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Name:Steven Paul "Steve" JobsProfession:Tame Human

Race withLatest technology

Mission:Conquer the WorldMission Code:

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Current Battlefield Situation

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$-

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Sa

les

Sculley

Spindler

Amelio

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Desktop/PCIndustry

Supplier Power

( + )

Buyer Power

Barriers to Entry( + )Barriers to Entry

( + )

Threat of Substitutes

( - )

Degree of Rivalry

Attractive

LOW

HIGH

LOW

LOW

LOW

HIGH

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Music PlayerIndustry

Supplier Power( + )

Buyer Power

Barriers to Entry

( - )

Threat of Substitutes( - )

Degree of Rivalry

Unattractive

LOWHIGH

MEDIUMHIGH

HIGH

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Online MusicIndustry

Supplier Power( - )

Buyer Power

Barriers to Entry( + )

Threat of Substitutes( - )

Degree of Rivalry

LOW HIGH

HIGHLOW

HIGH

Unattractive

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Apple

75

40

25

45

40

40

60

45

Dell

60

0

200

20

40

25

360

30

HP

70

0

150

25

35

35

320

30

Toshiba

70

35

75

35

35

25

80

25

Acer

70

0

150

25

35

30

100

15

Lenovo

60

0

100

25

25

30

200

40

Competitive Strength

Technology Innovation

Vertical Integration

Pricing

Taltented People

Market Responsiveness

Design

Reach

Brand

Weights

10

5

25

5

5

5

40

5

Service Accessories Configuration

370

2.2

735

15.9

665

15.7

380

4

425

4.7

480

6.2

Total Score

Market Share

100

-

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Apple

75

80

5

90

40

80

15

360

Toshiba

70

70

15

70

35

50

20

200

Competitive

Strength

Technology Innovation

Vertical Integration

Pricing

Taltented People

Market Responsiveness

Design

Reach

Brand

Weights

10

10

5

10

5

10

10

40

Service Accessories Configuration

745

88

530

5

Total Score

Market Share

100

-

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Apple

150

40

5

0

40

160

15

270

Others

200

0

15

0

35

140

20

180

CompetitiveStrength

Technology Innovation

Vertical Integration

Pricing

Talented People

Market Responsiveness

Design

Reach

Brand

Weights

25

5

5

0

5

20

10

30

Service Accessories Configuration

745

88

530

5

Total Score

Market Share

100

-

Future Matrix

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Apple

270

270

50

85

90

40

40

iRiver

90

90

70

50

20

10

10

Competitive

Strength

Design

Brand

Pricing

Product Line

Perceived Value

Technological Expertise

IP Rights

Weights

30

30

10

10

10

5

5

Convergence

845

73

340

3

Total Score

Market Share

100

-

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Apple

315

180

40

50

45

160

40

Others

100

60

25

60

10

20

10

Competitive

Strength

Design

Brand

Pricing

Product Line

Perceived Value

Technological Expertise

IP Rights

Weights

35

20

5

105

20

5

Convergence

830

75

285

25

Total Score

Market Share

100

-

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Apple

420

280

45

Free

Streaming

Services

360

210

10

Competitive

Strength

Bundling of

Services

Ease of Use

Brand

Weights

60

35

5

700

83

570

16

Total Score

Market Share

100

-

Large No. of Songs Tie Up with Music Labels Compatible Format

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Apple

350

320

0

Free

Streaming

Services

300

320

0

Competitive

Strength

Bundling of

Services

Ease of Use

Brand

Weights

50

40

0

670

65

620

35

Total Score

Market Share

100

-

Large No. of Songs Tie Up with Music Labels Compatible Format

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Brand

Innovation

Ease of Use

Design

Marketing

Customer

Loyalty

Ecosystem

Strategic

Alliances

Strength

High PricedProducts

No Customization

Lack of

Compatibility

Cannibalization

Weakness

Fast Growing CustomerBase

Technological

Innovations

New products to loyal

Customers

Music Phone

Opportunities

Extensive Competition

Substitute Products

Change in Technology

Threats

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Strength Opportunity

Use Brand

Loyalty for CE

More CE devices

Strength Threats

Create New

Markets by

Product

Innovation

Weakness Opportunity

Digital

Market

More Products

in this front

Weakness Threats

Include More

Channel

Partners in

Ecosystem

Recommendations

StrengthenEcosystem

Venture

into New

Markets

Expansion

of Market

Share

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Strategic AlliancesCreate AfreshCreate Anew

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Mission : Turn World into an Apple

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Attack Second

Forge Alliances

Self Attack

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26/26Yes you !