT. IN MT.
S. Airlines Export Import Total % ofNo. Cargo Total
Cargo
TOTAL ..............................................11354.04 ..8778.25 ......20132
Cargo handled in FEB ' 2009 ..........12447.00 ....10525 ......24661
% VARIATION ...................................... -8.78% ..-16.60% ....-18.36%
1 ............Cathay Pacific ................................962.60 ........985.23 ........1948 9.68%2 ............Lufthansa German Airlines ..........966.89 ........888.66 ........1856 9.22%3 ............British Airways ..............................880.97 ........769.24 ........1650 8.20%4 ............Singapore Airlines..........................525.76 ........691.86 ........1218 6.05%5 ............Jet Airways....................................621.69 ........520.03 ........1142 5.67%6 ............Emirates ........................................571.97 ........454.71 ........1027 5.10%7 ............Thai Airways..................................279.97 ........669.43 ..........949 4.72%8 ............Air India ........................................458.40 ........363.16 ..........822 4.08%9 ............Qatar Airways ..............................400.20 ........249.50 ..........650 3.23%10 ..........Malaysian Airlines..........................194.82 ........400.32 ..........595 2.96%11 ..........Etihad Airways ..............................371.02 ........219.40 ..........590 2.93%12 ..........Turkish Airlines ..............................482.70 ..........89.46 ..........572 2.84%13 ..........Austrian Airlines ............................350.08 ........180.68 ..........531 2.64%14 ..........Swiss International Airlines ..........334.56 ........180.88 ..........515 2.56%15 ..........Federal Express..............................312.66 ........190.61 ..........503 2.50%16 ..........Virgin Atlantic................................397.84 ..........77.84 ..........476 2.36%17 ..........Korean Air......................................114.12 ........292.27 ..........406 2.02%18 ..........KLM Royal Dutch ..........................266.00 ........134.80 ..........401 1.99%19 ..........Jalways Co. Ltd. ............................97.78 ........298.11 ..........396 1.97%20 ..........Finnair............................................261.51 ........104.23 ..........366 1.82%21 ..........Air France ......................................194.61 ........113.04 ..........308 1.53%22 ..........Gulf Air ..........................................283.23 ..........10.67 ..........294 1.46%23 ..........Eva Airways Corp. ........................123.58 ........150.87 ..........274 1.36%24 ..........Ariana Afghan Airlines ..................168.31 ..........77.16 ..........245 1.22%25 ..........Indian Airlines................................161.42 ..........57.53 ..........219 1.09%26 ..........SK ..................................................154.16 ..........33.33 ..........187 0.93%27 ..........Saudi Arabian Airlines ..................168.31 ............8.01 ..........176 0.88%28 ..........American Airlines ..........................132.34 ..........36.88 ..........169 0.84%29 ..........China Airlines ..................................51.40 ..........96.60 ..........148 0.74%30 ..........Continental Airlines ........................82.09 ..........46.07 ..........128 0.64%31 ..........Kuwait Airways ..............................77.60 ..........46.86 ..........124 0.62%32 ..........Air China ........................................59.35 ..........56.40 ..........116 0.57%33 ..........Asiana Airlines ................................88.07 ..........25.86 ..........114 0.57%34 ..........China Eastern Airlines ....................42.19 ..........65.27 ..........107 0.53%35 ..........Mahan Air ......................................91.26 ............0.24 ............92 0.45%36 ..........AeroSvit Airlines ..............................55.39 ............3.78 ............59 0.29%37 ..........Bangladesh Biman..........................33.61 ..........14.27 ............48 0.24%38 ..........Aeroflot............................................32.27 ..........10.68 ............43 0.21%39 ..........SriLankan Airlines ............................24.97 ............9.95 ............35 0.17%40 ..........Blue Dart ........................................31.85 ............2.38 ............34 0.17%41 ..........Pakistan International Airlines ........25.46 ............7.19 ............33 0.16%42 ..........Air Mauritius ....................................22.27 ............6.05 ............28 0.14%43 ..........Ethiopian Airlines ............................27.05 ............0.39 ............27 0.14%44 ..........Turkmenistan Airlines ......................21.39 ............0.66 ............22 0.11%45 ..........Uzbekistan Airways ........................20.48 ............0.53 ............21 0.10%46 ..........Royal Jordanian Airways ................11.55 ............3.29 ............15 0.07%47 ..........Royal Nepal Airlines ..........................0.58 ............4.99 ..............6 0.03%48 ..........Druk Air ............................................2.65 ............0.20 ..............3 0.01%49 ..........Air France ..........................................0.00 ............0.00 ..............0 0.00%50 ..........Syrian Arab Airlines ..........................0.00 ............0.00 ..............0 0.00%51 ..........MIS ................................................315.06 ........128.68 ..........444 2.20%
Traffic Trends: Jan. 2009 vis-a-vis Jan. 2008
Total Freight Traffic:The total freight traffic (International andDomestic) handled has significantly decreased by8.2 per cent as compared to the freight handledduring January 2008. Most of the airports haveregistered sluggish growth during January 2009.
