Apresentação na OSCS-ECREA2011
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Transcript of Apresentação na OSCS-ECREA2011
Contribution of the New Information Technologies to the Efficacy of Communication in Crisis
Situations
Their Incidence in Small and Medium-Sized Companies in the
North of Portugal
Euro-Region-Galicia
Jorge Remondes
OSCS/ECREA 2011
Structure of the Research
OSCS/ECREA 2011
LITERATURE REVIEW
LITERATURE REVIEW
EMPIRICAL RESEARCHEMPIRICAL RESEARCH
2 PARTS2 PARTS
Hipotheses
H1 - The new technologies contribute to the efficacy of communication in crisis situations
H2 - The contribution of the new technologies improves the efficacy of implementation of collaborative communications
OSCS/ECREA 2011
Methodology
• Elaboration of a questionnaire;
• The sample design;
• Data gathering and analysis;
• Discussion of results. OSCS/ECREA 2011
Statistical Analysis
• Analysis of Frequencies;
• Correlations;
• Kruskal-Wallis Test;
• Mann-Whitney Test. OSCS/ECREA 2011
Empirical Research 2010
173173 companicompanieses
OSCS/ECREA 2011
ResultsLevel of satisfaction with the Internal Communication
Neither
Internal Much Satisfied Much
Communication A Dissatisfaction Dissatisfaction Nor Satisfaction Satisfaction Unresponsive Total
Dissatisfied
Collaborative Freq. 4 4 57 82 22 4 173
communications % 2,3 2,3 32,9 47,4 12,7 2,3 100
Communication Freq. 4 7 65 67 23 6 173
in crisis situations % 2,3 4 37,6 38,7 13,3 3,5 100
ResultsContribution of the NewTechnologies to the Efficacy of Internal Communication
Internal
Communication B Very bad Bad Reasonable Good Very Good Unresponsive Total
Collaborative Freq. 3 10 57 65 29 9 173
communications % 1,7 5,8 32,9 37,6 16,8 5,2 100
Communication Freq. 7 11 67 53 24 11 173
in crisis situations % 4 6,4 38,7 30,6 13,9 6,4 100
Pearson Correlation
Scale AInternal
Communication
Scale BInternal
Communication
Pearson A Correlation Sig. (2-tailed) N
1,000.
170
,832,000166
Pearson B Correlation Sig. (2-tailed)
,832,000166
1,000.
166
True
OSCS/ECREA 2011
TestsThe results validate H1 and H2
• Mann-Whitney Test for comparison between North of Portugal and Galicia
• Kruskal-Wallis Test for comparison
between sectors
• Kruskal-Wallis Test for comparison to the size of companies
OSCS/ECREA 2011
Conclusions
The new technologies contribute to the efficacy of communication in crisis situations
The contribution of the new technologies improves the efficacy of implementation of collaborative communications
OSCS/ECREA 2011
Implications
• Contribution to the field of communication research;
• Objectivity;
• Specific domain. OSCS/ECREA 2011
Further Research
• Further work on this research with more specific business areas
OSCS/ECREA 2011
Thank you
www.jorgeremondes.com
OSCS/ECREA 2011