Apple: History
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Transcript of Apple: History
• Steve Jobs & Steve Wozniak• Products
• “Apple I” in 1976• “Apple II” in 1978
• Apple became a $300 Million company in three years!
• 1976 - 1979
Apple: History
1984 – The MacintoshPortrays the downfall of
“Big Brother” (IBM)
Apple: Early Advertising
On January 24th, Apple Computer
will introduce Macintosh.
And you'll see why 1984 won't be like
"1984."
Apple: Hardware
Top: iMac DVLeft: Power Mac G4Right: G4 Cube
Apple: Software
Operating Systems• Current: Mac OS 9• Future: OS X
• servers• workstations
Microsoft, 1978Bill Gates, 1977
Microsoft: History
• Software– Flight Simulator 2000
– Links 2001
– Motocross Madness
• Future..– Xbox
Microsoft: Entertainment
Microsoft: Business
• Software– Office 2000
– Windows 2000
– Programming
• Hardware– Intellimouse
– Ergonomic Keyboard
• Advertising– Focus on creativity
• color & transparency
Apple: Advertising
• Point of Purchase
• Display the entire system
• Mail-order
Apple: Sales Promotions
Apple: Internet
• Business services
• Apple Logo• Apple
Quicktime is everywhere..
Apple: Creative Aspect
Apple: Building a Community
• Creativity can only take you so far…
Apple: Critique
Apple iBook
• Some billboards
• Television rarely used
• Name and logo recognition
Microsoft: Advertising
u·biq·ui·tous - adj. – 1. Being or seeming to be everywhere at the same time; omnipresent.
-(http://www.dictionary.com)
• B2B!!!– Multipack Certificate
Programs– Reseller Volume
Discounts
Microsoft: Sales Promotions
• Personal Selling– Very little effort– Except for business-to-
business
• Publicity– Household name– (see “ubiquitous”)– Recent bad publicity
Microsoft: more..
Microsoft: Internet
the “colorful things network”
• Too Colorful?
• Unreliable products?
• Getting too big for their britches…– From ubiquity to
world domination
Microsoft: Critique
Blue Screen of Death
• Similarities– Simple, bright & colorful
• Differences– Microsoft: large businesses & consumer
entertainment– Apple: education and creative markets
• Print, Movies, Web, Music, & Photography
Conclusion