Major increase (in per cent): • Calicut 87.2 • Pune 8.6
• Amritsar 176.3 • Coimbatore 35.7
• Cochin(CIAL) 25.2 • Imphal 54.0
Major declines (in per cent):• Kolkata 8.7 • Mumbai (MIAL) 10.2
• Ahmedabad 12.9 • Delhi(DIAL) 10.9
• Goa 41.1 • Bangalore(BIAL) 11.6
International Freight Traffic:The international freight traffic has registered adecrease of 8.7 per cent during the month ofJanuary 2009 as compared to the traffichandled in January 2008.
Major increase (in per cent):• Kolkata 3.0 • Amritsar 328.9
• Ahmedabad 19.2 • Hyderabad(GHIAL)17.3
• Calicut 100.0 • Cochin(CIAL) 40.1
Major declines (in per cent):• Chennai 16.5 • Mumbai (MIAL) 11.3
• Trivandrum 11.4 • Delhi(DIAL) 11.6
Domestic Freight TrafficThe domestic freight traffic has decreased to44.52 thousand tonnes in January 2009 from48.01 thousand tonnes freight handled inJanuary 2008, which has shown a decrease of7.3 per cent. Most of the airports haveregistered downfall in domestic freight handlingduring January 2009.
Major increase (in per cent):• Chennai 50.9 • Port Blair 11.4
• Guwahati 10.7 • Pune 8.8
Major declines (in per cent):• Kolkata 16.1 • Delhi(DIAL) 9.5
• Ahmedabad 27.4 • Bangalore(BIAL) 25.2
• Mumbai(MIAL) 7.7 • Hyderabad(GHIAL)9.6
APRIL - 2009 CARGOTALK 29
CARGOPERFORMANCFE
Mumbai CSI Airport Export/Import Cargo T onnageHandled for the month of February, 2009 (Mumbai Airport)
Airlines Handled by MIAL & AI
(including TP Cargo)
S. No.Airlines
Weight in Tonnes TotalGeneral Exp+Imp
Export Import
Note: No Tonnage was reported against the Airlines viz. Air Seychelles, Bangladesh Biman, Syrian Arab Airlines, Bellview, Royal Jordanian Nepal.
1 ............Cathay Pacific ................................719.55 ..............1343.70 ..............2063.25
2 ............Jet Airways ....................................394.74 ..............1431.04 ..............1825.78
3 ............Lufthansa ........................................493.82 ..............1122.90 ..............1616.72
4 ............Emirates ..........................................991.55 ................593.41 ..............1584.96
5 ............Air India ..........................................765.50 ................742.11 ..............1507.62
6 ............Singapore Airlines ..........................592.50 ................831.43 ..............1423.93
7 ............British Airways ................................694.92 ................442.99 ..............1137.91
8 ............Etihad Airways ..............................404.91 ................355.13 ................760.04
9 ............Federal Express ..............................567.71 ................160.68 ................728.39
10 ..........Korean Air ......................................328.27 ................350.82 ................679.09
11 ..........Swiss Intl. Airlines ..........................358.07 ................284.83 ................642.90
12 ..........Air France ......................................227.00 ................218.65 ................445.65
13 ..........Thai Airways ....................................76.57 ................330.89 ................407.46
14 ..........Malaysian Airlines ..........................170.43 ................216.14 ................386.57
15 ..........Delta Airways ................................221.21 ................114.36 ................335.57
16 ..........Virgin Atlantic ................................159.94 ................162.98 ................322.92
17 ..........UPS ................................................150.50 ................171.68 ................322.18
18 ..........Others ............................................93.84 ................222.74 ................316.58
19 ..........Qatar Airways ................................170.00 ................145.09 ................315.09
20 ..........Finnair ............................................140.43 ................170.90 ................311.33
21 ..........Turkish Airlines ................................184.70 ................117.68 ................302.38
22 ..........KLM Royal Dutch ..........................108.96 ................152.61 ................261.57
23 ..........Ethiopian Airlines............................258.23 ....................1.59 ................259.82
24 ..........Saudi Arabian Airlines ....................214.13 ..................10.61 ................224.74
25 ..........Shanghai Airlines ..............................72.10 ................143.39 ................215.49
26 ..........Kenya Airways ................................162.55 ..................16.16 ................178.71
27 ..........South African Airlines ....................159.40 ..................16.69 ................176.09
28 ..........Gulf Air ..........................................150.01 ..................13.37 ................163.38
29 ..........Continental Airlines ..........................48.45 ..................92.34 ................140.79
30 ..........Kingfisher Airlines..............................57.15 ..................26.28 ..................83.43
31 ..........Qantas..............................................43.14 ..................27.74 ..................70.88
32 ..........Aeroflot ............................................46.60 ..................16.50 ..................63.10
33 ..........Egypt Air ..........................................59.87 ....................2.68 ..................62.55
34 ..........EL-AL Airlines ....................................32.00 ..................23.92 ..................55.92
35 ..........Srilankan Air......................................49.00 ....................6.24 ..................55.24
36 ..........Iran Air ..............................................54.18 ....................0.37 ..................54.55
37 ..........Kuwait Airways ................................36.96 ....................7.15 ..................44.11
38 ..........Air Mauritius ....................................40.13 ....................3.53 ..................43.66
39 ..........Pakistan Airways ..............................37.57 ....................0.60 ..................38.17
40 ..........Indian Airlines ....................................2.53 ..................28.46 ..................30.99
41 ..........Yemenia Airways ..............................26.97 ....................0.05 ..................27.02
42 ..........Blue Dart ..........................................17.27 ....................6.17 ..................23.44
43 ..........Air Arabia............................................8.87 ....................0.00 ....................8.87
44 ..........Jazeera Airways..................................6.70 ....................0.04 ....................6.74
45 ..........Austrian Airlines ..................................0.50 ....................2.44 ....................2.94
46 ..........Oman Air............................................1.61 ....................0.65 ....................2.26
47 ..........Royal Jordanian Airways ....................1.59 ....................0.36 ....................1.95
48 ..........Syrian Arab ........................................0.00 ....................0.00 ....................0.00
49 ..........Eva Airways ........................................0.00 ....................0.00 ....................0.00
..............TOTAL (B1) ..................................9602.60 ............10130.09 ............19732.73
Total Freight Traffic:The total freight traffic has increased to1419.70 thousand tonnes from 1414.68thousand tonnes, which has registered amarginal increase of 0.4 per cent during April– January 2008-09 as compared to freighttraffic handled in April –January 2007-08.
Major increase (in per cent):• Chennai 1.4 • Cochin (CIAL) 21.2
• Ahmedabad 1.8 • Pune 7.1
• Calicut 37.5 • Patna 16.2
• Port Blair 9.4 • Agartala 26.8
• Amritsar 61.6 • Visakhapatnam 89.0
• Mumbai(MIAL) 1.4 • Bhopal 51.9
• Hyderabad(GHIAL) 7.3 • Imphal 40.4
International Freight Traffic:The international freight traffic has increasedby 2.0 per cent during the period underreview.
Major increase (in per cent):• Ahmedabad 68.5 • Mumbai (MIAL) 4.0
• Calicut 43.6 • Hyderabad(GHIAL)24.9
• Amritsar 39.3 • Cochin (CIAL) 28.2
Domestic Freight Traffic:The domestic freight traffic has shownmarginal decrease of 2.9 per cent during theperiod under review.
Major increase (in per cent):• Chennai 19.3 • Chandigarh 15.9
• Port Blair 9.4 • Bhopal 51.9
• Pune 7.1 • Imphal 40.4
• Lucknow 6.9 • Agartala 26.8
• Visakhapatnam 89.0 • Patna 16.2
Total Freight Traffic Trends Apr–Jan 2008-09vis-à-vis Apr–Jan 2007-08
Airport Category Apr-Jan Apr-Jan %
2008-09 2007-08 Change
Twelve International Airports 371.33 367.99 0.9
Five JV Int’l Airports 1005.40 1006.13 -0.1
Eight Custom Airports 18.36 17.40 5.5
Twenty One Domestic Airports 23.59 22.03 7.1
Others Domestic Airports 1.02 1.13 -9.6
Total 1419.70 1414.68 0.4
Traffic Trends: Apr–Jan. 2008-09 visà-vis Apr–Jan 2007-08
30 www.cargotalk.inCARGOTALK APRIL - 2009
LOGISTICSSERVICES
Aarohan 2009 was aimed at
bringing together the best brains
in the B-schools across the
country to showcase their talent and
knowledge on supply chain
management (SCM) and also to
come in contact with eminent
professionals of the industry
who could help them refine
knowledge and skills.
This year the “paint industry”
had been chosen as the premise for
case study. “The main attraction of
the event was a case study based on
real life supply chain issues faced by
the industries,” informed Vineet
Kanaujia, general manager –
marketing, Safexpress. Kanaujia was
one of the judges at Aarohan 2009.
“The purpose of our
par ticipation in this event was to
provide the young generation a deep
insight into the working of the supply
chain industry and how the industry
caters to the dynamic needs of the
clients. Today, when our economy is
facing the impact of the downturn,
supply chain industry has a pivotal
role to play in the swift bouncing
back of our economy,” said Kanaujia.
According to him, it is high time
companies took a closer look at their
supply chain models and ironed
out inefficiencies. At the end of the
day, this will prove to be the
critical differentiator between the
winners and losers.
Elaborating the scope of supply
chain, Kanaujia said, “To endure the
current economic slowdown
companies need to carefully evaluate
their cost structure. As supply chain
cost constitutes a major part of this
structure, the focus should be to
minimise inventory related costs to
shorten the cash cycles. This would
help them enhance operating
efficiency as well as help achieve the
profitability targets.”
At Aarohan, 2009, Kanaujia
announced that Safexpress would
offer special services to transpor t
belongings of ‘Symbiosis’ students in
the form of special customised
service ‘campus2home.’ “Under this
initiative we ensure that the luggage
of students reaches their home
safely, quickly and in right condition.
This will enable the students to enjoy
the rest of their time at the campus
without any anxiety about moving
their possessions at the time of
passing out,” added Kanaujia.
CT BU R E AU
Safexpress
in collaboration
with Symbiosis
Institute
of International
Business
(SIIB), Pune
recently
organised the
second edition
of supply chain
summit and
national level
case study
competition,
Aarohan 2009.
The theme
of this year’s
event was
‘supply chain in
recessionary
times.’
Safexpress calls for strengthening
SCM to cope with recession
Safexpress, the leading logistics
player in India, has won the ‘Best
Service Provider’ award at the
Logistics Management Leadership
Summit 2009 held at Hotel Marriott
in Mumbai recently. Vineet Kanaujia,
GM – marketing, Safexpress,
received the prestigious award.
The summit was the first-ever
edition where top brands of supply
chain industry competed for the
award. The winner was decided
through a proper process, which
included submitting a comprehensive
application. Numerous applications
from top brands were then put for th
to a jury comprising India’s leading
logistics service users
and service providers.
In the last one
year, the company has
bagged many
prestigious awards like
Golden Peacock Award,
Retail Leadership
Award, Brand Loyalty
Award and CMAI
Golden Scale Trophy.
Commenting on
the achievements,
Kanaujia said, “For the
last many years we
have been strongly
focussing on augmenting our
fundamentals. We have been
relentlessly pursuing customer
satisfaction through our customised
solutions over the last decade. And
this strategy has been paying us rich
dividends.”
Safexpress wins ‘Best Service Provider’award at Leadership Summit 2009
APRIL - 2009 CARGOTALK 31
INFRASTRUCTUREUPDATE
The ICD, situated near Delhi border
in Ghaziabad district of Uttar
Pradesh has added many
infrastructural facilities in its two-year
journey. It became the first private
sector ICD after public sector
undertaking (PSU) owned Container
Corporation of India (Concor) to offer
reefer container rail services. The
plug in facility for more than 140
FEUs at a time and 12 reefer power
packs make it one of the biggest
reefer infrastructures in the national
capital region (NCR). ICD Loni has
also developed more than 100,000
square metre of paved area for
storing empty containers.
According to Kapil Rawat,
president, Worlds Window
Infrastructure and Logistics, the
biggest achievement of ICD has been
to provide accident-free and theft-
free environment to customers. Its
last two years of operation have
been almost accident-free.
“The ICD management is leaving
no stone unturned to maintain the
reputation in this regard. The fresh
initiative of providing 15 CCTV
cameras on the gates and in the
vicinity of ICD is one of the examples.
This will ensure that ICD Loni remains
a theft-free zone,” said Rawat.
To create care of trucker
requirements, a secured parking
area has also been developed where
more than 100 trailers can be
parked at a time. “The area is fully
paved and offers safety, security and
hassle-free environment to
customers,” Rawat added.
To take care of the customers’
banking needs, Punjab National Bank
has opened its branch at ICD Loni.
This has made the depositing of
customs duty more convenient. The
ICD has replaced all its old reach
stackers with five brand new Linde
machines which are more efficient
and environment friendly.
“We at CWC and ICD management
of Worlds Window thank all our
customers who have helped the
facility to become one of the best in
the region. The Worlds Window Group
is committed to adding in near future
cutting edge technology and
infrastructure to ensure that
customer requirements and his
aspirations are fulfilled,” he added.
RATA N KR PAU L
The Central
Warehouse
Corporation (CWC)
based ICD at Loni
under strategic
management of
Worlds Window
completed two
years on March
11, 2009. Its last
two years of
operation have
been almost
accident-free.
The ICD has
strengthened
infrastructure
and added new
equipment.
ICD Loni completes 2nd year;
assures safety and security
ICD Loni
n ICD Loni is the first privatesector ICD to offer reefer container rail services
n Plug in facility for over 140FEUs and 12 reefer power packs makes it one of the biggestreefer infrastructures in NCR
n ICD Loni has developed over100,000 square metre of paved area for storing emptycontainers
Rajiv Kochhar
has joined Worlds
Window Infrastructure
Logistics (WWILPL) as
vice president -
commercial, project
and business
development. Prior to
joining WWILPL,
Kochhar was with
Adani Logistics Park
since 2006. He was
the core team
member for setting
up Adani Logistics Parks at Patli and
Kishangarh. He was also the first
terminal manager at ICD Patli.
Kochhar started his career in 1990
with Concor as
assistant manager -
operations at
Pragati Maidan. He
was promoted as
general manager
operations and
general manager
domestic terminal at
Concor TKD from
1993 to 2004. He
became general
manager -
commercial &
operations, Concor (NR) and general
manager international marketing &
commercial at Concor corporate
office from 2004-06.
Rajiv Kochhar
Kapil Rawat
32 www.cargotalk.inCARGOTALK APRIL - 2009
SHIPPING &PORTS
In the face of the current economic
downturn, this event demonstrates
GTI’s resolve to create additional
capacity, thereby benefitting the
trade and its customers as quickly
as possible.
Calling it a “historic moment”,
Arvind Bhatnagar, CEO, Gateway
Terminals India, said, “We are
delighted and proud of the
expansions taking place as
scheduled. The team is geared to
move ahead to take on the
challenges posed by the current
economic scenario and conver t it
into oppor tunities for fur ther
improvement and to ensure
customer delight.”
Speaking at the ceremony
attended by a host of GTI customers
at the container terminal, Bhatnagar
said, “Effective February 1, 2009,
GTI announced a host of additional
benefits which translate the
advantages of its expansion to
customers. The benefits include 10-
day free on export laden boxes; 6-
day free period on impor t laden
boxes; facility to open second vessel
identification advice; and 3 days free
on empties.”
Bhatnagar added that by
upgrading infrastructure and
equipment, GTI’s ber th productivity,
which has improved from 57.96
moves/hour in January 2008 to
80.31 moves/hour in December
2008, is expected to reach well
over 100 moves/hour in 2009. “This
ensures that larger vessels can
enjoy unparalleled turnaround time
in the por t with only 12 hours
required for volumes until 1,800
moves and only 24 hours required
for volumes up to 4,000+ moves
given a 5+ crane split,” he said.
The addition of two quay cranes
procured from ZPMC of China makes
GTI the youngest terminal in India to
have a total of 10 cranes. This
milestone, in addition to increasing
yard space by almost 2,000 ground
slots and commissioning 11 new,
eco-friendly, 6-high RTGs, is part of
GTI’s plan to offer customers world-
class infrastructure and scale up
capacity to 1.8 million TEUs in 2009
from 1.3 million TEUs in 2008,
according to Bhatnagar.
GTI’s new crane No. 9 was
inaugurated by Jin-Li Chung,
managing director, Hyundai Merchant
Marine India Private Limited (HMM).
Congratulating GTI on the occasion,
he remarked, “Hyundai has witnessed
GTI’s tremendous success within a
short period of three years and is
demonstrating again that even bigger
successes can be achieved by GTI for
its customers in the future”.
Par t of APM Terminals’ global
terminal network, Gateway Terminals
India is a joint venture between APM
Terminals and CONCOR. The facility,
India’s largest container terminal, is
an exemplary model of successful
Public/Private Par tnership and
terminal operation efficiency. GTI is
strategically located at Nhava Sheva,
off Mumbai - India’s premier gateway
por t, serving the commercial and
financial hub of Mumbai.
APM Terminals is a leading
global container terminal owner and
operator providing world-class
service to over 60 shipping lines
with a global terminal network
of more than 50 terminals in
31 countries and in five continents.
APM Terminals is a member of
the A.P. Moller-Maersk Group of
Denmark and is headquar tered
in The Hague, Netherlands.
CONCOR, a government of India
under taking under the ministry of
Railways, is the largest provider of
containerised rail transport in India,
operating a network of more than 58
Inland Container Depots (ICDs).
CT BU R E AU
Gateway
Terminals
India Pvt.
Ltd. (GTI),
the youngest
terminal at
Nhava Sheva,
has commissioned
two new
quay cranes,
thereby
ramping up
its capacity
by an additional
500,000 TEUs.
CARGOTALK gives an
insight into
the same.
‘Gateway Terminals’ commissions
2 new quay cranes at Nhava Sheva, Mumbai
Arvind Bhatnagar
Some benefits
n 10-day free period on exportladen boxes
n 6-day free period on importladen boxes
n 3-day free period on empties
n Facility to open second vesselidentification advice
APRIL - 2009 CARGOTALK 33
SHIPPING &PORTS
“The new service is aimed at
expanding Maersk Line’s
coverage from/to Nor th and Nor th
West India and fur ther strengthen its
presence in these developing
markets,” said Soomar.
The first call of fur ther
enhanced ME3 service at Pipavav is
scheduled for April 6, 2009 with the
vessel being Nedlloyd Drake,
Voyage No. 908. The Pipavav call
follows the recent addition of the
Jebel Ali call on ME3 service, which
has made it a fast, direct and fixed-
day mother vessel service to the
Middle East for Nor th Indian and
Nor th West Indian shippers.
Soomar said that shippers from
Delhi, Punjab, Haryana, Rajasthan
and Gujarat will not only have a direct
service coverage into the
Mediterranean ports and Middle East
from Pipavav but will also be able to
enjoy faster transit time, shor ter
inland haulage time, cheaper inland
haulage and improved service
reliability that comes from a regular
weekly service.
In his special comments on the
new service, Soomar observed,
“Maersk Line is the only carrier to
provide direct service from Pipavav
into the Middle East and
Mediterranean por ts. It has always
been our focus to constantly upgrade
our products and services to cater to
our customers’ needs and to
continuously provide them with
innovative and reliable products. This
direct service from Pipavav will help
our customers from North India and
North West India with more efficiently
realised oppor tunities that the
growing Middle East and
Mediterranean markets offer.”
The new service is a direct intra-
Gulf product offering a connection to
and from Jebel Ali, which is an
important gateway into key markets
of the Middle East, offering faster
transit times into import dependant
Middle East and Persian Gulf
countries like Iran, the UAE, Oman,
Qatar, Bahrain and Kuwait.
To a question on port rotation,
Soomar said that the new rotation of
ME3 service will be Pipavav (India),
Nhava Sheva (India), Por t Said
(Egypt), Algeciras (Spain), Tangier
(Morocco), Tarragona (Spain), Gioia
Tauro (Italy), Salalah (Oman) and
Jebel Ali Dubai (UAE).
When asked to give details of
Jebel Ali Por t addition in ME3
service, Soomar said that the
addition reflects on Maersk Line’s
improved reliability with a fixed-day
sailing to the Middle East as well as
more reliable products.
He added, “In our constant
effor t to provide our customers with
faster and more reliable products,
we have enhanced our India-Europe
(ME3) service. We have added this
new por t call at Jebel Ali Dubai, thus
providing our customers from West
India and Nor th India a fast, direct
and fixed-day service to the Middle
East. Transit time from Nhava Sheva
to Jebel Ali will now be only three
days which is amongst the best in
the industry.”
Soomar informed that with this
added call, Maersk Line will now have
direct service coverage into Jebel Ali
which is an important gateway into
key markets of the Middle East that
is still showing positive growth in
spite of the global economic
slowdown. “Since the service
coverage is by our own mother
vessels, it means higher reliability
and better space availability for
our customers. This service will also
offer faster transit time into other
impor t-dependant Middle East and
Persian Gulf countries like Iran, the
UAE, Oman, Qatar, Bahrain and
Kuwait,” he said.
The Middle East is also the
largest destination for refrigerated
commodity ex-India.
CT BU R E AU
To facilitate trade
from North India
and North West
India to the
Middle East, the
Mediterranean and
Europe, Maersk
Line will shortly
add a Pipavav
call on its ME3
service. “This
enhancement
will provide
exporters and
shippers from
North India and
North West India
a direct service
from/to the
Middle East,
Mediterranean
and European
markets,”
Rizwan Soomar,
managing director,
Maersk India,
told CARGOTALKin an exclusive
meeting in
Mumbai.
Maersk Line’s ME3 service to call at Pipavav Port;
enhancement follows Nhava Sheva call
Fact file
n Maersk Line is the only carrierto provide direct service fromPipavav into the Middle East andMediterranean ports
n First call of further enhancedME3 service at Pipavav is scheduled for April 6, 2009
n Pipavav call follows additionof Jebel Ali call on ME3 service,which has made it a fast, directand fixed-day service
34 www.cargotalk.inCARGOTALK APRIL - 2009
FAMILY ALBUM
The members of Air Cargo Club of Madras (ACCM) and their spouses attended the Club’s
annual ball in large numbers at Hotel Royal Le Meridien in Chennai on March 14, 2009. The
members of Rwacky Academy of Dance gave a scintillating performance and fabulous gifts.
ACCM annual ball presents an evening of fun
36 www.cargotalk.inCARGOTALK APRIL - 2009
LOGISTICSSERVICES
“The event offered a
rare oppor tunity,
bringing transparency,
openness and complete
understanding between New
Globe personnel and their
clients and vendors,” said
Anand Didwania, managing
director, New Globe Group.
During an exclusive
meeting with CARGOTALK at
his Mumbai headquar ters,
Didwania informed that at the
event, an elaborate joint
interaction with top-level
representatives of air lines
and shipping lines fostered
better understanding and
harmony within the group.
“In these difficult times
when the world is passing
through an unprecedented
economic crisis, the need for
familiarisation and openness
plays an even greater role.
New Globe has a legacy of
being customer-centric. Our
customer familiarisation event
resulted in an excellent
environment between our
group and our clients as
well as vendors paving the
way for a promising future,”
said Anuj Didwania, director,
New Globe Group.
Numerous ideas were
exchanged at the joint
gathering for doing business
more effectively. New Globe’s
company-vendor-client get-
together was greatly
appreciated by all, he added.
“We will hold similar get-
togethers in other locations
as well,” he informed.
“New Globe has taken a
conscientious decision to invest in its
clients and vendors at this critical
time,” said Mahendra Sonsurkar,
director - finance, New Globe. “We at
New Globe believe that the current
global economic downturn should be
battled by building relationships
and investing in the same instead
of cutting back on such activities.
New Globe feels that in the long-
term, this is the way to succeed
in a business characterised
by strong interpersonal
relationships,” he added.
Over 200 members of the
trade and transpor t industry
par ticipated in the New
Globe customer familiarisation
programme, which turned out to be
a grand success, giving complete
satisfaction to the host company and
the customers as well.
New Globe Logistik
holds customer familiarisation event V. RA M A N U JA M
Veteran
total logistics
solutions
provider New
Globe Logistik
India held
a customer
familiarisation
event on
February
20, 2009.
The event
brought
together
exporters,
importers,
airlines and
shipping
representatives
to help customers
become more
competitive in the
global market.
Anand Didwania
New Globe adds new productIn a separate meeting with this
correspondent, Ashwin Didwania,
director, New Globe Logistik, said that
the company has
introduced a new
product for air export
consol. The highlight
of the product is that
it offers flat rate of
shipments to most
of the European
destinations.
When questioned
about the logic,
Didwania replied, “We
at New Globe feel the
need for new products
to join our traditional
freight and logistics industry to help
customers become more competitive in
the global market. I feel that the current
slowdown, believed to be damaging the
world manufacturing sector, is also
offering an opportunity for companies to
change their strategies and processes,
leading to launch new initiatives to help
sustain competency. Competency in TD
delivery of goods and maintaining lower
cost cycles in logistics is also very
impor tant. Companies are becoming
smarter and looking for new solutions to
manage the crisis better.
Our new product is cost-
effective and New Globe is
offering it without
compromising on quality.”
Explaining how it
will benefit small
consignments too,
Didwania said the new air
consol product would offer
a flat rate on fixed bi-
weekly services ex-India
to major destinations
worldwide. “This rate is
offered due to our bulk
booking of space with airlines and cost
benefit of the same is passed on to
customers who would otherwise pay
higher rates for lower weight slabs. The
target market is the lower weight slabs,
which is currently moving at high freight
rates. We have taken this step with the
aim of improving costs and
competitiveness of shippers of small
consignments,” he said.
Ashwin Didwania
(L-R): Anuj Didwania & Mahendra Sonsurkar
38 www.cargotalk.inCARGOTALK APRIL - 2009
GUESTCOLUMN
India is estimated to spend 13 to 14
per cent of its Gross Domestic
Product (GDP) on logistics. The major
logistics functions for Indian
industries include transpor tation,
warehousing, freight forwarding and
management of information systems
(MIS). Of these functions,
transportation and freight forwarding
have been traditionally outsourced to
external service providers with
relevant expertise and infrastructure.
The warehousing and MIS functions
have been mostly managed in-house
by the industries.
Today, more and more
companies across ver ticals are
increasingly seeking end-to-end
solutions from logistics services
providers to reduce logistics cost and
focus more on their core
competencies. Logistics players with
right capabilities are also increasing
investments to become end-to-end
integrated players. As per the
investment plans of leading service
providers in India, the logistics
industry’s capital expenditure is
increasing progressively to almost
match its revenue growth - a strong
indicator of both logistics companies
desiring to become integrated
service providers and the industry
enjoying investment-driven growth.
Blue Dart, South Asia’s leading
express air and integrated
transpor tation, distribution and
logistics company and a part of DHL
group jointly invested over US$ 25
million in a 220,757 square feet
state-of-the-ar t and first-of-its-kind
integrated facility in Bengaluru
International Airpor t (BIAL). This
combined facility that handles both
domestic and international express
operations at BIAL brings substantial
synergies in operations like reducing
throughput handling time,
streamlining processes and optimising
the utilisation of space and common
resources. The facility augments the
dedicated aviation network with its
own maintenance, ground handling
and airside-cum-cityside operations
capabilities. Further, it is also scaled
to accommodate future growth over
the next 10 years. Blue Dar t has
recently inducted a Boeing 757
freighter to take its fleet strength to
seven freighters - four B-757s and
three B-737s.
Infrastructure congestion: Key
challenge
Indian logistics industry is
currently hampered due to lack of
superior infrastructure in roads (over
70 per cent of freight transportation
in India is via roads), por ts and
complex regulatory structures.
Infrastructure, both air
and surface, continues to
remain a serious challenge.
There are severe space
constraints in most Indian
airpor ts. The airside and
cityside infrastructure are often
inadequate to handle the
growing logistics demands.
The National Highways
form only 2 per cent of the
entire road network in India but
are forced to handle over 40
per cent of the national road
freight traffic, putting
enormous pressure on highway
infrastructure. Also, on an
average, a commercial vehicle
in India runs at a speed of 20
miles per hour (mph)
compared to over 60 mph in
the mature logistics markets of
Western Europe and USA.
Prospects for logistics service
providers in India
India’s logistics market is
expected to experience a double-digit
growth. Today, India is emerging as
an important source hub for many
industries. Besides, we have a large
consumption base with the expansion
of secondary markets. The Indian
market is no more restricted to metro
cities but spreading over to tier II and
tier III cities. Indian logistics market
AN I L KH A N N A
Realising
the potential
in the logistics
market, logistics
service providers
are expanding
their basket
of services as
companies
are looking
for more
than just
transportation
of its products
and raw
materials.
CARGOTALK has
more details
on the same.
Logistics in India
gears up to meet growing demand
Anil Khanna
40 www.cargotalk.inCARGOTALK APRIL - 2009
GUESTCOLUMN
is slated to grow at a compound
annual growth rate (CAGR) of over
16 per cent from 2007-10. This is a
strong indicator of the potential of
the logistics industry.
Strong growth enablers exist in
India in the form of infrastructural
investments, phased introduction of
value added tax (VAT) and
development of organised retail and
agri-processing industries. In
addition, strong foreign direct
investment (FDI) inflows in
automotive, capital goods,
electronics, retail and telecom will
lead to increased market
opportunities for logistics providers
in India.
Factors fuelling growth of
logistics industry in India
Logistics assumes central activity
in growth areas. It is one sector
which will be the backbone of the
flourishing trade activity and
infrastructural development and
receive special attention by the
government and the private sector in
the coming years.
Rural logistics is set to
contribute a larger share to this with
rising disposable incomes, changing
lifestyle, focus of government and
private sector on rural and
agricultural related activities. Rural
logistics has received special
attention in the past two to three
years. Rural logistics, though
lucrative, has a number of
challenges, which makes it difficult to
tap the potential. Development
of cold chain/warehousing
infrastructure also remains at
the core of the government’s
plan to enable growth of rural
areas. Likewise, providing
employment oppor tunities for rural
youths and meeting India’s
growing food demand, etc. are some
of the other challenges.
Take for instance, Blue Dart, a
pioneer in many service aspects, is
well poised to take advantage of
such growth parameters. The
company is planning to roll out 25
new product and quality initiatives in
a phased manner over one year’s
time. The new initiatives will upgrade
its product range and improve
service quality, thereby offering
customers state-of-the-ar t air
and ground express solutions across
the country.
Some of these products are
designed specifically for industries
with time definite requirements and
there are others, which cater to
ver tical specific requirements, thus
giving the much-required flexibility to
the shipper and consignee.
Blue Dart’s quality initiatives like
First Choice and Net Promoter
Approach (NPA) are aimed at
strengthening and enhancing Blue
Dart’s premier position as the leading
air and ground express distribution
service provider in India.
First Choice: A global initiative by
Deutsche Post DHL, it will transform
the way we do business and enable
us to consistently deliver a superior
service experience to our customers
to become their first choice. First
Choice is a systematic and
sustainable approach to transform
business, increase customer
satisfaction and continually improve
service quality for customers.
Net Promoter Approach (NPA) :
It is a discipline to help companies
understand their customers’ specific
needs and incorporate the needed
changes to ensure customer delight.
Blue Dart, in association with
DHL, has launched the following
products in the last few months:
Duty & Taxes Paid (DTP): This is
a value-added service that allows
an expor ter from India to manage
his shipping requirements seamlessly.
For outbound shipments, DHL entity
overseas clears the shipment and the
amount is recovered from the
consignor or shipper.
Prepaid University Express:
Blue Dar t recently announced
the super-saver University Express:
Pre-paid coupons, which is a value-
added service for university
applications worldwide.
Express Pallet: It is a convenient,
flexible and economical way to send
goods internationally. The units come
in three sizes of 50 kg, 75 kg and
100 kg and are designed to
accommodate a variety of products.
Economy Select
(ESI): It is a product
which travels on deferred
line haul (multimodal or
cheaper linehauls) and
cost savings are passed
on to customers. ESI is a
reliable door-to-door
service for not-so-urgent,
yet time-sensitive heavy
shipments. It combines
economical price based
acceptable deferred time
bound deliveries.
With the collective
economic benefits of
growing per capita
disposable incomes, fast
growing manufacturing
and organised retailing
sectors, increasing
external merchandise
trade and infrastructure investments,
the logistics sector is set to witness
considerable growth in the next five
years. Automotive, pharmaceutical,
manufacturing, retail and FMCG
sectors are increasingly opting to
outsource its logistics requirements
to specialised service providers. The
key drivers for logistics outsourcing
are the corporate trends of
focussing on core operations,
competitive pressure and increasing
global trade.
Logistics service providers in
India are gearing up to meet
the growth demand, incorporating
value-additions in services and
customising its supply chain
management solutions.
Anil Khanna is the managingdirector, Blue Dart Express
Logistics industry
n India’s industry is hampereddue to lack of superior infra-structure in roads, ports andcomplex regulatory structures
n Logistics providers are incor-porating value-additions in serv-ices and customising supplychain management solutions
Major logistics functions for Indianindustries include transportation,warehousing, freight forwarding andmanagement of information systems
42 www.cargotalk.inCARGOTALK APRIL - 2009
FAMILYALBUM
Air Cargo Club of Delhi organised its annual ball at Nitish Kunj, New Delhi,
on March 7, 2009. The meticulously organised event was attended by around
750 club members and their spouses, which is an increase of about
100 members compared to the annual ball of 2008.
More participants at ACCD annual ball